the vision at work
Exact EMEA
19 May 2009
Aad ‘t Hart
Exact Research

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EXACT RESEARCH
INSPIRED BY….

the vision at work

the vision at work
SOCIAL COMPUTING

Social Computing
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the vision at work
SOCIAL COMPUTING IS A GENERAL TERM
FOR AN AREA OF COMPUTER
SCIENCE THAT IS CONCERNED WITH
THE INTERSECTION OF SOCIAL
BEHAVIOR AND COMPUTATIONAL
SYSTEMS.

the vision at work
WHERE DO WE SEE THE
EMERGE OF SOCIAL?

Interactions
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1985 Transactions 1995 Processes 2005 Social 2015
Transactions Processes Social

Automation
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1985 Transactions 1995 Processes 2005 Social 2015
Automation Optimizing
of Paper the business
forms
Paper forms Business Performance Identity & Personality

Solutions
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1985 Transactions 1995 Processes 2005 Social 2015
Accounting CRM / HRM Communities
Accounting HRM/CRM Community

Participation
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1985 Transactions 1995 Processes 2005 Social 2015
Everybody
10% 100% Everyone

Generations
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1985 Transactions 1995 Processes 2005 Social 2015
Baby boomers Generation X Generation Y

Innovation drivers
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1985 Transactions 1995 Processes 2005 Social 2015
Innovated from Tier-1 Innovated by
Customers
Corporations Customers

Innovation approach
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1985 Transactions 1995 Processes 2005 Social 2015
Top Down Bottom Up

Focus
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1985 Transactions 1995 Processes 2005 Social 2015
Internal External
Internal External

Functionality
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1985 Transactions 1995 Processes 2005 Social 2015
Sophistication Convenience
Sophistication Convinience

Feeling
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1985 Transactions 1995 Processes 2005 Social 2015
Efficiency & Productivity Emotional
Efficiency & Productivity Emotional

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APPLIED TODAY IN
COMMUNITIES

Social Network - Communities
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DEFINITION

Feeling of membership
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Feeling of influence
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Integration and fulfillment of needs
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Shared emotional connection
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A COMMUNITY IS ABOUT
PEOPLE AND THEIR
RELATIONSHIPS…

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… AND DEAL WITH
SOCIAL INTERACTION

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... BUT HOW ABOUT THE
BUSINESS COMMUNITY

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INCREASE
CUSTOMER INTIMACY

Visitor
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Customer
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Member
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SOCIAL IS THE NEW AIR!

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… DRIVING BUSINESS

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… BECAUSE DOING BUSINESS
IS ESSENTIALLY ANOTHER
FORM OF SOCIAL
INTERACTION

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SUMMARIZED

Summarized
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1985 Transactions 1995 Processes 2005 Social 2015
Transactions Processes Social
= = =
Accuracy Efficiency Emotion
…. And always in this order!

Summary…
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We are working to guide our customers into the next
social technology wave

the vision at work
THANK YOU
Read more on my blog: www.aadjemonkeyrock.com