The Art and Science of Increasing Conversions - Kelvin Newman
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The Art and Science of Increasing Conversions - Kelvin Newman

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a4uexpo Barcelona 2012

a4uexpo Barcelona 2012

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The Art and Science of Increasing Conversions - Kelvin Newman The Art and Science of Increasing Conversions - Kelvin Newman Presentation Transcript

  • 12 Examples of How You Can IncreaseConversions by Understanding PsychologyA4U Expo 2012http://twitter.com/kelvinnewmankelvin.newman@SiteVisibility.co.uk
  • Strategy Director SiteVisibility A digital agency specialising inretail, travel and financial services
  • Organiser BrightonSEOThe Free SEO Conference
  • Co-Founder Clockwork TalentDecent Digital Recruitment
  • In CRO, there are no rules,only findings
  • but some findings are pretty predictable
  • Text Social Proof roblawton
  • Tendency of peopleassume the actions ofothers reflect correctbehaviour for a givensituation
  • How can I convince myvisitors they’re not theonly person makingthis choice?
  • Scarcity Textand LossAversion
  • Text Loss Aversion Images_of_Money
  • The disutility of giving upan object is greater thanthe utility associated withacquiring it
  • How can I make myvisitors think they’d belosing something ifthey don’t buy?
  • Anchoring Text Alex Bellink
  • Tendency to rely tooheavily, or "anchor," on apast reference or on onetrait or piece ofinformation when makingdecisions
  • How can I reference an‘anchor’ that influencesvisitors to my site?
  • The slides will be onslideshare.net/kelvinnewmanYou can also follow me onTwittertwitter.com/kelvinnewman
  • fin.