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FULL-FRAME MIRRORLESS INTERCHANGEABLE-LENS CAMERA 42.4MP
WWW.A7RII.COM
A worldwide leader in digital imaging and the world’s largest image
sensor manufacturer, Sony Electronics has announced their new flagship
a 42.4MP, full-frame mirrorless camera, the a7Rii (model ILCE-7RM2)
The new a7Rii interchangeable lens camera features the world’s first back-illuminated full-
frame Exmor R CMOS sensor, which realizes high resolution (42.4 MP approx. effective
megapixels), high sensitivity (expandable up to ISO 102400) and high speed AF response up
to 40% faster with BIONZ XTMimage processing engine.
“
”
Mike Fasulo,
President of Sony Electronics.
“Sony continues to deliver game-changing imaging
products that are changing the way imaging enthusiasts,
hobbyists and professionals can see and capture the world,”
In full-frame mode, the α7RII utilizes the full width of the 35mm sensor for 4K
recording, allowing users to utilize the expanded expressive power of the sensor
“
”
Kimio Maki, Senior
General Manager of Digital imaging Business Group for Sony
Corporation.
“By harmonizing high resolution, sensitivity and speed, we’re
delivering a high-level full-frame imaging experience unlike
anything else in market today, with Sony’s newly developed,
world’s first back-illuminated 35mm full frame CMOS sensor.”
Sony α7R II Full-frame Mirrorless Interchangeable-Lens Camera
Enhanced Design, Operability and Reliability
The most incredible pro feature are introduced in a7Rii
New back-illuminated full-frame CMOS sensor
The a7Rii has the world's first 35 mm full-frame mirrorless CMOS image sensor
with back-illuminated structure, which achieves approx. 42.4 effective
megapixel resolution, widely expanded sensitivity range, and extra-low noise
performance. It also has no optical low-pass filter that can compromise
sharpness, so fine clarity and detail extend from edge to edge of every
frame.
The most incredible pro feature are introduced in a7Rii
High-speed BIONZ XTMimage processing engine
With detail-reproduction technology to capture the essence of realism,
diffraction-reducing technology to maintain clarity even at smaller apertures,
and area-specific noise reduction to reduce noise adaptively and reproduce
greater detail, the a7Rii, BIONZ X image processing engine finely tunes the
image sensor's 42.4-megapixel data, for truer, clearer depiction.
The most incredible pro feature are introduced in a7Rii
All FE lenses maximize resolution
The growing group of FE lenses (35 mm full-frame compatible E-mount
lenses)—all carefully developed to match full-frame image sensors employing
increasing numbers of pixels—makes the most of the 42.4-megapixel high-
resolution performance of the a7Rii.
The most incredible pro feature are introduced in a7Rii
5-axis image stabilization
This a7Rii stabilization system is fine-tuned for high-resolution image sensors to
compensate accurately for five types of camera shake that can compromise
handheld shooting of the camera's 42.4-megapixel images. Camera shake
compensation is equivalent to using a 4.5-step faster shutter speed, allowing
you to take advantage of a wider range of shutter speeds.
The most incredible pro feature are introduced in a7Rii
Higher-resolution 4K movie recording
Footage from 4K movie recording featuring full pixel readout without pixel
binning in the Super 35 mm formatof a7Rii exhibits higher resolution and
superior clarity than typical 4K movies. Also, the XAVC S5 format allows 4K
recording at 100 Mbps maximum bit rate to capture fine details of movement
in movies.
The most incredible pro feature are introduced in a7Rii
Fast Hybrid AF now covers more
The high-performance a7Rii image sensor enhances Fast Hybrid AF, which far
surpasses conventional AF in comprehensiveness, speed and response. The
399 focal plane phase-detection AF points cover 45% of the image area —
the most coverage among digital still cameras with full-frame image sensors.
25-point contrast-detection AF coverage is also included.
The most incredible pro feature are introduced in a7Rii
Tough magnesium alloy body
Designed for solid reliability and steady handling, the a7Rii's compact body is
built to withstand the rigors of shooting in the field, thanks to an internal
structure and top, front, and rear covers all made of strong, rigid magnesium
alloy.
The most incredible pro feature are introduced in a7Rii
Durable reduced-vibration shutter
The new shutter's braking mechanism cuts mechanical front/rear curtain
vibration by about 50%. Also, use the electronic front curtain for even less
vibration. This not only minimizes camera shake that can blur details in 42.4-
megapixel images—it (a7Rii) makes the shutter durable enough to have been
tested to 500,000 cycles.
The most incredible pro feature are introduced in a7Rii
XGA OLED Tru-FinderTMmakes every view a vision
With the world's highest magnification at 0.78x among digital still camera
viewfinders, the XGA OLED Tru-Finder provides views of cutting-edge
definition, contrast and depth throughout the entire display. ZEISS T* Coating
ensures absolutely minimal reflection on the viewfinder, so the a7Rii's
extraordinary 42.4-megapixel performance is apparent at all times.
Follow α7R II
Twitter
http://twitter.com/a7rii
Facebook
http://facebook.com/sonya7rii
tumblr
http://a7rii.tumblr.com
The most incredible pro feature are introduced in a7Rii
Silent Shooting
a7Rii Silent Shooting features an electronic shutter that causes no vibration, so
you can shoot high-resolution images without camera shake. This mode also
operates without a sound, so it's very convenient for shooting without
disrupting indoor performances and outdoor wildlife, and in all other situations
where silence is essential. Not only is it quieter with less vibration, but the
dampening is also expected to double the life of the shutter
The most incredible pro feature are introduced in a7Rii
Wi-Fi / NFC simplifies sharing
With Wi-Fi and NFC (Near Field Communication) built into the a7Rii, you can
instantly transfer a photo or MP4 movie to your Android™smartphone or tablet
simply by touching it with the camera, then easily upload the photo or movie
to your favorite SNS (social networking site).
The most incredible pro feature are introduced in a7Rii
Play Memories Camera Apps add personal touches
Sony's application download service lets you add new functions and
capabilities to your camera. There are apps for photo and movie effects to
enhance and express your creativity, and others to allow your smartphone to
function as a a7Rii camera's remote control, for example.
The most incredible pro feature are introduced in a7Rii
Enhanced Eye AF
Now also available in AF-C focus mode, Eye AF automatically detects and
tracks an eye of even a moving subject, for more framing freedom.
The most incredible pro feature are introduced in a7Rii
Expand Flexible Spot
If the selected AF point is not positioned on your subject, the a7Rii
automatically uses AF points surrounding the selected point to support precise
focus.
The most incredible pro feature are introduced in a7Rii
Compatibility with wide-ranging mountable lenses
5-axis image stabilization lets you enjoy unparalleled handheld shooting
freedom with more of your favorite mountable lenses. The short flange-back
distance in the E-mount a7Rii extends compatibility with a range of lenses.
The most incredible pro feature are introduced in a7Rii
Stable viewfinder image
You can monitor the stabilizing effects of a7Rii camera shake compensation
in the viewfinder or LCD screen while shooting still images by pressing the
shutter button halfway or magnifying the image, and while shooting movies
by entering movie mode. Even when using a telephoto or macro lens, you
can fine-tune framing and focusing without stress for steady results.
The most incredible pro feature are introduced in a7Rii
Picture Profile
Fine-tune the look of movies before shooting by adjusting gradation, color
adjustment and detail. Adjusted parameters can be saved with other settings
as a profile, and up to 7 profiles (PP1-PP7) can be stored for later recall.
The most incredible pro feature are introduced in a7Rii
S-Log2 Gamma setting
This proprietary Sony setting featured in professional camcorders creates a
1300% wider dynamic range for smooth gradation with reduced whiteout and
blackout. Use color grading in post-production to make the most of low-noise
images and super-rich detail to express footage in various ways. ISO 800 or
higher is available when S-Log2 Gamma is selected.
The most incredible pro feature are introduced in a7Rii
Clean HDMI output
This function supports 4K and Full HD and allows uncompressed movie output
to an external recorder or monitor. The a7Rii image can also be recorded in
the camera even while signals are output using this function. The included
cable protector guards jacks and prevents cables from disengaging
accidentally, so you can shoot with greater assurance.
Follow α7R II
BlogSpot
http://a7rii.blogspot.com
Google+
https://plus.google.com/a7rii
Pinterest
http:// pinterest.com/a7rii
The most incredible pro feature are introduced in a7Rii
More precise white balance adjustment
The a7Rii offers more white balance adjustment steps (twice as many on the
amber-blue axis; four times as many on the green-magenta axis) than before,
so you can finely tune white balance with more subtle precision for more
natural colors.
The most incredible pro feature are introduced in a7Rii
Bright Monitoring
This function that boosts image brightness by changing shutter speed, for
example, can be assigned to a customizable button for easy access when
shooting a starry sky or other dark scene.
The most incredible pro feature are introduced in a7Rii
1200-zone Evaluative Metering
Ample data from 1200-zone metering and focal plane phase-detection AF
points allows for more precise control of light volume from an external flash
that complements ambient light. Choose Multi-segment, Center-weighted or
Spot-metering mode.
The most incredible pro feature are introduced in a7Rii
ISO Auto Minimum Shutter Speed
Prevent blur in a shot of a moving subject by setting a shutter speed at which
ISO sensitivity starts changing when ISO AUTO (while in P or A mode, or in Multi
Frame NR) is selected.
The most incredible pro feature are introduced in a7Rii
Priority setup in AF-C/AF-S
In AF-S (Single-shot AF) or AF-C (Continuous AF) mode, choose AF priority for
taking pictures only when subject is in focus, Release priority for taking
pictures even when subject is not in focus, or Balanced Emphasis for
balancing the AF and Release options to achieve accurate focus, yet not
miss a decisive moment when shooting moving subjects.
The most incredible pro feature are introduced in a7Rii
AF-A mode
In this mode, press the shutter button halfway down, and the camera
automatically recognizes whether the subject is moving or not, then switches
AF mode accordingly between AF-S to lock on a subject in focus and AF-C to
keep adjusting focus. This versatility is useful for shooting various subjects at
the same time, or to avoid switching AF mode manually.
The most incredible pro feature are introduced in a7Rii
Creative Style
Creative Style settings bring out the character of your scene. Simply select
any of 13 settings (Vivid, Portrait, etc.) and the a7Rii camera will adjust image
parameters. You can also fine-tune contrast, saturation and sharpness to suit
your preference.
The most incredible pro feature are introduced in a7Rii
D-range Optimizer (DRO)
In difficult lighting, DRO corrects your images to achieve smoother, more
natural gradations with more detail in the highlights and shadows. You can
use it during continuous shooting and when photographing moving subjects.
The most incredible pro feature are introduced in a7Rii
Auto HDR (High Dynamic Range)
Auto HDR composites the best details from three exposures to expand the
dynamic range of your images from darkest shadows to brightest highlights
and a7Rii capture all the tonal gradations seen by your naked eye.
The most incredible pro feature are introduced in a7Rii
Multi Frame NR (Noise Reduction)
This mode composites four shots to significantly suppress noise and raise
sensitivity, letting you clearly capture dark scenes without a tripod or flash.
Camera shake blur is also lowered while contrast and detail are raised.
Other Key Features
 HDR shooters will LOVE, to do more in different Bracketing Modes... this!
Also possible to shoot bracketed exposures WITH SELF-TIMER!!!
 Many photo shooter concern with both megapixels & better high ISO
performance. Now it’s over! It turns out Sony decided to split the
difference with a 42.4 megapixel sensor essentially splitting the difference
between 36 and 50.
 Sony Senior GM for Digital Imaging Kimio Maki explained 42.4 mp struck
the perfect balance between resolution and sensitivity. Like the original
a7R, a7RII has no anti-aliasing filter. It can deliver the finest detail AND ISO
range expanded for better performance at high ISOs.
Reasons to buy
 Vibration-free: Sony has doubled-down
on reducing shutter-induced vibration on
the a7R II. The new shutter mechanism
reduces vibration by 50%, and the
electronic first curtain eliminates it entirely
- and allows for silent shooting.
 5-axis image stabilization: As with the a7
II, the a7R II offers sensor-shift image
stabilization that corrects for translation,
roll, yaw, and pitch movement.
 4K video: The Alpha 7R II reads out its
whole sensor to capture 4K video in either
full-frame or Super 35 format with a full
suite of manual controls as well as
headphone and mic jacks. Phase-
detection makes for usable AF in video.
State-of-the-art sensor
and autofocus: While
we're yet to see for
ourselves, the a7R II's
42MP BSI-CMOS sensor
sounds promising. Perhaps
more exciting is its Hybrid
AF system which has 399
on-sensor phase detect
points that cover 45% of
the total frame. You'll be
able to take advantage
of the speed and tracking
abilities of the system on
third party lenses as well,
using the appropriate
adapters.
Online retail shop already place a pre-order to ensure the
availability of high demand of a7rii. Be first one & grab
your monster from them to get the hassle free best price
Amazon
http://amzn.to/1eBl23n
Adoroma B&H
Reviews
Barney Britton Editor
On paper, the A7R II seems to
improve on its predecessor in every
way. A 5-axis stabilization system,
redesigned mirror and electronic
shutter should ensure shake-free
images whatever the cause, and
the new back-illuminated sensor is
capable of capturing 4K video. The
399-point phase-detection AF
system looks seriously impressive,
too.
Richard Butler Reviewer
The a7R II marks a huge step
forward for the a7 series, moving to
BSI CMOS technology and
increasing the pixel count to
42.4MP. The new sensor – now
image stabilized – is able to shoot
4K video, even when cropped
down to use the Super 35-sized
region. Probably the most exciting
addition is an autofocus system
that looks promising when used
with DSLR lenses (including those
not from Sony).
Rishi Sanyal Deputy/Tech
Editor
The a7R II offers the most expansive
phase-detect AF frame coverage of
any full-frame camera, while offering
image sensor-based subject tracking
to follow faces and features as
specific as eyes around the frame in
order to ensure pinpoint accuracy
where AF is critical, e.g. with fast
primes. What’s particularly disruptive is
that all these benefits carry over to 3rd
party DSLR lenses, possibly making the
a7R II the world’s first truly hybrid
camera.
Things to consider
 Lossy Raw: The a7R II continues the trend
of not offering a lossless 14-bit Raw option
for maximal image quality, which means
you may experience artifacts at high
contrast edges, particularly when post-
processing.
 Short battery life: When shooting with the
LCD you can take 340 shots per charge
before running out of juice (using the
CIPA standard), which pales in
comparison to what full-frame DSLRs can
pull off.
 Only one memory card slot: Unlike the
top-end full-frame DSLRs from Canon and
Nikon, the A7R II has one memory card
slot instead of two.
On the pricey side: With
an MSRP of $3200 the
a7R II is more expensive
than the Canon EOS 5D
III and Nikon D810. Sony's
FE lenses also tend to be
on the higher end of the
price spectrum.
Unlike previous a7-series cameras that each have particular
strengths or features, the flagship of sony a7RII does everything
well. Unless you need to shoot in near darkness where Sony A7S
still has an edge at extreme ISOs, the a7RII would be great
choice for everything you shoot.
www.a7rii.com
Visit for more information
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Sony α7 r ii

  • 1. FULL-FRAME MIRRORLESS INTERCHANGEABLE-LENS CAMERA 42.4MP WWW.A7RII.COM
  • 2. A worldwide leader in digital imaging and the world’s largest image sensor manufacturer, Sony Electronics has announced their new flagship a 42.4MP, full-frame mirrorless camera, the a7Rii (model ILCE-7RM2)
  • 3. The new a7Rii interchangeable lens camera features the world’s first back-illuminated full- frame Exmor R CMOS sensor, which realizes high resolution (42.4 MP approx. effective megapixels), high sensitivity (expandable up to ISO 102400) and high speed AF response up to 40% faster with BIONZ XTMimage processing engine.
  • 4. “ ” Mike Fasulo, President of Sony Electronics. “Sony continues to deliver game-changing imaging products that are changing the way imaging enthusiasts, hobbyists and professionals can see and capture the world,” In full-frame mode, the α7RII utilizes the full width of the 35mm sensor for 4K recording, allowing users to utilize the expanded expressive power of the sensor
  • 5. “ ” Kimio Maki, Senior General Manager of Digital imaging Business Group for Sony Corporation. “By harmonizing high resolution, sensitivity and speed, we’re delivering a high-level full-frame imaging experience unlike anything else in market today, with Sony’s newly developed, world’s first back-illuminated 35mm full frame CMOS sensor.” Sony α7R II Full-frame Mirrorless Interchangeable-Lens Camera Enhanced Design, Operability and Reliability
  • 6. The most incredible pro feature are introduced in a7Rii New back-illuminated full-frame CMOS sensor The a7Rii has the world's first 35 mm full-frame mirrorless CMOS image sensor with back-illuminated structure, which achieves approx. 42.4 effective megapixel resolution, widely expanded sensitivity range, and extra-low noise performance. It also has no optical low-pass filter that can compromise sharpness, so fine clarity and detail extend from edge to edge of every frame.
  • 7. The most incredible pro feature are introduced in a7Rii High-speed BIONZ XTMimage processing engine With detail-reproduction technology to capture the essence of realism, diffraction-reducing technology to maintain clarity even at smaller apertures, and area-specific noise reduction to reduce noise adaptively and reproduce greater detail, the a7Rii, BIONZ X image processing engine finely tunes the image sensor's 42.4-megapixel data, for truer, clearer depiction.
  • 8. The most incredible pro feature are introduced in a7Rii All FE lenses maximize resolution The growing group of FE lenses (35 mm full-frame compatible E-mount lenses)—all carefully developed to match full-frame image sensors employing increasing numbers of pixels—makes the most of the 42.4-megapixel high- resolution performance of the a7Rii.
  • 9. The most incredible pro feature are introduced in a7Rii 5-axis image stabilization This a7Rii stabilization system is fine-tuned for high-resolution image sensors to compensate accurately for five types of camera shake that can compromise handheld shooting of the camera's 42.4-megapixel images. Camera shake compensation is equivalent to using a 4.5-step faster shutter speed, allowing you to take advantage of a wider range of shutter speeds.
  • 10. The most incredible pro feature are introduced in a7Rii Higher-resolution 4K movie recording Footage from 4K movie recording featuring full pixel readout without pixel binning in the Super 35 mm formatof a7Rii exhibits higher resolution and superior clarity than typical 4K movies. Also, the XAVC S5 format allows 4K recording at 100 Mbps maximum bit rate to capture fine details of movement in movies.
  • 11. The most incredible pro feature are introduced in a7Rii Fast Hybrid AF now covers more The high-performance a7Rii image sensor enhances Fast Hybrid AF, which far surpasses conventional AF in comprehensiveness, speed and response. The 399 focal plane phase-detection AF points cover 45% of the image area — the most coverage among digital still cameras with full-frame image sensors. 25-point contrast-detection AF coverage is also included.
  • 12. The most incredible pro feature are introduced in a7Rii Tough magnesium alloy body Designed for solid reliability and steady handling, the a7Rii's compact body is built to withstand the rigors of shooting in the field, thanks to an internal structure and top, front, and rear covers all made of strong, rigid magnesium alloy.
  • 13. The most incredible pro feature are introduced in a7Rii Durable reduced-vibration shutter The new shutter's braking mechanism cuts mechanical front/rear curtain vibration by about 50%. Also, use the electronic front curtain for even less vibration. This not only minimizes camera shake that can blur details in 42.4- megapixel images—it (a7Rii) makes the shutter durable enough to have been tested to 500,000 cycles.
  • 14. The most incredible pro feature are introduced in a7Rii XGA OLED Tru-FinderTMmakes every view a vision With the world's highest magnification at 0.78x among digital still camera viewfinders, the XGA OLED Tru-Finder provides views of cutting-edge definition, contrast and depth throughout the entire display. ZEISS T* Coating ensures absolutely minimal reflection on the viewfinder, so the a7Rii's extraordinary 42.4-megapixel performance is apparent at all times.
  • 16. The most incredible pro feature are introduced in a7Rii Silent Shooting a7Rii Silent Shooting features an electronic shutter that causes no vibration, so you can shoot high-resolution images without camera shake. This mode also operates without a sound, so it's very convenient for shooting without disrupting indoor performances and outdoor wildlife, and in all other situations where silence is essential. Not only is it quieter with less vibration, but the dampening is also expected to double the life of the shutter
  • 17. The most incredible pro feature are introduced in a7Rii Wi-Fi / NFC simplifies sharing With Wi-Fi and NFC (Near Field Communication) built into the a7Rii, you can instantly transfer a photo or MP4 movie to your Android™smartphone or tablet simply by touching it with the camera, then easily upload the photo or movie to your favorite SNS (social networking site).
  • 18. The most incredible pro feature are introduced in a7Rii Play Memories Camera Apps add personal touches Sony's application download service lets you add new functions and capabilities to your camera. There are apps for photo and movie effects to enhance and express your creativity, and others to allow your smartphone to function as a a7Rii camera's remote control, for example.
  • 19. The most incredible pro feature are introduced in a7Rii Enhanced Eye AF Now also available in AF-C focus mode, Eye AF automatically detects and tracks an eye of even a moving subject, for more framing freedom.
  • 20. The most incredible pro feature are introduced in a7Rii Expand Flexible Spot If the selected AF point is not positioned on your subject, the a7Rii automatically uses AF points surrounding the selected point to support precise focus.
  • 21. The most incredible pro feature are introduced in a7Rii Compatibility with wide-ranging mountable lenses 5-axis image stabilization lets you enjoy unparalleled handheld shooting freedom with more of your favorite mountable lenses. The short flange-back distance in the E-mount a7Rii extends compatibility with a range of lenses.
  • 22. The most incredible pro feature are introduced in a7Rii Stable viewfinder image You can monitor the stabilizing effects of a7Rii camera shake compensation in the viewfinder or LCD screen while shooting still images by pressing the shutter button halfway or magnifying the image, and while shooting movies by entering movie mode. Even when using a telephoto or macro lens, you can fine-tune framing and focusing without stress for steady results.
  • 23. The most incredible pro feature are introduced in a7Rii Picture Profile Fine-tune the look of movies before shooting by adjusting gradation, color adjustment and detail. Adjusted parameters can be saved with other settings as a profile, and up to 7 profiles (PP1-PP7) can be stored for later recall.
  • 24. The most incredible pro feature are introduced in a7Rii S-Log2 Gamma setting This proprietary Sony setting featured in professional camcorders creates a 1300% wider dynamic range for smooth gradation with reduced whiteout and blackout. Use color grading in post-production to make the most of low-noise images and super-rich detail to express footage in various ways. ISO 800 or higher is available when S-Log2 Gamma is selected.
  • 25. The most incredible pro feature are introduced in a7Rii Clean HDMI output This function supports 4K and Full HD and allows uncompressed movie output to an external recorder or monitor. The a7Rii image can also be recorded in the camera even while signals are output using this function. The included cable protector guards jacks and prevents cables from disengaging accidentally, so you can shoot with greater assurance.
  • 27. The most incredible pro feature are introduced in a7Rii More precise white balance adjustment The a7Rii offers more white balance adjustment steps (twice as many on the amber-blue axis; four times as many on the green-magenta axis) than before, so you can finely tune white balance with more subtle precision for more natural colors.
  • 28. The most incredible pro feature are introduced in a7Rii Bright Monitoring This function that boosts image brightness by changing shutter speed, for example, can be assigned to a customizable button for easy access when shooting a starry sky or other dark scene.
  • 29. The most incredible pro feature are introduced in a7Rii 1200-zone Evaluative Metering Ample data from 1200-zone metering and focal plane phase-detection AF points allows for more precise control of light volume from an external flash that complements ambient light. Choose Multi-segment, Center-weighted or Spot-metering mode.
  • 30. The most incredible pro feature are introduced in a7Rii ISO Auto Minimum Shutter Speed Prevent blur in a shot of a moving subject by setting a shutter speed at which ISO sensitivity starts changing when ISO AUTO (while in P or A mode, or in Multi Frame NR) is selected.
  • 31. The most incredible pro feature are introduced in a7Rii Priority setup in AF-C/AF-S In AF-S (Single-shot AF) or AF-C (Continuous AF) mode, choose AF priority for taking pictures only when subject is in focus, Release priority for taking pictures even when subject is not in focus, or Balanced Emphasis for balancing the AF and Release options to achieve accurate focus, yet not miss a decisive moment when shooting moving subjects.
  • 32. The most incredible pro feature are introduced in a7Rii AF-A mode In this mode, press the shutter button halfway down, and the camera automatically recognizes whether the subject is moving or not, then switches AF mode accordingly between AF-S to lock on a subject in focus and AF-C to keep adjusting focus. This versatility is useful for shooting various subjects at the same time, or to avoid switching AF mode manually.
  • 33. The most incredible pro feature are introduced in a7Rii Creative Style Creative Style settings bring out the character of your scene. Simply select any of 13 settings (Vivid, Portrait, etc.) and the a7Rii camera will adjust image parameters. You can also fine-tune contrast, saturation and sharpness to suit your preference.
  • 34. The most incredible pro feature are introduced in a7Rii D-range Optimizer (DRO) In difficult lighting, DRO corrects your images to achieve smoother, more natural gradations with more detail in the highlights and shadows. You can use it during continuous shooting and when photographing moving subjects.
  • 35. The most incredible pro feature are introduced in a7Rii Auto HDR (High Dynamic Range) Auto HDR composites the best details from three exposures to expand the dynamic range of your images from darkest shadows to brightest highlights and a7Rii capture all the tonal gradations seen by your naked eye.
  • 36. The most incredible pro feature are introduced in a7Rii Multi Frame NR (Noise Reduction) This mode composites four shots to significantly suppress noise and raise sensitivity, letting you clearly capture dark scenes without a tripod or flash. Camera shake blur is also lowered while contrast and detail are raised.
  • 37. Other Key Features  HDR shooters will LOVE, to do more in different Bracketing Modes... this! Also possible to shoot bracketed exposures WITH SELF-TIMER!!!  Many photo shooter concern with both megapixels & better high ISO performance. Now it’s over! It turns out Sony decided to split the difference with a 42.4 megapixel sensor essentially splitting the difference between 36 and 50.  Sony Senior GM for Digital Imaging Kimio Maki explained 42.4 mp struck the perfect balance between resolution and sensitivity. Like the original a7R, a7RII has no anti-aliasing filter. It can deliver the finest detail AND ISO range expanded for better performance at high ISOs.
  • 38. Reasons to buy  Vibration-free: Sony has doubled-down on reducing shutter-induced vibration on the a7R II. The new shutter mechanism reduces vibration by 50%, and the electronic first curtain eliminates it entirely - and allows for silent shooting.  5-axis image stabilization: As with the a7 II, the a7R II offers sensor-shift image stabilization that corrects for translation, roll, yaw, and pitch movement.  4K video: The Alpha 7R II reads out its whole sensor to capture 4K video in either full-frame or Super 35 format with a full suite of manual controls as well as headphone and mic jacks. Phase- detection makes for usable AF in video. State-of-the-art sensor and autofocus: While we're yet to see for ourselves, the a7R II's 42MP BSI-CMOS sensor sounds promising. Perhaps more exciting is its Hybrid AF system which has 399 on-sensor phase detect points that cover 45% of the total frame. You'll be able to take advantage of the speed and tracking abilities of the system on third party lenses as well, using the appropriate adapters.
  • 39. Online retail shop already place a pre-order to ensure the availability of high demand of a7rii. Be first one & grab your monster from them to get the hassle free best price Amazon http://amzn.to/1eBl23n Adoroma B&H
  • 40. Reviews Barney Britton Editor On paper, the A7R II seems to improve on its predecessor in every way. A 5-axis stabilization system, redesigned mirror and electronic shutter should ensure shake-free images whatever the cause, and the new back-illuminated sensor is capable of capturing 4K video. The 399-point phase-detection AF system looks seriously impressive, too. Richard Butler Reviewer The a7R II marks a huge step forward for the a7 series, moving to BSI CMOS technology and increasing the pixel count to 42.4MP. The new sensor – now image stabilized – is able to shoot 4K video, even when cropped down to use the Super 35-sized region. Probably the most exciting addition is an autofocus system that looks promising when used with DSLR lenses (including those not from Sony). Rishi Sanyal Deputy/Tech Editor The a7R II offers the most expansive phase-detect AF frame coverage of any full-frame camera, while offering image sensor-based subject tracking to follow faces and features as specific as eyes around the frame in order to ensure pinpoint accuracy where AF is critical, e.g. with fast primes. What’s particularly disruptive is that all these benefits carry over to 3rd party DSLR lenses, possibly making the a7R II the world’s first truly hybrid camera.
  • 41. Things to consider  Lossy Raw: The a7R II continues the trend of not offering a lossless 14-bit Raw option for maximal image quality, which means you may experience artifacts at high contrast edges, particularly when post- processing.  Short battery life: When shooting with the LCD you can take 340 shots per charge before running out of juice (using the CIPA standard), which pales in comparison to what full-frame DSLRs can pull off.  Only one memory card slot: Unlike the top-end full-frame DSLRs from Canon and Nikon, the A7R II has one memory card slot instead of two. On the pricey side: With an MSRP of $3200 the a7R II is more expensive than the Canon EOS 5D III and Nikon D810. Sony's FE lenses also tend to be on the higher end of the price spectrum.
  • 42. Unlike previous a7-series cameras that each have particular strengths or features, the flagship of sony a7RII does everything well. Unless you need to shoot in near darkness where Sony A7S still has an edge at extreme ISOs, the a7RII would be great choice for everything you shoot. www.a7rii.com Visit for more information
  • 43. Thanks for watching like Give your ‘like’ if the provided information will help to update you share ‘share’ with your fiends, colleagues & circle if you realize they also should know about a7rii subscribe Please ‘subscribe’ if you want to more with this amazing product in future