QRcoders final presention

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QRcoders final presention

  1. 1. Free Powerpoint Templates QR CODES #QRcoders @AnthonyVassau @Gavinperko @Jpwallor @w5parr
  2. 2. OUTLINE <ul><li>Introduction </li></ul><ul><li>Background </li></ul><ul><li>How To </li></ul><ul><li>Case Studies </li></ul><ul><li>Whats Next? </li></ul><ul><li>Questions? </li></ul>
  3. 3. WHAT IS A QR CODE?
  4. 4. Background • Denso-Wave created the QR matrix code in 1994 • Originally Used in tracking Car parts, now more mainstream For marketing • Quick and easy way of sending getting content Out to customers • Great tool for marketers! Ex. Multimedia Content
  5. 5. Background • Once on your cell phone it may give you details about that business- -mobile Website -nearby locations -Details about the person -view a trailer for a movie -coupons! • Allows users to take a piece of info from certain medium and scan it using a camera phone
  6. 6. Background • QR codes are very popular in Japan. Billboards Posters, etc. • Early Adopters should jump on this Technology right away! Only scratching the Surface of QR codes. -Better Looking QR Codes -Color, smoother edges ETC
  7. 7. QR Codes How To <ul><li>QR vs Bar Code. </li></ul><ul><ul><li>Vertical and horizontal axis. </li></ul></ul><ul><ul><li>Stores and digitally presents data through. </li></ul></ul><ul><ul><ul><li>URLs </li></ul></ul></ul><ul><ul><ul><li>Text </li></ul></ul></ul><ul><ul><ul><li>Geo coordinates </li></ul></ul></ul><ul><ul><li>Convenient </li></ul></ul>
  8. 8. QR Codes How To <ul><li>What Type of QR code to make? </li></ul><ul><ul><li>URL </li></ul></ul><ul><ul><li>Text Message </li></ul></ul><ul><ul><li>Image </li></ul></ul><ul><ul><li>SMS </li></ul></ul>
  9. 9. QR Codes How To <ul><li>Generators </li></ul><ul><li>Kaywa </li></ul><ul><li>QRstuff </li></ul><ul><li>Beqrious </li></ul><ul><li>GoQR.me </li></ul><ul><li>Qurify </li></ul>
  10. 10. QR Codes How To <ul><li>QR Generator </li></ul>
  11. 11. QR Codes How To <ul><li>Add to your blog </li></ul><ul><li>Add to your business card </li></ul>
  12. 12. QR code case studies
  13. 13. Lupe Fiasco’s Lasers
  14. 14. <ul><li>Lupe Fiasco used a giant QR code to launch his latest album “Lasers” </li></ul><ul><li>He worked in conjunction with the Red Laser application </li></ul><ul><ul><li>http://redlaser.com/ </li></ul></ul><ul><li>http://www.adrants.com/2011/02/lupe-fiasco-promotes-album-with-video.php </li></ul><ul><li>Over 25% of the albums preorders were through the QR code </li></ul>
  15. 15. Macy’s Backstage Pass
  16. 16. <ul><li>Used QR codes to deliver engaging customer video </li></ul><ul><ul><li>Provide fashion inspiration, advice and tips </li></ul></ul><ul><li>Helped customers learn to use QR codes </li></ul><ul><ul><li>Offer a tutorial video </li></ul></ul><ul><ul><li>Associates have instructions on their lanyards </li></ul></ul><ul><li>Over 20,000 scans of the code in one week </li></ul>
  17. 17. Verizon/ScanLife <ul><li>Verizon partnered with ScanLife to promote the number of applications available for the Droid </li></ul><ul><li>QR codes were placed on websites, print ads, in-store display, direct mail and iPad ads </li></ul><ul><li>Over 150,000 scans in around three months </li></ul>
  18. 18. What’s Next With QR Codes NFC uses RFID technology it just operates at a much closer range typically an inch or so. There’s no need it take a picutre by simply holding it up to the device it can upload the information. Near Field Communication Near Field Communication uses RFID technology which uses radio waves to allow a reader or scanner to communicate with a device that has an electronic tag built in.
  19. 19. NFC and Privacy Concerns
  20. 20. Google Nexus S Google is using NFC right now with their Nexus S phone Teaming up with CHARGE Anywhere so that the Nexus S phone will be able to function as an NFC enabled mobile payment system. NFC powering business cards http://bit.ly/hybCkb Android technology integration with Google Places http://bit.ly/dGCUqR
  21. 21. How NFC is being used today <ul><li>L.A. Metro Transit – Using NFC phones to read passengers contactless transport tickets and check if they have paid their fare. </li></ul><ul><li>Cacares – Spanish city lending phones to tourists. </li></ul><ul><li>Haiti – Bringing clean drinking water to thousands. </li></ul><ul><li>Bling Rewards – NFC stickers and in store posters can be activated to gain rewards. </li></ul>
  22. 22. NFC in the Future <ul><li>BMW – Installing NFC keys that will be the hub for in vehicle entertainment and connectivity and will eventually replace physical car keys </li></ul><ul><li>Gentag – Will use NFC as a platform to self-test for pregnancy, AIDS, cancer and fevers. </li></ul><ul><li>Verifone – Create new scanners for point of sale acceptance using NFC. 7-Eleven is one of the first stores that will try this technology. </li></ul>
  23. 23. QUESTIONS?

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