Using Social Media in Agriculture<br />Dan Toland<br />Ohio Farm Bureau Federation<br />
Web 1.0<br /><ul><li> Static
 Brochure-like
 Time and money</li></li></ul><li>Web 2.0<br /><ul><li> Fast connections
 Easy publishing
 Collaborative communication
 Mobile technology</li></li></ul><li>The Redesigned OFBF.org<br />The Old OFBF.org<br />Goal: Increase awareness, engageme...
Web Presence<br />
Hub and Spoke<br />YouTube<br />Twitter<br />Blogs<br /><ul><li> Old way: destination
 New way: information</li></ul>OFBF.org<br />Links<br />Facebook<br />
Social Media Statistics<br /><ul><li> 350 million users spend > 8 billion minutes per day
 100 million U.S. (5x larger than American Idol audience)
 55 minutes per user
 Women age 55 and older are among the fastest growing adopters
 3.5 billion pieces of content shared each week
 Estimated 50 million users
 100 million expected by end of 2010
 Company usage skyrocketing
 Busiest from 9-5, M-F</li></li></ul><li>Comments Section<br />Share Function<br />
Web Polls<br />Social Media Page<br />Connect Icons<br />
Ah-ha! Twitter Moments<br />Plastic Cow<br />10 Great Herbs<br />
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Ag and Social Media Dan Toland 01 21 10

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This presentation was made as part of the Ag and Social Media eXtension web conference on January 21, 2010.

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Ag and Social Media Dan Toland 01 21 10

  1. 1. Using Social Media in Agriculture<br />Dan Toland<br />Ohio Farm Bureau Federation<br />
  2. 2. Web 1.0<br /><ul><li> Static
  3. 3. Brochure-like
  4. 4. Time and money</li></li></ul><li>Web 2.0<br /><ul><li> Fast connections
  5. 5. Easy publishing
  6. 6. Collaborative communication
  7. 7. Mobile technology</li></li></ul><li>The Redesigned OFBF.org<br />The Old OFBF.org<br />Goal: Increase awareness, engagement, traffic, word of mouth<br />
  8. 8. Web Presence<br />
  9. 9. Hub and Spoke<br />YouTube<br />Twitter<br />Blogs<br /><ul><li> Old way: destination
  10. 10. New way: information</li></ul>OFBF.org<br />Links<br />Facebook<br />
  11. 11. Social Media Statistics<br /><ul><li> 350 million users spend > 8 billion minutes per day
  12. 12. 100 million U.S. (5x larger than American Idol audience)
  13. 13. 55 minutes per user
  14. 14. Women age 55 and older are among the fastest growing adopters
  15. 15. 3.5 billion pieces of content shared each week
  16. 16. Estimated 50 million users
  17. 17. 100 million expected by end of 2010
  18. 18. Company usage skyrocketing
  19. 19. Busiest from 9-5, M-F</li></li></ul><li>Comments Section<br />Share Function<br />
  20. 20. Web Polls<br />Social Media Page<br />Connect Icons<br />
  21. 21. Ah-ha! Twitter Moments<br />Plastic Cow<br />10 Great Herbs<br />
  22. 22. Issue 2: Social Media<br /><ul><li> Statehouse hearing tweets
  23. 23. Action Alert notification
  24. 24. Rallying members and followers through real-time, up-to-date posts
  25. 25. Monitoring Issue 2 conversations as they happen</li></li></ul><li>
  26. 26. Issue 2: User-Generated Content<br />
  27. 27. Issue 2: User-Generated Content<br />
  28. 28.
  29. 29. Real-Time Reaction<br /><ul><li>Reacting to conversations/thoughts as they happen</li></li></ul><li>Real-Time Reaction (continued)<br />
  30. 30. Portable video<br /><ul><li> YouTube, Web site, Facebook, blogs
  31. 31. Embeddable everywhere (viral)
  32. 32. Hitting the right eyes
  33. 33. Measureable
  34. 34. Extends shelf-life</li></li></ul><li>Social Media Policy<br /><ul><li> Encourage and empower
  35. 35. Note blend of personal/professional
  36. 36. Use common sense. Remember, posts are searchable and public
  37. 37. Specify those using on behalf of an organization
  38. 38. Tie into other communication policies
  39. 39. Provide proper training. Encourage use of security settings
  40. 40. Make participation optional</li></li></ul><li>Web site Impact<br /> May 28, 2009 – Jan. 13, 2010 vs. same period 1 yr. before<br />— <br /><ul><li>Increases:</li></ul>— All visits (50%), unique visits (56%) & new visits (6%)<br /> —Page views (35%)<br />— Avg. time on site (26% = 34 seconds)<br /><ul><li> Traffic impacts</li></ul>— Increased referring sites by 14%<br />— Direct traffic & referring sites are 57% of visits<br /> —50% are returning visitors<br />
  41. 41. Dan Toland<br />Communications Specialist<br />Ohio Farm Bureau Federation<br />Office: 614.246.8233<br />E-mail: dtoland@ofbf.org<br />Twitter: @d_toland<br />www.tinyurl.com/OFBFsocialmedia<br />
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