0
Social Networking Workshop
Anne Mims Adrian aadrian@auburn.edu
Rhonda Conlon rconlon@ncsu.edu
Jerry Thomas thomas.69@osu.e...
Goals of workshop
Learn some specific instructions in
using some technologies.

Develop some plan or specific ideas
to use...
My goals for the workshop
Everyone walk away having learned
something new.

Everyone is more confident in trying
something...
“Today, if you're not staying
current with Web 2.0 technologies'
impact on business, then you're
just not staying current....
“Friends, it (social media) keeps us
relevant.” Andy Kleinschmidt




            flickr.com/photos/liewcf/3547134847/
Adoption Curve & Phases

Initial Discovery (2006-2007)
Hype & Experimentation (2008-2009)
Failure & Disappointment (2010)
...
Where to begin?
Pick 1, 2, or 3.
Facebook

More than 2 billion photos uploaded to the site each
month.

14+ million videos uploaded each month.

2+ billion...
Facebook

The fastest growing demographic is
those 35 years old and older.


facebook.com/press/info.php?statistics Retrie...
Facebook

People who use mobile devices to access
Facebook are almost 50% more active on
Facebook than non-mobile users.

...
Twitter stats
Twitter is the fastest growing with
752% increase in 2008.


www.mashable.com
emarketer.com/Article.aspx?R=1...
Twitter stats
Usage will reach 26 million US adults in
2010.

In 2009, 18 million US adults accessed
Twitter on any platfo...
Twitter stats
   92.4% of Twitter users follow fewer
   than 100 other Twitter users.

Inside Twitter An In-Depth Look Ins...
Wikipedia



75,000 active contributors
13 million articles
65 million 2009 monthly visitors
 on
thefuturebuzz.com/2009/01...
LinkedIn
  Wikipedia

50 million members in over 200
countries and territories (October 14,
2009).
Executives from all For...
YouTube

70 million – videos (March 2008)
95.4 million – videos (May 2009)


13 hours - amount of video uploaded every
min...
Blogosphere
 346 million – people read blogs
 (comScore March 2008)
 900,000 - average number of blog
 posts in a 24 hour ...
What is the point?




http://www.flickr.com/photos/skipnclick/2945026921/
Go where the people
are



        flickr.com/photos/mcgarry/111003432/
Some of the time,
forget traditional
concepts behind
traditional media,
education, &
marketing.


     flickr.com/photos/y...
Define who are community
members
Define who is core customer /client /
community member

Why would they
care

Create perso...
Define your goals




Look for & define a higher purpose
flickr.com/photos/tomoski/2688883653
Set your
 priorities
 based on
 your
 values


flickr.com/photos/seekoh/1225991680/
Ask and Listen




 flickr.com/photos/joyoflife/23724427/
What is being said on the
web google.com/alerts

Google Alerts
Know what people are
saying search.twitter.com/

Twitter Searches
Ask a question in LinkedIn
Answers




mashable.com/2009/09/28/social-media-feedback/
Don’t forget the use of video
to get feedback.

Post a YouTube video that
invokes emotion.



mashable.com/2009/09/28/soci...
Add a poll web site or
blog.

Add a poll to Your
Facebook Page.

Poll Your Twitter                       Joe Posnanski
Fol...
Put a survey on your blog




mashable.com/2009/09/28/social-media-feedback/
flickr.com/photos/ryangs/3364941723/
Evaluate with new
assumptions




flickr.com/photos/goldberg/1376718557/
Participate




Become part of the community
flickr.com/photos/davidkohlmeyer/3393520471/
Get Transparent




flickr.com/photos/einaros/3453909796/
Be Real




flickr.com/photos/gillat/3483112515/
Utilize the help and
expertise of others
images.cals.ncsu.edu/gallery2/main.php?g2_itemId=2595
Write for SEO & clients


           Learn to understand &
           write for Search Engine
           Optimization.

  ...
Social media
                             provides
                             flexibility,
                             ...
Social media
                              provides
                              timeliness,
                            ...
Also social media provides
Multi-purposing
Publishing in new forms
More productivity
Being found by different audiences
Ti...
Also social media provides
"...a one-on-one" feeling in a large
group setting. It's the best of both
worlds."
Floyd Davenp...
Try
                                           Explore
                                            Learn

                ...
Choose the right tool.




                                            Adapt as tools
                                    ...
References
Brogan, Chris, Audience or Community
chrisbrogan.com/audience-or-community/

Hunt, Tara, The Whuffie Factor

Kl...
Resources
Beginners Guide for Social Media
collaborate.extension.org/wiki/Beginners_Guide_to_Social_Media_in_Extension

Oh...
Resources

Common Craft Twitter in Plain English
http://www.youtube.com/watch?v=ddO9idmax0o

Common Craft Blogs in Plain E...
Creative Commons Attribution-Noncommercial-
Share Alike 3.0 United States License.




Ideas for Social Media Strategy by
...
Upcoming SlideShare
Loading in...5
×

ACFPE Social Networking Workshop

5,558

Published on

Presentation as part of social networking workshop for ACFPE conference.

Published in: Technology, Sports
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
5,558
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
8
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • Start somewhere.Make sure you are following and friending others…Rememberthis is social!
  • blog.facebook.com/blog.php?post=72353897130
  • blog.facebook.com/blog.php?post=72353897130
  • blog.facebook.com/blog.php?post=72353897130
  • http://popacular.com/gigatweet/ Giga Tweetthefuturebuzz.com/2009/01/12/social-media-web-20-internet-numbers-stats/49 Amazing Social Media, Web 2.0 And Internet Statswww.mashable.comMore than one-half of all Twitter users (53%) are women, and the majority are young. Among users who disclose their age, 66% are under 25, and another 15% are ages 25 to 29. Most Twitter users are quiet: 85.37% tweet less than once per day. Only about 1.1% of users update their timeline an average of more than 10 times daily. This means a small group of users dominate the Twitter timeline—75% of all Twitter activity comes from just 5% of users. Not surprisingly, the more followers a user has, the more that person tweets. Sysomos reported that the average number of daily updates rises from three to six among users with more than 1,000 followers. But relatively few users are that popular. In fact, almost 94% of Twitter users have fewer than 100 followers. Just 0.68% reach the thousand-follower mark. The situation is very similar in the other direction. The vast majority of users (92.4%) follow fewer than 100 other microbloggers. Less than 1% subscribe to the feeds of at least 1,000 others. Among users who identified themselves as marketers, the numbers were significantly higher: 15% follow more than 2,000 people. http://www.emarketer.com/Article.aspx?R=1007250
  • http://popacular.com/gigatweet/ Giga Tweetthefuturebuzz.com/2009/01/12/social-media-web-20-internet-numbers-stats/49 Amazing Social Media, Web 2.0 And Internet Statswww.mashable.comMore than one-half of all Twitter users (53%) are women, and the majority are young. Among users who disclose their age, 66% are under 25, and another 15% are ages 25 to 29. Most Twitter users are quiet: 85.37% tweet less than once per day. Only about 1.1% of users update their timeline an average of more than 10 times daily. This means a small group of users dominate the Twitter timeline—75% of all Twitter activity comes from just 5% of users. Not surprisingly, the more followers a user has, the more that person tweets. Sysomos reported that the average number of daily updates rises from three to six among users with more than 1,000 followers. But relatively few users are that popular. In fact, almost 94% of Twitter users have fewer than 100 followers. Just 0.68% reach the thousand-follower mark. The situation is very similar in the other direction. The vast majority of users (92.4%) follow fewer than 100 other microbloggers. Less than 1% subscribe to the feeds of at least 1,000 others. Among users who identified themselves as marketers, the numbers were significantly higher: 15% follow more than 2,000 people. http://www.emarketer.com/Article.aspx?R=1007250
  • emarketer.com/Article.aspx?R=1007271http://popacular.com/gigatweet/ Giga Tweetthefuturebuzz.com/2009/01/12/social-media-web-20-internet-numbers-stats/49 Amazing Social Media, Web 2.0 And Internet Statswww.mashable.comMore than one-half of all Twitter users (53%) are women, and the majority are young. Among users who disclose their age, 66% are under 25, and another 15% are ages 25 to 29. Most Twitter users are quiet: 85.37% tweet less than once per day. Only about 1.1% of users update their timeline an average of more than 10 times daily. This means a small group of users dominate the Twitter timeline—75% of all Twitter activity comes from just 5% of users. Not surprisingly, the more followers a user has, the more that person tweets. Sysomos reported that the average number of daily updates rises from three to six among users with more than 1,000 followers. But relatively few users are that popular. In fact, almost 94% of Twitter users have fewer than 100 followers. Just 0.68% reach the thousand-follower mark. The situation is very similar in the other direction. The vast majority of users (92.4%) follow fewer than 100 other microbloggers. Less than 1% subscribe to the feeds of at least 1,000 others. Among users who identified themselves as marketers, the numbers were significantly higher: 15% follow more than 2,000 people. http://www.emarketer.com/Article.aspx?R=1007250
  • thefuturebuzz.com/2009/01/12/social-media-web-20-internet-numbers-stats/49 Amazing Social Media, Web 2.0 And Internet Statsthefuturebuzz.com/2009/07/10/future-marketing-trends/Future Marketing Trends – By The Numbers
  • http://press.linkedin.com/about
  • thefuturebuzz.com/2009/01/12/social-media-web-20-internet-numbers-stats/49 Amazing Social Media, Web 2.0 And Internet Stats& thefuturebuzz.com/2009/07/10/future-marketing-trends/Future Marketing Trends – By The Numbers
  • thefuturebuzz.com/2009/01/12/social-media-web-20-internet-numbers-stats/49 Amazing Social Media, Web 2.0 And Internet Stats
  • Transcript of "ACFPE Social Networking Workshop"

    1. 1. Social Networking Workshop Anne Mims Adrian aadrian@auburn.edu Rhonda Conlon rconlon@ncsu.edu Jerry Thomas thomas.69@osu.edu Special thanks to Floyd Davenport & Andy Kleinschmidt November 18, 2009 Presented as portion of workshop for AFCPE Annual Meeting www.slideshare.net/aafromaa
    2. 2. Goals of workshop Learn some specific instructions in using some technologies. Develop some plan or specific ideas to use social media in financial management education.
    3. 3. My goals for the workshop Everyone walk away having learned something new. Everyone is more confident in trying something new. Financial Management educators move forward in educating and utilizing communities in new ways.
    4. 4. “Today, if you're not staying current with Web 2.0 technologies' impact on business, then you're just not staying current. Period.” Sarah Perez of ReadWriteWeb flickr.com/photos/rambleon/2384382498/in/set-72157604099911780/
    5. 5. “Friends, it (social media) keeps us relevant.” Andy Kleinschmidt flickr.com/photos/liewcf/3547134847/
    6. 6. Adoption Curve & Phases Initial Discovery (2006-2007) Hype & Experimentation (2008-2009) Failure & Disappointment (2010) Triumph of Determination (2011-2013) Pervasive Adoption (2014-2015) socialnetworkroadmap.com/index/wp-content/uploads/2009/04/web2_adopt_curve2.png
    7. 7. Where to begin? Pick 1, 2, or 3.
    8. 8. Facebook More than 2 billion photos uploaded to the site each month. 14+ million videos uploaded each month. 2+ billion pieces of content (web links, news stories, blog posts, notes, photos, etc.) are shared each week. facebook.com/press/info.php?statistics Retrieved 10/1/2009
    9. 9. Facebook The fastest growing demographic is those 35 years old and older. facebook.com/press/info.php?statistics Retrieved 10/1/2009
    10. 10. Facebook People who use mobile devices to access Facebook are almost 50% more active on Facebook than non-mobile users. More than 180 mobile operators in 60 countries working to deploy Facebook mobile products. facebook.com/press/info.php?statistics Retrieved 10/1/2009
    11. 11. Twitter stats Twitter is the fastest growing with 752% increase in 2008. www.mashable.com emarketer.com/Article.aspx?R=1007271
    12. 12. Twitter stats Usage will reach 26 million US adults in 2010. In 2009, 18 million US adults accessed Twitter on any platform at least monthly. www.mashable.com emarketer.com/Article.aspx?R=1007271
    13. 13. Twitter stats 92.4% of Twitter users follow fewer than 100 other Twitter users. Inside Twitter An In-Depth Look Inside the Twitter World emarketer.com/Article.aspx?R=1007271
    14. 14. Wikipedia 75,000 active contributors 13 million articles 65 million 2009 monthly visitors on thefuturebuzz.com/2009/01/12/social-media-web-20-internet-numbers- stats/ & thefuturebuzz.com/2009/07/10/future-marketing-trends/
    15. 15. LinkedIn Wikipedia 50 million members in over 200 countries and territories (October 14, 2009). Executives from all Fortune 500 companies are LinkedIn members. press.linkedin.com/about
    16. 16. YouTube 70 million – videos (March 2008) 95.4 million – videos (May 2009) 13 hours - amount of video uploaded every minute. thefuturebuzz.com/2009/01/12/social-media-web-20-internet-numbers- stats/ &thefuturebuzz.com/2009/07/10/future-marketing-trends/
    17. 17. Blogosphere 346 million – people read blogs (comScore March 2008) 900,000 - average number of blog posts in a 24 hour period 77% - active Internet users read blogs thefuturebuzz.com/2009/01/12/social-media-web-20-internet-numbers-stats/
    18. 18. What is the point? http://www.flickr.com/photos/skipnclick/2945026921/
    19. 19. Go where the people are flickr.com/photos/mcgarry/111003432/
    20. 20. Some of the time, forget traditional concepts behind traditional media, education, & marketing. flickr.com/photos/yourdon/2715599454/
    21. 21. Define who are community members Define who is core customer /client / community member Why would they care Create personas flickr.com/photos/cambodia4kidsorg/202143037/
    22. 22. Define your goals Look for & define a higher purpose flickr.com/photos/tomoski/2688883653
    23. 23. Set your priorities based on your values flickr.com/photos/seekoh/1225991680/
    24. 24. Ask and Listen flickr.com/photos/joyoflife/23724427/
    25. 25. What is being said on the web google.com/alerts Google Alerts
    26. 26. Know what people are saying search.twitter.com/ Twitter Searches
    27. 27. Ask a question in LinkedIn Answers mashable.com/2009/09/28/social-media-feedback/
    28. 28. Don’t forget the use of video to get feedback. Post a YouTube video that invokes emotion. mashable.com/2009/09/28/social-media-feedback/
    29. 29. Add a poll web site or blog. Add a poll to Your Facebook Page. Poll Your Twitter Joe Posnanski Followers. blog joeposnanski.com/JoeBlog/ mashable.com/2009/09/28/social-media-feedback/
    30. 30. Put a survey on your blog mashable.com/2009/09/28/social-media-feedback/ flickr.com/photos/ryangs/3364941723/
    31. 31. Evaluate with new assumptions flickr.com/photos/goldberg/1376718557/
    32. 32. Participate Become part of the community flickr.com/photos/davidkohlmeyer/3393520471/
    33. 33. Get Transparent flickr.com/photos/einaros/3453909796/
    34. 34. Be Real flickr.com/photos/gillat/3483112515/
    35. 35. Utilize the help and expertise of others images.cals.ncsu.edu/gallery2/main.php?g2_itemId=2595
    36. 36. Write for SEO & clients Learn to understand & write for Search Engine Optimization. Learn to write for the community.
    37. 37. Social media provides flexibility, efficiency, & scalability. flickr.com/photos/yourdon/2675323741/
    38. 38. Social media provides timeliness, responsiveness, inclusiveness, & opportunities for innovation http://www.facebook.com/home.php#/eatsmart
    39. 39. Also social media provides Multi-purposing Publishing in new forms More productivity Being found by different audiences Timely reporting & problem solving Content developed by many (we are not the only experts)
    40. 40. Also social media provides "...a one-on-one" feeling in a large group setting. It's the best of both worlds." Floyd Davenport Iowa State Cooperative Extension flickr.com/photos/yourdon/4049950966/
    41. 41. Try Explore Learn “This ... is ridiculously simple.” Andy Kleinschmidt flickr.com/photos/coyotejack/2566090619/
    42. 42. Choose the right tool. Adapt as tools & environments change. flickr.com/photos/geishaboy500/100043823/
    43. 43. References Brogan, Chris, Audience or Community chrisbrogan.com/audience-or-community/ Hunt, Tara, The Whuffie Factor Kleinschmidt, Andy, Agriculture in Van Wert County, Ohio agvanwert.wordpress.com/ Scott, David Meerman, The New Rules of Marketing and PR The Social Network Roadmap globalhumancapital.org/?p=675 Why Are Marketers So Bad At Measuring Social Media? blogs.forrester.com/marketing/2009/11/why-are-marketers-so-bad-at-measuring- social-media.html?cm_mmc=Ask-_-twitter-_-twitter-_-8275664
    44. 44. Resources Beginners Guide for Social Media collaborate.extension.org/wiki/Beginners_Guide_to_Social_Media_in_Extension Ohio Farm Bureau Social Media Guide ofbf.org/uploads/social-media-guide.pdf Find Extension colleagues in social media people.extension.org Social Media Tips and Ideas: Put together for presentation for Extension County Directors urbangarden.posterous.com/social-media-tips-and-ideas Intel Social Media Guidelines intel.com/sites/sitewide/en_US/social-media.htm
    45. 45. Resources Common Craft Twitter in Plain English http://www.youtube.com/watch?v=ddO9idmax0o Common Craft Blogs in Plain English http://www.youtube.com/watch?v=NN2I1pWXjXI Common Craft Google Reader in Plain English http://www.youtube.com/watch?v=VSPZ2Uu_X3Y
    46. 46. Creative Commons Attribution-Noncommercial- Share Alike 3.0 United States License. Ideas for Social Media Strategy by Anne Mims Adrian, Rhonda Conlon, and Jerry Thomas is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 3.0 United States License. Based on a work at www.slideshare.net/aafromaa .
    1. A particular slide catching your eye?

      Clipping is a handy way to collect important slides you want to go back to later.

    ×