Sunshine Travel - Chris Clarkson & Alan Gilmour - sunshine.co.uk

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    Notes on slide 1

    Good afternoon. Welcome to “So You Don't Do Travel” with Alan Gilmour and myself, Chris Clarkson, from sunshine.co.uk The purpose of our presentation is to encourage you to consider the travel vertical and demonstrate the tools we can give you to make building and operating a travel site much easier We've timed our presentation and if everything goes to plan we'll have converted you in x minutes.

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    Sunshine Travel - Chris Clarkson & Alan Gilmour - sunshine.co.uk - Presentation Transcript

    1.  
    2. Travel in Affiliate Marketing
      • UK online travel market valued at £11.2 Billion for 2007 (1)‏
      • 41% year-on-year growth 2002-2007 (2)‏
      • Affiliate Marketing generates an average of 18% of online sales for travel merchants (3)‏
    3. About sunshine.co.uk
      • Online Travel Agency Flights, Hotels and Transfers - 37 countries
      • Stealth Comparison Availability searches poll multiple suppliers simultaneously
      • Low Margins Prices offer customers great value
      • No Hidden Costs What you see is what you pay
      • Dynamic Packaging Allow customers to easily build tailor-made holidays
    4. sunshine.co.uk Affiliate Programme
      • 7% Commission on accommodations and transfers
      • No Leakage no highly visible phone numbers. No sales taken over phone
      • Affiliate Tools wide range of banners, search boxes, feeds and other stuff!
      • Incentives Laptops, holidays, chocolate, holidays, tickets and holidays
    5. Affiliate Programme Numbers
      • Average Basket Value £483.73
      • Average Commission £33.87
      • Commission Reversals 6
    6. Top Secret Project - Aims
      • Encourage more affiliates to enter travel vertical
      • Lower barriers to entry
      • Increase conversion rates and stickiness for current affiliates
      • Help affiliates build their own brands
    7.  
    8. sunPress Install Summary
      • Download WordPress www.wordpress.org
      • Install WordPress codex.wordpress.org/Installing_WordPress
      • Download sunPress www.sunshine.co.uk/affiliates/wordpress/
      • Install sunPress www.sunshine.co.uk/affiliates/wordpress/instructions.html
    9. Travel Niche Finding Your Gap In The Market
    10. The Basics Remain True
      • Passion / Knowledge / Interest
      • Research Potential Competitors
      • USP
      • Add Value
    11. Find Your Level
      • Find your niche, kick it's ass
      • Don't bite off more than you can chew
      • Plan for expansion
    12. If You Build It...
      • Unique Content
      • Build Backlinks
      • Relevant Title Tags
      • Be Patient
      • Repeat
    13. Travel Is Too Competitive Let's have a look...
    14. Majorca
    15. Majorca
      • Affiliate
      • Wiki
      • Tour Op
      • Affiliate
      • Tour Op
      • News
      • Affiliate
      • Affiliate
      • Travel Agent
      • Rentals
    16. Majorca Holidays
    17. Majorca Holidays
      • Tour Op
      • Travel Agent
      • Tour Op
      • Comparison
      • Tour Op
      • Travel Agent
      • Private Villa
      • MFA
      • Affiliate
      • Travel Agent
    18. Palma Nova
    19. Palma Nova
      • Affiliate
      • Tour Op
      • Affiliate
      • Affiliate
      • Affiliate
      • Travel Agent
      • Affiliate
      • Travel Agent
      • Travel Agent
      • Portal
    20. Palma Nova Hotels
    21. Palma Nova Hotels
      • Portal
      • Portal
      • Consolidator
      • Consolidator
      • Affiliate
      • Tour Op
      • Travel Agent
      • Travel Agent
      • Hotel
      • Travel Agent
    22. Santa Ponsa
    23. Santa Ponsa
      • Affiliate
      • Affiliate
      • Affiliate
      • Tour Op
      • Travel Agent
      • Consolidator
      • Consolidator
      • Affiliate
      • Affiliate
      • Travel Agent
    24. Benidorm
    25. Benidorm
      • Affiliate
      • Affiliate
      • Affiliate
      • TV Prog
      • Affiliate
      • Wiki
      • Consolidator
      • Portal
      • Affiliate
      • Travel Agent
    26. Benidorm Hotels
    27. Benidorm Hotels
      • Portal
      • Affiliate
      • Affiliate
      • Consolidator
      • Affiliate
      • Affiliate
      • Consolidator
      • Hotel
      • Consolidator
      • Affiliate
    28. Conclusion
      • Demonstrates search space for affiliates
      • Targeted niche sites are highly competitive
      • Compelling unique content
    29. Acknowledgments
      • David Fiske - http://www.davidfiske.com/
      • Frank Paul - http://www.smingle.co.uk/
      • John Lamerton - http://www.lammo.net/
      • Kirsty McCubbin - http://www.affiliatestuff.co.uk/
      • Pete Dickenson - http://www.affiliatefuture.co.uk/
    30. So You Don't Do Travel? Thank You!
    31. Any Questions?

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