Components of Social Media Strategy
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Components of Social Media Strategy

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This presentation served as basis for discussing social media strategy at the NETC2010 conference.

This presentation served as basis for discussing social media strategy at the NETC2010 conference.

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    Components of Social Media Strategy Components of Social Media Strategy Presentation Transcript

    • Components ofSocial Media Strategy 
       Anne Mims Adrian, Auburn-eXtension Jonell Hinsey, Tennessee State
      Rhonda Conlon, North Carolina State
       Peggy Hull Shuffstall, Penn State
      www.slideshare.net/aafromaa 
    • Define goals
      Photo: http://www.flickr.com/photos/lululemonathletica/3876577832/
    • Go where the people are
      Photo: http://www.flickr.com/photos/yourdon/4052815754/
    • Listen
      Photo: http://www.flickr.com/photos/katietegtmeyer/67865829/
    • Engage
      Photo: http://www.flickr.com/photos/suttonhoo22/145416014/
    • Create value 
      Photo: http://www.flickr.com/photos/wocrig/3360530668/
    • Integrate tools and approaches
      Photo: http://www.flickr.com/photos/mathplourde/4171246263/
    • Create usefulness for others 
      Photo: http://www.flickr.com/photos/16038409@N02/2507899324/
    • Consider collaboration opportunities 
      Photo: www.flickr.com/photos/jonnygoldstein/4366087009/
    • Evaluate 
      Photo:http://www.flickr.com/photos/cambodia4kidsorg/109718423/
      Photo: http://www.flickr.com/photos/aussiegall/286709039/
    • Train staff and clientele 
      Photo: http://www.flickr.com/photos/cambodia4kidsorg/2906235414/
    • Components ofSocial Media Strategy 
      Available on 
      www.slideshare.net/aafromaa 
      and 
      docs.google.com/present/view?id=dgpn55tt_591fqvbqsf4