Nicole Jensen event manager, social media geek [email_address]

What’s up? Social media general description Twitter Jargon The Brisbane scene Twestival Twitter tips facebook Presenting yourself online LinkedIn Your resume online Additional social media User-generated content Tips/Resources

Social media general description

Twitter

Jargon

The Brisbane scene

Twestival

Twitter tips

facebook

Presenting yourself online

LinkedIn

Your resume online

Additional social media

User-generated content

Tips/Resources

The Buzz Word: Social Media Internet-based “many to many” communication. More involvement than traditional media. More conversation, less broadcasting. Highly accessible & immediate. Scalable publishing techniques. Transforming people from content consumers into content producers.

Internet-based “many to many” communication.

More involvement than traditional media.

More conversation, less broadcasting.

Highly accessible & immediate.

Scalable publishing techniques.

Transforming people from content consumers into content producers.

Twitter Microblogging! It’s awesome. Status updates. Short bursts of info. “ What are you doing?” expandable Most popular social media for small business. Customer service or market research, Community or event management, Public or private, Corporate or personal,

Microblogging! It’s awesome.

Status updates. Short bursts of info.

“ What are you doing?” expandable

Most popular social media for small business.

Customer service or market research,

Community or event management,

Public or private,

Corporate or personal,

Twitter Make friends Find a job or business partner Volunteer projects Up-to-date information Discuss interests - #eventprofs Competitions, score free stuff Help finishing a presentation minutes before you go live Record your toaster usage Record business activities (bakery example) Report traffic incidents Report wasp nests Events News

Make friends

Find a job or business partner

Volunteer projects

Up-to-date information

Discuss interests - #eventprofs

Competitions, score free stuff

Help finishing a presentation minutes before you go live

Record your toaster usage

Record business activities (bakery example)

Report traffic incidents

Report wasp nests

Events

News

Twitter Jargon Tweet: an update of 140 characters Tweep: a Twitter user DM: private message between users Reply: public reply to a user’s tweet RT: retweet; copied, referenced tweet @: used to signal a user E.g. @e_d_g_e_w_a_r_e E.g. @nicolejensen

Tweet: an update of 140 characters

Tweep: a Twitter user

DM: private message between users

Reply: public reply to a user’s tweet

RT: retweet; copied, referenced tweet

@: used to signal a user

E.g. @e_d_g_e_w_a_r_e

E.g. @nicolejensen

Brisbane Twitter User Brigade @BTUB (www.twitter.com/ BTUB) A social group for people in Brisbane who use Twitter. “Connecting the tweeps in BNE.” Following: 992 Followers: 1048 Updates: 225 Since: Feb 2008.

@BTUB (www.twitter.com/ BTUB)

A social group for people in Brisbane who use Twitter. “Connecting the tweeps in BNE.”

Following: 992

Followers: 1048

Updates: 225

Since: Feb 2008.

What We Tweet About Upcoming BTUB events. Announce event hashtags/codewords (#teaTUB, #BTUB). Promote other local events that may be of interest to the Brisbane community. Relevant news or points of interest. Live event tweets.

Upcoming BTUB events.

Announce event hashtags/codewords (#teaTUB, #BTUB).

Promote other local events that may be of interest to the Brisbane community.

Relevant news or points of interest.

Live event tweets.

Number of followers & Facebook group members. Engagement (hashtags, retweets). Event successes – attendance, follow up comments, photos. Local external interest from businesses, other organisations. How We Measure Success

Number of followers & Facebook group members.

Engagement (hashtags, retweets).

Event successes – attendance, follow up comments, photos.

Local external interest from businesses, other organisations.

Brisbane Twestival Part of international Twitter-oriented charity events. 332 Twestivals have been run since Feb, all by 100% volunteers. Brisbane has run twice and raised over $9800 in total. Brisbane.Twestival.com @bnetwestival / #bnetwestival

Part of international Twitter-oriented charity events.

332 Twestivals have been run since Feb, all by 100% volunteers.

Brisbane has run twice and raised over $9800 in total.

Brisbane.Twestival.com

@bnetwestival / #bnetwestival

Brisbane Twestival Local

Brisbane Twestival Local 11 th Sept, 2009 at Joshua Levi Galleries Raised funds for Inspire Foundation (@inspire_aus). Sponsored by Mxit, Fresh Marketing & FreePetrol.com.au.

11 th Sept, 2009 at Joshua Levi Galleries

Raised funds for Inspire Foundation (@inspire_aus).

Sponsored by Mxit, Fresh Marketing & FreePetrol.com.au.

Brisbane Twestival Local Bands, art auction, burlesque, cupcakes, badge machine, food, drinks, live graffiti, comedy. Organised through Twitter, Facebook, e-mail, telephone, meetings in person.

Bands, art auction, burlesque, cupcakes, badge machine, food, drinks, live graffiti, comedy.

Organised through Twitter, Facebook, e-mail, telephone, meetings in person.

How Twitter Was Used Announcements Recruit volunteers, sponsors, entertainment Special discounts on ticketing Share related links Share media interest Market research FAQ’s

Announcements

Recruit volunteers, sponsors, entertainment

Special discounts on ticketing

Share related links

Share media interest

Market research

FAQ’s

A 3 rd Party App: Twtpoll.com To gauge members’ opinions. Very quick & easily shared. Tip? Don’t give an option of “no opinion.”

To gauge members’ opinions.

Very quick & easily shared.

Tip? Don’t give an option of “no opinion.”

Tips for Twitter Starters Have the future in mind when thinking of your username. Avoid changing it. Fill out the profile. With a [real] picture and URL. Don’t follow too more than 50 people to start. You may look like a spammer otherwise. Know when to publicly/privately reply to someone. Follow local people. Follow interesting people. You can be picky. More tips at: http://bit.ly/5hmrK (my website)

Have the future in mind when thinking of your username. Avoid changing it.

Fill out the profile. With a [real] picture and URL.

Don’t follow too more than 50 people to start. You may look like a spammer otherwise.

Know when to publicly/privately reply to someone.

Follow local people. Follow interesting people. You can be picky.

More tips at: http://bit.ly/5hmrK (my website)

facebook Can be used for professional use, but in the right way; transparently. Learn how to use privacy settings. Use factors for their intended use. E.g. Events for events, Profile for person, Page for organisation, etc. Get your own URL. Have a respectable picture. Pointless apps are the devil.

Can be used for professional use, but in the right way; transparently.

Learn how to use privacy settings.

Use factors for their intended use. E.g. Events for events, Profile for person, Page for organisation, etc.

Get your own URL.

Have a respectable picture.

Pointless apps are the devil.

LinkedIn.com Your professional profile on the web. Controlled viewing – privacy ensured. Makes great search results for your name. Recommendations work like written references. Groups allow for knowledge share. Still relatively unused in Australia – you’ll appear to be ahead of the pack. VisualCV.com is a more creative option.

Your professional profile on the web.

Controlled viewing – privacy ensured.

Makes great search results for your name.

Recommendations work like written references.

Groups allow for knowledge share.

Still relatively unused in Australia – you’ll appear to be ahead of the pack.

VisualCV.com is a more creative option.

More Social Media Content Photography Vlogs YouTube, Qik, or Vimeo User-Generated Content Polls Videos Flickr group Forums Blogs Social Bookmarking Instant Messaging

Photography

Vlogs

YouTube, Qik, or Vimeo

User-Generated Content

Polls

Videos

Flickr group

Forums

Blogs

Social Bookmarking

Instant Messaging

5 Things I’ve Learnt Difficult to maintain many hubs – Twitter, facebook, www, Flickr, Google Calendar… Don’t overload. Blogs mundane to maintain; vlogs also. Need consistency in details. Located through retweets, web search, Twitter search & Facebook. Twitter hashtags now created by tweeps for individual events (or anything else!). Social media use has grown very quickly this year.

Difficult to maintain many hubs – Twitter, facebook, www, Flickr, Google Calendar… Don’t overload.

Blogs mundane to maintain; vlogs also.

Need consistency in details.

Located through retweets, web search, Twitter search & Facebook.

Twitter hashtags now created by tweeps for individual events (or anything else!).

Social media use has grown very quickly this year.

Final Tips Stay personal. It’s social media. Strive for consistency. Don’t update all with the same message simultaneously. Be careful. Keep profiles updated. Mashable.com TwiTip.com Lamebook.com Problogger.com ChrisBrogan.com LaurelPapworth.com

Stay personal. It’s social media.

Strive for consistency.

Don’t update all with the same message simultaneously.

Be careful.

Keep profiles updated.

Mashable.com

TwiTip.com

Lamebook.com

Problogger.com

ChrisBrogan.com

LaurelPapworth.com