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The Art and Science of Increasing Conversions - Kelvin Newman
 

The Art and Science of Increasing Conversions - Kelvin Newman

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a4uexpo Barcelona 2012

a4uexpo Barcelona 2012

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    The Art and Science of Increasing Conversions - Kelvin Newman The Art and Science of Increasing Conversions - Kelvin Newman Presentation Transcript

    • 12 Examples of How You Can IncreaseConversions by Understanding PsychologyA4U Expo 2012http://twitter.com/kelvinnewmankelvin.newman@SiteVisibility.co.uk
    • Strategy Director SiteVisibility A digital agency specialising inretail, travel and financial services
    • Organiser BrightonSEOThe Free SEO Conference
    • Co-Founder Clockwork TalentDecent Digital Recruitment
    • In CRO, there are no rules,only findings
    • but some findings are pretty predictable
    • Text Social Proof roblawton
    • Tendency of peopleassume the actions ofothers reflect correctbehaviour for a givensituation
    • How can I convince myvisitors they’re not theonly person makingthis choice?
    • Scarcity Textand LossAversion
    • Text Loss Aversion Images_of_Money
    • The disutility of giving upan object is greater thanthe utility associated withacquiring it
    • How can I make myvisitors think they’d belosing something ifthey don’t buy?
    • Anchoring Text Alex Bellink
    • Tendency to rely tooheavily, or "anchor," on apast reference or on onetrait or piece ofinformation when makingdecisions
    • How can I reference an‘anchor’ that influencesvisitors to my site?
    • The slides will be onslideshare.net/kelvinnewmanYou can also follow me onTwittertwitter.com/kelvinnewman
    • fin.