The Changing Dynamics of Link Building for Google    2012 and Beyond      Christoph C. Cemper
7 Golden Rules of White Hat Link Building      7 Golden Rules of    White Hat Link Building      revisited and updated!   ...
7 Golden Rules of White Hat Link Building1.   Relevant page & in content links2.   Domain Trust                           ...
Look it up     Original Post & Presentation 2009http://cemper.co/7golden           (C) 2012 CEMPER.COM & Link Research Tools
Golden Rules of White Hat Link Building (1)RELEVANT LINKS                  (C) 2012 CEMPER.COM & Link Research Tools
Golden Rules of White Hat Link Building (1)               Relevant Links        Top #1 and #2             for        „Chea...
(C) 2012 CEMPER.COM & Link Research Tools
Relevant Links for                                  „cheap flights“• GOOD Link Profile for Travel #2•   source: www.LinkRe...
Relevant Links for                                  „cheap flights“• GREAT Travel Link Profile for #1•   source: www.LinkR...
Not Relevant Links for Flightsnot so well themed (at #35)…       source: www.LinkResearchTools.com        (C) 2012 CEMPER....
… unless you        ARE         an„entertainment“ site     (C) 2012 CEMPER.COM & Link Research Tools
Golden Rules of White Hat Link Building (1)IN CONTENT LINKS?                  (C) 2012 CEMPER.COM & Link Research Tools
If you find something like this …      (C) 2012 CEMPER.COM & Link Research Tools
it is in-content, but it is stillGoogleofficial blogApril 2012                           (actual example given by Google) ...
Check link locations of your competitionsource: www.LinkResearchTools.com                               (C) 2012 CEMPER.CO...
Golden Rules of White Hat Link Building (2)TRUST                  (C) 2012 CEMPER.COM & Link Research Tools
Trust         Links     are a   Connection      fromSource to Target  (C) 2012 CEMPER.COM & Link Research Tools
Trust      Link Impact     also depends on         TARGETMore Trust = More Impact!       (C) 2012 CEMPER.COM & Link Resear...
Domain Trust                     YES!    same link, different effectdepending on where you link it TO           (C) 2012 C...
Four Types of Power * Trust Backlinks        (C) 2012 CEMPER.COM & Link Research Tools
High Trust and High Power• GOLDEN: High Trust and High Power            (C) 2012 CEMPER.COM & Link Research Tools
Trustlinks „Lose Weight“ TOP10 2011 vs. #35pretty ok distribution, with #35 having less               (C) 2012 CEMPER.COM ...
Trustlinks „Lose Weight“ TOP10 2012 vs. #35                        w                        o                        wMore...
Golden Rules of White Hat Link Building (3)NATURAL ANCHOR TEXT                  (C) 2012 CEMPER.COM & Link Research Tools
Backlinks „Link Building“ TOP10 2011 vs. #35 3 9 %39% brand keywords               (C) 2012 CEMPER.COM & Link Research Tools
Backlinks „Link Building“ TOP10 2012 vs. #35 4 7 %47% brand keywords - increased               (C) 2012 CEMPER.COM & Link ...
Backlinks „Lose Weight“ TOP10 2011 vs. #35 5 9 %59% brand keywords                (C) 2012 CEMPER.COM & Link Research Tools
6 Backlinks „Lose Weight“ TOP10 2012 vs. #355%47% brand keywords - increased              (C) 2012 CEMPER.COM & Link Resea...
Keywords by number – what they wanted         (C) 2012 CEMPER.COM & Link Research Tools
Keywords by Power * Trust – what they got           (C) 2012 CEMPER.COM & Link Research Tools
Golden Rules of White Hat Link Building (4)NOFOLLOW                  (C) 2012 CEMPER.COM & Link Research Tools
The NOFOLLOW RuleNormal users don’t care  about NOFOLLOW                                 (and if all your links look like ...
The NOFOLLOW Ruleyou should blend in with competition…                                          2                         ...
Golden Rules of White Hat Link Building (5)JUICY PAGE                  (C) 2012 CEMPER.COM & Link Research Tools
What is a JUICY page? Juicy Page      =it does rank!  (C) 2012 CEMPER.COM & Link Research Tools
Golden Rules of White Hat Link Building (5)•    CEMPER Juice™•    proprietary metric     in     LinkResearchTools         ...
Golden Rules of White Hat Link Building (6)                         No                        Spam!•    Links on cheap lin...
Choose your link sources carefully!!                                                       OMG it‘s full of SPAM          ...
Golden Rules of White Hat Link Building (7)               DON‘T         BUY LINKS                   FOR PAGE RANK         ...
Golden Rules of White Hat Link Building (7)                               BUT,                You don‘t            look at...
Summary• All 7 Golden Rules from 2009 (2007) are  still valid!• Spam/Automation got a lot worse• Google finally reacted to...
Is Link Building and SEO dead?     (C) 2012 CEMPER.COM & Link Research Tools
What is really dead• Avoid cheap links• Avoid exact match anchors (SEO links)• Avoid footprints• Avoid shortcuts          ...
You get what you „pay“ for!Quality links work.Cheap links don‘t.              (C) 2012 CEMPER.COM & Link Research Tools
THE BEST LINKS                                         are those that                                        your competit...
http://cemper.co/trial     (C) 2012 CEMPER.COM & Link Research Tools
Thanks!Please help spread the word!      Questions? Please let me know.          christoph@cemper.com              twitter...
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The Changing Dynamics of Link Building for Google 2012 and beyond

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Christoph C. Cemper, Cemper.com

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The Changing Dynamics of Link Building for Google 2012 and beyond

  1. 1. The Changing Dynamics of Link Building for Google 2012 and Beyond Christoph C. Cemper
  2. 2. 7 Golden Rules of White Hat Link Building 7 Golden Rules of White Hat Link Building revisited and updated! (C) 2012 CEMPER.COM & Link Research Tools
  3. 3. 7 Golden Rules of White Hat Link Building1. Relevant page & in content links2. Domain Trust classic3. Natural Anchor Text from4. NoFollow 2009 and 20075. Juicy Page6. No Spam!7. Don’t buy links for page rank! (C) 2012 CEMPER.COM & Link Research Tools
  4. 4. Look it up Original Post & Presentation 2009http://cemper.co/7golden (C) 2012 CEMPER.COM & Link Research Tools
  5. 5. Golden Rules of White Hat Link Building (1)RELEVANT LINKS (C) 2012 CEMPER.COM & Link Research Tools
  6. 6. Golden Rules of White Hat Link Building (1) Relevant Links Top #1 and #2 for „Cheap Flights“ (C) 2012 CEMPER.COM & Link Research Tools
  7. 7. (C) 2012 CEMPER.COM & Link Research Tools
  8. 8. Relevant Links for „cheap flights“• GOOD Link Profile for Travel #2• source: www.LinkResearchTools.com (C) 2012 CEMPER.COM & Link Research Tools
  9. 9. Relevant Links for „cheap flights“• GREAT Travel Link Profile for #1• source: www.LinkResearchTools.com (C) 2012 CEMPER.COM & Link Research Tools
  10. 10. Not Relevant Links for Flightsnot so well themed (at #35)… source: www.LinkResearchTools.com (C) 2012 CEMPER.COM & Link Research Tools
  11. 11. … unless you ARE an„entertainment“ site (C) 2012 CEMPER.COM & Link Research Tools
  12. 12. Golden Rules of White Hat Link Building (1)IN CONTENT LINKS? (C) 2012 CEMPER.COM & Link Research Tools
  13. 13. If you find something like this … (C) 2012 CEMPER.COM & Link Research Tools
  14. 14. it is in-content, but it is stillGoogleofficial blogApril 2012 (actual example given by Google) (C) 2012 CEMPER.COM & Link Research Tools
  15. 15. Check link locations of your competitionsource: www.LinkResearchTools.com (C) 2012 CEMPER.COM & Link Research Tools
  16. 16. Golden Rules of White Hat Link Building (2)TRUST (C) 2012 CEMPER.COM & Link Research Tools
  17. 17. Trust Links are a Connection fromSource to Target (C) 2012 CEMPER.COM & Link Research Tools
  18. 18. Trust Link Impact also depends on TARGETMore Trust = More Impact! (C) 2012 CEMPER.COM & Link Research Tools
  19. 19. Domain Trust YES! same link, different effectdepending on where you link it TO (C) 2012 CEMPER.COM & Link Research Tools
  20. 20. Four Types of Power * Trust Backlinks (C) 2012 CEMPER.COM & Link Research Tools
  21. 21. High Trust and High Power• GOLDEN: High Trust and High Power (C) 2012 CEMPER.COM & Link Research Tools
  22. 22. Trustlinks „Lose Weight“ TOP10 2011 vs. #35pretty ok distribution, with #35 having less (C) 2012 CEMPER.COM & Link Research Tools
  23. 23. Trustlinks „Lose Weight“ TOP10 2012 vs. #35 w o wMore strong Trust Links for TOP10 than 2011 (C) 2012 CEMPER.COM & Link Research Tools
  24. 24. Golden Rules of White Hat Link Building (3)NATURAL ANCHOR TEXT (C) 2012 CEMPER.COM & Link Research Tools
  25. 25. Backlinks „Link Building“ TOP10 2011 vs. #35 3 9 %39% brand keywords (C) 2012 CEMPER.COM & Link Research Tools
  26. 26. Backlinks „Link Building“ TOP10 2012 vs. #35 4 7 %47% brand keywords - increased (C) 2012 CEMPER.COM & Link Research Tools
  27. 27. Backlinks „Lose Weight“ TOP10 2011 vs. #35 5 9 %59% brand keywords (C) 2012 CEMPER.COM & Link Research Tools
  28. 28. 6 Backlinks „Lose Weight“ TOP10 2012 vs. #355%47% brand keywords - increased (C) 2012 CEMPER.COM & Link Research Tools
  29. 29. Keywords by number – what they wanted (C) 2012 CEMPER.COM & Link Research Tools
  30. 30. Keywords by Power * Trust – what they got (C) 2012 CEMPER.COM & Link Research Tools
  31. 31. Golden Rules of White Hat Link Building (4)NOFOLLOW (C) 2012 CEMPER.COM & Link Research Tools
  32. 32. The NOFOLLOW RuleNormal users don’t care about NOFOLLOW (and if all your links look like they were built by an SEO then you‘re in BIG trouble) (C) 2012 CEMPER.COM & Link Research Tools
  33. 33. The NOFOLLOW Ruleyou should blend in with competition… 2 % (C) 2012 CEMPER.COM & Link Research Tools
  34. 34. Golden Rules of White Hat Link Building (5)JUICY PAGE (C) 2012 CEMPER.COM & Link Research Tools
  35. 35. What is a JUICY page? Juicy Page =it does rank! (C) 2012 CEMPER.COM & Link Research Tools
  36. 36. Golden Rules of White Hat Link Building (5)• CEMPER Juice™• proprietary metric in LinkResearchTools (C) 2012 CEMPER.COM & Link Research Tools
  37. 37. Golden Rules of White Hat Link Building (6) No Spam!• Links on cheap link networks• Links on automated article sites• Adding Links INTO pages that are years old• Bad Neighborhood• etc… (C) 2012 CEMPER.COM & Link Research Tools
  38. 38. Choose your link sources carefully!! OMG it‘s full of SPAM And we‘re in the middle of all these link buyers! DO NOT GET A LINK HERE!!! (C) 2012 CEMPER.COM & Link Research Tools
  39. 39. Golden Rules of White Hat Link Building (7) DON‘T BUY LINKS FOR PAGE RANK (C) 2012 CEMPER.COM & Link Research Tools
  40. 40. Golden Rules of White Hat Link Building (7) BUT, You don‘t look at page rank anyway! (do you?) (C) 2012 CEMPER.COM & Link Research Tools
  41. 41. Summary• All 7 Golden Rules from 2009 (2007) are still valid!• Spam/Automation got a lot worse• Google finally reacted to dumb spam• Metrics get a LOT better (C) 2012 CEMPER.COM & Link Research Tools
  42. 42. Is Link Building and SEO dead? (C) 2012 CEMPER.COM & Link Research Tools
  43. 43. What is really dead• Avoid cheap links• Avoid exact match anchors (SEO links)• Avoid footprints• Avoid shortcuts (C) 2012 CEMPER.COM & Link Research Tools
  44. 44. You get what you „pay“ for!Quality links work.Cheap links don‘t. (C) 2012 CEMPER.COM & Link Research Tools
  45. 45. THE BEST LINKS are those that your competitors can NOT get! (C) 2012 CEMPER.COM & Link Research Tools
  46. 46. http://cemper.co/trial (C) 2012 CEMPER.COM & Link Research Tools
  47. 47. Thanks!Please help spread the word! Questions? Please let me know. christoph@cemper.com twitter.com/cemper http://www.cemper.com/ http://www.LinkResearchTools.com (C) 2012 CEMPER.COM & Link Research Tools
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