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About Selligent,[object Object],1,[object Object],COMPANY ,[object Object],[object Object]
± 150 staff members
International customer base
Strong Partnernetwork
+ 250 brands in Europe ,[object Object]
Customer Relationship Management
1to1 Individualised marketing 2) Selligent Academy,[object Object],[object Object]
Training:  solution, tips & tricks
Use cases & industry best practices3) Campaign services,[object Object],[object Object]
Hands-on assistance first campaigns
Outsourced campaign designPartners,[object Object]
3,[object Object],Some References,[object Object],	PUBLISHING AND MEDIA,[object Object],BANKING AND FINANCE,[object Object]
4,[object Object],Some References,[object Object],	OTHER,[object Object]
SAS® Customer Intelligence Vision,[object Object],Interactive Marketing,[object Object],Reporting,[object Object],& Analysis,[object Object],Deliverability,[object Object],Forecast,[object Object],Data Analysis,[object Object],& Drill Down,[object Object],SIM 2011,[object Object],Analysis,[object Object],Social,[object Object],Media,[object Object],Behavioural,[object Object],Targetting,[object Object],Online,[object Object],Behaviour,[object Object],Direct Marketing,[object Object],External,[object Object],Inbound,[object Object],Marketing,[object Object],Customer,[object Object],Insight,[object Object],PRODUCTS, SERVICES,[object Object],Execution,[object Object],CUSTOMER,[object Object],Outbound Campaign Execution,[object Object],Marketing,[object Object],Pressure,[object Object],Campaign,[object Object],Design &,[object Object],Planning,[object Object],Internal,[object Object],Data Integration,[object Object],& Quality,[object Object],Profile/,[object Object],Segment,[object Object],Mass Marketing,[object Object],Lead Scoring,[object Object],Data,[object Object],Channels,[object Object],Collaboration,[object Object],Planning &,[object Object],Budgetting,[object Object],Collaborative,[object Object], Workflow,[object Object]
CRM anno 2000,[object Object],Social media integration,[object Object],TRADITIONAL CRM,[object Object],Customer Care,[object Object],Marketing,[object Object],Customer Insight,[object Object],Sales,[object Object],       COMPANY                               CHANNEL               CUSTOMER,[object Object]
CRM in 2011,[object Object],Social media integration,[object Object],INTERACTIVE CRM,[object Object],Customer Care,[object Object],Marketing,[object Object],Customer Insight,[object Object],Sales,[object Object],       COMPANY                               CHANNEL               CUSTOMER,[object Object]
The “Next” Evolution in Mobile Marketing,[object Object]
RapidSugar Groep,[object Object]
Onder je kussen ,[object Object],‘s nachts?,[object Object],Naos Wilbrink,[object Object],Altijd ,[object Object],bij je?,[object Object]
11,[object Object]
Verloren,[object Object],Gevoel?,[object Object],Onder je kussen ,[object Object],‘s nachts?,[object Object],Wat doe jij met je mobiel?,[object Object],Altijd ,[object Object],bij je?,[object Object]
Agenda,[object Object],*Segmentatie*Wanneer mobiel? Context!*Profiling op mobiel*Conclusie,[object Object]
?,[object Object],14,[object Object]
Mobiele,[object Object],Segmentatie,[object Object]
IMMEvent 2011 Mobiel Naos Wilbrink
IMMEvent 2011 Mobiel Naos Wilbrink
Gebruikersprofiel iPhone,[object Object],Gebruikersprofiel Blackberry,[object Object],[object Object]
Man / man en vrouw
Tussen de 15 en de 21
Ping heeft focus
Tussen de 28 en de 50
Hoogopgeleid
E-mail heeft focus
Man (meerderheid)
Tussen de 25 en de 49
Hoogopgeleid
Ondernemend
VeelonderwegGebruikersprofiel W7,[object Object],Gebruikersprofiel Android,[object Object],[object Object]
Tussen de 25 en de 49
Gemiddeldinkomen
Hogeropgeleid
Ondernemend
Af en toe onderweg
Man
Middel/Hooginkomen

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IMMEvent 2011 Mobiel Naos Wilbrink

Editor's Notes

  1. Marketing Collaboration encompasses UI consolidation + MRM
  2. OBAs connect Line of Business (LOB) systems with the people that use them through the familiar user interface of Microsoft Office. OBAs enable businesses to extend the Microsoft Office clients and servers into business processes running in LOB applications such as Enterprise Resource Planning (ERP), Customer Relationship Management (CRM), and Supply Chain Management (SCM). This enables enterprises to create new value from existing IT investments by combining them in innovative ways.
  3. OBAs connect Line of Business (LOB) systems with the people that use them through the familiar user interface of Microsoft Office. OBAs enable businesses to extend the Microsoft Office clients and servers into business processes running in LOB applications such as Enterprise Resource Planning (ERP), Customer Relationship Management (CRM), and Supply Chain Management (SCM). This enables enterprises to create new value from existing IT investments by combining them in innovative ways.