Real Life Social Media

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    Real Life Social Media - Presentation Transcript

    1. Nicole Jensen event manager, social media geek [email_address]
    2. What’s up?
      • Social media general description
      • Twitter
        • Jargon
        • The Brisbane scene
        • Twestival
        • Twitter tips
      • facebook
        • Presenting yourself online
      • LinkedIn
        • Your resume online
      • Additional social media
        • User-generated content
      • Tips/Resources
    3. The Buzz Word: Social Media
      • Internet-based “many to many” communication.
      • More involvement than traditional media.
      • More conversation, less broadcasting.
      • Highly accessible & immediate.
      • Scalable publishing techniques.
      • Transforming people from content consumers into content producers.
    4. Twitter
      • Microblogging! It’s awesome.
      • Status updates. Short bursts of info.
      • “ What are you doing?” expandable
      • Most popular social media for small business.
        • Customer service or market research,
        • Community or event management,
        • Public or private,
        • Corporate or personal,
    5. Twitter
      • Make friends
      • Find a job or business partner
      • Volunteer projects
      • Up-to-date information
      • Discuss interests - #eventprofs
      • Competitions, score free stuff
      • Help finishing a presentation minutes before you go live
      • Record your toaster usage
      • Record business activities (bakery example)
      • Report traffic incidents
      • Report wasp nests
      • Events
      • News
    6. Twitter Jargon
      • Tweet: an update of 140 characters
      • Tweep: a Twitter user
      • DM: private message between users
      • Reply: public reply to a user’s tweet
      • RT: retweet; copied, referenced tweet
      • @: used to signal a user
        • E.g. @e_d_g_e_w_a_r_e
        • E.g. @nicolejensen
    7. Brisbane Twitter User Brigade
      • @BTUB (www.twitter.com/ BTUB)
      • A social group for people in Brisbane who use Twitter. “Connecting the tweeps in BNE.”
      • Following: 992
      • Followers: 1048
      • Updates: 225
      • Since: Feb 2008.
    8. What We Tweet About
      • Upcoming BTUB events.
      • Announce event hashtags/codewords (#teaTUB, #BTUB).
      • Promote other local events that may be of interest to the Brisbane community.
      • Relevant news or points of interest.
      • Live event tweets.
      • Number of followers & Facebook group members.
      • Engagement (hashtags, retweets).
      • Event successes – attendance, follow up comments, photos.
      • Local external interest from businesses, other organisations.
      How We Measure Success
    9. Brisbane Twestival
      • Part of international Twitter-oriented charity events.
      • 332 Twestivals have been run since Feb, all by 100% volunteers.
      • Brisbane has run twice and raised over $9800 in total.
      • Brisbane.Twestival.com
      • @bnetwestival / #bnetwestival
    10. Brisbane Twestival Local
    11. Brisbane Twestival Local
      • 11 th Sept, 2009 at Joshua Levi Galleries
      • Raised funds for Inspire Foundation (@inspire_aus).
      • Sponsored by Mxit, Fresh Marketing & FreePetrol.com.au.
    12. Brisbane Twestival Local
      • Bands, art auction, burlesque, cupcakes, badge machine, food, drinks, live graffiti, comedy.
      • Organised through Twitter, Facebook, e-mail, telephone, meetings in person.
    13. How Twitter Was Used
      • Announcements
      • Recruit volunteers, sponsors, entertainment
      • Special discounts on ticketing
      • Share related links
      • Share media interest
      • Market research
      • FAQ’s
    14. A 3 rd Party App: Twtpoll.com
      • To gauge members’ opinions.
      • Very quick & easily shared.
      • Tip? Don’t give an option of “no opinion.”
    15. Tips for Twitter Starters
      • Have the future in mind when thinking of your username. Avoid changing it.
      • Fill out the profile. With a [real] picture and URL.
      • Don’t follow too more than 50 people to start. You may look like a spammer otherwise.
      • Know when to publicly/privately reply to someone.
      • Follow local people. Follow interesting people. You can be picky.
      • More tips at: http://bit.ly/5hmrK (my website)
    16. facebook
      • Can be used for professional use, but in the right way; transparently.
      • Learn how to use privacy settings.
      • Use factors for their intended use. E.g. Events for events, Profile for person, Page for organisation, etc.
      • Get your own URL.
      • Have a respectable picture.
      • Pointless apps are the devil.
    17. LinkedIn.com
      • Your professional profile on the web.
      • Controlled viewing – privacy ensured.
      • Makes great search results for your name.
      • Recommendations work like written references.
      • Groups allow for knowledge share.
      • Still relatively unused in Australia – you’ll appear to be ahead of the pack.
      • VisualCV.com is a more creative option.
    18. More Social Media Content
      • Photography
      • Vlogs
        • YouTube, Qik, or Vimeo
      • User-Generated Content
        • Polls
        • Videos
        • Flickr group
        • Forums
        • Blogs
      • Social Bookmarking
      • Instant Messaging
    19. 5 Things I’ve Learnt
      • Difficult to maintain many hubs – Twitter, facebook, www, Flickr, Google Calendar… Don’t overload.
      • Blogs mundane to maintain; vlogs also.
      • Need consistency in details.
      • Located through retweets, web search, Twitter search & Facebook.
      • Twitter hashtags now created by tweeps for individual events (or anything else!).
      • Social media use has grown very quickly this year.
    20. Final Tips
      • Stay personal. It’s social media.
      • Strive for consistency.
      • Don’t update all with the same message simultaneously.
      • Be careful.
      • Keep profiles updated.
      • Mashable.com
      • TwiTip.com
      • Lamebook.com
      • Problogger.com
      • ChrisBrogan.com
      • LaurelPapworth.com
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