User Experience Design at Exact

UX Update - June 2010
Aad 't Hart

The 2010 Plans
What have we done?
What are we doing?
What still to expect in 2010?
Questions
Agenda
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Strategic UX Update - June 2010

The 2010 plans
UX Update – June 2010

User Experience
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User experience design should be embedded in the whole organization. It represents all aspects that influence the relationship between the end user and Exact, especially when a product mediates that relationship.
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User experience is so much more than usability only. It is about emotions, about feels before, during and after the interaction. It is subjective and dynamic.
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User Experience disciplines
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User research
Creative sessions
Interviews
Observations
Usability testing
Interaction design
Graphic design
Strategic implementation

Establish User Experience design as a strategic discipline
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What have we done?

Hired Expertise
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Scoped Projects
Short term
Existing products, short term goals, cut down into small, well-defined objectives. Mainly usability improvements. Iterative by nature.
Long term
New initiatives, visionary, target group analyses, participatory design throughout the process, focusing on user experience as the key differentiator. Iterative by nature.
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What are we doing?

Organizing end user workshops
'Look over the shoulder' user research
Developing questionnaires and surveys for user insight
Defining a framework for user insight
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Defining processes – short term
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Defining processes - long term
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Good product identity -> strong product families
Adobe CS5
Office 2010
Apple iWork
Basecamp
Defining a product identity
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Coherence, one product family
User: “Ah, this is obviously an Exact application”
Our CI provides guidelines on visual communication, however appears insufficient for web applications and pages.
Transferring the brand language to a product identity
Why a Product Identity?
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Communicating our Corporate Identity through Product Identity
Products are the most important representatives for any brand or company. Therefore, essential to our corporate identity is how well we communicate our vision and values by means of the identity and image of our products, always keeping the target audience involvement in mind.
Product Identity
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… and making actual improvements
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Working on…
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Simply Synergy

Exact Globe
Visual refreshment
Exact Online
Bank import
Sample project to go from feature to goal
Import bank statement versus insight in payments
Busy and initiating
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What still to expect in 2010?

To be delivered
Deliverables as defined in the 2010 product roadmaps
Workshops with customers
Results of in-depth user research
Guidelines for a product identity
A detailed plan for 2011
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User Experience Design at Exact

by Aad 't Hart on Jun 30, 2010

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User Experience Design at Exact — Presentation Transcript