Components ofSocial Media Strategy <br /> Anne Mims Adrian, Auburn-eXtension Jonell Hinsey, Tennessee State<br />Rhonda Co...
Define goals<br />Photo: http://www.flickr.com/photos/lululemonathletica/3876577832/<br />
Go where the people are<br />Photo: http://www.flickr.com/photos/yourdon/4052815754/<br />
Listen<br />Photo: http://www.flickr.com/photos/katietegtmeyer/67865829/<br />
Engage<br />Photo: http://www.flickr.com/photos/suttonhoo22/145416014/<br />
Create value <br />Photo: http://www.flickr.com/photos/wocrig/3360530668/<br />
Integrate tools and approaches<br />Photo: http://www.flickr.com/photos/mathplourde/4171246263/<br />
Create usefulness for others <br />Photo: http://www.flickr.com/photos/16038409@N02/2507899324/<br />
Consider collaboration opportunities <br />Photo: www.flickr.com/photos/jonnygoldstein/4366087009/<br />
Evaluate <br />Photo:http://www.flickr.com/photos/cambodia4kidsorg/109718423/<br />Photo: http://www.flickr.com/photos/aus...
Train staff and clientele <br />Photo: http://www.flickr.com/photos/cambodia4kidsorg/2906235414/<br />
Components ofSocial Media Strategy <br />Available on <br />www.slideshare.net/aafromaa <br />and <br />docs.google.com/pr...
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Components of Social Media Strategy

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This presentation served as basis for discussing social media strategy at the NETC2010 conference.

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Components of Social Media Strategy

  1. 1. Components ofSocial Media Strategy <br /> Anne Mims Adrian, Auburn-eXtension Jonell Hinsey, Tennessee State<br />Rhonda Conlon, North Carolina State<br /> Peggy Hull Shuffstall, Penn State<br />www.slideshare.net/aafromaa <br />
  2. 2. Define goals<br />Photo: http://www.flickr.com/photos/lululemonathletica/3876577832/<br />
  3. 3. Go where the people are<br />Photo: http://www.flickr.com/photos/yourdon/4052815754/<br />
  4. 4. Listen<br />Photo: http://www.flickr.com/photos/katietegtmeyer/67865829/<br />
  5. 5. Engage<br />Photo: http://www.flickr.com/photos/suttonhoo22/145416014/<br />
  6. 6. Create value <br />Photo: http://www.flickr.com/photos/wocrig/3360530668/<br />
  7. 7. Integrate tools and approaches<br />Photo: http://www.flickr.com/photos/mathplourde/4171246263/<br />
  8. 8. Create usefulness for others <br />Photo: http://www.flickr.com/photos/16038409@N02/2507899324/<br />
  9. 9. Consider collaboration opportunities <br />Photo: www.flickr.com/photos/jonnygoldstein/4366087009/<br />
  10. 10. Evaluate <br />Photo:http://www.flickr.com/photos/cambodia4kidsorg/109718423/<br />Photo: http://www.flickr.com/photos/aussiegall/286709039/<br />
  11. 11. Train staff and clientele <br />Photo: http://www.flickr.com/photos/cambodia4kidsorg/2906235414/<br />
  12. 12. Components ofSocial Media Strategy <br />Available on <br />www.slideshare.net/aafromaa <br />and <br />docs.google.com/present/view?id=dgpn55tt_591fqvbqsf4 <br />
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