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22@Barcelona (english version). ETRE 2007
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22@Barcelona (english version). ETRE 2007

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The 22@Barcelona project, approved by the Barcelona City Council in 2000, involves the transformation of 200 hectares of industrial land in the center of Barcelona into an innovative productive …

The 22@Barcelona project, approved by the Barcelona City Council in 2000, involves the transformation of 200 hectares of industrial land in the center of Barcelona into an innovative productive district, aimed at concentrating and developing knowledge intensive activities.

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  • 1. 22@BARCELONA, THE INNOVATION DISTRICT
  • 2. Barcelona’s Metropolitan Area
  • 3. 22@BARCELONA: THE INNOVATION DISTRICT An urban renovation strategy . A new model of making city The answer to a necessity: the knowledge economy
  • 4. The 22@ Plan, a new model of compact city 7@ Facilities @ Activities New mobility model Advanced Infrastructures Green space Social Housing Industrial Patrimony Revitalization public spaces
  • 5. The urban planning process 2000 Industrial land, little used or in complete disuse, 100% privately owned, and part yet to be urbanised Compact city, with publicly owned land, fully urbanised and offering excellent infrastruc-ture, providing many more jobs in the field of knowledge intensive activities … 2006… 2001… Urban Planning … 2003… Urban Management … 2004… Infrastruc-tures … 2004/05… Construction … 2004/05… Corporate Projects, clusters
  • 6. Conceptual Model Social Network Social Network Historical Patrimony Industrial Culture Industrial Network Corporate Environment Projects Phase 2 Personal Environment Relationship space Phase 3 Phase 1 Physical Environment Town Planning Building Infrastructure Phase 1 Corporate Environment Projects Phase 2 Personal Environment Relationship space Phase 3 Physical Environment Town Planning Building Infrastructure
  • 7. Indicators of the evolution of urban transformation JUNE 2007 * PEI Investment (€) Ceiling (m 2 ) Planning Planning Permissions PEI Investment Management Personal Corporate Physical
  • 8. Infrastructures Personal Corporate Physical
  • 9. Other activities Cluster policy Entrepreneurship TB Services for companies Internationalization Community of professionals
      • Cluster
      • strategies
    • Transversal
    • programs
    Relation between clusters Marketing Corporate strategy
  • 10. Leadership of projects: Current situation and forecast Corporate Personal Physical Companies Institutions Specific spaces Universities Technological Centres Entrepreneurs Incubators Residences Dissemination Other services Clusters and 22@Barcelona activities
  • 11. Media: Barcelona Media Park Companies Mediapro, Lavinia, RBA Institutions RNE, CAC, Barcelona TV, CMT Specific spaces Barcelona Media Production Centre Universities UPF, UB, UOC Technological Centers Barcelona Media Innovation Centre Incubators PBM Incubator Residences Zamora-Almogàvers Dissemination Media Factory Corporate Personal Physical
  • 12. ICT: Network of R+D centres related to ICT Companies T-Systems, Indra, Telefónica Institutions CMT, FBD, Localret Specific spaces Interface Building MediaTIC Building Universities UB, UPC, La Salle Technological Centers Technological ICT Center Incubators MediaTIC Building Residences Zamora-Almogàvers Dissemination ICT House Corporate Personal Physical
  • 13. Energy: Interuniversity Campus of Besòs Companies Endesa, Ecotècnia Institutions ITER, Cambra de Comerç Specific spaces Campus Offices Universities UB, UPC Technological Centers RC Energy, TC Energy Incubators b_TEC Incubator Residences b_TEC Residence Dissemination Campus services Corporate Personal Physical
  • 14. Medical Technologies-MedTech Companies Sanofi Aventis, Semillas Fitó… Institutions IBEC Specific spaces BIO Enterprise Park Universities UB, UPF, UPC Technological Centers IBEC Incubators Post-Incubator Bio Residences Zamora-Almogàvers Dissemination Enterprise Park Personal Corporate Physical
  • 15. Agreement with Universities and enterprise institutions Corporate Personal Physical
  • 16. 22@ Spaces. Engines of transformation
  • 17. New companies & new jobs registered in 22@Barcelona district New jobs found in 22@Barcelona (Accumulated data at 06.30.2007 in number of employers) (June of 2007) New companies located (Accumulated data at 06.30.2007 in number of companies) (June of 2007) Comparing sectors of the new companies located in 22@Barcelona (Accumulated data at 06.30.2007, in %) ICT 31% Other sectors 46% Media MedTech Energy 23% Comparing sectors of the new jobs generated in 22@Barcelona (Accumulated data at 06.30.2007, in %) ICT 47% Other sectors 40% Media MedTech Energy 13% Total Information & Communication Technologies Media - MedTech - Energy 129 96 186 Other 411 Corporate Personal Physical Total Information & Communication Technologies Media - MedTech - Energy 14.325 3.931 12.036 Other 30.292
  • 18. Space of personal relation Space of Personal Relation 22@ For the professionals For the neighbours
    • Digital District Program
    • Actions of direct communication
    • Support to initiatives of the district
    • Educative Project
    • Àgora Program
    • Networking
    • Relationship spaces
    • [email_address]
    Increase of the belonging feeling Creation of the community 22@ Pride to work/live in 22@ Corporate Personal Physical
  • 19. Professional Services SYMPOSIUM ON “URBAN CLUSTERS” [email_address] 22@ CHANNEL INTERNATIONAL PROJECTION 22@UPDATE BREAKFAST AGORA PROGRAM QUALITY OF LIFE PROFESSIONAL PLATFORM BARCELONA WI-FI Physical Corporative Personal
  • 20. Citizens Projects
    • Virtual Memory of the Sant Martí District’s elders
    • New multimedia classrooms
    • Computer recycling network
    • Families on line
    • Teleworking
    • Discovering Sant Martí
    • In-22@companies practice program
    • Professional Education Center focused on Media
    • and ICT areas
    Sponsorship and participation in the neighbourhood activities Direct communication actions Neighbour needs analysis Physical Corporative Personal
  • 21. www.22barcelona.com