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Strategies To Earn More From Your Affiliate Paid Search Campaign - Sri Sharma
Strategies To Earn More From Your Affiliate Paid Search Campaign - Sri Sharma
Strategies To Earn More From Your Affiliate Paid Search Campaign - Sri Sharma
Strategies To Earn More From Your Affiliate Paid Search Campaign - Sri Sharma
Strategies To Earn More From Your Affiliate Paid Search Campaign - Sri Sharma
Strategies To Earn More From Your Affiliate Paid Search Campaign - Sri Sharma
Strategies To Earn More From Your Affiliate Paid Search Campaign - Sri Sharma
Strategies To Earn More From Your Affiliate Paid Search Campaign - Sri Sharma
Strategies To Earn More From Your Affiliate Paid Search Campaign - Sri Sharma
Strategies To Earn More From Your Affiliate Paid Search Campaign - Sri Sharma
Strategies To Earn More From Your Affiliate Paid Search Campaign - Sri Sharma
Strategies To Earn More From Your Affiliate Paid Search Campaign - Sri Sharma
Strategies To Earn More From Your Affiliate Paid Search Campaign - Sri Sharma
Strategies To Earn More From Your Affiliate Paid Search Campaign - Sri Sharma
Strategies To Earn More From Your Affiliate Paid Search Campaign - Sri Sharma
Strategies To Earn More From Your Affiliate Paid Search Campaign - Sri Sharma
Strategies To Earn More From Your Affiliate Paid Search Campaign - Sri Sharma
Strategies To Earn More From Your Affiliate Paid Search Campaign - Sri Sharma
Strategies To Earn More From Your Affiliate Paid Search Campaign - Sri Sharma
Strategies To Earn More From Your Affiliate Paid Search Campaign - Sri Sharma
Strategies To Earn More From Your Affiliate Paid Search Campaign - Sri Sharma
Strategies To Earn More From Your Affiliate Paid Search Campaign - Sri Sharma
Strategies To Earn More From Your Affiliate Paid Search Campaign - Sri Sharma
Strategies To Earn More From Your Affiliate Paid Search Campaign - Sri Sharma
Strategies To Earn More From Your Affiliate Paid Search Campaign - Sri Sharma
Strategies To Earn More From Your Affiliate Paid Search Campaign - Sri Sharma
Strategies To Earn More From Your Affiliate Paid Search Campaign - Sri Sharma
Strategies To Earn More From Your Affiliate Paid Search Campaign - Sri Sharma
Strategies To Earn More From Your Affiliate Paid Search Campaign - Sri Sharma
Strategies To Earn More From Your Affiliate Paid Search Campaign - Sri Sharma
Strategies To Earn More From Your Affiliate Paid Search Campaign - Sri Sharma
Strategies To Earn More From Your Affiliate Paid Search Campaign - Sri Sharma
Strategies To Earn More From Your Affiliate Paid Search Campaign - Sri Sharma
Strategies To Earn More From Your Affiliate Paid Search Campaign - Sri Sharma
Strategies To Earn More From Your Affiliate Paid Search Campaign - Sri Sharma
Strategies To Earn More From Your Affiliate Paid Search Campaign - Sri Sharma
Strategies To Earn More From Your Affiliate Paid Search Campaign - Sri Sharma
Strategies To Earn More From Your Affiliate Paid Search Campaign - Sri Sharma
Strategies To Earn More From Your Affiliate Paid Search Campaign - Sri Sharma
Strategies To Earn More From Your Affiliate Paid Search Campaign - Sri Sharma
Strategies To Earn More From Your Affiliate Paid Search Campaign - Sri Sharma
Strategies To Earn More From Your Affiliate Paid Search Campaign - Sri Sharma
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Strategies To Earn More From Your Affiliate Paid Search Campaign - Sri Sharma

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This session is for you if you use paid search, want to increase your profits, and are eager to learn practical tips to boost your income from your activity. Includes tips keyword strategy, on …

This session is for you if you use paid search, want to increase your profits, and are eager to learn practical tips to boost your income from your activity. Includes tips keyword strategy, on managing large scale campaigns, automation, reducing labour time on your campaign and critically decreasing cost whilst increasing conversion and ROI.

Published in: Business, Technology, Design
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Transcript

  • 1. proven strategies -
    earn more ROI for your
    Paid Search Campaigns
    a4u expo
    by Sri Sharma, Managing Director
  • 2. agenda
    01about me
    02 increase quality traffic
    03 increase conversions
    04decrease costs
    05 increase commissions
    a4u expo
  • 3. about me
    01 6 years in PPC – online professional since 1999
    02 paid on CPA
    03 large UK & international PPC affiliate
    04 love PPC
  • 4. 2
    PART
    increase quality traffic
  • 5. new keywords
    01 nothing beats brainstorming - google sets
    02 keyword discovery, google keyword tool, hitwise
    03 merchant feeds
    04 google SK tool
  • 6. google sets
    brainstorm newkeywords for a campaign
  • 7. google SK tool
    compare your PPC campaign to your site, find new keywords
  • 8. competitor keywords
    01 google website trends
    02 google keyword tool
    03 PPC bully
    04 key compete
    05 spy fu
    Outsmart competitor
    keyword strategy
  • 9. website trends
    find related competitor sites, keywords and traffic trends
  • 10. google keyword tool
    find keywords from competitor websites, trends & get adgroup structure ideas
  • 11. reduce broad / phrase match reliance
    01googleadwords search query report
    02 affiliate keyword level sales report
    Higher quality score,
    Lower CPC’s
  • 12. reduce broad / phrase match reliance
    find out which keywords
    are generating sales and replace broad/phrase match reliance!
  • 13. extend keyword lists
    01 rapid keywords
    02 SEO book keyword list generator
    03 revenuewire keyword manager
    04 fat fingers –ebay typos
  • 14. rapid keyword
  • 15. revenue wire keyword manager
    create keyword misspells, combinations and it’s free!
  • 16. add negative keywords
    01googleadwords search query report
    02 is your keyword commercial? check out MSN adlabscommerical intention tool
  • 17. attract customers through the buying cycle
    01 create ad copy relative to buying cycle
    02 focus on transactional intent
    03 analyse the click path
  • 18. 3
    PART
    increase conversions
  • 19. Show me the money....
  • 20. increase landing page conversions
    01 read an optimisation book e.g. sitetuners
    02 use google analytics
    a. keyword level view
    b. internal site search
  • 21. run conversion tests
    01 run multivariate tests, start simple
    02 don’t assume what your competitors are doing is right / better / good
    03 deeplink smart
    04 follow the full sales funnel
    05 be relevant for the user
  • 22. use heat maps
    like crazyEgg and see where people are clicking – is it clickable?
    Improve site click
    through rate
  • 23. test day parting
    01 pull sales data from your affiliate network
    02 compare to ad spend
    Increase your activity
    at peak times
  • 24. optimize through day parting
    01 increase exposure for Thursday using Google, MSN adscheduling
    02 create bespoke campaigns for peak times with tailored adcopy and landing pages e.g. around payday
  • 25. test geo-targeting
    01 pull affiliate network sales data showing geographic location (you may need an IP to location tool eg. ipligence)
    Increase your activity
    in key locations
  • 26. optimize by geo-targeting
    01 create a separate campaign for London with tailored adcopy and landing pages
    increase relevance
    and sales
  • 27. test demographic targeting
    01 Ask merchant for demographics of your purchasers
    02 Use insight tools e.g. MSN Adlabs Demographic Predictions
    Understand
    your audience
  • 28. target your audience demographic
    01 MSN adcenter and google content network allow demographic targeting
    02 test bespoke adcopy and landing page copy e.g. adcopy ‘ladies boot cut jeans’
    Improve your
    relevance & profit
  • 29. synchronise
    01 with merchant promotion
    • be quick off the mark to test
    02 with other marketing channels
    • pickup keywords from copy in magazines/papers/posters/display ads
    • 30. search is great for closing the deal!
    03 fast changing markets
    • use google alerts, yahoo pipes to get news alerts and react through PPC
  • be different
    01 use adcopy to stand out from your competitors
    02 test key phrase variations:
    • pricing in adcopy
    • 31. discount offers
    • 32. ‘from...£xx‘
    • 33. ‘save up to xx%’
    • 34. ‘order now!’
  • optimize campaigns for
    public holidays
    01. Integrate PPC with national public holidays
    02. Integrate PPC with key festivals and dates
    Increase relevance
    and conversions
  • 35. 3
    PART
    decrease costs
  • 36. Tighten
    your belt...
  • 37. decrease CPC (cost per click)
    01 Granular campaign structure, keep it tight!
    02 Reduce reliance on expensive broad & phrase match keywords
    03 Be relevant for your user
  • 38. time saving tips
    use Google Adwords Editor and MSN Adcenter desktop
    • Functions to group keywords & create tight adcopies
  • upload Google campaigns to
    Yahoo & MSN
    Save time,generate more sales!
  • 39. time saving tips
    01 Aggregate commission and adspend data in a system
    02 Create internal reports that let you see impressions -> clicks -> conversion rate -> EPC per keyword profile (geo location, time/date of sale, demo)
    Spend less time,
    increase your profit
  • 40. 4
    PART
    Increase commissions
  • 41.
  • 42. how to increase commissions
    01 drive results – builds credibility
    02 great communications means more sales generating ideas
    03 simple proposals for bonus incentives
    04 innovate to find different channels
  • 43. in summary
    1
    increase quality traffic
    2
    increase conversions
    3
    decrease costs
    4
    increase commissions
  • 44. Thanks and get in touch...
    Email: sri@netmediaplanet.com
    Call: +44 (0) 203 008 8321
    www.netmediaplanet.com
    Tweet me: @srisharma
    Our tips are: delicious.com/netmediaplanet

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