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User Experience Design at Exact

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Exact is serving the Entrepreneurial world with business software solutions. The emotions and feeling using products and services are creating your user experience.

Exact is serving the Entrepreneurial world with business software solutions. The emotions and feeling using products and services are creating your user experience.

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    • 1. UX Update - June 2010
      Aad 't Hart
    • 2. The 2010 Plans
      What have we done?
      What are we doing?
      What still to expect in 2010?
      Questions
      Agenda
      18-06-2010
      2
      Strategic UX Update - June 2010
    • 3. The 2010 plans
      UX Update – June 2010
    • 4. User Experience
      18-06-2010
      Strategic UX Update - June 2010
      4
    • 5. User experience design should be embedded in the whole organization. It represents all aspects that influence the relationship between the end user and Exact, especially when a product mediates that relationship.
      18-06-2010
      Strategic UX Update - June 2010
      5
    • 6. User experience is so much more than usability only. It is about emotions, about feels before, during and after the interaction. It is subjective and dynamic.
      18-06-2010
      Strategic UX Update - June 2010
      6
    • 7. User Experience disciplines
      18-06-2010
      7
      Strategic UX Update - June 2010
      User research
      Creative sessions
      Interviews
      Observations
      Usability testing
      Interaction design
      Graphic design
      Strategic implementation
    • 8. Establish User Experience design as a strategic discipline
      18-06-2010
      8
      Strategic UX Update - June 2010
    • 9. What have we done?
      UX Update – June 2010
    • 10. Hired Expertise
      18-06-2010
      Strategic UX Update - June 2010
      10
    • 11. Scoped Projects
      Short term
      Existing products, short term goals, cut down into small, well-defined objectives. Mainly usability improvements. Iterative by nature.
      Long term
      New initiatives, visionary, target group analyses, participatory design throughout the process, focusing on user experience as the key differentiator. Iterative by nature.
      18-06-2010
      Strategic UX Update - June 2010
      11
    • 12. What are we doing?
      UX Update – June 2010
    • 13. Organizing end user workshops
      'Look over the shoulder' user research
      Developing questionnaires and surveys for user insight
      Defining a framework for user insight
      18-06-2010
      Strategic UX Update - June 2010
      13
    • 14. Defining processes – short term
      18-06-2010
      14
      Strategic UX Update - June 2010
    • 15. Defining processes - long term
      18-06-2010
      15
      Strategic UX Update - June 2010
    • 16. Good product identity -> strong product families
      Adobe CS5
      Office 2010
      Apple iWork
      Basecamp
      Defining a product identity
      18-06-2010
      16
      Strategic UX Update - June 2010
    • 17. Coherence, one product family
      User: “Ah, this is obviously an Exact application”
      Our CI provides guidelines on visual communication, however appears insufficient for web applications and pages.
      Transferring the brand language to a product identity
      Why a Product Identity?
      18-06-2010
      17
      Strategic UX Update - June 2010
    • 18. Communicating our Corporate Identity through Product Identity
      Products are the most important representatives for any brand or company. Therefore, essential to our corporate identity is how well we communicate our vision and values by means of the identity and image of our products, always keeping the target audience involvement in mind.
      Product Identity
      18-06-2010
      18
      Strategic UX Update - June 2010
    • 19. … and making actual improvements
      18-06-2010
      19
      Strategic UX Update - June 2010
    • 20. Working on…
      18-06-2010
      20
      Strategic UX Update - June 2010
      Simply Synergy
    • 21. Exact Globe
      Visual refreshment
      Exact Online
      Bank import
      Sample project to go from feature to goal
      Import bank statement versus insight in payments
      Busy and initiating
      18-06-2010
      21
      Strategic UX Update - June 2010
    • 22. What still to expect in 2010?
      UX Update – June 2010
    • 23. To be delivered
      Deliverables as defined in the 2010 product roadmaps
      Workshops with customers
      Results of in-depth user research
      Guidelines for a product identity
      A detailed plan for 2011
      18-06-2010
      Strategic UX Update - June 2010
      23
    • 24. 18-06-2010
      24
      Strategic UX Update - June 2010

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