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IMMEvent 2011 Mobiel Naos Wilbrink
IMMEvent 2011 Mobiel Naos Wilbrink
IMMEvent 2011 Mobiel Naos Wilbrink
IMMEvent 2011 Mobiel Naos Wilbrink
IMMEvent 2011 Mobiel Naos Wilbrink
IMMEvent 2011 Mobiel Naos Wilbrink
IMMEvent 2011 Mobiel Naos Wilbrink
IMMEvent 2011 Mobiel Naos Wilbrink
IMMEvent 2011 Mobiel Naos Wilbrink
IMMEvent 2011 Mobiel Naos Wilbrink
IMMEvent 2011 Mobiel Naos Wilbrink
IMMEvent 2011 Mobiel Naos Wilbrink
IMMEvent 2011 Mobiel Naos Wilbrink
IMMEvent 2011 Mobiel Naos Wilbrink
IMMEvent 2011 Mobiel Naos Wilbrink
IMMEvent 2011 Mobiel Naos Wilbrink
IMMEvent 2011 Mobiel Naos Wilbrink
IMMEvent 2011 Mobiel Naos Wilbrink
IMMEvent 2011 Mobiel Naos Wilbrink
IMMEvent 2011 Mobiel Naos Wilbrink
IMMEvent 2011 Mobiel Naos Wilbrink
IMMEvent 2011 Mobiel Naos Wilbrink
IMMEvent 2011 Mobiel Naos Wilbrink
IMMEvent 2011 Mobiel Naos Wilbrink
IMMEvent 2011 Mobiel Naos Wilbrink
IMMEvent 2011 Mobiel Naos Wilbrink
IMMEvent 2011 Mobiel Naos Wilbrink
IMMEvent 2011 Mobiel Naos Wilbrink
IMMEvent 2011 Mobiel Naos Wilbrink
IMMEvent 2011 Mobiel Naos Wilbrink
IMMEvent 2011 Mobiel Naos Wilbrink
IMMEvent 2011 Mobiel Naos Wilbrink
IMMEvent 2011 Mobiel Naos Wilbrink
IMMEvent 2011 Mobiel Naos Wilbrink
IMMEvent 2011 Mobiel Naos Wilbrink
IMMEvent 2011 Mobiel Naos Wilbrink
IMMEvent 2011 Mobiel Naos Wilbrink
IMMEvent 2011 Mobiel Naos Wilbrink
IMMEvent 2011 Mobiel Naos Wilbrink
IMMEvent 2011 Mobiel Naos Wilbrink
IMMEvent 2011 Mobiel Naos Wilbrink
IMMEvent 2011 Mobiel Naos Wilbrink
IMMEvent 2011 Mobiel Naos Wilbrink
IMMEvent 2011 Mobiel Naos Wilbrink
IMMEvent 2011 Mobiel Naos Wilbrink
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IMMEvent 2011 Mobiel Naos Wilbrink

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Presentation on IMME 2011: Woensdag: 12:15 - 12:45, Zaal 6, with Mieke De Ketelaere (Selligent) and Naos Wilbrink (aFrogleap) …

Presentation on IMME 2011: Woensdag: 12:15 - 12:45, Zaal 6, with Mieke De Ketelaere (Selligent) and Naos Wilbrink (aFrogleap)

The Next Evolution in Mobile Marketing: How to add mobile to your interactive channel strategy

The session will feature insights on how leading companies can extend their brand building and their interactive personlised communication towards their customers while using mobile devices and location-based services in the marketing mix. The session give will focus on practical applications of mobile technology to engage customers with targeted marketing communications, informational programs, leading applications, and mobile e-commerce.

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  • Marketing Collaboration encompasses UI consolidation + MRM
  • OBAs connect Line of Business (LOB) systems with the people that use them through the familiar user interface of Microsoft Office. OBAs enable businesses to extend the Microsoft Office clients and servers into business processes running in LOB applications such as Enterprise Resource Planning (ERP), Customer Relationship Management (CRM), and Supply Chain Management (SCM). This enables enterprises to create new value from existing IT investments by combining them in innovative ways.
  • OBAs connect Line of Business (LOB) systems with the people that use them through the familiar user interface of Microsoft Office. OBAs enable businesses to extend the Microsoft Office clients and servers into business processes running in LOB applications such as Enterprise Resource Planning (ERP), Customer Relationship Management (CRM), and Supply Chain Management (SCM). This enables enterprises to create new value from existing IT investments by combining them in innovative ways.
  • Transcript

    • 1. About Selligent<br />1<br />COMPANY <br /><ul><li>Privately held – Headquarters in Belgium
    • 2. ± 150 staff members
    • 3. International customer base
    • 4. Strong Partnernetwork
    • 5. + 250 brands in Europe </li></li></ul><li>About Selligent<br />2<br />OFFERING <br />1) Software platform<br /><ul><li>Selligent nteractive Marketing
    • 6. Customer Relationship Management
    • 7. 1to1 Individualised marketing </li></ul>2) Selligent Academy<br /><ul><li>Strategy &amp; expertise sharing
    • 8. Training: solution, tips &amp; tricks
    • 9. Use cases &amp; industry best practices</li></ul>3) Campaign services<br /><ul><li>Campaign definition and implementation
    • 10. Hands-on assistance first campaigns
    • 11. Outsourced campaign design</li></ul>Partners<br />
    • 12. 3<br />Some References<br /> PUBLISHING AND MEDIA<br />BANKING AND FINANCE<br />
    • 13. 4<br />Some References<br /> OTHER<br />
    • 14. SAS® Customer Intelligence Vision<br />Interactive Marketing<br />Reporting<br />&amp; Analysis<br />Deliverability<br />Forecast<br />Data Analysis<br />&amp; Drill Down<br />SIM 2011<br />Analysis<br />Social<br />Media<br />Behavioural<br />Targetting<br />Online<br />Behaviour<br />Direct Marketing<br />External<br />Inbound<br />Marketing<br />Customer<br />Insight<br />PRODUCTS, SERVICES<br />Execution<br />CUSTOMER<br />Outbound Campaign Execution<br />Marketing<br />Pressure<br />Campaign<br />Design &amp;<br />Planning<br />Internal<br />Data Integration<br />&amp; Quality<br />Profile/<br />Segment<br />Mass Marketing<br />Lead Scoring<br />Data<br />Channels<br />Collaboration<br />Planning &amp;<br />Budgetting<br />Collaborative<br /> Workflow<br />
    • 15. CRM anno 2000<br />Social media integration<br />TRADITIONAL CRM<br />Customer Care<br />Marketing<br />Customer Insight<br />Sales<br /> COMPANY CHANNEL CUSTOMER<br />
    • 16. CRM in 2011<br />Social media integration<br />INTERACTIVE CRM<br />Customer Care<br />Marketing<br />Customer Insight<br />Sales<br /> COMPANY CHANNEL CUSTOMER<br />
    • 17. The “Next” Evolution in Mobile Marketing<br />
    • 18. RapidSugar Groep<br />
    • 19. Onder je kussen <br />‘s nachts?<br />Naos Wilbrink<br />Altijd <br />bij je?<br />
    • 20. 11<br />
    • 21. Verloren<br />Gevoel?<br />Onder je kussen <br />‘s nachts?<br />Wat doe jij met je mobiel?<br />Altijd <br />bij je?<br />
    • 22. Agenda<br />*Segmentatie*Wanneer mobiel? Context!*Profiling op mobiel*Conclusie<br />
    • 23. ?<br />14<br />
    • 24. Mobiele<br />Segmentatie<br />
    • 25.
    • 26.
    • 27. Gebruikersprofiel iPhone<br />Gebruikersprofiel Blackberry<br /><ul><li>Zakelijk / Jeugd
    • 28. Man / man en vrouw
    • 29. Tussen de 15 en de 21
    • 30. Ping heeft focus
    • 31. Tussen de 28 en de 50
    • 32. Hoogopgeleid
    • 33. E-mail heeft focus
    • 34. Man (meerderheid)
    • 35. Tussen de 25 en de 49
    • 36. Hoogopgeleid
    • 37. Ondernemend
    • 38. Veelonderweg</li></ul>Gebruikersprofiel W7<br />Gebruikersprofiel Android<br /><ul><li>Man en vrouw
    • 39. Tussen de 25 en de 49
    • 40. Gemiddeldinkomen
    • 41. Hogeropgeleid
    • 42. Ondernemend
    • 43. Af en toe onderweg
    • 44. Man
    • 45. Middel/Hooginkomen
    • 46. Leeftijd?
    • 47. Verderonbekend!</li></li></ul><li>Herkenbaar?<br />
    • 48.
    • 49. 400.000+ apps<br />
    • 50. ?<br />80 / 20<br />
    • 51. 90 / 10<br />
    • 52.
    • 53. Wanneer<br />Mobiel?<br />Context!<br />
    • 54. Watmaakt het mobielekanaaluniek?<br />26<br />Presentatie aFrogleap | “KLANTNAAM”<br />3<br />
    • 55. Mobielbiedtmeer…<br />Context<br />27<br />
    • 56. Locatie…<br />28<br />
    • 57. Tijdstip…<br />29<br />Presentatie aFrogleap | “KLANTNAAM”<br />9<br />
    • 58. Sociale context: wie is erom je heen<br />30<br />Presentatie aFrogleap | “KLANTNAAM”<br />9<br />
    • 59. Relevant<br />
    • 60. Offline &amp; Online = 1<br />
    • 61. Mobiele website<br />OF<br />Applicatie?<br />
    • 62. Mobiele website<br />App<br />Bruikbaar op alletelefoons<br />Geeninstalatienodig<br />Geengoedkeuringnodig<br />Vindbaar inGoogle<br />Maak gebruik van hardware<br />Gemaakt voor specifiek <br />platform (usability)<br />Werktook offline<br />Een app per platform<br />Hogeontwikkelkosten<br />Geen toegang tot hardware<br />Internet verbindingnodig<br />
    • 63. ?<br />
    • 64. Profiling<br />op Mobiel<br />
    • 65.
    • 66.
    • 67. E-mail + mobiel<br />39<br />
    • 68. 40<br />BB 1 minuutlanger<br />
    • 69. WIIFTC?<br />WIIFM?<br />Wat is mijndoel?<br />
    • 70. Conclusie<br />
    • 71. SEGMENTATIE<br />
    • 72. USERCONTEXT<br />
    • 73. USERRELEVANTIE<br />
    • 74. @TheJoeNewton<br />
    • 75. Customer Interactions<br />47<br />MATURITY LEVEL<br />Social Media<br />PUSH PULL<br />Mobile<br />ROMI<br />SMS<br />Call Center<br />Email<br />- commercial<br />- newsletter<br />Print<br />Cross-Channel Event Driven Interactions<br />Inbound Marketing Optimisation<br />Simple Personalisation: e.g; Name<br />Customer Segmentation<br />Mass: No Personalisation<br />MARKETING <br />FATIGUE<br />Behavioural Targetting<br />TIME<br />Maturity Levels<br />
    • 76. 48<br />Vragen?<br />@sprize<br />naos@afrogleap.nl<br />

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