Passion for Innovation

Exact Partner Conference 26 Maart 2009 Aad ‘t Hart Exact Research

EXACT RESEARCH INSPIRED BY….

…THE CHANGING WORLD

The way we plan our lives is changing

The way we communicate is changing

The way we consume news is changing

The way we search for information is changing

The way we spend our spare time is changing

The way we do our work is changing

The way we share opinions is changing

The way we share knowledge is changing

The way we collaborate is changing

The way we innovate is changing

The way we do business is changing

The way we shop is changing

The way we make money is changing

The way we see our future is changing

The opportunity

… and you are in control!

WHAT IS CAUSING THIS CHANGE?

GENERATION Y USING TECHNOLOGY TO DO NEW THINGS IN NEW WAYS!

Generation Y

EMERGE OF SOCIAL COMPUTING

Interactions 1985 Transactions 1995 Processes 2005 Social 2015 Transactions Processes Social

Automation 1985 Transactions 1995 Processes 2005 Social 2015 Automation Optimizing of Paper the business forms Paper forms Business Performance Identity & Personality

Solutions 1985 Transactions 1995 Processes 2005 Social 2015 Accounting CRM / HRM Communities Accounting HRM/CRM Community

Participation 1985 Transactions 1995 Processes 2005 Social 2015 Everybody 10% 100% Everyone

Generations 1985 Transactions 1995 Processes 2005 Social 2015 Baby boomers Generation X Generation Y

Innovation drivers 1985 Transactions 1995 Processes 2005 Social 2015 Innovated from Tier-1 Innovated by Customers Corporations Customers

Innovation approach 1985 Transactions 1995 Processes 2005 Social 2015 Top Down Bottom Up

Focus 1985 Transactions 1995 Processes 2005 Social 2015 Internal External Internal External

Functionality 1985 Transactions 1995 Processes 2005 Social 2015 Sophistication Convenience Sophistication Convinience

Feeling 1985 Transactions 1995 Processes 2005 Social 2015 Efficiency & Productivity Emotional Efficiency & Productivity Emotional

COMMUNITIES

Social Network - Communities

Feeling of membership

Feeling of influence

Integration and fulfillment of needs

Shared emotional connection

A COMMUNITY IS ABOUT PEOPLE AND THEIR RELATIONSHIPS…

… AND DEAL WITH SOCIAL INTERACTION

TO INCREASE CUSTOMER INTIMACY

Visitor

Customer

Member

SOCIAL IS THE NEW AIR!

… DRIVING BUSINESS

… BECAUSE DOING BUSINESS IS ESSENTIALLY ANOTHER FORM OF SOCIAL INTERACTION

SUMMARIZED

Summarized 1985 Transactions 1995 Processes 2005 Social 2015 Transactions Processes Social = = = Accuracy Efficiency Emotion …. And always in this order!

WHERE ARE WE TODAY?

Where are we today? • Investing in technology – To reduce time to market – To increase technology adoption – …. and researching • Researching functionality – Improved user experiences – Social Computing – Connecting People, Companies and Services • … and now time for….

Summary… We are working to guide our customers into the next technology wave

THANK YOU

http://www.aadjemonkeyrock.com	37
http://research.exact.nl	6
http://aymeric.vincent.free.fr	3
http://goot1241-1:8080	1
http://www.slideshare.net	1
http://blog.aadjemonkeyrock.com	1
http://cliveboulton.com	1

Passion for Innovation

by Aad 't Hart on Mar 26, 2009

Accessibility

Categories

Tags

Upload Details

Usage Rights

7 Embeds 50

Statistics

Passion for Innovation — Presentation Transcript