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The Affiliate Sales Kit - Writing Killer Proposals and Selling Yourself To Merchants
 

The Affiliate Sales Kit - Writing Killer Proposals and Selling Yourself To Merchants

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Presentation with 2 appendices. Hear two experts within the Affiliate Sphere talk about how to power up your Sales armoury. Nadeem with 10 years experience in the sector who has won pitches often ...

Presentation with 2 appendices. Hear two experts within the Affiliate Sphere talk about how to power up your Sales armoury. Nadeem with 10 years experience in the sector who has won pitches often against larger companies for clients including Trinity Mirror (for mirrorcashback.com), Newsquest, Tesco and Virgin Holidays will be presenting on Writing and Presenting Killer Proposals and Pitches. In this must attend session Nadeem will go into detail about how to hit the right buttons to win contracts from big brand advertisers. Topics include; research, client requirements, templates, projections and financials and presentation skills. Meanwhile Grant will be presenting on how Affiliates must influence the key decision makers within the respective online teams. He’ll discuss how you need to ensure you sell your business and the sales benefits to the client and that Affiliates need to promote the efficient use of budget and try to pull budget from other less efficient marketing channels to grow, develop and survive! Topics will include; Talking to the decision makers, selling your services, PPC, SEO & Twitter, Targeting, The importance of regular contact, other RTM's as competition and the risk reward model.

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    The Affiliate Sales Kit - Writing Killer Proposals and Selling Yourself To Merchants The Affiliate Sales Kit - Writing Killer Proposals and Selling Yourself To Merchants Presentation Transcript

    • The Affiliate Sales Kit - Writing Killer Proposals and Selling Yourself To Merchants
    • Nadeem Azam
      Recent
      client wins
    • 3
      Why Sell Yourself to Advertisers
      Affiliate marketing becoming more professional
      • Premium networks, agencies and advertisers
      • Hidden campaigns
      - Higher commissions
      - Lucrative RFPs
    • 4
      Selling Yourself to Advertisers
    • 5
      Website
    • 6
      Website
      Logo – 99designs.com
      Design – do something special
      Copy and SEO – you will be judged
      Contact – be easily contactable
    • 7
      Social Media
    • 8
      Social Media
      If small business, only maintain one social media presence, otherwise you will probably struggle to update them in the long term
      Syndicate via Twitterfeed, Ping.fm, HelloTxt
      Be professional – big brands don’t work with people who come across as prats on Facebook
    • 9
      Emails
    • 10
      Emails
      Business email address
      HTML email
      Signature
      Correct English
      Useful resources:
      www.emailsignature.eu
      www.emailreplies.com
      www.microsoft.com/outlook
    • 11
      Emails
    • 12
      Digital and Print Literature
      PDFs
      Powerpoints
      Business Cards
      Presentation Folders
      Stationary (letter headed paper, compliment slips)
    • 13
      Digital and Print Literature
      PDFs and Powerpoints
      Generic Overview – who you are, what you do
      Case Study
      Proposal
      Azam Word template example
    • 14
      Face-to-Face Presentation
    • 15
      Face-to-Face Presentation
      If meet Affiliate Manager in person, they are more likely to work closer with you (and pay you more $$$s)
      If based outside South-East England, arrange to come to London once every month or two. Schedule a few meetings
      Arrange meetings before/after/during conferences like this one
      Print and bring relevant information
      Dress one degree smarter than person you are meeting. Shows professionalism and respect
    • Any questions?
    • Further information
      Website: www.azam.net
      Blog: www.azam.info
      Email: nadeem@azam.net