Drinking from
a Fire Hose
April 14, 2009
Anne Mims Adrian, PhD
Alabama Cooperative Extension System at Auburn University
http://www.flickr.com/photos/webwalker/114991439/

Google me, Anne Adrian,
Or find me:
Twitter: aafromaa
delicious: aafromaa
AIM: aafromaa
Slideshare: aafromaa
Flickr: aafromaa
YouTube: aafromaa

“Today, if you're not staying
current with Web 2.0
technologies' impact on business,
then you're just not staying
current. Period.”
Sarah Perez of ReadWriteWeb
flickr.com/photos/rambleon/2384382498/in/set-72157604099911780/

Facebook
200 million
active users
blog.facebook.com/blog.php?post=72353897130

Facebook
Women older than 55
make up the fastest-
growing age group on
Facebook
cnn.com/2009/TECH/04/13/social.network.older/

Unique URLs in Google’s index
1 trillion
thefuturebuzz.com/2009/01/12/social-media-web-20-internet-numbers-stats/
49 Amazing Social Media, Web 2.0 And Internet Stats

Wikipedia
2.7 million - articles in English
684 million - visitors in 2008
75,000 - active contributors
thefuturebuzz.com/2009/01/12/social-media-
web-20-internet-numbers-stats/
49 Amazing Social Media, Web 2.0 And
Internet Stats

YouTube
70 million – videos (March 2008)
412.3 years - time it would take to view all
content on YouTube (March 2008)
(sources here, here and here)
thefuturebuzz.com/2009/01/12/social-media-web-20-internet-numbers-stats/
49 Amazing Social Media, Web 2.0 And Internet Stats

YouTube
13 hours - amount of video are uploaded
every minute
$1 million - YouTube’s estimated bandwidth
costs per day
(sources here, here and here)
thefuturebuzz.com/2009/01/12/social-media-web-20-internet-numbers-stats/
49 Amazing Social Media, Web 2.0 And Internet Stats

Blogosphere
346 million – people read blogs
(comScore March 2008)
900,000 - average number of blog
posts in a 24 hour period
77% - active Internet users read blogs
thefuturebuzz.com/2009/01/12/social-media-web-20-internet-numbers-stats/
49 Amazing Social Media, Web 2.0 And Internet Stats

Twitter stats
1.4 billion - Tweets as of 3/23/2009
(continuous count )
3 million - Tweets/day (March 2008)
(from TechCrunch)
63% - Twitter users who are male
(from Time)
thefuturebuzz.com/2009/01/12/social-media-web-20-internet-numbers-stats/
49 Amazing Social Media, Web 2.0 And Internet Stats

Overwhelmed?
flickr.com/photos/violator3/19396819/

The Age of Speed
Learning to Thrive in a
More-Faster-New World
by Vince Poscente

Physical and traditional boundaries
of time
Work
Leisure
Home

Multitasking IT
Productive
in the
long run

Information through diverse
social networks generates:
More revenue
More and faster
completed projects

Workstreaming
Open
Transparent
en.wikipedia.org/wiki/Workstreaming
flickr.com/photos/tomsaint/2782080849/

Workstreaming
Participative
Collaboration among a
distributed workforce.
Enabled by creation of digital
footprints and activity trails.
en.wikipedia.org/wiki/Workstreaming
flickr.com/photos/choconancy/433796533/in/set-72157603227477900

Blurring of work and
personal
blog.k1v1n.com/2008/10/defining-freerange-enterprise.html
flickr.com/photos/extensionhorticulture/2902409080/in/set-72157607604707298/

Radical transparency
blog.k1v1n.com/2008/10/defining-freerange-enterprise.html
flickr.com/photos/wonderlane/2349225382/

Burst style of working-
anywhere / anytime
blog.k1v1n.com/2008/10/defining-freerange-enterprise.html
flickr.com/photos/jswaby/936193896/

Contributions measured
by value added
blog.k1v1n.com/2008/10/defining-freerange-enterprise.html
flickr.com/photos/marcfonteijn/2608506370/

Personal responsibility
and trust
blog.k1v1n.com/2008/10/defining-freerange-enterprise.html
flickr.com/photos/shawdm/486400745/

Flatness in
organizational hierarchy
blog.k1v1n.com/2008/10/defining-freerange-enterprise.html
flickr.com/photos/tomsaint/2782080849/

Leveraging of edge
competencies
blog.k1v1n.com/2008/10/defining-freerange-enterprise.html
flickr.com/photos/liberato/223754291/

Co-creation
blog.k1v1n.com/2008/10/defining-freerange-enterprise.html

Purpose driven
blog.k1v1n.com/2008/10/defining-freerange-enterprise.html
flickr.com/photos/tomoski/2688883653/

Multiple areas of
interest and avenues
Wikis Colleagues
(Wikipedia, eXtensio Organization’s news
n, internal) (University, State
Documents Extension, National
Twitter Extension, eXtension
, USDA, National 4-
Facebook
H)
Friendfeed
Friends’ bookmarks
Subject matter

Multiple areas of
interest and avenues
Email Communities
Comments on blogs (book club, Ning
communities)
(particularly my
own) Flickr
Google Analytics YouTube
Feedburner General news
Google Alerts Personal information

Information does not flow
linearly

Relax
flickr.com/photos/zunami/2283133585/

Stay Curious
flickr.com/photos/jerobins/2760299430/

Use a “start page”
iGoogle
Google Reader
Netvibes

Network
Connect & build
relationships with
those who share
your interests.
flickr.com/photos/rambleon/2637714144/

Use your network to filter

Try
Explore
Learn
Participate
flickr.com/photos/aafromaa/3027113461/in/set-72157608631840641/

…that's part of the firehose
…a mix of rapid fire ideas
loaded with “imperfections”—
a lot like life. Jason Adam Young
flickr.com/photos/aafromaa/3026998606/in/set-72157608631840641 /

Choose
pipes, methods, and info
based on your purpose
and what you value
flickr.com/photos/namlhots/3096109459/

Go where people are
flickr.com/photos/mcgarry/111003432/

Keep learning new tools
Become
technology adept
http://www.flickr.com/photos/cc511/2304699865/

Lifestream—bring into
one place
FriendFeed
Feed readers (Google Reader)
Tweetdeck

My Google Reader
Priorities not
categories

Re-tune filters
Manually construct
Automate
Continuously re-tune
Are temporary

Re-think social structure
& expectations
We create, rethink, and re-tuned
filters.
Now we are in the flow.
How do we navigate the flow?

Re-tune filters
Updating the old filters is not
the fix.
We create, rethink, and re-
tuned the filters.

Topics for discussions
– How is email broken?
– What are the solutions?
– Other methods of
sharing, wikis, blogs, Twitter, Fr
iendFeed, IM?
– Still not working? More
solutions coming.

Resources
Engaging Communities on their on Turf:
Secrets of Social networkers
http://connect.extension.iastate.edu/p794
26457/
Not information overload--filter failure
http://blog.aafromaa.com/2008/10/not-
information-overload-filter-failure.html

Resources
Clay Shirky \"It's not information overload. It's
filter failure\"
http://web2expo.blip.tv/file/1277460/ at
Web 2.0 Expo NY
Beginner’s Guide to Social Media in Extension
http://collaborate.extension.org/wiki/Beginn
ers_Guide_to_Social_Media_in_Extension

Resources
Poscente, Vince. The Age of Speed
Aral, Sinan and Van Alstyne, Marshall
W., \"Network Structure & Information
Advantage: Structural Determinants of
Access to Novel Information and Their
Performance Implications\" (January
18, 2007). Available at SSRN:
http://ssrn.com/abstract=958158

Resources
RSS in Plain English, a video
introduction to using news readers from
Common Craft
http://www.commoncraft.com/rss_plain_e
nglish

Resources
Feeding Frenzy, an eXtension 30-Minute
session recording presented by Beth
Raney, extension
http://connect.extension.iastate.edu/p5152
5211/
Use a
newsreader, http://blog.aafromaa.com/2
007/05/how-to-use-news-reader.html

“Drinking from a Fire
Hose”
April 14, 2009
Anne Mims Adrian, PhD
Alabama Cooperative Extension System at Auburn University
aadrian@auburn.edu
blog.aafromaa.com