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User Experience Design at Exact
 

User Experience Design at Exact

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Exact is serving the Entrepreneurial world with business software solutions. The emotions and feeling using products and services are creating your user experience.

Exact is serving the Entrepreneurial world with business software solutions. The emotions and feeling using products and services are creating your user experience.

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User Experience Design at Exact User Experience Design at Exact Presentation Transcript

  • UX Update - June 2010
    Aad 't Hart
  • The 2010 Plans
    What have we done?
    What are we doing?
    What still to expect in 2010?
    Questions
    Agenda
    18-06-2010
    2
    Strategic UX Update - June 2010
  • The 2010 plans
    UX Update – June 2010
  • User Experience
    18-06-2010
    Strategic UX Update - June 2010
    4
  • User experience design should be embedded in the whole organization. It represents all aspects that influence the relationship between the end user and Exact, especially when a product mediates that relationship.
    18-06-2010
    Strategic UX Update - June 2010
    5
  • User experience is so much more than usability only. It is about emotions, about feels before, during and after the interaction. It is subjective and dynamic.
    18-06-2010
    Strategic UX Update - June 2010
    6
  • User Experience disciplines
    18-06-2010
    7
    Strategic UX Update - June 2010
    User research
    Creative sessions
    Interviews
    Observations
    Usability testing
    Interaction design
    Graphic design
    Strategic implementation
  • Establish User Experience design as a strategic discipline
    18-06-2010
    8
    Strategic UX Update - June 2010
  • What have we done?
    UX Update – June 2010
  • Hired Expertise
    18-06-2010
    Strategic UX Update - June 2010
    10
  • Scoped Projects
    Short term
    Existing products, short term goals, cut down into small, well-defined objectives. Mainly usability improvements. Iterative by nature.
    Long term
    New initiatives, visionary, target group analyses, participatory design throughout the process, focusing on user experience as the key differentiator. Iterative by nature.
    18-06-2010
    Strategic UX Update - June 2010
    11
  • What are we doing?
    UX Update – June 2010
  • Organizing end user workshops
    'Look over the shoulder' user research
    Developing questionnaires and surveys for user insight
    Defining a framework for user insight
    18-06-2010
    Strategic UX Update - June 2010
    13
  • Defining processes – short term
    18-06-2010
    14
    Strategic UX Update - June 2010
  • Defining processes - long term
    18-06-2010
    15
    Strategic UX Update - June 2010
  • Good product identity -> strong product families
    Adobe CS5
    Office 2010
    Apple iWork
    Basecamp
    Defining a product identity
    18-06-2010
    16
    Strategic UX Update - June 2010
  • Coherence, one product family
    User: “Ah, this is obviously an Exact application”
    Our CI provides guidelines on visual communication, however appears insufficient for web applications and pages.
    Transferring the brand language to a product identity
    Why a Product Identity?
    18-06-2010
    17
    Strategic UX Update - June 2010
  • Communicating our Corporate Identity through Product Identity
    Products are the most important representatives for any brand or company. Therefore, essential to our corporate identity is how well we communicate our vision and values by means of the identity and image of our products, always keeping the target audience involvement in mind.
    Product Identity
    18-06-2010
    18
    Strategic UX Update - June 2010
  • … and making actual improvements
    18-06-2010
    19
    Strategic UX Update - June 2010
  • Working on…
    18-06-2010
    20
    Strategic UX Update - June 2010
    Simply Synergy
  • Exact Globe
    Visual refreshment
    Exact Online
    Bank import
    Sample project to go from feature to goal
    Import bank statement versus insight in payments
    Busy and initiating
    18-06-2010
    21
    Strategic UX Update - June 2010
  • What still to expect in 2010?
    UX Update – June 2010
  • To be delivered
    Deliverables as defined in the 2010 product roadmaps
    Workshops with customers
    Results of in-depth user research
    Guidelines for a product identity
    A detailed plan for 2011
    18-06-2010
    Strategic UX Update - June 2010
    23
  • 18-06-2010
    24
    Strategic UX Update - June 2010