Components of Social Media Strategy

Components ofSocial Media Strategy
Anne Mims Adrian, Auburn-eXtension Jonell Hinsey, Tennessee State
Rhonda Conlon, North Carolina State
Peggy Hull Shuffstall, Penn State
www.slideshare.net/aafromaa

Define goals
Photo: http://www.flickr.com/photos/lululemonathletica/3876577832/

Go where the people are
Photo: http://www.flickr.com/photos/yourdon/4052815754/

Listen
Photo: http://www.flickr.com/photos/katietegtmeyer/67865829/

Engage
Photo: http://www.flickr.com/photos/suttonhoo22/145416014/

Create value
Photo: http://www.flickr.com/photos/wocrig/3360530668/

Integrate tools and approaches
Photo: http://www.flickr.com/photos/mathplourde/4171246263/

Create usefulness for others
Photo: http://www.flickr.com/photos/16038409@N02/2507899324/

Consider collaboration opportunities
Photo: www.flickr.com/photos/jonnygoldstein/4366087009/

Evaluate
Photo:http://www.flickr.com/photos/cambodia4kidsorg/109718423/
Photo: http://www.flickr.com/photos/aussiegall/286709039/

Train staff and clientele
Photo: http://www.flickr.com/photos/cambodia4kidsorg/2906235414/

Components ofSocial Media Strategy
Available on
www.slideshare.net/aafromaa
and
docs.google.com/present/view?id=dgpn55tt_591fqvbqsf4

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Components of Social Media Strategy

by Anne Adrian on May 25, 2010

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