Code Show Pitch Deck

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A quick overview of the critical need and business logic behind the Code Show...

A quick overview of the critical need and business logic behind the Code Show...

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  • 1. Code Show Pitch Deck Lecture Series Sept 2008 Event Sept 2009
  • 2.
      • Problem
      • Solution
      • Business model
      • Underlying magic/technology
      • Marketing and sales
      • Competition
      • Team
      • Projections and milestones
      • Status and timeline
      • Summary and call to action
    Our 10 Card Deck
  • 3. Problem: How do we nurture Los Angeles as a startup destination ?
    • Encouraging more startups to come to LA increases the interesting opportunities–for employees, venture firms, service providers, and the economy –and spawns more startup success and activity
    • To be a “startup destination”, LA must be seen as a beneficial place to make your company succeed:
      • an area where there are lots of quality startups
      • be with both other startups and possible partners
      • a supportive environment for funding and growing a company
    • West LA has increasingly become a place for startups, due to proximity to consumer Internet firms like Fox Interactive Media/MySpace; for others, because of the studio/Hollywood influence, and for others, just because of the “technology scene.”
    • Provided these are startups who can either can gain funding, or bootstrap into a profitable and sustainable business, this initial “settling” can grow
    SV vs LA: Startup Resources Red dots are technology companies. Green dots are venture capital firms. Blue dots are service providers (lawyers, PR firms, real estate agents, focused on high tech). - Benjamin Kuo’s Blog, SoCalTech.com
  • 4. Solution: Do Something Worth Talking About… The Code Show
    • There are already a lot of great groups in LA that provide great business, recruiting and community building services
    • Bring more attention to the existing clubs - pick key elements of Geek Dinners, BarCamp, Mixergy, Social Media Club, Mindshare and ask them to “guest star” for a sponsored, structured, and more competitive version of Startup Weekend
    • Sponsor a contest that brings together the best of the existing groups and identifies gaps, encourage people to start clubs that fill in the gaps
    • Start by developing a key core around Product Managers – The people who handle incorporating revenue models, marketing, technology and other key elements into viable, salable products
      • Tie it to upgrading process and design principals behind our products
      • Provide them with a cheap and easy fundraiser they can hold to cover costs (Chicken and egg issue: Time to do it when you’re unemployed, but no money to even cover network membership fees)
    • Help tech startups improve marketing, PR, and recruiting on an affordable budget, highlight available business services in the community
    • Repackage it into an easily repeatable program that can be run in adjacent counties: Orange County, San Diego, Santa Barbara
  • 5. Business Model
  • 6. Underlying Magic or Technology: The Scrum Club System
    • Product + user group + fundraiser + educational program + contest = prepackaged, affordable way to spread sustainable community building within your team and company, with a theme related to Scrum: a new, expensive process to roll out that has to be focused on continually to yield cost savings/benefits… For less than $10* a person.
      • Free to try
      • Cheap to buy
      • Low overhead to sustain
      • Can be run by support staff
      • Supports charities & makes world a better place
      • Potentially tax deductible
    • * = Only less than $10 if you buy in bulk or a pirated version
  • 7.
    • A really simple card game that you can play with your friends, family, and coworkers without the painful agony of pretending that it’s fun.
    • A cheap corporate ice breaker and team activity that is fun (Name ONE for less than $10 a person… we’ll buy you a beer)
    • http://masterofespionage.com
    Underlying Magic or Technology of the Un derlying Magic or Technology
  • 8.
    • Marketing Strategy:
    • Offer a 12 month sponsorship program that changes the community and significantly raises your company’s profile. Run a 1 day event that really knocks people’s socks off
    • Create a “second leg” contest for marketing and PR… Who’s the best social media consultant in Los Angeles?
    • Use free Corporate Espionage decks to draw the attention of user groups around the country… LA is already sexy… Now make them extra jealous
    • Consider the “MTV Real World” aspect of a traveling road show (The Code Show) and the lifestyle nature of the brand “Corporate Espionage”, hit up the companies that want to sell to our demographic: new grads and young professionals with disposable income. Energy drink manufacturers, apparel
    • Hit up the business services companies that want to sell to second generation startups
    • Expect that this contest will look a lot like Nascar… a lot of logos, tightly spaced for small amounts of money
    • Focus on the customer service to our advertisers. How we can meet their needs… Bridge into solutions analysis.
      • Sales Strategy:
    • Direct Sales – Volunteers personally call contacts (or start flipping through the phonebook). With enough on-target marketing, sales for this should be relatively straight forward.
    • Expect a rise in willingness to sponsor with a successful launch of product.
    Marketing and Sales
  • 9.
    • Product
      • Monopoly
      • The Apprentice
      • Team bonding service companies ($1000s a day)
    • User group
      • PMI
      • PMBLA
    • Fundraiser
      • Popcorn, wrapping paper, carwashes
      • Membership and event fees
      • Begging your boss for money
      • Venture capital, angel funding
    • Educational program
      • Dinner and lecture professional events at $40-60 a night
      • $500 a day training programs
    • Contest
      • YCombinator.com
      • InnovationChallenge.com
      • RuckusNation.com
      • TopCoder.com
    Competition
  • 10.
    • Advisory Panel:
    • Damon Young, ProjectLocker.com
    • Sean Tario, United Layer
    • Richard Donaldson, COO, United Layer
    • Principals:
    • Amanda Abelove – Founder, executive producer
    • Travis Savo – Game designer
    • Eric Oakland – Art director
    • All of BarCamp
    Team
  • 11.
    • Present – Launch Code Show lecture series to market the contest and recruit volunteers, early sponsors and build support from the groups we want to highlight
    • Each of the following lectures has a lab at the Santa Monica Public Library to support the teams entering the contest
    • Firm:
      • 9/08 – Kickoff - Damon Young
      • 10/08 – PR 101 -- Nicole Jordan
    • Tentative
      • 11/08 – Brand Strategy (Should we have Lainie Liberti from Jungle 8? A panel?)
      • 12/08 – Usability (Or maybe planning for quality? Should we even hold an event here? It’s hard to hold events during the holidays)
      • 1/09 – Bob Bellano, TBD - Financing and Hiring for Your Startup (Who should the finance person be? Also, I’ve heard from a few people that they would like a repeat of the Magicopolis VC event)
      • 2/09 – Guerilla Operations to Save Money (Panel? Jason Calcanis and who else?)
      • Pre-release of game to people who ordered on pre-sale
      • 3/09 – Guerilla Product Management – (Who? Travis Savo? Chris Gagne? Should this be a panel?) Sale of game to the public (Can’t sell on library property, has to be held elsewhere. Mindshare?)
      • 4/09– Guerilla Scrum for Startups (Tony Wong of Digital Onion just created a user group to help fill a gap, it would be nice to promote his group. Should we have him do it?)
      • 5/09 – Guerilla Marketing
      • 6/09 – Guerilla Advertising
      • 7/09 – Guerilla Sales (Nobody realizes how hard sales is…)
      • 8/09 – The New Executive: Your first 90 days in office after funding: (I’d like a panel of heavy hitters right before the contest to bolster attendance)
      • 9/09 – The Code Show Contest (To do: talk to Andrew Hyde about facilitating)
    Projections and Milestones
  • 12.
    • We have a strong startup community here in LA that is the result of many people working very hard and putting a lot of themselves into the community.
    • A contest is a great way to highlight the work that they have done and create space for new stars to rise. We’ve already seen new groups start that serve project managers, product managers, and agile developers.
    • Please consider sponsoring the contest. Your generous donation goes to help strengthen the startup community and create professional groups that support their staff.
    • (We also need volunteers!)
    Summary and Call to Action
  • 13. We wait with baited breath for your email. Contact Scrum Club Amanda Abelove amanda @ scrumclub.org www.masterofespionage.com www.scrumclub.org