BUSINESS NAME FARZZEE – THE NEW F BAR. Part of FARZZEE Foods and Hospitality pvt. Ltd. A perfect place to relax and hang out with your friends.
What is FARZZEE? FARZZEE – The new F Bar is a lounge and a discotheque with an in house bowling alley and will be located in Noida, Sector – 62 It will be strategically located on the Noida – Ghaziabad – New Delhi border on the roof top of a high rise.
BUSINESS IDEA It’s not the lights; it’s not the liquor; and it’s not the sound, It’s the people and the fun. The main idea is to make FARZZEE a pleasurable, exciting and entertaining experience for everyone. The mission of the spot is to create a nightclub environment that satisfies the changing tastes and expectations of our core customers i.e. college-age women and men.
BUSINESS IDEA (Contd..) If the women come, the men will follow. In order to achieve this goal, we must constantly improve our response to the customers’ entertainment needs.
KEYS TO SUCCESS Provide exceptional service that leaves an impression with our core guests. Consistent entertainment atmosphere and product quality Managing our internal finances and cash flow to enable upward capital growth. Strict control of all costs, at all times, without exception.
MARKET SEGMENTATION Our target market segmentation is divided between college-age women and Men in and around the sector 62, Noida.
FEATURES Spread over a huge area of 5000 sq. ft. Live stage performances Scantily clad waitresses to serve our guests.
FEATURES(contd..) 360 – Degrees: Centrally placed circular open bar Dance floor (spread over 1000 sq. ft.) In house brewery visible to guests.
FEATURES (Contd..) World Class DJs Sheeshas and Hookas
FEATURES (Contd..) Bowling Alley Indoor swimming pool
SPECIAL ATTRACTION One stag allowed per couple Corporate passes Passes can be won over FM radio Stag entry for ladies free till 10:00 pm Rain Dance – Once every month
SPECIAL ATTRACTION Friday night – War of DJs Saturday night – Kajarare night Sunday night – Bollywood night The best securities will be hired
PRODUCT AND SERVICES The new venue will specialize in high energy themes and will offer beer wine and an array of liquors and mixed drinks. We will also sell nonalcoholic beverages such as soft drinks, juices and water bottles.
PRODUCTS AND SERVICES A casual food menu consisting mostly of appetizers and small entrees ranging from Rs. 100 to Rs. 200 will also be available. The initial hours of operation will be 12:00 pm to 2:00 am.
PROFITS MARGIN Cover charges at Rs. 1000. Purchase liquor from New Delhi (where it is the cheapest) and Sell in UP (where it is the most expensive). 100% profit margin on liquor. Sheeshas will be for a certain time limit and the range starts from Rs. 300. 80% profit margins on food items.