The industry includes many high-tech and high skill services.
It provides critical services to other industries in marketing and selling their products.
For this study, “marketing communication” industry included 52 6-digit NAICS codes
Core of the industry was in two 2-digit NAICS codes- 51 Information and 54 Professional Services- closely related to advertising.
Related supportive industries were in NAICS 32-33 Printing, 61 Education, 71 Performance, 56 Administrative Support and 81 Misc.
Geographical Scope of Study: Eight counties in Northeast Ohio
Marketing communications is a big industry- 2,800 businesses in the 8-county area Source: 2002 Economic Census,with Plain Dealer estimates of suppressed data.
Here’s how 2,800 marketing communication businesses compare to other industries
Marketing communications industry represents 39,000 jobs
Equal to the population of Strongsville
Many high-skilled jobs and many in emerging technologies
Here’s how the industry’s 39,000 jobs compares to other industries in Greater Cleveland
Marketing communications generates $5 billion in sales revenue for the region
Marketing Communication has more sales revenue than Hospitality, Transportation, Arts-Entertainment Note: Table ranked by receipts. Source: 2002 Economic Census, with Plain Dealer estimates of suppressed data. Note: NOCA’s industries also included within their own (51,54, etc) NAICS codes