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The Changing Dynamics of Link Building for Google 2012 and beyond
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The Changing Dynamics of Link Building for Google 2012 and beyond

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Christoph C. Cemper, Cemper.com

Christoph C. Cemper, Cemper.com

Published in: Technology, Business
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  • 1. The Changing Dynamics of Link Building for Google 2012 and Beyond Christoph C. Cemper
  • 2. 7 Golden Rules of White Hat Link Building 7 Golden Rules of White Hat Link Building revisited and updated! (C) 2012 CEMPER.COM & Link Research Tools
  • 3. 7 Golden Rules of White Hat Link Building1. Relevant page & in content links2. Domain Trust classic3. Natural Anchor Text from4. NoFollow 2009 and 20075. Juicy Page6. No Spam!7. Don’t buy links for page rank! (C) 2012 CEMPER.COM & Link Research Tools
  • 4. Look it up Original Post & Presentation 2009http://cemper.co/7golden (C) 2012 CEMPER.COM & Link Research Tools
  • 5. Golden Rules of White Hat Link Building (1)RELEVANT LINKS (C) 2012 CEMPER.COM & Link Research Tools
  • 6. Golden Rules of White Hat Link Building (1) Relevant Links Top #1 and #2 for „Cheap Flights“ (C) 2012 CEMPER.COM & Link Research Tools
  • 7. (C) 2012 CEMPER.COM & Link Research Tools
  • 8. Relevant Links for „cheap flights“• GOOD Link Profile for Travel #2• source: www.LinkResearchTools.com (C) 2012 CEMPER.COM & Link Research Tools
  • 9. Relevant Links for „cheap flights“• GREAT Travel Link Profile for #1• source: www.LinkResearchTools.com (C) 2012 CEMPER.COM & Link Research Tools
  • 10. Not Relevant Links for Flightsnot so well themed (at #35)… source: www.LinkResearchTools.com (C) 2012 CEMPER.COM & Link Research Tools
  • 11. … unless you ARE an„entertainment“ site (C) 2012 CEMPER.COM & Link Research Tools
  • 12. Golden Rules of White Hat Link Building (1)IN CONTENT LINKS? (C) 2012 CEMPER.COM & Link Research Tools
  • 13. If you find something like this … (C) 2012 CEMPER.COM & Link Research Tools
  • 14. it is in-content, but it is stillGoogleofficial blogApril 2012 (actual example given by Google) (C) 2012 CEMPER.COM & Link Research Tools
  • 15. Check link locations of your competitionsource: www.LinkResearchTools.com (C) 2012 CEMPER.COM & Link Research Tools
  • 16. Golden Rules of White Hat Link Building (2)TRUST (C) 2012 CEMPER.COM & Link Research Tools
  • 17. Trust Links are a Connection fromSource to Target (C) 2012 CEMPER.COM & Link Research Tools
  • 18. Trust Link Impact also depends on TARGETMore Trust = More Impact! (C) 2012 CEMPER.COM & Link Research Tools
  • 19. Domain Trust YES! same link, different effectdepending on where you link it TO (C) 2012 CEMPER.COM & Link Research Tools
  • 20. Four Types of Power * Trust Backlinks (C) 2012 CEMPER.COM & Link Research Tools
  • 21. High Trust and High Power• GOLDEN: High Trust and High Power (C) 2012 CEMPER.COM & Link Research Tools
  • 22. Trustlinks „Lose Weight“ TOP10 2011 vs. #35pretty ok distribution, with #35 having less (C) 2012 CEMPER.COM & Link Research Tools
  • 23. Trustlinks „Lose Weight“ TOP10 2012 vs. #35 w o wMore strong Trust Links for TOP10 than 2011 (C) 2012 CEMPER.COM & Link Research Tools
  • 24. Golden Rules of White Hat Link Building (3)NATURAL ANCHOR TEXT (C) 2012 CEMPER.COM & Link Research Tools
  • 25. Backlinks „Link Building“ TOP10 2011 vs. #35 3 9 %39% brand keywords (C) 2012 CEMPER.COM & Link Research Tools
  • 26. Backlinks „Link Building“ TOP10 2012 vs. #35 4 7 %47% brand keywords - increased (C) 2012 CEMPER.COM & Link Research Tools
  • 27. Backlinks „Lose Weight“ TOP10 2011 vs. #35 5 9 %59% brand keywords (C) 2012 CEMPER.COM & Link Research Tools
  • 28. 6 Backlinks „Lose Weight“ TOP10 2012 vs. #355%47% brand keywords - increased (C) 2012 CEMPER.COM & Link Research Tools
  • 29. Keywords by number – what they wanted (C) 2012 CEMPER.COM & Link Research Tools
  • 30. Keywords by Power * Trust – what they got (C) 2012 CEMPER.COM & Link Research Tools
  • 31. Golden Rules of White Hat Link Building (4)NOFOLLOW (C) 2012 CEMPER.COM & Link Research Tools
  • 32. The NOFOLLOW RuleNormal users don’t care about NOFOLLOW (and if all your links look like they were built by an SEO then you‘re in BIG trouble) (C) 2012 CEMPER.COM & Link Research Tools
  • 33. The NOFOLLOW Ruleyou should blend in with competition… 2 % (C) 2012 CEMPER.COM & Link Research Tools
  • 34. Golden Rules of White Hat Link Building (5)JUICY PAGE (C) 2012 CEMPER.COM & Link Research Tools
  • 35. What is a JUICY page? Juicy Page =it does rank! (C) 2012 CEMPER.COM & Link Research Tools
  • 36. Golden Rules of White Hat Link Building (5)• CEMPER Juice™• proprietary metric in LinkResearchTools (C) 2012 CEMPER.COM & Link Research Tools
  • 37. Golden Rules of White Hat Link Building (6) No Spam!• Links on cheap link networks• Links on automated article sites• Adding Links INTO pages that are years old• Bad Neighborhood• etc… (C) 2012 CEMPER.COM & Link Research Tools
  • 38. Choose your link sources carefully!! OMG it‘s full of SPAM And we‘re in the middle of all these link buyers! DO NOT GET A LINK HERE!!! (C) 2012 CEMPER.COM & Link Research Tools
  • 39. Golden Rules of White Hat Link Building (7) DON‘T BUY LINKS FOR PAGE RANK (C) 2012 CEMPER.COM & Link Research Tools
  • 40. Golden Rules of White Hat Link Building (7) BUT, You don‘t look at page rank anyway! (do you?) (C) 2012 CEMPER.COM & Link Research Tools
  • 41. Summary• All 7 Golden Rules from 2009 (2007) are still valid!• Spam/Automation got a lot worse• Google finally reacted to dumb spam• Metrics get a LOT better (C) 2012 CEMPER.COM & Link Research Tools
  • 42. Is Link Building and SEO dead? (C) 2012 CEMPER.COM & Link Research Tools
  • 43. What is really dead• Avoid cheap links• Avoid exact match anchors (SEO links)• Avoid footprints• Avoid shortcuts (C) 2012 CEMPER.COM & Link Research Tools
  • 44. You get what you „pay“ for!Quality links work.Cheap links don‘t. (C) 2012 CEMPER.COM & Link Research Tools
  • 45. THE BEST LINKS are those that your competitors can NOT get! (C) 2012 CEMPER.COM & Link Research Tools
  • 46. http://cemper.co/trial (C) 2012 CEMPER.COM & Link Research Tools
  • 47. Thanks!Please help spread the word! Questions? Please let me know. christoph@cemper.com twitter.com/cemper http://www.cemper.com/ http://www.LinkResearchTools.com (C) 2012 CEMPER.COM & Link Research Tools

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