Gis & Social Media Integration


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This is a slide set that covers some ideas on how to integrate GIS and Social Media. It pulls ideas and concepts from other slide sets, but is specific to GIS and Social Media development, and covers some things will want to be aware of if you plan to integrate. Enjoy!

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  • Fantastic overview of maps, location, and social networking integration. Really shows the power of 'place' within popular social media. Puts the 'Where' in 2.0!
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Gis & Social Media Integration

  1. 1. GIS & Social Media Integration ”Is it for you?” Allan Laframboise
  2. 2. who am I? @AL_Laframboise @agup
  3. 3. who are you?
  4. 4. GIS & Social Media
  5. 5. Migrating apps to the web
  6. 6. Challenges… design interface tools usability
  7. 7. Blogs Badges Contributors Web 2.0 Open ID XML Rating Sharing SOAP Social Networking Consumers RIA RSS Social Media Standards Wikis Video Collaboration Podcasts Feedback
  8. 8. Customer expectations are higher…
  9. 9. see more (visualize)
  10. 10. explore more (locations)
  11. 11. do more (analysis)
  12. 12. more social (share)
  13. 13. other expectations… real-time data accurate geocoding routing with local knowledge advanced sharing/collaboration…
  14. 14. USGS TED – Twitter earthquake detector (Indonesia)
  15. 15. GIS developers are faced with new challenges
  16. 16. Social Media platforms
  17. 17. some things in common… communicate collaborate share
  18. 18. other differences… Closed Open vs
  19. 19. Evolution of social platforms advertising reviews search apps (1000/day) all provide services
  20. 20. Social media data 1. Text – messages, tweets, streams, timelines… 2. Media – files, images, video… 3. Profiles – name, location, website, bio…
  21. 21. profile information
  22. 22. Different ways to integrate with Social Media? Mash-ups API Development
  23. 23. Mash-up: Add sharing capabilities Publish your website to any social network – Send via – Email – Social bookmark sites – Social media sites • FB, Twitter, Live… Simple! Free!
  24. 24. Mash-up: Embed social media widgets Publish news and information – (Profile or Search) Dynamic news feed Encourages people to follow Simple! Free!
  25. 25. Mash-up: Broadcasting via RSS or GEORSS Provide custom RSS or GEORSS capabilities Users can subscribe GEOS (Group on Earth Observations) – RSS – GeoRSS – –
  26. 26. Mash-up: Integrating GIS with Yahoo Pipes Use an existing platform and framework Easy to build Easy to share with others Hosted by Yahoo!
  27. 27. Development: Embedding GIS gadgets and widgets Take advantage of web platforms and frameworks – E.g. iGoogle, Yahoo, Facebook… Day to day workflows… Reach wider audiences Discoverable Hosted in cloud
  28. 28. Development: Embedding apps in Facebook Facebook has rich a developer framework Reach specific communities Focused applications Easy to share Limited access!
  29. 29. Development: Consuming the Twitter API ArcGIS Silverlight application uses REST API Maps friends and searches 1.REST 2.Search 3.Real-time API (alpha) Public vs Secure API calls…
  30. 30. Development: Consuming the Facebook API ArcGIS Flex application uses REST API (prototype) Maps friends (fans) Rich developer framework Many options…
  31. 31. Quick Quiz! Why is there so much buzz about Twitter these days? What are two important features coming out shortly?
  32. 32. Twitter 101… 140 chars instant message anyone, anything, anytime, anywhere
  33. 33. any “where”…
  34. 34. anatomy of a tweet What am I referring to? What am I doing? Hey, I finally made it to #WhereCampPDX! Can’t wait to meet everyone. Thanks for sending me @JimBarry. Reference/address for someone.
  35. 35. pseudo geotweets What… Who… I noticed a brush fire off the 10FWY south of the 91FWY interchange. Anyone dispatched yet? #LAFires Traffic accident off of the 38FWY near Big Bear Lake. #SoCalTraffic Anyone know where there’s still parking available for the baseball game tonight? #OregonEvents … Where?
  36. 36. useful to GIS’ers?
  37. 37. Twitter’s new geolocation platform
  38. 38. apps can add lat/lon Opt-in Geocoding but only if you “opt-in”…
  39. 39. developers only…
  40. 40. anatomy changes? NO! What am I referring to? What am I doing? Hey, I finally made it to #WhereCampPDX! Can’t wait to meet everyone. Thanks for sending me @JimBarry. Reference/address for <geo xmlns:georss=""> someone. <georss:point>37.780467** -122.396762**</georss:point> </geo>
  41. 41. 7 days only!
  42. 42. scary right? wrong!
  43. 43. 1. opt-in <geo_enabled>true</geo_enabled>
  44. 44. 2. search by radius API has always existed… &geocode=45.52803%2C-122.66061%2C25km
  45. 45. 3. apps are doing this already… Location: Redlands, CA Location: iPhone: 45.53269,-122.66116
  46. 46. Real-world Examples
  47. 47. Integration - ArcGIS JavaScript API
  48. 48. Integration – ArcGIS Mobile API for iPhone
  49. 49. Integration - ArcGIS Explorer Twitter Add-in
  50. 50. Challenges – authentication & security
  51. 51. Challenges - standardization
  52. 52. Challenges – crowd-sourced data
  53. 53. Challenges – service reliability
  54. 54. Challenges - competition
  55. 55. Benefits Innovate new types of GIS applications Real-time information (pull) Reach wider audience (push) Improve collaboration and sharing
  56. 56. Tips Clear goals and objectives Know the community you are trying to reach Use the right platform (tools) Bring value!
  57. 57. Is it for you? Maybe… Light-weight Integration – mash-ups, sharing, broadcasting, notification… (Yes!) Full Integration – API development, push, pull info… (Yes, if you acknowledge the challenges)
  58. 58. Questions?