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Online Tuesday Case: Microsoft DevDays by aFrogleap
Online Tuesday Case: Microsoft DevDays by aFrogleap
Online Tuesday Case: Microsoft DevDays by aFrogleap
Online Tuesday Case: Microsoft DevDays by aFrogleap
Online Tuesday Case: Microsoft DevDays by aFrogleap
Online Tuesday Case: Microsoft DevDays by aFrogleap
Online Tuesday Case: Microsoft DevDays by aFrogleap
Online Tuesday Case: Microsoft DevDays by aFrogleap
Online Tuesday Case: Microsoft DevDays by aFrogleap
Online Tuesday Case: Microsoft DevDays by aFrogleap
Online Tuesday Case: Microsoft DevDays by aFrogleap
Online Tuesday Case: Microsoft DevDays by aFrogleap
Online Tuesday Case: Microsoft DevDays by aFrogleap
Online Tuesday Case: Microsoft DevDays by aFrogleap
Online Tuesday Case: Microsoft DevDays by aFrogleap
Online Tuesday Case: Microsoft DevDays by aFrogleap
Online Tuesday Case: Microsoft DevDays by aFrogleap
Online Tuesday Case: Microsoft DevDays by aFrogleap
Online Tuesday Case: Microsoft DevDays by aFrogleap
Online Tuesday Case: Microsoft DevDays by aFrogleap
Online Tuesday Case: Microsoft DevDays by aFrogleap
Online Tuesday Case: Microsoft DevDays by aFrogleap
Online Tuesday Case: Microsoft DevDays by aFrogleap
Online Tuesday Case: Microsoft DevDays by aFrogleap
Online Tuesday Case: Microsoft DevDays by aFrogleap
Online Tuesday Case: Microsoft DevDays by aFrogleap
Online Tuesday Case: Microsoft DevDays by aFrogleap
Online Tuesday Case: Microsoft DevDays by aFrogleap
Online Tuesday Case: Microsoft DevDays by aFrogleap
Online Tuesday Case: Microsoft DevDays by aFrogleap
Online Tuesday Case: Microsoft DevDays by aFrogleap
Online Tuesday Case: Microsoft DevDays by aFrogleap
Online Tuesday Case: Microsoft DevDays by aFrogleap
Online Tuesday Case: Microsoft DevDays by aFrogleap
Online Tuesday Case: Microsoft DevDays by aFrogleap
Online Tuesday Case: Microsoft DevDays by aFrogleap
Online Tuesday Case: Microsoft DevDays by aFrogleap
Online Tuesday Case: Microsoft DevDays by aFrogleap
Online Tuesday Case: Microsoft DevDays by aFrogleap
Online Tuesday Case: Microsoft DevDays by aFrogleap
Online Tuesday Case: Microsoft DevDays by aFrogleap
Online Tuesday Case: Microsoft DevDays by aFrogleap
Online Tuesday Case: Microsoft DevDays by aFrogleap
Online Tuesday Case: Microsoft DevDays by aFrogleap
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Online Tuesday Case: Microsoft DevDays by aFrogleap

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This case was presented by Bart Fussel from aFrogleap at Online Tuesday in may 2010. …

This case was presented by Bart Fussel from aFrogleap at Online Tuesday in may 2010.
The case describes how the Microsoft DevDays 2010 mobile website for the Netherlands was a great success in reaching the event visitors,... have a look at the stats.

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  • 1. Mobile event marketing<br />Case<br />
  • 2. 2<br />Bart Fussel<br />@bartfuzzle<br />bart@afrogleap.nl<br />
  • 3. 3<br />
  • 4. 4<br />Full service mobile marketingagency<br />
  • 5. Wiegebruiktmobiel internet?<br />
  • 6. Twitter?<br />
  • 7. Foursquare?<br />
  • 8. *Waarom mobile event marketing?*Wat is belangrijkvoor events?*Microsoft case: Devdays 2010*Learnings<br />
  • 9. 9<br />Waarom<br />Mobile event marketing?<br />
  • 10. Watmaakt het mobielekanaaluniek?<br />10<br />Presentatie aFrogleap | “KLANTNAAM”<br />3<br />
  • 11. Mobielbiedtmeer…<br />Context<br />11<br />
  • 12. Locatie…<br />12<br />
  • 13. Tijdstip…<br />13<br />Presentatie aFrogleap | “KLANTNAAM”<br />9<br />
  • 14. Sociale context: wie is erom je heen<br />14<br />Presentatie aFrogleap | “KLANTNAAM”<br />9<br />
  • 15. Je virtueleidentiteit…<br />15<br />Presentatie aFrogleap | “KLANTNAAM”<br />9<br />
  • 16. Offline & Online = 1<br />
  • 17. 17<br />Wat<br />is belangrijkvoor events?<br />
  • 18.
  • 19.
  • 20. Drie momenten..<br />voor<br />Tijdens<br />Na<br />
  • 21.
  • 22. Voor: Informatie<br />
  • 23. Tijdens: Locatie<br />
  • 24. Tijdens: Feedback<br />Echt te druk hier, daar mag wel iets aan gedaan worden<br />@Marco1982<br />
  • 25. Na: Feedback<br />IvannaOnline@BartHelderIk heb nergens last van gehad? Had je geen earlybird kaart? #epgEvent<br />Lessthen 2 minutesagofromTweetDeck<br />BartHelderNet thuis van #epgEventErg interessant maar de rij bij de garderobe was echt te lang<br />About 2 houragofrom Mobile Web<br />
  • 26. Mobiele website<br />OF<br />Applicatie?<br />
  • 27. Mobiele website<br />App<br />Maak gebruik van hardware<br />Gemaakt voor specifiek <br />platform (usability)<br />Werktook offline<br />Bruikbaar op alletelefoons<br />Geeninstalatienodig<br />Geengoedkeuringnodig<br />Vindbaar in google<br />Een app per platform<br />Hogeontwikkelkosten<br />Geen toegang tot hardware<br />Internet verbindingnodig<br />
  • 28. 28<br />Case<br />
  • 29. 29<br />
  • 30.
  • 31.
  • 32.
  • 33.
  • 34.
  • 35.
  • 36.
  • 37.
  • 38.
  • 39.
  • 40. 40<br />Learnings?<br />
  • 41. 41<br />1.<br />RealtimeLocatie<br />
  • 42. 42<br />2.<br />UserRelevantie<br />
  • 43. 43<br />3.<br />MobielDesktop<br />
  • 44. 44<br />Vragen?<br />@bartfuzzle<br />bart@afrogleap.nl<br />

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