Exact Partner
Conference
26 Maart 2009
Aad ‘t Hart
Exact Research

EXACT RESEARCH
INSPIRED BY….

…THE CHANGING WORLD

The way we plan our lives is changing

The way we communicate is changing

The way we consume news is changing

The way we search for information is
changing

The way we spend our spare time is changing

The way we do our work is changing

The way we share opinions is changing

The way we share knowledge is changing

The way we collaborate is changing

The way we innovate is changing

The way we do business is changing

The way we shop is changing

The way we make money is changing

The way we see our future is changing

The opportunity

… and you are in control!

WHAT IS CAUSING THIS
CHANGE?

GENERATION Y USING
TECHNOLOGY TO DO NEW
THINGS IN NEW WAYS!

Generation Y

EMERGE OF
SOCIAL COMPUTING

Interactions
1985 Transactions 1995 Processes 2005 Social 2015
Transactions Processes Social

Automation
1985 Transactions 1995 Processes 2005 Social 2015
Automation Optimizing
of Paper the business
forms
Paper forms Business Performance Identity & Personality

Solutions
1985 Transactions 1995 Processes 2005 Social 2015
Accounting CRM / HRM Communities
Accounting HRM/CRM Community

Participation
1985 Transactions 1995 Processes 2005 Social 2015
Everybody
10% 100% Everyone

Generations
1985 Transactions 1995 Processes 2005 Social 2015
Baby boomers Generation X Generation Y

Innovation drivers
1985 Transactions 1995 Processes 2005 Social 2015
Innovated from Tier-1 Innovated by
Customers
Corporations Customers

Innovation approach
1985 Transactions 1995 Processes 2005 Social 2015
Top Down Bottom Up

Focus
1985 Transactions 1995 Processes 2005 Social 2015
Internal External
Internal External

Functionality
1985 Transactions 1995 Processes 2005 Social 2015
Sophistication Convenience
Sophistication Convinience

Feeling
1985 Transactions 1995 Processes 2005 Social 2015
Efficiency & Productivity Emotional
Efficiency & Productivity Emotional

COMMUNITIES

Social Network - Communities

Feeling of membership

Feeling of influence

Integration and fulfillment of needs

Shared emotional connection

A COMMUNITY IS ABOUT
PEOPLE AND THEIR
RELATIONSHIPS…

… AND DEAL WITH
SOCIAL INTERACTION

TO INCREASE
CUSTOMER INTIMACY

Visitor

Customer

Member

SOCIAL IS THE NEW AIR!

… DRIVING BUSINESS

… BECAUSE DOING BUSINESS
IS ESSENTIALLY ANOTHER
FORM OF SOCIAL
INTERACTION

SUMMARIZED

Summarized
1985 Transactions 1995 Processes 2005 Social 2015
Transactions Processes Social
= = =
Accuracy Efficiency Emotion
…. And always in this order!

WHERE ARE WE TODAY?

Where are we today?
• Investing in technology
– To reduce time to market
– To increase technology adoption
– …. and researching
• Researching functionality
– Improved user experiences
– Social Computing
– Connecting People, Companies and Services
• … and now time for….

DEMO

Summary…
We are working to guide our customers into the next
technology wave

THANK YOU