GeoWeb
   Community
 Development

 “How Web 2.0 are you?”



Allan Laframboise
EDN Team - .NET Technology Lead
@AL_Laframb...
today,
  mostGIS developers
     know
the Web is our platform


   development & communication
what we might

not
  realize
Web 2.0                            Badges
                                                 Blogs

                        ...
how we
 design
  applications
interact
 with the

  web
find
 information
communicate
 with
  others
there’s this
 “thing” called
   social media
sharing
 sites
sharing sites
 for
   developers
really
 that
  different?




         social media   sharing sites
user account      discover information

    find people

               ask a question


    share                  partic...
the
 reality…
social media
exposes our


thoughts   ,
   identity,
information
increases
 our
  transparency
define      strangers




social       acquaintances
                Inner
               friends

   circles      Inner
 ...
target            anything


our
  conversations   more
                  generic
                   Inner
               ...
mix
 business with
pleasure
…should we

 really be
   worried?
no problem
  telling people
    where we are!
can’t tell them

     who
        we are
or
 what
     we are doing
multiple identities   two facebook accounts




                        two twitter accounts
this makes
  life
   complicated
be
yourself



           establish
              trust
trust
  +
  value = relationships
           = networks

               = …
Success!
we need to embrace
  social media and
    networking
as a core component of


Web 2.0
we decided to
  ask the
 GIS community
How “Web 2.0” are you?
we sent out a survey…

 over 1400 GIS developers, technologists,
  analysts…
and asked…
How valuable are   Web 2.0
   resources and tools?
RSS feeds & news aggregators
              e.g. Technorati, Digg, Reddit



                                              ...
Bookmarking
               e.g. Delicious



                                  89%




      11%




Valuable             ...
Video and Media
                e.g YouTube




                                 71%



      29%




Valuable            ...
Social networking tools
       e.g. Twitter, MySpace, Facebook, LinkedIn…



                                          85%...
Groups
            e.g., Google, Yahoo




                                  72%



      28%




Valuable                ...
Code sharing
            e.g. CodePlex, SourceForge




      57%
                                         43%




Valuabl...
Document sharing
            e.g. Wikipedia, DocStoc, Scribd



      53%



                                          47%...
Widgets and gadgets
            e.g. Yahoo, Google



                                 68%



      32%




Valuable      ...
100%

80%

60%

40%

20%

 0%
You find some value in…


Web 2.0 sharing tools

  Online groups
Less value with…


RSS feeds and aggregators


  Social bookmarking


    Social networking sites

      Social media and ...
Interesting…
Aren’t these

   core components
      of Web   2.0?
we asked…
What types of Web   2.0 “activities”
  are important to you?
Find others in the community

       52%


                        48%




 Important      Not Important
Membership profiles

                        68%



      32%




Important       Not Important
Sharing code and documents

       74%



                      26%




 Important    Not Important
Leaving feedback

      70%


                         30%




Important        Not Important
Collaborative software
        development
                        54%


      46%




Important       Not Important
Subscribing to RSS feeds

                     58%

      42%




Important    Not Important
Rating Web content

                        72%



      28%




Important       Not Important
Sharing resources with social
           media
                        78%



       22%




 Important      Not Important
80%

60%

40%

20%

0%
You are
interested in…


Finding others
 Sharing
   Collaboration
     Leaving feedback
You are not
as interested in…


Membership profiles
  Chat
Interesting…
we asked…
How valuable are our (ESRI.com)
  Web 2.0 resources?


                           option: don’t use
Discussion forums
                                    90%




                        7%
       3%




Not Valuable       ...
Knowledge base articles
                                94%




                    5%
       2%




Not Valuable   Don't ...
Support notifications
                                   92%




       3%              5%




Not Valuable      Don't use...
Newsletters and publications
                                85%




       10%          5%




Not Valuable   Don't use  ...
Code galleries
                                     81%




                      14%
       5%




Not Valuable     Don't...
Arcscripts
                                 82%




                    12%
       5%




Not Valuable   Don't use    Valu...
Ed Services webcasts
                                   71%




                       20%
       9%




Not Valuable     ...
Blogs
                                55%


                    33%


       12%




Not Valuable   Don't use   Valuable
Media and videos
                                    50%


                        33%


       18%




Not Valuable      ...
Podcasts
                                47%
                    38%




       15%




Not Valuable   Don't use   Valuable
ESRI email list servers
                                  49%

                      34%


       17%




Not Valuable    ...
100%

80%

60%

40%

20%    Not Valuable
       Don't use
 0%
       Valuable
You find value in…



Forums
 Code Galleries
   Knowledge Base
     Notifications
Less value in …



Blogs
 Media and video
  Podcasts
Others don’t
 use…


Blogs
Media and video

 Podcasts
Interesting…
we asked…
Would it be valuable
 to participate
   in an online community?
Product based

      95%




                            5%




Valuable            Not Valuable
Technology based

      87%




                        13%




Valuable         Not Valuable
Industry based

      75%



                            25%




Valuable             Not Valuable
IT based

      77%



                         23%




Valuable          Not Valuable
Database

      86%




                         14%




Valuable          Not Valuable
User group

      76%



                          24%




Valuable           Not Valuable
100%

80%

60%

40%

20%

 0%
you…




       communities
what have we learned so far?
the
GIS community
is   conservative
we’re uncertain of the
 value of
    social media
we want to
  share
    and   collaborate
we

     love
 online communities
Web 2.0
  development @
“Did you know…”
blogs.esri.com
new
 home page
 17 blogs
we
 have
 polls




         we want your feedback…
we
 summarize…




              we value your feedback…
Remember the API evaluator?




                     you can make a difference…
we respond
 to

 comments…
11
 resource
     centers
random facts…

 Deployed in June of 2008



 Up to 78,000+ visitors per mo

 60% using IE, 32% using Firefox

 Most active...
you can
 leave
   feedback…
we

 respond
13
community
 sites
new for
 Silverlight
   developers
community
 resources…
code galleries
 are for
everyone
RSS
 comments
      ratings
supports
 embedded
HTML tags
link
to other
  resources
View it Live -
 not just for
  Internet applications
What if you have

 newer versions
of code?
no problem!
  use versioned
directories


File.zip
  v1.0
  v1.1
  …
you   can
  RSS
       to the forums!
media
 galleries
new…
media galleries
  host
    videos, ppts…


    ESRItv
      How to…
         Presentations
Wiki
  pages
future…
more

 active in the
   external community…
Facebook


   RSS
EDNDeveloperResources




Delicious
Youtube.com/esritv




YouTube
and
  Viddler
Twitter
@ESRI
@ESRIDevSummit
@ESRIUC



EDN
@AL_Laframboise
@JimBarry
@agup
@dcardella
what is twitter?


micro-blogging               friends   followers
   instant message

 talk to the world
       listen t...
DEMO – GeoTweeters

ArcGIS Silverlight API
ArcGIS Online
Silverlight Virtual Earth API
Twitter Service
don’t know
 what
to say?


             of   value!
at ESRI,


 we’ve been
    Web 2.0-enabling
 more resources
we’ve become more
  Web 2.0-enabled
ourselves
we’ve become
more
  “social”
a lot more

work
    ahead of us…
we need to
  support grow       and
the
  GeoWeb Community
bring the

community
  together
but

 what
  can you do?
ask yourself…
Are you Web   2.0 enabled?
are you
  listening
are you
plugged in
are you
  using all of the
 tools
have you set up

  Alerts
are you


   informed
are you
 tuned in
  to your   peers
are

 you
 participating!




Consumer


99%               or
                       Contributor
                       1%
we all have

  something
   valuable
     to   share
provide

 feedback
have you
told a
  friend…

you would be
 surprised
  how much we

     don’t
    know…
join
 the
conversations
homework assignment #1
Build a GeoWeb “Dashboard”

                 Alerts
                  Alerts




SocialMedia
  Social Media             RS...
homework assignment #2
sign up
 for a

 twitter
         account
start

   listening
start

   sharing
get

  geo-connected
be

     yourself
thank you!
Allan Laframboise
EDN Team - .NET Technology Lead
alaframboise@esri.com

www.twitter.com/AL_Laframboise

edn.esri.com
GeoWeb Community Development: How Web 2.0 are you?
GeoWeb Community Development: How Web 2.0 are you?
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GeoWeb Community Development: How Web 2.0 are you?

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A look at how the GeoWeb Community is embracing the world of Web 2.0 and social media. Ideas on how to grow and develop the community in the future. Presented at the 2009 ESRI Developer Summit in Palm Springs, CA

EDN Team

Published in: Technology
9 Comments
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Notes
  • Good Presentation. I realized how important it is for me because technology has change so quickly and I am happy that technology has given deaf people to discover new information and help us a lot since web emerged ! The only thing I am disappointned that You Tube and others with video media does not provide either closed-captioned or Subtitles that we can learn from .
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  • Excellent presentation. It is an eye opener on how disconnected we might be from the rest of the virtual world.
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  • Thank you for the comments and kind remarks. There's no doubt that we’re all still learning how to make the most of out the Web 2.0 and social media tools available today. A key component is being able to use the tools effectively. A great example is comparing the global Twitter feed to the individual feeds that can be set up by using TweetDeck to filter out conversations by key word. The value is so much greater when the tools are used effectively. That's why I tried to focus on the configuration of a 'GeoWeb' dashboard. To me, Google searches are an activity of the past. If you have a well configured dashboard, all of the relevant information from the Web and social networks should be pushed to you directly. It’s interesting because the concept is isn’t much different that the good old fashioned news paper; except this one is electronic and part of your day-to-day workflow online. Another interesting point is that if we all start using these tools to “listen” to the conversations out there, then it will be a lot easier to establish stronger online GIS communities in the future.
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  • I really liked your presentation. It would be good to see some resources that discuss the proper way to engage in -- and measure the effectiveness of -- the different types of social networks and 2.0 technology. Blogs, microblogs, RSS, wikis --. newbies can easily get overwhelmed by the amount of info (even good info) and then give up without discovering the value. Or measure success by the wrong metric -- for example, how many followers instead of how often their content is re-tweeted -- and misjudge their effectiveness. But the value is there, as you pointed out so well.
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  • Great presentation Allan. I work in public health and we are just learning about web 2.0 uses and applications. I think other sectors could learn from your survey and the value of knowing your audience.
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  • GeoWeb Community Development: How Web 2.0 are you?

    1. 1. GeoWeb Community Development “How Web 2.0 are you?” Allan Laframboise EDN Team - .NET Technology Lead @AL_Laframboise
    2. 2. today, mostGIS developers know
    3. 3. the Web is our platform development & communication
    4. 4. what we might not realize
    5. 5. Web 2.0 Badges Blogs Standards Contributors has Open ID Rating changed… XML Sharing SOAP Social Networking Consumers RIA RSS Social Media Standards Wikis Video Collaboration Podcasts Feedback
    6. 6. how we design applications
    7. 7. interact with the web
    8. 8. find information
    9. 9. communicate with others
    10. 10. there’s this “thing” called social media
    11. 11. sharing sites
    12. 12. sharing sites for developers
    13. 13. really that different? social media sharing sites
    14. 14. user account discover information find people ask a question share participate
    15. 15. the reality…
    16. 16. social media exposes our thoughts , identity, information
    17. 17. increases our transparency
    18. 18. define strangers social acquaintances Inner friends circles Inner friends inner friends
    19. 19. target anything our conversations more generic Inner friends Inner friends focused
    20. 20. mix business with pleasure
    21. 21. …should we really be worried?
    22. 22. no problem telling people where we are!
    23. 23. can’t tell them who we are
    24. 24. or what we are doing
    25. 25. multiple identities two facebook accounts two twitter accounts
    26. 26. this makes life complicated
    27. 27. be yourself establish trust
    28. 28. trust + value = relationships = networks = …
    29. 29. Success!
    30. 30. we need to embrace social media and networking as a core component of Web 2.0
    31. 31. we decided to ask the GIS community
    32. 32. How “Web 2.0” are you?
    33. 33. we sent out a survey… over 1400 GIS developers, technologists, analysts…
    34. 34. and asked…
    35. 35. How valuable are Web 2.0 resources and tools?
    36. 36. RSS feeds & news aggregators e.g. Technorati, Digg, Reddit 77% 23% Valuable Not Valuable
    37. 37. Bookmarking e.g. Delicious 89% 11% Valuable Not Valuable
    38. 38. Video and Media e.g YouTube 71% 29% Valuable Not Valuable
    39. 39. Social networking tools e.g. Twitter, MySpace, Facebook, LinkedIn… 85% 15% Valuable Not Valuable
    40. 40. Groups e.g., Google, Yahoo 72% 28% Valuable Not Valuable
    41. 41. Code sharing e.g. CodePlex, SourceForge 57% 43% Valuable Not Valuable
    42. 42. Document sharing e.g. Wikipedia, DocStoc, Scribd 53% 47% Valuable Not Valuable
    43. 43. Widgets and gadgets e.g. Yahoo, Google 68% 32% Valuable Not Valuable
    44. 44. 100% 80% 60% 40% 20% 0%
    45. 45. You find some value in… Web 2.0 sharing tools Online groups
    46. 46. Less value with… RSS feeds and aggregators Social bookmarking Social networking sites Social media and video
    47. 47. Interesting…
    48. 48. Aren’t these core components of Web 2.0?
    49. 49. we asked…
    50. 50. What types of Web 2.0 “activities” are important to you?
    51. 51. Find others in the community 52% 48% Important Not Important
    52. 52. Membership profiles 68% 32% Important Not Important
    53. 53. Sharing code and documents 74% 26% Important Not Important
    54. 54. Leaving feedback 70% 30% Important Not Important
    55. 55. Collaborative software development 54% 46% Important Not Important
    56. 56. Subscribing to RSS feeds 58% 42% Important Not Important
    57. 57. Rating Web content 72% 28% Important Not Important
    58. 58. Sharing resources with social media 78% 22% Important Not Important
    59. 59. 80% 60% 40% 20% 0%
    60. 60. You are interested in… Finding others Sharing Collaboration Leaving feedback
    61. 61. You are not as interested in… Membership profiles Chat
    62. 62. Interesting…
    63. 63. we asked…
    64. 64. How valuable are our (ESRI.com) Web 2.0 resources? option: don’t use
    65. 65. Discussion forums 90% 7% 3% Not Valuable Don't use Valuable
    66. 66. Knowledge base articles 94% 5% 2% Not Valuable Don't use Valuable
    67. 67. Support notifications 92% 3% 5% Not Valuable Don't use Valuable
    68. 68. Newsletters and publications 85% 10% 5% Not Valuable Don't use Valuable
    69. 69. Code galleries 81% 14% 5% Not Valuable Don't use Valuable
    70. 70. Arcscripts 82% 12% 5% Not Valuable Don't use Valuable
    71. 71. Ed Services webcasts 71% 20% 9% Not Valuable Don't use Valuable
    72. 72. Blogs 55% 33% 12% Not Valuable Don't use Valuable
    73. 73. Media and videos 50% 33% 18% Not Valuable Don't use Valuable
    74. 74. Podcasts 47% 38% 15% Not Valuable Don't use Valuable
    75. 75. ESRI email list servers 49% 34% 17% Not Valuable Don't use Valuable
    76. 76. 100% 80% 60% 40% 20% Not Valuable Don't use 0% Valuable
    77. 77. You find value in… Forums Code Galleries Knowledge Base Notifications
    78. 78. Less value in … Blogs Media and video Podcasts
    79. 79. Others don’t use… Blogs Media and video Podcasts
    80. 80. Interesting…
    81. 81. we asked…
    82. 82. Would it be valuable to participate in an online community?
    83. 83. Product based 95% 5% Valuable Not Valuable
    84. 84. Technology based 87% 13% Valuable Not Valuable
    85. 85. Industry based 75% 25% Valuable Not Valuable
    86. 86. IT based 77% 23% Valuable Not Valuable
    87. 87. Database 86% 14% Valuable Not Valuable
    88. 88. User group 76% 24% Valuable Not Valuable
    89. 89. 100% 80% 60% 40% 20% 0%
    90. 90. you… communities
    91. 91. what have we learned so far?
    92. 92. the GIS community is conservative
    93. 93. we’re uncertain of the value of social media
    94. 94. we want to share and collaborate
    95. 95. we love online communities
    96. 96. Web 2.0 development @
    97. 97. “Did you know…”
    98. 98. blogs.esri.com new home page 17 blogs
    99. 99. we have polls we want your feedback…
    100. 100. we summarize… we value your feedback…
    101. 101. Remember the API evaluator? you can make a difference…
    102. 102. we respond to comments…
    103. 103. 11 resource centers
    104. 104. random facts… Deployed in June of 2008 Up to 78,000+ visitors per mo 60% using IE, 32% using Firefox Most active developer pages Javascript Flex
    105. 105. you can leave feedback…
    106. 106. we respond
    107. 107. 13 community sites
    108. 108. new for Silverlight developers
    109. 109. community resources…
    110. 110. code galleries are for everyone
    111. 111. RSS comments ratings
    112. 112. supports embedded HTML tags
    113. 113. link to other resources
    114. 114. View it Live - not just for Internet applications
    115. 115. What if you have newer versions of code?
    116. 116. no problem! use versioned directories File.zip v1.0 v1.1 …
    117. 117. you can RSS to the forums!
    118. 118. media galleries new…
    119. 119. media galleries host videos, ppts… ESRItv How to… Presentations
    120. 120. Wiki pages future…
    121. 121. more active in the external community…
    122. 122. Facebook RSS
    123. 123. EDNDeveloperResources Delicious
    124. 124. Youtube.com/esritv YouTube and Viddler
    125. 125. Twitter @ESRI @ESRIDevSummit @ESRIUC EDN @AL_Laframboise @JimBarry @agup @dcardella
    126. 126. what is twitter? micro-blogging friends followers instant message talk to the world listen to the world
    127. 127. DEMO – GeoTweeters ArcGIS Silverlight API ArcGIS Online Silverlight Virtual Earth API Twitter Service
    128. 128. don’t know what to say? of value!
    129. 129. at ESRI, we’ve been Web 2.0-enabling more resources
    130. 130. we’ve become more Web 2.0-enabled ourselves
    131. 131. we’ve become more “social”
    132. 132. a lot more work ahead of us…
    133. 133. we need to support grow and the GeoWeb Community
    134. 134. bring the community together
    135. 135. but what can you do?
    136. 136. ask yourself…
    137. 137. Are you Web 2.0 enabled?
    138. 138. are you listening
    139. 139. are you plugged in
    140. 140. are you using all of the tools
    141. 141. have you set up Alerts
    142. 142. are you informed
    143. 143. are you tuned in to your peers
    144. 144. are you participating! Consumer 99% or Contributor 1%
    145. 145. we all have something valuable to share
    146. 146. provide feedback
    147. 147. have you told a friend… you would be surprised how much we don’t know…
    148. 148. join the conversations
    149. 149. homework assignment #1
    150. 150. Build a GeoWeb “Dashboard” Alerts Alerts SocialMedia Social Media RSS RSS
    151. 151. homework assignment #2
    152. 152. sign up for a twitter account
    153. 153. start listening
    154. 154. start sharing
    155. 155. get geo-connected
    156. 156. be yourself
    157. 157. thank you!
    158. 158. Allan Laframboise EDN Team - .NET Technology Lead alaframboise@esri.com www.twitter.com/AL_Laframboise edn.esri.com
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