Travel in Affiliate Marketing <ul><li>UK online travel market valued at £11.2 Billion for 2007 (1)‏ </li></ul><ul><li>41% ...
About sunshine.co.uk <ul><li>Online Travel Agency Flights, Hotels and Transfers - 37 countries </li></ul><ul><li>Stealth C...
sunshine.co.uk Affiliate Programme <ul><li>7% Commission on accommodations and transfers </li></ul><ul><li>No Leakage no h...
Affiliate Programme Numbers <ul><li>Average Basket Value £483.73 </li></ul><ul><li>Average Commission £33.87 </li></ul><ul...
Top Secret Project - Aims <ul><li>Encourage more affiliates to enter travel vertical </li></ul><ul><li>Lower barriers to e...
 
sunPress Install Summary <ul><li>Download WordPress  www.wordpress.org   </li></ul><ul><li>Install WordPress  codex.wordpr...
Travel Niche Finding Your Gap In The Market
The Basics Remain True <ul><li>Passion / Knowledge / Interest </li></ul><ul><li>Research Potential Competitors </li></ul><...
Find Your Level <ul><li>Find your niche, kick it's ass </li></ul><ul><li>Don't bite off more than you can chew </li></ul><...
If You Build It... <ul><li>Unique Content </li></ul><ul><li>Build Backlinks </li></ul><ul><li>Relevant Title Tags </li></u...
Travel Is Too Competitive Let's have a look...
Majorca
Majorca <ul><li>Affiliate </li></ul><ul><li>Wiki </li></ul><ul><li>Tour Op </li></ul><ul><li>Affiliate </li></ul><ul><li>T...
Majorca Holidays
Majorca Holidays <ul><li>Tour Op </li></ul><ul><li>Travel Agent </li></ul><ul><li>Tour Op </li></ul><ul><li>Comparison </l...
Palma Nova
Palma Nova <ul><li>Affiliate </li></ul><ul><li>Tour Op </li></ul><ul><li>Affiliate </li></ul><ul><li>Affiliate </li></ul><...
Palma Nova Hotels
Palma Nova Hotels <ul><li>Portal </li></ul><ul><li>Portal </li></ul><ul><li>Consolidator </li></ul><ul><li>Consolidator </...
Santa Ponsa
Santa Ponsa <ul><li>Affiliate </li></ul><ul><li>Affiliate </li></ul><ul><li>Affiliate </li></ul><ul><li>Tour Op </li></ul>...
Benidorm
Benidorm <ul><li>Affiliate </li></ul><ul><li>Affiliate </li></ul><ul><li>Affiliate </li></ul><ul><li>TV Prog </li></ul><ul...
Benidorm Hotels
Benidorm Hotels <ul><li>Portal </li></ul><ul><li>Affiliate </li></ul><ul><li>Affiliate </li></ul><ul><li>Consolidator </li...
Conclusion <ul><li>Demonstrates search space for affiliates  </li></ul><ul><li>Targeted niche sites are highly competitive...
Acknowledgments <ul><li>David Fiske -  http://www.davidfiske.com/ </li></ul><ul><li>Frank Paul -  http://www.smingle.co.uk...
So You Don't Do Travel? Thank You!
Any Questions?
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Sunshine Travel - Chris Clarkson & Alan Gilmour - sunshine.co.uk

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  • Good afternoon. Welcome to “So You Don&apos;t Do Travel” with Alan Gilmour and myself, Chris Clarkson, from sunshine.co.uk The purpose of our presentation is to encourage you to consider the travel vertical and demonstrate the tools we can give you to make building and operating a travel site much easier We&apos;ve timed our presentation and if everything goes to plan we&apos;ll have converted you in x minutes.
  • Sunshine Travel - Chris Clarkson & Alan Gilmour - sunshine.co.uk

    1. 2. Travel in Affiliate Marketing <ul><li>UK online travel market valued at £11.2 Billion for 2007 (1)‏ </li></ul><ul><li>41% year-on-year growth 2002-2007 (2)‏ </li></ul><ul><li>Affiliate Marketing generates an average of 18% of online sales for travel merchants (3)‏ </li></ul>
    2. 3. About sunshine.co.uk <ul><li>Online Travel Agency Flights, Hotels and Transfers - 37 countries </li></ul><ul><li>Stealth Comparison Availability searches poll multiple suppliers simultaneously </li></ul><ul><li>Low Margins Prices offer customers great value </li></ul><ul><li>No Hidden Costs What you see is what you pay </li></ul><ul><li>Dynamic Packaging Allow customers to easily build tailor-made holidays </li></ul>
    3. 4. sunshine.co.uk Affiliate Programme <ul><li>7% Commission on accommodations and transfers </li></ul><ul><li>No Leakage no highly visible phone numbers. No sales taken over phone </li></ul><ul><li>Affiliate Tools wide range of banners, search boxes, feeds and other stuff! </li></ul><ul><li>Incentives Laptops, holidays, chocolate, holidays, tickets and holidays </li></ul>
    4. 5. Affiliate Programme Numbers <ul><li>Average Basket Value £483.73 </li></ul><ul><li>Average Commission £33.87 </li></ul><ul><li>Commission Reversals 6 </li></ul>
    5. 6. Top Secret Project - Aims <ul><li>Encourage more affiliates to enter travel vertical </li></ul><ul><li>Lower barriers to entry </li></ul><ul><li>Increase conversion rates and stickiness for current affiliates </li></ul><ul><li>Help affiliates build their own brands </li></ul>
    6. 8. sunPress Install Summary <ul><li>Download WordPress www.wordpress.org </li></ul><ul><li>Install WordPress codex.wordpress.org/Installing_WordPress </li></ul><ul><li>Download sunPress www.sunshine.co.uk/affiliates/wordpress/ </li></ul><ul><li>Install sunPress www.sunshine.co.uk/affiliates/wordpress/instructions.html </li></ul>
    7. 9. Travel Niche Finding Your Gap In The Market
    8. 10. The Basics Remain True <ul><li>Passion / Knowledge / Interest </li></ul><ul><li>Research Potential Competitors </li></ul><ul><li>USP </li></ul><ul><li>Add Value </li></ul>
    9. 11. Find Your Level <ul><li>Find your niche, kick it's ass </li></ul><ul><li>Don't bite off more than you can chew </li></ul><ul><li>Plan for expansion </li></ul>
    10. 12. If You Build It... <ul><li>Unique Content </li></ul><ul><li>Build Backlinks </li></ul><ul><li>Relevant Title Tags </li></ul><ul><li>Be Patient </li></ul><ul><li>Repeat </li></ul>
    11. 13. Travel Is Too Competitive Let's have a look...
    12. 14. Majorca
    13. 15. Majorca <ul><li>Affiliate </li></ul><ul><li>Wiki </li></ul><ul><li>Tour Op </li></ul><ul><li>Affiliate </li></ul><ul><li>Tour Op </li></ul><ul><li>News </li></ul><ul><li>Affiliate </li></ul><ul><li>Affiliate </li></ul><ul><li>Travel Agent </li></ul><ul><li>Rentals </li></ul>
    14. 16. Majorca Holidays
    15. 17. Majorca Holidays <ul><li>Tour Op </li></ul><ul><li>Travel Agent </li></ul><ul><li>Tour Op </li></ul><ul><li>Comparison </li></ul><ul><li>Tour Op </li></ul><ul><li>Travel Agent </li></ul><ul><li>Private Villa </li></ul><ul><li>MFA </li></ul><ul><li>Affiliate </li></ul><ul><li>Travel Agent </li></ul>
    16. 18. Palma Nova
    17. 19. Palma Nova <ul><li>Affiliate </li></ul><ul><li>Tour Op </li></ul><ul><li>Affiliate </li></ul><ul><li>Affiliate </li></ul><ul><li>Affiliate </li></ul><ul><li>Travel Agent </li></ul><ul><li>Affiliate </li></ul><ul><li>Travel Agent </li></ul><ul><li>Travel Agent </li></ul><ul><li>Portal </li></ul>
    18. 20. Palma Nova Hotels
    19. 21. Palma Nova Hotels <ul><li>Portal </li></ul><ul><li>Portal </li></ul><ul><li>Consolidator </li></ul><ul><li>Consolidator </li></ul><ul><li>Affiliate </li></ul><ul><li>Tour Op </li></ul><ul><li>Travel Agent </li></ul><ul><li>Travel Agent </li></ul><ul><li>Hotel </li></ul><ul><li>Travel Agent </li></ul>
    20. 22. Santa Ponsa
    21. 23. Santa Ponsa <ul><li>Affiliate </li></ul><ul><li>Affiliate </li></ul><ul><li>Affiliate </li></ul><ul><li>Tour Op </li></ul><ul><li>Travel Agent </li></ul><ul><li>Consolidator </li></ul><ul><li>Consolidator </li></ul><ul><li>Affiliate </li></ul><ul><li>Affiliate </li></ul><ul><li>Travel Agent </li></ul>
    22. 24. Benidorm
    23. 25. Benidorm <ul><li>Affiliate </li></ul><ul><li>Affiliate </li></ul><ul><li>Affiliate </li></ul><ul><li>TV Prog </li></ul><ul><li>Affiliate </li></ul><ul><li>Wiki </li></ul><ul><li>Consolidator </li></ul><ul><li>Portal </li></ul><ul><li>Affiliate </li></ul><ul><li>Travel Agent </li></ul>
    24. 26. Benidorm Hotels
    25. 27. Benidorm Hotels <ul><li>Portal </li></ul><ul><li>Affiliate </li></ul><ul><li>Affiliate </li></ul><ul><li>Consolidator </li></ul><ul><li>Affiliate </li></ul><ul><li>Affiliate </li></ul><ul><li>Consolidator </li></ul><ul><li>Hotel </li></ul><ul><li>Consolidator </li></ul><ul><li>Affiliate </li></ul>
    26. 28. Conclusion <ul><li>Demonstrates search space for affiliates </li></ul><ul><li>Targeted niche sites are highly competitive </li></ul><ul><li>Compelling unique content </li></ul>
    27. 29. Acknowledgments <ul><li>David Fiske - http://www.davidfiske.com/ </li></ul><ul><li>Frank Paul - http://www.smingle.co.uk/ </li></ul><ul><li>John Lamerton - http://www.lammo.net/ </li></ul><ul><li>Kirsty McCubbin - http://www.affiliatestuff.co.uk/ </li></ul><ul><li>Pete Dickenson - http://www.affiliatefuture.co.uk/ </li></ul>
    28. 30. So You Don't Do Travel? Thank You!
    29. 31. Any Questions?

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