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Ag and Social Media Dan Toland 01 21 10
 

Ag and Social Media Dan Toland 01 21 10

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This presentation was made as part of the Ag and Social Media eXtension web conference on January 21, 2010.

This presentation was made as part of the Ag and Social Media eXtension web conference on January 21, 2010.

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    Ag and Social Media Dan Toland 01 21 10 Ag and Social Media Dan Toland 01 21 10 Presentation Transcript

    • Using Social Media in Agriculture
      Dan Toland
      Ohio Farm Bureau Federation
    • Web 1.0
      • Static
      • Brochure-like
      • Time and money
    • Web 2.0
      • Fast connections
      • Easy publishing
      • Collaborative communication
      • Mobile technology
    • The Redesigned OFBF.org
      The Old OFBF.org
      Goal: Increase awareness, engagement, traffic, word of mouth
    • Web Presence
    • Hub and Spoke
      YouTube
      Twitter
      Blogs
      • Old way: destination
      • New way: information
      OFBF.org
      Links
      Facebook
    • Social Media Statistics
      • 350 million users spend > 8 billion minutes per day
      • 100 million U.S. (5x larger than American Idol audience)
      • 55 minutes per user
      • Women age 55 and older are among the fastest growing adopters
      • 3.5 billion pieces of content shared each week
      • Estimated 50 million users
      • 100 million expected by end of 2010
      • Company usage skyrocketing
      • Busiest from 9-5, M-F
    • Comments Section
      Share Function
    • Web Polls
      Social Media Page
      Connect Icons
    • Ah-ha! Twitter Moments
      Plastic Cow
      10 Great Herbs
    • Issue 2: Social Media
      • Statehouse hearing tweets
      • Action Alert notification
      • Rallying members and followers through real-time, up-to-date posts
      • Monitoring Issue 2 conversations as they happen
    • Issue 2: User-Generated Content
    • Issue 2: User-Generated Content
    • Real-Time Reaction
      • Reacting to conversations/thoughts as they happen
    • Real-Time Reaction (continued)
    • Portable video
      • YouTube, Web site, Facebook, blogs
      • Embeddable everywhere (viral)
      • Hitting the right eyes
      • Measureable
      • Extends shelf-life
    • Social Media Policy
      • Encourage and empower
      • Note blend of personal/professional
      • Use common sense. Remember, posts are searchable and public
      • Specify those using on behalf of an organization
      • Tie into other communication policies
      • Provide proper training. Encourage use of security settings
      • Make participation optional
    • Web site Impact
      May 28, 2009 – Jan. 13, 2010 vs. same period 1 yr. before
      —
      • Increases:
      — All visits (50%), unique visits (56%) & new visits (6%)
      —Page views (35%)
      — Avg. time on site (26% = 34 seconds)
      • Traffic impacts
      — Increased referring sites by 14%
      — Direct traffic & referring sites are 57% of visits
      —50% are returning visitors
    • Dan Toland
      Communications Specialist
      Ohio Farm Bureau Federation
      Office: 614.246.8233
      E-mail: dtoland@ofbf.org
      Twitter: @d_toland
      www.tinyurl.com/OFBFsocialmedia