Collaboration Tools – Closing the Learning Circle with Email, Wikis and Blogs

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  • So, now what? How do you know you are effective. Decide how measure whether social media on the goals (higher goals, educational goals). You can measure the number of hits, visits, etc. but also consider what people discuss, if conversations mature in depth of understandingHow do you measure?Typical web analyticsObserve clients or new clients are asking/respondingObserve others sharingGive examplesPhoto:http://www.flickr.com/photos/cambodia4kidsorg/109718423/Photo: http://www.flickr.com/photos/aussiegall/286709039
  • Use creative Commons License open, if possiblePhoto: flickr.com/photos/jdawg/484678361/
  • Start with one or two applications at a time and build to an online social presence
  • Start with one or two applications at a time and build to an online social presence
  • Start with one or two applications at a time and build to an online social presence
  • Example of ToomersCoffee using a Facebook Account
  • Example of Momma Goldbergs using a Facebook Page
  • Based on your goals, consider Facebook advertisements
  • emarketer.com/Article.aspx?R=1007271In 2010, eMarketer expects 15.5% of all US adult Web users to use the microblogging service via any platform. In April, eMarketer estimated that there would be just 12.1 million US adult Twitter users this year. The upward revision is due to growth in Q2 2009 even stronger than the huge gains seen by Twitter in Q1. More than one-half of all Twitter users (53%) are women, and the majority are young. Among users who disclose their age, 66% are under 25, and another 15% are ages 25 to 29. Most Twitter users are quiet: 85.37% tweet less than once per day. Only about 1.1% of users update their timeline an average of more than 10 times daily. This means a small group of users dominate the Twitter timeline—75% of all Twitter activity comes from just 5% of users. Not surprisingly, the more followers a user has, the more that person tweets. Sysomos reported that the average number of daily updates rises from three to six among users with more than 1,000 followers. But relatively few users are that popular. In fact, almost 94% of Twitter users have fewer than 100 followers. Just 0.68% reach the thousand-follower mark. The situation is very similar in the other direction. The vast majority of users (92.4%) follow fewer than 100 other microbloggers. Less than 1% subscribe to the feeds of at least 1,000 others. Among users who identified themselves as marketers, the numbers were significantly higher: 15% follow more than 2,000 people. http://www.emarketer.com/Article.aspx?R=1007250
  • flickr.com/photos/yourdon/4049950966/
  • flickr.com/photos/ebolasmallpox/2798612882/
  • http://www.flickr.com/photos/lara604/4396499673/
  • www.flickr.com/photos/jonnygoldstein/4366087009
  • Collaboration Tools – Closing the Learning Circle with Email, Wikis and Blogs

    1. 1. Collaboration Tools – Closing the Learning Circle with Email, Wikis and Blogs<br /> Anne Mims Adrian, PhD<br />anne.adrian@extension.org<br />http://blog.anneadrian.com<br />Twitter.com/aafromaa<br />Google Profile: aafromaa<br />
    2. 2. Go where the people are<br />
    3. 3. Define your goals— beyond reach, numbers, hits, visits, etc<br />
    4. 4. View open and online education as an upward spiral of learning: you learn, they learn, you teach, they teach, you contribute, they contribute until it becomes “we” learn and contribute.<br />
    5. 5. Give your community something of value.<br />
    6. 6. Think social which builds relationships, trust, credibility, and spreads education through the individuals.<br />
    7. 7. Use social media to enhance lead and invoke curiosity.<br />
    8. 8. Be consistent<br />Don’t dismiss, ignore negative comments.<br />Answer negative feedback.<br />Follow up on comments.<br />React to suggestions.<br />Plan communications before, during, and after events.<br />
    9. 9. Evaluate effectiveness based on education goals<br />
    10. 10. Be open, honest, transparent and share graciously<br />
    11. 11. Nuts and Bolts of Getting Started with Facebook and Twitter <br />
    12. 12. Start with one or two at a time<br />blogs<br />wikis<br />
    13. 13. Know what people are talking about google.com/alerts<br />
    14. 14. Know what people are talking about search.twitter.com/<br />
    15. 15. Facebook Account<br />
    16. 16. Facebook Page<br />
    17. 17. Facebook Group<br />
    18. 18. Facebook Lists<br />Divide friends into categories<br />
    19. 19. FacebookAdvertisements<br />
    20. 20. Twitter<br />Answer “What is happening?”<br />Share thoughts.<br />Share links.<br />Ask questions.<br />Answer questions.<br />…in 140 characters or less.<br />
    21. 21. Twitter stats<br />
    22. 22. Twitter stats<br />Social, conversational, responsive, & timely.<br />Convenient with applications & hashtags.<br />flickr.com/photos/yourdon/4049950966/<br />
    23. 23. Twitter stats<br />Following does nothave to be reciprocal.<br />
    24. 24. Twitter stats<br />Use #hashtags<br />
    25. 25. Hashtags<br />Short Url<br />Hashtags<br />
    26. 26. Desktop and Mobile Apps<br />Tweetdeck<br />Hootsuite<br />Tweetie<br />UberTwitter<br />SMS Text <br />
    27. 27. Integrate Media and Applications<br />Twitter Facebook LinkedIn<br />
    28. 28. Email: Use it when you have to. But, there is a better way.<br />
    29. 29. Collaborate: collaborate.extension.org WikipediawikisGoogle Docs Google Wave<br />
    30. 30. Photo Credits:<br />People: www.flickr.com/photos/usarmyafrica/4553099709/<br />Reach: www.flickr.com/photos/wwworks/1291468732/<br />Spiral: www.flickr.com/photos/stephenliveshere/408279872/<br />Value: www.flickr.com/photos/16038409@N02/2801934756/<br />Social: www.flickr.com/photos/yourdon/3866779065/ <br />Share: www.flickr.com/photos/jdawg/484678361/<br />Collaborate: www.flickr.com/photos/jonnygoldstein/4366087009/<br />Evaluate: www.flickr.com/photos/cambodia4kidsorg/109718423/<br />www.flickr.com/photos/aussiegall/286709039<br />Mouse Trap: www.flickr.com/photos/lara604/4396499673/<br />
    31. 31. Creative Commons License<br />Collaboration Tools – Closing the Learning Circle with Email, Wikis and Blogs by Anne Mims Adrian is licensed under a Creative Commons Attribution 3.0 Unported License.<br />

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