WordPress Optimisation Strategies
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Transcript

  • 1. WordPress Optimisation 40 tips, in 40 minutes, and then some questions!
  • 2. Open Source
  • 3. Open Source Apple
  • 4. Open Source Apple CSS
  • 5. Open Source Apple CSS SEO
  • 6. Open Source Apple Geek CSS SEO
  • 7. Open Source Theology Apple Geek CSS SEO
  • 8. Open Source Theology IBMS Apple Geek CSS SEO
  • 9. Open Source Theology IBMS Apple Geek CSS SEO Blogger
  • 10. Open Source Theology IBMS Apple Geek CSS SEO Speaker Blogger
  • 11. Open Source Theology IBMS Apple Geek Marketeer CSS SEO Speaker Blogger
  • 12. Open Source Theology IBMS Apple Geek Marketeer CSS SEO Speaker Blogger
  • 13. Open Source Theology IBMS Apple Geek Marketeer CSS SEO Speaker Blogger
  • 14. Open Source Theology IBMS Apple Geek Marketeer CSS SEO Speaker Blogger Online marketeer
  • 15. Yoast.com
  • 16. Section #1: Speed!
  • 17. 01 Tip Section #1: Speed Install WP Super Cache With GZIP enabled!
  • 18. 02 Tip Section #1: Speed Move .htaccess directives to your server config (if possible) And disable .htaccess parsing.
  • 19. 03 Tip Section #1: Speed Combine CSS files into one big CSS file Same goes for JavaScript, which should be loaded in the footer.
  • 20. 04 Tip Section #1: Speed Use CSS sprites Ask your developer if you don’t know what this is.
  • 21. 05 Tip Section #1: Speed Add a PHP opcode cache Pick one, all are better than having none.
  • 22. 06 Tip Section #1: Speed Kill some plugins... And try to replace them for similar ones. Some plugins are god awful.
  • 23. 07 Tip Section #1: Speed Still slow? Switch to better hosting. WestHost rocks, go to http://www.westhost.com/blog-yoast.html (yes that’s an affiliate link)
  • 24. Section #2: SEO
  • 25. 08 Tip Section #2: SEO Set Pretty Permalinks Why do people still forget this?
  • 26. 09 Tip Section #2: SEO Switch Blog name and Post Title The format should be: post title - blog name
  • 27. 10 Tip Section #2: SEO Give Robots directions Noindex wp-admin, login and register pages etc.
  • 28. 11 Tip Section #2: SEO Write better titles Use HeadSpace2, or even All in one SEO.
  • 29. 12 Tip Section #2: SEO Write good meta descriptions If you don’t, do NOT auto generate them.
  • 30. 13 Tip Section #2: SEO Create proper pagination Using wp-pagenavi by Lester Chan, f/i.
  • 31. 14 Tip Section #2: SEO Disable paged comments They suck.
  • 32. 15 Tip Section #2: SEO Read & Implement everything in my WordPress SEO guide http://yoast.com/articles/wordpress-seo/
  • 33. Section #3: Maintenance
  • 34. 16 Tip Section #3: Maintenance Backup your database every few hours Use Lester Chans WP-DBManager plugin
  • 35. 17 Tip Section #3: Maintenance Optimize your database every day Using the same WP-DBManager plugin
  • 36. 18 Tip Section #3: Maintenance Backup your files every day Use WordPress Backup: www.blogtrafficexchange.com/wordpress-backup
  • 37. 19 Tip Section #3: Maintenance Check your queries Use the Debug Queries plugin to check for plugins gone mad http://wordpress.org/extend/plugins/debug-queries/
  • 38. 20 Tip Section #3: Maintenance Run Akismet Kill those spam comments.
  • 39. 21 Tip Section #3: Maintenance Check the referrers for comments http://tools.davidnaylor.co.uk/
  • 40. 22 Tip Section #3: Maintenance Remove those nonsense widgets Technorati rank? Wel.... OK Blog value: nonsense.
  • 41. 23 Tip Section #3: Maintenance Track your uptime Use Pingdom, or another tool, but be the first to know when your blog is down.
  • 42. 24 Tip Section #3: Maintenance Check 404’s Use the 404 notifier: wordpress.org/extend/plugins/404-notifier/ and fix them using Redirection
  • 43. 25 Tip Section #3: Maintenance Remove unneccesary meta info // Remove Really simple discovery link remove_action('wp_head', 'rsd_link'); // Remove Windows Live Writer link remove_action('wp_head', 'wlwmanifest_link'); // Remove the version number remove_action('wp_head', 'wp_generator');
  • 44. Section #4: Social
  • 45. 26 Tip Section #4: Social Allow & encourage people to submit your content Use Sociable, damn it :)
  • 46. 27 Tip Section #4: Social Doing newsletters? Add a refer a friend button on the thank you page!
  • 47. 28 Tip Section #4: Social Or... Use my Comment Redirect plugin, and add the refer a friend there!
  • 48. 29 Tip Section #4: Social Use WP Greet Box, even useful on “normal” sites.
  • 49. 30 Tip Section #4: Social Make sure your comments are gravatar enabled.
  • 50. 31 Tip Section #4: Social Do the Twitter thing. It’s an absurd traffic driver.
  • 51. Section #5: Analytics
  • 52. 32 Tip Section #5: Analytics Use Google Analytics (and my plugin for it)
  • 53. 33 Tip Section #5: Analytics Use RSS link tagger rebelic.nl/rsslinktagger
  • 54. 34 Tip Section #5: Analytics Track traffic coming from Twitter: yoast.com/twitter-analytics/
  • 55. 35 Tip Section #5: Analytics Install canonical URL’s so your Analytics doesn’t interfere with your SEO
  • 56. 36 Tip Section #5: Analytics Use comment redirect to track first time commenters
  • 57. 37 Tip Section #5: Analytics Track comments as a goal! Use an onclick javascript with a minor delay.
  • 58. 38 Tip Section #5: Analytics Track RSS subscribers the same way
  • 59. 39 Tip Section #5: Analytics Start optimizing: which traffic leads to more subscribers? And yes that means forgetting about Digg.
  • 60. 40 Tip Section #5: Analytics Use my blog metrics plugin Improve yourself each month!
  • 61. 41 Tip Section #6: Shameless plug Bonus tip #41: Can’t fix it? Don’t have the time to? Hire me & my team to do it for you: joost@orangevalley.nl +31 6 24 555 808