Components of Social Media Strategy
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Components of Social Media Strategy

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This presentation served as basis for discussing social media strategy at the NETC2010 conference.

This presentation served as basis for discussing social media strategy at the NETC2010 conference.

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Components of Social Media Strategy Presentation Transcript

  • 1. Components ofSocial Media Strategy 
     Anne Mims Adrian, Auburn-eXtension Jonell Hinsey, Tennessee State
    Rhonda Conlon, North Carolina State
     Peggy Hull Shuffstall, Penn State
    www.slideshare.net/aafromaa 
  • 2. Define goals
    Photo: http://www.flickr.com/photos/lululemonathletica/3876577832/
  • 3. Go where the people are
    Photo: http://www.flickr.com/photos/yourdon/4052815754/
  • 4. Listen
    Photo: http://www.flickr.com/photos/katietegtmeyer/67865829/
  • 5. Engage
    Photo: http://www.flickr.com/photos/suttonhoo22/145416014/
  • 6. Create value 
    Photo: http://www.flickr.com/photos/wocrig/3360530668/
  • 7. Integrate tools and approaches
    Photo: http://www.flickr.com/photos/mathplourde/4171246263/
  • 8. Create usefulness for others 
    Photo: http://www.flickr.com/photos/16038409@N02/2507899324/
  • 9. Consider collaboration opportunities 
    Photo: www.flickr.com/photos/jonnygoldstein/4366087009/
  • 10. Evaluate 
    Photo:http://www.flickr.com/photos/cambodia4kidsorg/109718423/
    Photo: http://www.flickr.com/photos/aussiegall/286709039/
  • 11. Train staff and clientele 
    Photo: http://www.flickr.com/photos/cambodia4kidsorg/2906235414/
  • 12. Components ofSocial Media Strategy 
    Available on 
    www.slideshare.net/aafromaa 
    and 
    docs.google.com/present/view?id=dgpn55tt_591fqvbqsf4