Software as a Service - Adoption Aad ‘t Hart December 2008 www.aadjemonkeyrock.com

“ SAAS IS JUST PART OF A WIDER MOVE TOWARDS INTERNET BASED AUTOMATED SERVICES.”

ADOPTION INFLUENCERS

1. TRUST

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2. VALUE PROPOSITION

Value Proposition Partners Suppliers Authorities Customers Consumers Doing business, an activity between people!

Value Proposition - Collaboration Doing business in an extended eco-system!

3. MARKET SEGMENT

Market Segments Multiple Segments Software is Free I don’t mind adds I don’t trust you It needs to be cheap I get junk mail already I’ m not a computer guy It needs to scale I don’t trust my employees Don’t waist my time

4. BUYING BEHAVIOR

Buying Behavior Majority of current customers The majority of our current customers are pragmatics and conservatives

Buying Behavior Majority of current customers Software as a Service Software as a Service buyers are primarily visionaries and early pragmatics

Buying Behavior Majority of current customers Software as a Service It’s only a matter of time, before Software as a Service moves towards the Pragmatists and Conservatives.

5. MISSION CRITICAL?

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6. ECONOMY

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THANK YOU

AADJEMONKEYROCK.COM