Wordpress SEO - Joost De Valk - joast

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    Wordpress SEO - Joost De Valk - joast - Presentation Transcript

    1. WordPress SEO & Optimisation Strategies A4UExpo London, October 2008
    2. Joost de Valk
    3. Open Source
    4. Open Source Apple
    5. Open Source Apple WordPress
    6. Open Source Apple WordPress SEO
    7. Open Source Apple Geek WordPress SEO
    8. Open Source Theology Apple Geek WordPress SEO
    9. Open Source Theology IBMS Apple Geek WordPress SEO
    10. Open Source Theology IBMS Apple Geek WordPress SEO Blogger
    11. Open Source Theology IBMS Apple Geek WordPress SEO Speaker Blogger
    12. Open Source Theology IBMS Apple Geek Marketeer WordPress SEO Speaker Blogger
    13. Open Source Theology IBMS Apple Geek Marketeer WordPress SEO Speaker Blogger
    14. Open Source Theology IBMS Apple Geek Marketeer WordPress SEO Speaker Blogger
    15. Open Source Theology IBMS Apple Geek Marketeer WordPress SEO Speaker Blogger Online marketeer
    16. http://yoast.com
    17. http://orangevalley.nl
    18. Today’s agenda 1 WordPress & SEO 2 Promoting Your Blog 3 Getting more subscribers 4 Conversation Optimization And maybe, some bonus tips.
    19. WordPress & SEO
    20. Essential Plugins
    21. HeadSpace2 - Titles - Meta Keywords and Descriptions - More Tags - And SO much more. http://urbangiraffe.com/plugins/headspace2/
    22. Template tip #1 Your title should look like this: <title><?php wp_title(‘’); ?></title> Nothing more, nothing less. HeadSpace or any other SEO plugin will take care of the title.
    23. Redirection Use it for all your redirection needs. http://urbangiraffe.com/plugins/redirection/
    24. YARPP Yet Another Related Posts Plugin Related posts based on tags, categories, post content, etc. http://mitcho.com/code/yarpp/
    25. SEO Friendly Images Auto-magically optimise alt and title tags. http://www.prelovac.com/vladimir/wordpress-plugins/seo-friendly-images
    26. Clean Slugs Auto-magically optimise your post slugs. Sign up for my mailing list and get it!
    27. RSS Footer Take advantage of those scrapers! http://yoast.com/wordpress/rss-footer/
    28. Structure for SEO
    29. Template tip #2 Your blog title and subtitle should only be <h1> and <h2> on your front page! Everywhere else, and <h4> and <h5> is good enough. To do that, do something like this in your header.php: <?php if (is_home()) { ?> <h1>Yoast</h1> <?php } else { ?> <h4><a href=\"/\">Yoast</a></h4> <?php } ?>
    30. Template tip #3 Add a description to your categories: <?php echo category_description(); ?>
    31. Yoast Breadcrumbs Let users and spiders find the way home! http://yoast.com/wordpress/breadcrumbs/
    32. Yoast Breadcrumbs Let users and spiders find the way home! Roy Huiskes - Internal Linking 16.30 - Platinum 7 http://yoast.com/wordpress/breadcrumbs/
    33. Yoast Breadcrumbs Let users and spiders find the way home! Roy Huiskes - Internal Linking 16.30 - Platinum 7 http://yoast.com/wordpress/breadcrumbs/
    34. Yoast Breadcrumbs Let users and spiders find the way home! Roy Huiskes - Internal Linking 16.30 - Platinum 7 http://yoast.com/wordpress/breadcrumbs/
    35. Robots Meta - Noindex, follow your archives, search pages, etc. - Authenticate with webmaster tools - Nofollow ancillary links - Etc. etc. http://yoast.com/wordpress/robots-meta/
    36. Pagination Because a search engine can’t skip pages. http://www.seoegghead.com/blog/seo/stop-seo-death-by-pagination-p118.html or http://wordpress.org/extend/plugins/wp-page-numbers/
    37. More info on WP SEO? http://yoast.com/articles/wordpress-seo/
    38. Promoting your blog
    39. Because just praying won’t work
    40. So Join In The Conversation
    41. Go where your readers go.
    42. If you bait...
    43. Use the good stuff.
    44. Do Guest Posts.
    45. Competing is more important than....
    46. So now you’ve got visitors
    47. Let’s turn them into fans
    48. Your Subscribe Button Can’t be BIG enough.
    49. Offer e-mail too
    50. Remind people. After each post.
    51. Pick easy scores: - comment redirect (http://yoast.com/wordpress/comment-redirect/) - comment relish
    52. Now we’ve got a conversation
    53. Let’s keep it going!
    54. Here’s 10 steps to improve the conversation on your blog
    55. Step 1: Ask for comments.
    56. Step 2: Thank people for commenting.
    57. Step 3: get to know your readers.
    58. Step 4: answer all questions, and respond to all feedback.
    59. Step 5: Reward good remarks.
    60. Step 6: keep people involved.
    61. Step 7: don’t distract them. Separate track- and pingbacks from comments: http://yoast.com/wordpress-theming-pushing-trackbacks-down/
    62. Step 8: Fight spam, always.
    63. Step 9: Keep It Stupid Simple (to comment)
    64. Step 10: Measure, improve, and repeat Use Blog Metrics: http://yoast.com/wordpress/blog-metrics/ Google Alerts Twitter Ego Searches
    65. Are you a good Housekeeper? http://yoast.com/serious-blogging-questions/
    66. 3 bonus tips!
    67. Prevent fruitless searching Improve the WordPress search experience: http://yoast.com/wordpress-search/
    68. Aim for speed Optimize your template: http://yoast.com/speed-up-and-clean-up-your-wordpress/
    69. check themes before installing http://yoast.com/perfect-wordpress-theme/
    70. Sign up to my WP mailing list! http://yoast.com/mailing-list/ Joost de Valk joost@yoast.com http://yoast.com http://www.orangevalley.nl http://twitter.com/jdevalk

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