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Group 4 (MUJI)

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  • 1. MUJI 無 印 良 品心理三 蕭卉秀 497742318 王雅涵財法四 簡妤庭英文四 周芳 499411200 劉敬亭英文四 謝沛恩 499411468 周彥君資管四 郭筱玫 黃筱筑資管四 王雅函 496542321 蕭名君企四丙 林世昀 賴品如
  • 2. Introduction of MUJI MUJI 無印良
  • 3. • They dedicated to promoting a philosophy of life that offers their consumers with simple, natural, high-quality and affordable life- related products, instead of wasting extra materials in making their products. That is, they focus on both the consumers’ needs and the environmental issues.• Today, MUJI has became a world-wide famous brand which has stores all over the world. MUJI 無印良
  • 4. How to Make It Work?• They cooperated by bringing a brand new Life Style Store into Taiwan. The central idea of a Life Style Store is to promote the simplicity and nature in life with a reasonable product price. (Which meet most of the consumers’ needs)• This kind of idea is put into designing all kinds of items. Such as clothes, household items, food, etc.• Consumers like it → They want it → They buy it → Success
  • 5. CEO Matsui, Tadamitsu ( 松井忠三 )
  • 6. Management• Open style design -Combination of stocks and stores -Increase the visibility of goods and reduce inventory pressure• Further strengthen the power of commodities -From visual and touch to smell and taste.
  • 7. Management• Direct Selling Store Innovation -CEO personally re-selection, arrangement, training and inspecting stores• Elastic expand stores -open new stores before making a profit -In Taiwan : according to the development of district property to do with customers and to show flexibility in strategy
  • 8. Management• Team to simplify - design and planning department: 15 people - Design Advisory Committee: 8 people - Overseas designers :4 people
  • 9. No-brand brand• Simple. Functional. Affordable• Recycling or reselling the unsold products in the same condition.• MUJI promotes a Pleasant Life it’s philosophy- 1. NO BRAND QUALITY GOODS 2. SELECTION OF MATERIALS 3. PACKAGING
  • 10. MUJIS PHILOSOPHY OF NO BRAND QUALITY GOODS1.Most suitable raw materials 1.Making the best2. Industrial materials use of materials3.Recycling unused materials while considering environmental issues. 1.Simplicity 2.Conserving resources and reducing waste.
  • 11. Three Promises for Corporate Operation Rise to the challenge of global growth and development1.Customers Offer new value and2.Growers appeal,3.Manufacturers From customer viewpoint.
  • 12. Design and Style Brand And Philosophy
  • 13. Design and StyleNo-brand brand.- MUJI means "no-label." Basic life style  Natural  Simple Minimalism  Proper Prices Customers  High Quality  Eco-friendly  Recycling Environment
  • 14. MUJI’s Popular Products Why are they different?
  • 15. Pencil RefillsRecyclable paper
  • 16. Markable Umbrella
  • 17. • Attaching a name tag• Recognize your umbrella!• Avoid getting the wrong umbrella.
  • 18. Towel with further options
  • 19. • Tower > Bath mat > Floor/Dust cloth• Textured surface doesn’t unravel fabric• The lines act as a marker• Reusable!
  • 20. Wall Mounted CD Player• Creativity, more aviliable More available space space More
  • 21. • Just pull the cable!
  • 22. SWOT Analysis• StrengthProducts- what you see is exactly what you get speech.Perfectly clear and global brand personalityEco-friendlyMore and more productsHigh quality
  • 23. SWOT Analysis• WeaknessCould have more fancy designDIY might be difficulty to somebodyHigher quality lead to higher prices
  • 24. SWOT Analysis• OpportunityIncreasing – friendly marketStrong customer demandMore channel to achieve products ex.http:// www.books.com.tw
  • 25. SWOT Analysis• ThreatMore and more competitor ex. Working house, DAISO, Hands TailungEconomic slumpOvertaken by others
  • 26. Thanks for your ATTENTION!!