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    samsung samsung Document Transcript

    • Samsung Group South Korean multinational conglomerate companyheadquartered in Samsung Town, Seoul. It comprises numerous subsidiaries and affiliated businesses, most of them united under the Samsungbrand, and is the largest South Korean chaebol (business conglomerate). Samsung was founded by Lee Byung-chul in 1938 as a trading company. Over the next three decades the group diversified into areas including food processing, textiles, insurance, securities and retail. Samsung entered the electronics industry in the late 1960s and the construction and shipbuilding industries in the mid-1970s; these areas would drive its subsequent growth. Following Lee's death in 1987, Samsung was separated into four business groups – Samsung Group, Shinsegae Group, CJ Group and Hansol Group. Since the 1990s Samsung has increasingly globalized its activities, and electronics, particularly mobile phones and semiconductors, have become its most important source of income. Notable Samsung industrial subsidiaries include Samsung Electronics (the world's largest information technology company measured by 2012 revenues, and 4th in market value),[2] Samsung Heavy Industries (the world's 2nd-largest shipbuilder measured by 2010 revenues),[3] and Samsung Engineering and Samsung C&T (respectively the world's 13th and 36th-largest construction companies).[4] Other notable subsidiaries includeSamsung Life Insurance (the world's 14th-largest life insurance company),[5] Samsung Everland (operator of Everland Resort, the oldest theme park in South Korea),[6] Samsung Techwin (an aerospace, surveillance and defense company) and Cheil Worldwide (the world's 16th-largest advertising agency measured by 2011 revenues).[7][8] Samsung has a powerful influence on South Korea's economic development, politics, media and culture, and has been a major driving force behind the "Miracle on the Han River".[9][10] Its affiliate companies produce around a fifth of South Korea's total exports.[11] Samsung's revenue was equal to 17% of the South Korea's $1,082 billion GDP.[12] In 2013, Samsung began construction on building the world's largest mobile phone factory in the Thai Nguyen province of Vietnam.[13] Name According to the founder of Samsung Group, the meaning of the Korean hanja word Samsung (三星) is "tristar" or "three stars". The word "three" represents something "big, numerous and powerful"; the "stars" mean eternity.[14] History 1938 to 1970
    • In 1938,[15] Lee Byung-chull (1910–1987) of a large landowning family in the Uiryeong county came to the nearby Daegu city and founded Samsung Sanghoe (삼성상회, 三星商會), a small trading company with forty employees located in Su-dong (now Ingyo-dong). It dealt in groceries produced in and around the city and produced its own noodles. The company prospered and Lee moved its head office to Seoul in 1947. When the Korean War broke out, however, he was forced to leave Seoul and started a sugar refinery in Busan named CheilJedang. After the war, in 1954, Lee founded CheilMojikand built the plant in Chimsan-dong, Daegu. It was the largest woolen mill ever in the country and the company took on the aspect of a major company. Samsung diversified into many areas and Lee sought to help establish Samsung as an industry leader in a wide range of enterprises, moving into businesses such as insurance, securities, and retail. Lee placed great importance on industrialization, and focused his economic development strategy on a handful of large domestic conglomerates, protecting them from competition and assisting them financially.[16] In 1948, Cho Hong-jai (the Hyosung group’s founder) jointly invested in a new company called Samsung MulsanGongsa (삼성물산공사), or the Samsung Trading Corporation, with the Samsung Group founder Lee Byung-chull. The trading firm grew to become the present-day Samsung C&T Corporation. But after some years Cho and Lee separated due to differences in management between them. He wanted to get up to a 30% group share. After settlement, Samsung Group was separated into Samsung Group and Hyosung Group, Hankook Tire, and others.[17][18] In the late 1960s, Samsung Group entered into the electronics industry. It formed several electronics-related divisions, such as Samsung Electronics Devices Co., Samsung ElectroMechanics Co., Samsung Corning Co., and Samsung Semiconductor & Telecommunications Co., and made the facility in Suwon. Its first product was a black-and-white television set. 1970 to 1990 In 1980, Samsung acquired the Gumi-based HangukJeonjaTongsin and entered the telecommunications hardware industry. Its early products were switchboards. The facility were developed into the telephone and fax manufacturing systems and became the center of Samsung's mobile phone manufacturing. They have produced over 800 million mobile phones to date.[20] The company grouped them together under Samsung Electronics Co., Ltd. in the 1980s. After Lee, the founder's death in 1987, Samsung Group was separated into four business groups – Samsung Group, Shinsegae Group, CJ Group and Hansol Group.[21] Shinsegae (discount store, department store) was originally part of Samsung Group, separated in the 1990s from the Samsung Group along with CJ Group (Food/Chemicals/Entertainment/logistics) and the Hansol Group (Paper/Telecom). Today these separated groups are independent and they are not part of or connected to the Samsung Group.[22] One Hansol Group representative said, "Only people
    • ignorant of the laws governing the business world could believe something so absurd," adding, "When Hansol separated from the Samsung Group in 1991, it severed all payment guarantees and share-holding ties with Samsung affiliates." One Hansol Group source asserted, "Hansol, Shinsegae, and CJ have been under independent management since their respective separations from the Samsung Group." One Shinsegae department store executive director said, "Shinsegae has no payment guarantees associated with the Samsung Group." [22] In the 1980s, Samsung Electronics began to invest heavily in research and development, investments that were pivotal in pushing the company to the forefront of the global electronics industry. In 1982, it built a television assembly plant in Portugal; in 1984, a plant in New York; in 1985, a plant in Tokyo; in 1987, a facility in England; and another facility in Austin, Texas in 1996. As of 2012, Samsung has invested more than US$13 billion in the Austin facility, which operates under the name Samsung Austin Semiconductor LLC. This makes the Austin location the largest foreign investment in Texas and one of the largest single foreign investments in the United States.[23][24] 1990 to 2000 Samsung started to rise as an international corporation in the 1990s. Samsung's construction branch was awarded a contract to build one of the twoPetronas Towers in Malaysia, Taipei 101 in Taiwan and the BurjKhalifa in United Arab Emirates.[25] In 1993, Lee Kun-hee sold off ten of Samsung Group's subsidiaries, downsized the company, and merged other operations to concentrate on three industries: electronics, engineering, and chemicals. In 1996, the Samsung Group reacquired the Sungkyunkwan University foundation. Samsung became the largest producer of memory chips in the world in 1992, and is the world's second-largest chipmaker after Intel (see Worldwide Top 20 Semiconductor Market Share Ranking Year by Year).[26] In 1995, it created its first liquid-crystal display screen. Ten years later, Samsung grew to be the world's largest manufacturer of liquid-crystal display panels. Sony, which had not invested in large-size TFT-LCDs, contacted Samsung to cooperate, and, in 2006, S-LCD was established as a joint venture between Samsung and Sony in order to provide a stable supply of LCD panels for both manufacturers. S-LCD was owned by Samsung (50% plus 1 share) and Sony (50% minus 1 share) and operates its factories and facilities in Tangjung, South Korea. As on 26 December 2011 it was announced that Samsung had acquired the stake of Sony in this joint venture.[27] Compared to other major Korean companies, Samsung survived the 1997 Asian financial crisis relatively unharmed. However, Samsung Motor was sold to Renault at a significant loss. As of 2010, Renault Samsung is 80.1 percent owned by Renault and 19.9 percent owned by Samsung. Additionally, Samsung manufactured a range of aircraft from the 1980s to 1990s. The company was founded in 1999 as Korea Aerospace Industries (KAI), the result of merger between then three domestic major aerospace divisions of Samsung Aerospace, Daewoo Heavy Industries, and Hyundai Space and Aircraft Company. However, Samsung still manufactures aircraft engines and gas turbines. [28]
    • 2000 to 2013 In 2000, Samsung opened a computer programming laboratory in Warsaw, Poland. Its work began with set-top-box technology before moving into digital TV and smartphones. As of 2011, the Warsaw base is Samsung's most important R&D center in Europe, forecast to be recruiting 400 new-hires per year by the end of 2013.[29] In 2001 Samsung Techwin became the sole supplier of a combustor module for the RollsRoyce Trent 900 used by the Airbus A380, the world's largest passenger airliner.[30] Samsung Techwin is also a revenue-sharing participant in the Boeing's 787 Dreamliner GEnx engine program.[31] In 2010, Samsung announced a 10-year growth strategy centered around five businesses.[32] One of these businesses was to be focused onbiopharmaceuticals, to which the company has committed ₩ trillion.[33] 2.1 In December 2011, Samsung Electronics sold its hard disk drive (HDD) business to Seagate.[34] In the first quarter of 2012, Samsung Electronics became the world's largest mobile phone maker by unit sales, overtaking Nokia, which had been the market leader since 1998.[35][36] In the August 21 edition of the Austin American-Statesman, Samsung confirmed plans to spend 3 to 4 billion dollars converting half of its Austin chip manufacturing plant to a more profitable chip.[37] The conversion should start in early 2013 with production on line by the end of 2013. On March 14, 2013, Samsung unveiled the Galaxy S4. On 24 August 2012, 9 U.S jurors ruled that Samsung had to pay Apple Inc. US$1.05 billion in damages for violating six of its patents on smartphone technology. The award was still less than the US$2.5 billion requested by Apple. The decision also ruled that Apple didn't violate five Samsung patents cited in the case.[38] Samsung decried the decision saying that the move could harm innovation in the sector.[39] It also followed a South Korean ruling stating that both companies were guilty of infringing on each other's intellectual property.[40] In the first trading after the ruling, Samsung shares on the Kospi index fell 7.7%, the largest fall since October 24, 2008, to 1,177,000 Korean won.[41] Apple then sought to ban the sales of eight Samsung phones (Galaxy S 4G, Galaxy S2 AT&T, Galaxy S2 Skyrocket, Galaxy S2 T-Mobile, Galaxy S2 Epic 4G, Galaxy S Showcase, Droid Charge and Galaxy Prevail) in the United States[42] which has been denied by the court.[43] On 4 September 2012, Samsung announced that it plans to examine all of its Chinese suppliers for possible violations of labor policies. The company said it will carry out audits of 250 Chinese companies that are its exclusive suppliers to see if children under the age of 16 are being used in their factories.[44] In 2013 news outlets in Australia and New Zealand reported a number of Samsung washing machines spontaneously catching on fire.[45]
    • Samsung Galaxy Samsung Galaxy (stylized as Samsung GALAXY) is a series of Android-powered mobile computing devices designed, manufactured and marketed by Samsung Electronics. The product line includes the Galaxy S series of high-end smartphones, the Galaxy Note series of tablets and phablets with the added functionality of a stylus and the Galaxy Tab series of tablets. The Galaxy line competes with LG Electronics's Optimus, G and Vu series, HTC's One and Desire series, Sony's Xperia series, Nokia's Lumia s eries and Apple's iPhone. Categorization Since August 2011, all the smartphones of the Galaxy series are categorized in the following way:[1][2] Letter Meaning Class Model Numbers S Supersmart High-end devices GT-S9nnn R Royal upper mid-range devices GT-S8nnn W Wonder Mid-range devices GT-S7nnn M Magical Low-end devices GT-S5nnn Y Young Meant for young users (Varies) The model number of Samsung SmartPhones will indicate the variant: GT-Snnn0 - mainstream model GT-Snnn2 - Dual SIM "Duos" model GT-Snnn5 - 4G/LTE model
    • Release history Date Model[3] Alternative name and variations September Samsung Galaxy Note 3 2013 Samsung Galaxy S4 Mini (GT-I9190)[4] Galaxy S4 Mini I9195 (LTE) / Galaxy S4 Mini I9192 (Dual SIM) Samsung Galaxy Ace 3 (GT-S7270)[5] July 2013 GT-S7272 (Dual SIM), GT-S7275 (LTE)[6] Late June 2013 Samsung Galaxy S4 Active (GT-I9295) Mid June 2013 Samsung Galaxy S4 Zoom (SM-C1010)[7] Late May 2013 Samsung Galaxy Star (GT-S5280/82) Mid May 2013 Samsung Galaxy Core (GT-S8262) May 2013 Samsung Galaxy Grand Quattro April 2013 Samsung Galaxy Mega GT-i8262D GT-I9150 (5.8"), GT-I9152 (5.8", Dual SIM), GT-I9200 (6.3"), GT-I9205 (6,3", LTE)
    • Late April 2013 Samsung Galaxy Fame (GT-S6810) Late April 2013 Samsung Galaxy S4 (GTGalaxy S4 I9505 (LTE) I9500) March 2013 Samsung Galaxy Xcover 2 (GT-S7710)[8] January 2013 Samsung Galaxy Grand (GT-I9080) January 2013 Samsung Galaxy S II Plus (GT-I9105) November 2012 Samsung Galaxy S III Mini (GT-I8190)[9] October 2012 Samsung Galaxy Rugby Pro (SGH-I547) October 2012 Samsung Galaxy Express (SGH-I437) September Samsung Galaxy Rush 2012 (SPH-M830) September Samsung Galaxy Note II 2012 September Samsung Galaxy Reverb Galaxy Grand I9082 (Dual SIM) Samsung Galaxy Rugby LTE (SGH-i547C, Canadian market)
    • 2012 (SPH-M950) September Samsung Galaxy Victory 2012 4G LTE (SPH-L300) Galaxy S Duos (GT-S7568, China Mobile TD-SCDMA), Galaxy Trend II Duos (GT-S7572, different camera, 1.2GHz dual-core CPU, Chinese Market), Samsung Galaxy Ace 2 x (GT-S7560M) August 2012 Samsung Galaxy S Duos (GT-S7562) July 2012 Samsung Galaxy Stellar (SCH-I200) May 2012 Samsung Galaxy Ch@t (GT-B5330) May 2012 Samsung Galaxy Appeal (SGH-I827) May 2012 Samsung Galaxy S III (GT-I9300)[10] Galaxy S III I9305 (LTE) April 2012 Samsung Galaxy S Advance[11] Galaxy S II Lite[12] April 2012 Samsung Galaxy Rugby (GT-S5690M)[13] March 2012 Samsung Galaxy Pocket[14] March 2012 Samsung Galaxy Rugby
    • Smart(SGH-i847)[15] February 2012 Samsung Galaxy Beam (i8520)[16] February 2012 Samsung Galaxy Mini 2 (GT-S6500)[17] February 2012 Samsung Galaxy Ace 2 (GT-I8160)[17] January 2012 Samsung Galaxy Ace Plus (GTS7500[L/T/W])[18] January 2012 Samsung Galaxy Y Pro Duos (GT-B5510)[19] November 2011 Samsung Galaxy Nexus (i9250) [20] October 2011 Samsung Galaxy Note October 2011 Samsung Stratosphere[Note 1][21] August 2011 Samsung Galaxy XCover (S5690) August 2011 Samsung Galaxy Precedent[22] GT-B5512(B)
    • August 2011 Samsung Galaxy Y (GTS5360)[Note 1][23] August 2011 Samsung Galaxy M [Note August 2011 Samsung Galaxy W (I8150)[Note 1][23] August 2011 Samsung Galaxy R (I9103)[Note 1][25] August 2011 Samsung Galaxy S Plus (GT-i9001)[Note 1][26] June 2011 Samsung Galaxy Z[27] June 2011 Samsung Exhibit 4G (SGH-T759)[28] May 2011 Samsung Galaxy S II (GT- Samsung Galaxy S II Skyrocket[30] I9100)[29] Samsung Captivate Glide[31] April 2011 Samsung Galaxy Neo[32] April 2011 Samsung Galaxy Pro[33] April 2011 Samsung Galaxy Prevail (SPH-M820)[34] 1][23] Samsung Exhibit II 4G (SGH-T679)[24]
    • March 2011 Samsung Galaxy Mini (GT-S5570)[35] Samsung Galaxy Next (in Italy) Samsung Galaxy Pop (in India)[36] March 2011 Samsung Galaxy Gio (GT-S5660)[35] February 2011 Samsung Galaxy SL (GTI9003)[37] February 2011 Samsung Galaxy Fit (S5670)[35] February 2011 Samsung Galaxy Ace (GT-S5830, GTS5830i)[38] October 2010 Samsung Galaxy K[40] October 2010 Samsung Galaxy 551[Note August 2010 Samsung Galaxy U[40] August 2010 Samsung i5500[42] Samsung Galaxy Europa[43] Samsung Galaxy 550[44] July 2010 Samsung i5800 Samsung Galaxy Apollo[45] June 2010 Samsung Galaxy S (GT- Samsung Captivate[47] Samsung Vibrant[48] Samsung Galaxy Cooper (GT-S5830) (in Thailand)[39] 1][41]
    • I9000)[46] Samsung Fascinate[49] Samsung Epic 4G[50] Samsung Mesmerize[51] November 2009 Samsung i5700[52] Samsung Galaxy Spica Samsung Galaxy Portal June 2009 Samsung i7500[53] Samsung Galaxy Phablets Samsung Galaxy Note Samsung Galaxy Note II Samsung Galaxy Note 3 Samsung Galaxy Mega Samsung Galaxy Tab Main article: Samsung Galaxy Tab series Samsung Galaxy Tab 7.0 Samsung Galaxy Tab 7.0 Plus Samsung Galaxy Tab 7.7 Samsung Galaxy Tab 8.9 Samsung Galaxy Tab 10.1 Samsung Galaxy Tab 2 7.0 Samsung Galaxy Tab 2 10.1 Samsung Galaxy Tab 3 7.0 Samsung Galaxy Tab 3 8.0 Samsung Galaxy Tab 3 10.1 Samsung Galaxy Note Main article: Samsung Galaxy Note series
    • Samsung Galaxy Note 8.0 Samsung Galaxy Note 10.1 Samsung Galaxy Note 10.1 2014 Edition Media players Samsung Galaxy Player Camera Samsung Galaxy Camera[55] On 29 August 2012, Samsung introduced the smart camera called Samsung Galaxy Camera. It has 16 megapixel resolution, a lens with 21x optical zoom, 4G connectivity, and comes with theAndroid 4.1 Jelly Bean. During the IFA 2012 event in Berlin, Samsung confirm additional specifications that this device comes with 1.4GHZ quad-core processor and sensitivity through ISO 3200.[56] * Samsung Galaxy S4 zoom Samsung Galaxy Music At the same time the Galaxy S4, Samsung has unveiled its music platform called Samsung Galaxy Music, which "provide you with the ultimate music experience through GALAXY songs of your favorite artists as well as hot photos and videos from GALAXY Music concerts and fun and rewarding events that will keep you coming back to our interactive online platform".[57] In collaboration with producer Quincy Jones, producer and rapper Parker Ighile produced his own version of "Over the Horizon", the official song of Galaxy products. A video performance of the sound has been released in August 2013 on the Galaxy Music website showing Ighile working on Galaxy products.[58] Android version history From Wikipedia, the free encyclopedia
    • Global Android version distribution since December 2009. As of September 2013, Android 4.1/4.2 Jelly Bean is the most widely-used Android version, operating on around 45% of Android devices worldwide. The version history of the Android mobile operating system began with the release of the Android betain November 2007. The first commercial version, Android 1.0, was released in September 2008. Android is under ongoing development by Google and the Open Handset Alliance (OHA), and has seen a number of updates to its base operating system since its initial release. Since April 2009, Android versions have been developed under a codename and released according to alphabetical order: Cupcake (1.5), Donut (1.6), Eclair (2.0–2.1), Froyo (2.2–2.2.3), Gingerbread (2.3– 2.3.7), Honeycomb (3.0–3.2.6), Ice Cream Sandwich (4.0–4.0.4), Jelly Bean (4.1–4.3), and KitKat (4.4). On 3 September 2013 Google announced that 1 billion activated devices now use the Android OS worldwide.[1] The most recent major Android update was Jelly Bean 4.3, which was released on commercial devices on 24 July 2013 via an OTA update.[2][3] On 3 September 2013, Google announced Jelly Bean's successor as Android 4.4, KitKat, with a release date yet to be announced.[4][5] Samsung’s Ethical Management.
    •  Samsung Securities is deepening trust with customers by continuously practicing ethical management. Continued efforts for ethical management  After Samsung Securities implemented a fair trade self-compliance system in 2006, it focused on promoting ethical management during the period of 2007-2008. Since 2009, we have been focusing on effectively managing our internal control system.  Assessment and training of employees' awareness of ethical management  Since 2008, Samsung has been providing cyber education on ethical management for all employees once a year. Particularly for executives, we invite experts to conduct group training on major issues related to ethical management.  Since 2010, we have tested employees in the head office on their level of understanding of ethical management and re-tested those found to lack enough understanding, thereby raising their awareness of ethical management. Other efforts were also made to increase fairness in inter-subsidiary transactions by installing the Internal Transaction Committee under the BOD in February 2012.  Declaration of code of ethics and employees' pledge to practice ethical management  Samsung established code of ethics listing six values as the standards for employees' thoughts and behavior. We also continue our effort to build consensus on ethical management by getting our employees to sign on the ethical management compliance pledge each year. Company’s Social Responsibility.  Apart from developing innovative technology products, Samsung places great importance on acting as a responsible corporate citizen in the communities where it operates. Its CSR programs respond to the social and environmental needs and seek to give back to communities where it operates. In 2009, Samsung launched the company’s Corporate Social Responsibility initiative – ‘Samsung Hope Project’ with projects in the
    • areas of education, culture, sports, social welfare and community development. Each program under the Hope Project uniquely addresses the needs of individual communities while emphasizing on innovations for development of the community including education, technology, engineering and IT technical training.  Notable local programs include: •Samsung Hope for Children, an initiative designed to help under-privileged children through e-learning centers. These e learning centers located in different parts of the country impart computer literacy to underprivileged youth and ensure placements as well.  Innovations for development of the community, a partnership between Samsung and various educational and media agencies to support grassroots innovations. Samsung has instituted two programs: Samsung Innovation Award with IIT, Delhi and Samsung Innovation Quotient which recognizes India’s best grassroots innovators from across the country.  •Hope for Culture represents Samsung’s tribute to the rich Indian cultural heritage through Tagore Literature Awards that recognizes the best literary contributions in 24 Indian regional languages. Samsung is partnering with the SahityaAkademi for the Tagore Literature Awards. Additionally, Samsung partners with INKO to present the Samsung Women’s International Film Festival that gives voice and expression to the perspective of women and celebrates her spirit through the medium of Cinema.  •Sports Sponsorship is an ongoing initiative wherein Samsung supports top ranking athletes across individual sports disciplines with their training expenses while they prepare for the Asian or the Olympic Games. Samsung is also the Sponsor of the Indian team to the forthcoming London Olympics. Quality management for maximum customer satisfaction Attaining world-class quality competitiveness is a prerequisite for maximum customer satisfaction and sustainable
    • growth of an organization. Samsung Engineering obtained ISO 9001/KSA 9001 certification in 1994 and ISO 9001 : 2000 in 2003. Recognized for its global quality management system, Samsung Engineering pursues quality innovation efforts centered on field sites while preventing accidents by thoroughly reviewing the construction process in advance. All employees continue to receive quality safety education as well as a joint quality management system that is established with our partners. Hericaial structure
    • Swot Strengths  New product concept to rollout in five months  Catching the pulse of the consumer, offering good designs & understanding Emotions  Heavy investment in technology, product design, and human resources  Focus on innovative products for the high-end market Weaknesses  Not pro actively coming out with newer models  Lack in product differentiation.  Different models at different price points  Focus on mass market instead of niche markets  Not very user friendly designs.
    • Opportunities  Distinguish its service from competitors.  Offer product variations  Demand for cell phones driven by the service providers or carriers  Tie up with service providers  Lowering the price of a phone by just $20 in many countries could increase its affordability by 43%.(As per a study report) Threats  Motorola’s dominance in the U.S, Nokia’s popularity in the European market, controlling more than half of the world market  Aggressive competitors, including Sony, Ericsson, and Siemens eating into its share.  Not keeping track of the new trends in the market  Not an accessory and fashion statement Marketing Strategy Over a decades ago, Samsung Electronics was a little known low-end consumer electronics company. However, this Korean consumer electronics manufacturer realized that the only way to build a better known identity and rival giants such as Sony and Panasonic was to focus on building a more upscale image through better quality, design, and innovation. With that, the company discarded its other brands and put all its resources behind the Samsung name. Reinventing itself, Samsung produced a line of first-rate, top quality TVs, cell phones and appliances, to reveal the company's superb technological advancements. The perception of Samsung was no longer the ―cheap brand.‖ By elevating the quality of its products above its competitors, it is now in the ranks of Sony and Panasonic, two Japanese large electronic big names. In 1999 famous Marketing expert Erick Kim started working with Samsung and within a few years Samsung flat TV and Cell
    • phones becoming consumer favorite. Kim collaborated with Best Buy, a top US electronics goods retailer to promote their goods in North America. competitors  Indian Mass Market may be captured by a rival company, LG, Onida, Videocon, Sony , HP, Nokia;etc.  The consumer durable industry is not in the best of health.  Due to increased price of inputs and continuing price erosion there is downtrend in the consumer durables market.  Increased emergence of modern retail chains- a problem as Samsung is investing in building a retail network across the country