Ag and Social Media Dan Toland 01 21 10

Using Social Media in Agriculture
Dan Toland
Ohio Farm Bureau Federation

Web 1.0
Static
Brochure-like
Time and money

Web 2.0
Fast connections
Easy publishing
Collaborative communication
Mobile technology

The Redesigned OFBF.org
The Old OFBF.org
Goal: Increase awareness, engagement, traffic, word of mouth

Web Presence

Hub and Spoke
YouTube
Twitter
Blogs
Old way: destination
New way: information
OFBF.org
Links
Facebook

Social Media Statistics
350 million users spend > 8 billion minutes per day
100 million U.S. (5x larger than American Idol audience)
55 minutes per user
Women age 55 and older are among the fastest growing adopters
3.5 billion pieces of content shared each week
Estimated 50 million users
100 million expected by end of 2010
Company usage skyrocketing
Busiest from 9-5, M-F

Comments Section
Share Function

Web Polls
Social Media Page
Connect Icons

Ah-ha! Twitter Moments
Plastic Cow
10 Great Herbs

Issue 2: Social Media
Statehouse hearing tweets
Action Alert notification
Rallying members and followers through real-time, up-to-date posts
Monitoring Issue 2 conversations as they happen

Issue 2: User-Generated Content

Real-Time Reaction
Reacting to conversations/thoughts as they happen

Real-Time Reaction (continued)

Portable video
YouTube, Web site, Facebook, blogs
Embeddable everywhere (viral)
Hitting the right eyes
Measureable
Extends shelf-life

Social Media Policy
Encourage and empower
Note blend of personal/professional
Use common sense. Remember, posts are searchable and public
Specify those using on behalf of an organization
Tie into other communication policies
Provide proper training. Encourage use of security settings
Make participation optional

Web site Impact
May 28, 2009 – Jan. 13, 2010 vs. same period 1 yr. before

Increases:
All visits (50%), unique visits (56%) & new visits (6%)
Page views (35%)
Avg. time on site (26% = 34 seconds)
Traffic impacts
Increased referring sites by 14%
Direct traffic & referring sites are 57% of visits
50% are returning visitors

Dan Toland
Communications Specialist
Ohio Farm Bureau Federation
Office: 614.246.8233
E-mail: dtoland@ofbf.org
Twitter: @d_toland
www.tinyurl.com/OFBFsocialmedia

Ag and Social Media Dan Toland 01 21 10

by Anne Adrian on Jan 25, 2010

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