The Art and Science of Increasing Conversions - Kelvin Newman

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a4uexpo Barcelona 2012

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The Art and Science of Increasing Conversions - Kelvin Newman

  1. 1. 12 Examples of How You Can IncreaseConversions by Understanding PsychologyA4U Expo 2012http://twitter.com/kelvinnewmankelvin.newman@SiteVisibility.co.uk
  2. 2. Strategy Director SiteVisibility A digital agency specialising inretail, travel and financial services
  3. 3. Organiser BrightonSEOThe Free SEO Conference
  4. 4. Co-Founder Clockwork TalentDecent Digital Recruitment
  5. 5. In CRO, there are no rules,only findings
  6. 6. but some findings are pretty predictable
  7. 7. Text Social Proof roblawton
  8. 8. Tendency of peopleassume the actions ofothers reflect correctbehaviour for a givensituation
  9. 9. How can I convince myvisitors they’re not theonly person makingthis choice?
  10. 10. Scarcity Textand LossAversion
  11. 11. Text Loss Aversion Images_of_Money
  12. 12. The disutility of giving upan object is greater thanthe utility associated withacquiring it
  13. 13. How can I make myvisitors think they’d belosing something ifthey don’t buy?
  14. 14. Anchoring Text Alex Bellink
  15. 15. Tendency to rely tooheavily, or "anchor," on apast reference or on onetrait or piece ofinformation when makingdecisions
  16. 16. How can I reference an‘anchor’ that influencesvisitors to my site?
  17. 17. The slides will be onslideshare.net/kelvinnewmanYou can also follow me onTwittertwitter.com/kelvinnewman
  18. 18. fin.

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