the vision at work




Exact EMEA
  19 May 2009
Aad ‘t Hart
Exact Research
the vision at work




EXACT RESEARCH
  INSPIRED BY….
the vision at work
the vision at work




SOCIAL COMPUTING
Social Computing
                   the vision at work
the vision at work




SOCIAL COMPUTING IS A GENERAL TERM
      FOR AN AREA OF COMPUTER
   SCIENCE THAT IS CONCERNED WITH
...
the vision at work




WHERE DO WE SEE THE
 EMERGE OF SOCIAL?
Interactions
                                                             the vision at work




1985     Transactions   1...
Automation
                                                                            the vision at work




1985    Tran...
Solutions
                                                          the vision at work




1985    Transactions   1995   P...
Participation
                                                             the vision at work




1985   Transactions   19...
Generations
                                                                the vision at work




1985     Transactions  ...
Innovation drivers
                                                                         the vision at work




1985   ...
Innovation approach
                                                                the vision at work




1985   Transact...
Focus
                                                                 the vision at work




1985   Transactions      199...
Functionality
                                                                  the vision at work




1985   Transactions...
Feeling
                                                                     the vision at work




1985   Transactions   ...
the vision at work




APPLIED TODAY IN
  COMMUNITIES
Social Network - Communities
                               the vision at work
the vision at work




DEFINITION
Feeling of membership
                        the vision at work
Feeling of influence
                       the vision at work
Integration and fulfillment of needs
                                       the vision at work
Shared emotional connection
                              the vision at work
the vision at work




A COMMUNITY IS ABOUT
   PEOPLE AND THEIR
    RELATIONSHIPS…
the vision at work




 … AND DEAL WITH
SOCIAL INTERACTION
the vision at work




... BUT HOW ABOUT THE
  BUSINESS COMMUNITY
the vision at work




    INCREASE
CUSTOMER INTIMACY
Visitor
          the vision at work
Customer
           the vision at work
Member
         the vision at work
the vision at work




SOCIAL IS THE NEW AIR!
the vision at work




… DRIVING BUSINESS
the vision at work




… BECAUSE DOING BUSINESS
  IS ESSENTIALLY ANOTHER
       FORM OF SOCIAL
        INTERACTION
the vision at work




SUMMARIZED
Summarized
                                                               the vision at work




1985   Transactions     1...
Summary…
                                                 the vision at work




We are working to guide our customers int...
the vision at work




      THANK YOU



Read more on my blog: www.aadjemonkeyrock.com
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Social the new air!

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Presentation to give customers a little insight what inspires Exact Research to deliver the next generation of social products and services

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Social the new air!

  1. 1. the vision at work Exact EMEA 19 May 2009 Aad ‘t Hart Exact Research
  2. 2. the vision at work EXACT RESEARCH INSPIRED BY….
  3. 3. the vision at work
  4. 4. the vision at work SOCIAL COMPUTING
  5. 5. Social Computing the vision at work
  6. 6. the vision at work SOCIAL COMPUTING IS A GENERAL TERM FOR AN AREA OF COMPUTER SCIENCE THAT IS CONCERNED WITH THE INTERSECTION OF SOCIAL BEHAVIOR AND COMPUTATIONAL SYSTEMS.
  7. 7. the vision at work WHERE DO WE SEE THE EMERGE OF SOCIAL?
  8. 8. Interactions the vision at work 1985 Transactions 1995 Processes 2005 Social 2015 Transactions Processes Social
  9. 9. Automation the vision at work 1985 Transactions 1995 Processes 2005 Social 2015 Automation Optimizing of Paper the business forms Paper forms Business Performance Identity & Personality
  10. 10. Solutions the vision at work 1985 Transactions 1995 Processes 2005 Social 2015 Accounting CRM / HRM Communities Accounting HRM/CRM Community
  11. 11. Participation the vision at work 1985 Transactions 1995 Processes 2005 Social 2015 Everybody 10% 100% Everyone
  12. 12. Generations the vision at work 1985 Transactions 1995 Processes 2005 Social 2015 Baby boomers Generation X Generation Y
  13. 13. Innovation drivers the vision at work 1985 Transactions 1995 Processes 2005 Social 2015 Innovated from Tier-1 Innovated by Customers Corporations Customers
  14. 14. Innovation approach the vision at work 1985 Transactions 1995 Processes 2005 Social 2015 Top Down Bottom Up
  15. 15. Focus the vision at work 1985 Transactions 1995 Processes 2005 Social 2015 Internal External Internal External
  16. 16. Functionality the vision at work 1985 Transactions 1995 Processes 2005 Social 2015 Sophistication Convenience Sophistication Convinience
  17. 17. Feeling the vision at work 1985 Transactions 1995 Processes 2005 Social 2015 Efficiency & Productivity Emotional Efficiency & Productivity Emotional
  18. 18. the vision at work APPLIED TODAY IN COMMUNITIES
  19. 19. Social Network - Communities the vision at work
  20. 20. the vision at work DEFINITION
  21. 21. Feeling of membership the vision at work
  22. 22. Feeling of influence the vision at work
  23. 23. Integration and fulfillment of needs the vision at work
  24. 24. Shared emotional connection the vision at work
  25. 25. the vision at work A COMMUNITY IS ABOUT PEOPLE AND THEIR RELATIONSHIPS…
  26. 26. the vision at work … AND DEAL WITH SOCIAL INTERACTION
  27. 27. the vision at work ... BUT HOW ABOUT THE BUSINESS COMMUNITY
  28. 28. the vision at work INCREASE CUSTOMER INTIMACY
  29. 29. Visitor the vision at work
  30. 30. Customer the vision at work
  31. 31. Member the vision at work
  32. 32. the vision at work SOCIAL IS THE NEW AIR!
  33. 33. the vision at work … DRIVING BUSINESS
  34. 34. the vision at work … BECAUSE DOING BUSINESS IS ESSENTIALLY ANOTHER FORM OF SOCIAL INTERACTION
  35. 35. the vision at work SUMMARIZED
  36. 36. Summarized the vision at work 1985 Transactions 1995 Processes 2005 Social 2015 Transactions Processes Social = = = Accuracy Efficiency Emotion …. And always in this order!
  37. 37. Summary… the vision at work We are working to guide our customers into the next social technology wave
  38. 38. the vision at work THANK YOU Read more on my blog: www.aadjemonkeyrock.com

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