2003ASAPSession 5 Media
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2003ASAPSession 5 Media

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2003ASAPSession 5 Media 2003ASAPSession 5 Media Presentation Transcript

  • Working with the media (TV, radio newspaper)
  • Why work with the media?
    • Reaches far more people than we otherwise can
    • Reaches key groups including politicians and young people
    • Can be the cheapest way to get our message out
  • Potential media activities
    • Write letter to newspaper
    • Write article for newspaper
    • Organize an activity and invite the media to cover it
    • Get yourself interviewed for newspaper, TV or radio
    • Find a celebrity to speak out and get media to cover it
  • What doesn’t work…
    • Being passive!
    • Being boring!
    • Repeating old information
    • Being disorganized
    • Not planning ahead
    • Giving up at the first failure
  • What does work…
    • Planning ahead
    • Being active
    • Being creative
    • Highlighting new information/research
    • Enlisting friends to make contacts
    • Being persistent
  • Group work
    • Group 1: write a short newspaper article highlighting your research results
    • Tips: Start with the main point, keep the least important information for last
    • Keep it interesting
    • Discuss the solution as well as the problem
  • Group work
    • Group 2: plan a short radio interview
    • Prepare the questions from the interviewer and your answers, or a skit
    • Keep it interesting
    • Discuss the solution as well as the problem
  • Group work
    • Group 3: Plan an activity that will attract TV reporters
    • Be specific: what you will do, where, with whom, how, why…
    • Explain briefly how you will contact the TV
    • Keep it interesting
    • Discuss the solution as well as the problem