User Experience Design at Exact


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Exact is serving the Entrepreneurial world with business software solutions. The emotions and feeling using products and services are creating your user experience.

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  • Why and how
  • User Experience Design at Exact

    1. 1. UX Update - June 2010<br />Aad 't Hart<br />
    2. 2. The 2010 Plans<br />What have we done?<br />What are we doing?<br />What still to expect in 2010?<br />Questions<br />Agenda<br />18-06-2010<br />2<br />Strategic UX Update - June 2010<br />
    3. 3. The 2010 plans<br />UX Update – June 2010<br />
    4. 4. User Experience<br />18-06-2010<br />Strategic UX Update - June 2010<br />4<br />
    5. 5. User experience design should be embedded in the whole organization. It represents all aspects that influence the relationship between the end user and Exact, especially when a product mediates that relationship. <br />18-06-2010<br />Strategic UX Update - June 2010<br />5<br />
    6. 6. User experience is so much more than usability only. It is about emotions, about feels before, during and after the interaction. It is subjective and dynamic. <br />18-06-2010<br />Strategic UX Update - June 2010<br />6<br />
    7. 7. User Experience disciplines<br />18-06-2010<br />7<br />Strategic UX Update - June 2010<br />User research<br />Creative sessions<br />Interviews<br />Observations<br />Usability testing<br />Interaction design<br />Graphic design<br />Strategic implementation<br />
    8. 8. Establish User Experience design as a strategic discipline<br />18-06-2010<br />8<br />Strategic UX Update - June 2010<br />
    9. 9. What have we done?<br />UX Update – June 2010<br />
    10. 10. Hired Expertise<br />18-06-2010<br />Strategic UX Update - June 2010<br />10<br />
    11. 11. Scoped Projects<br />Short term<br />Existing products, short term goals, cut down into small, well-defined objectives. Mainly usability improvements. Iterative by nature. <br />Long term<br />New initiatives, visionary, target group analyses, participatory design throughout the process, focusing on user experience as the key differentiator. Iterative by nature.<br />18-06-2010<br />Strategic UX Update - June 2010<br />11<br />
    12. 12. What are we doing?<br />UX Update – June 2010<br />
    13. 13. Organizing end user workshops<br />'Look over the shoulder' user research<br />Developing questionnaires and surveys for user insight<br />Defining a framework for user insight<br />18-06-2010<br />Strategic UX Update - June 2010<br />13<br />
    14. 14. Defining processes – short term<br />18-06-2010<br />14<br />Strategic UX Update - June 2010<br />
    15. 15. Defining processes - long term<br />18-06-2010<br />15<br />Strategic UX Update - June 2010<br />
    16. 16. Good product identity -> strong product families<br />Adobe CS5<br />Office 2010<br />Apple iWork<br />Basecamp<br />Defining a product identity<br />18-06-2010<br />16<br />Strategic UX Update - June 2010<br />
    17. 17. Coherence, one product family<br />User: “Ah, this is obviously an Exact application”<br />Our CI provides guidelines on visual communication, however appears insufficient for web applications and pages. <br />Transferring the brand language to a product identity<br />Why a Product Identity?<br />18-06-2010<br />17<br />Strategic UX Update - June 2010<br />
    18. 18. Communicating our Corporate Identity through Product Identity<br />Products are the most important representatives for any brand or company. Therefore, essential to our corporate identity is how well we communicate our vision and values by means of the identity and image of our products, always keeping the target audience involvement in mind.<br />Product Identity<br />18-06-2010<br />18<br />Strategic UX Update - June 2010<br />
    19. 19. … and making actual improvements<br />18-06-2010<br />19<br />Strategic UX Update - June 2010<br />
    20. 20. Working on…<br />18-06-2010<br />20<br />Strategic UX Update - June 2010<br />Simply Synergy<br />
    21. 21. Exact Globe<br />Visual refreshment<br />Exact Online<br />Bank import<br />Sample project to go from feature to goal<br />Import bank statement versus insight in payments<br />Busy and initiating<br />18-06-2010<br />21<br />Strategic UX Update - June 2010<br />
    22. 22. What still to expect in 2010?<br />UX Update – June 2010<br />
    23. 23. To be delivered<br />Deliverables as defined in the 2010 product roadmaps<br />Workshops with customers<br />Results of in-depth user research<br />Guidelines for a product identity<br />A detailed plan for 2011<br />18-06-2010<br />Strategic UX Update - June 2010<br />23<br />
    24. 24. 18-06-2010<br />24<br />Strategic UX Update - June 2010<br />