Strategies To Earn More From Your Affiliate Paid Search Campaign - Sri Sharma

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This session is for you if you use paid search, want to increase your profits, and are eager to learn practical tips to boost your income from your activity. Includes tips keyword strategy, on managing large scale campaigns, automation, reducing labour time on your campaign and critically decreasing cost whilst increasing conversion and ROI.

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Strategies To Earn More From Your Affiliate Paid Search Campaign - Sri Sharma

  1. 1. proven strategies - <br />earn more ROI for your <br /> Paid Search Campaigns<br />a4u expo<br />by Sri Sharma, Managing Director<br />
  2. 2. agenda<br />01about me<br />02 increase quality traffic<br />03 increase conversions<br />04decrease costs<br />05 increase commissions<br />a4u expo<br />
  3. 3. about me<br />01 6 years in PPC – online professional since 1999<br />02 paid on CPA<br />03 large UK & international PPC affiliate<br />04 love PPC<br />
  4. 4. 2<br />PART<br />increase quality traffic<br />
  5. 5. new keywords<br />01 nothing beats brainstorming - google sets<br />02 keyword discovery, google keyword tool, hitwise <br />03 merchant feeds <br />04 google SK tool<br />
  6. 6. google sets<br />brainstorm newkeywords for a campaign<br />
  7. 7. google SK tool<br />compare your PPC campaign to your site, find new keywords <br />
  8. 8. competitor keywords<br />01 google website trends <br />02 google keyword tool <br />03 PPC bully <br />04 key compete<br />05 spy fu<br />Outsmart competitor <br /> keyword strategy<br />
  9. 9. website trends<br />find related competitor sites, keywords and traffic trends<br />
  10. 10. google keyword tool<br />find keywords from competitor websites, trends & get adgroup structure ideas<br />
  11. 11. reduce broad / phrase match reliance<br />01googleadwords search query report <br />02 affiliate keyword level sales report <br />Higher quality score,<br /> Lower CPC’s<br />
  12. 12. reduce broad / phrase match reliance <br />find out which keywords<br />are generating sales and replace broad/phrase match reliance!<br />
  13. 13. extend keyword lists<br />01 rapid keywords <br />02 SEO book keyword list generator <br />03 revenuewire keyword manager<br />04 fat fingers –ebay typos<br />
  14. 14. rapid keyword<br />
  15. 15. revenue wire keyword manager<br />create keyword misspells, combinations and it’s free!<br />
  16. 16. add negative keywords<br />01googleadwords search query report <br />02 is your keyword commercial? check out MSN adlabscommerical intention tool<br />
  17. 17. attract customers through the buying cycle<br />01 create ad copy relative to buying cycle<br />02 focus on transactional intent<br />03 analyse the click path<br />
  18. 18. 3<br />PART<br />increase conversions<br />
  19. 19. Show me the money....<br />
  20. 20. increase landing page conversions<br />01 read an optimisation book e.g. sitetuners<br />02 use google analytics<br />a. keyword level view<br /> b. internal site search<br />
  21. 21. run conversion tests<br />01 run multivariate tests, start simple <br />02 don’t assume what your competitors are doing is right / better / good <br />03 deeplink smart <br />04 follow the full sales funnel <br />05 be relevant for the user<br />
  22. 22. use heat maps<br /> like crazyEgg and see where people are clicking – is it clickable?<br />Improve site click<br /> through rate<br />
  23. 23. test day parting<br />01 pull sales data from your affiliate network<br />02 compare to ad spend<br />Increase your activity<br /> at peak times<br />
  24. 24. optimize through day parting<br />01 increase exposure for Thursday using Google, MSN adscheduling<br /> 02 create bespoke campaigns for peak times with tailored adcopy and landing pages e.g. around payday <br />
  25. 25. test geo-targeting<br />01 pull affiliate network sales data showing geographic location (you may need an IP to location tool eg. ipligence)<br />Increase your activity<br /> in key locations<br />
  26. 26. optimize by geo-targeting<br />01 create a separate campaign for London with tailored adcopy and landing pages<br />increase relevance<br /> and sales<br />
  27. 27. test demographic targeting<br />01 Ask merchant for demographics of your purchasers<br />02 Use insight tools e.g. MSN Adlabs Demographic Predictions<br />Understand <br /> your audience<br />
  28. 28. target your audience demographic<br />01 MSN adcenter and google content network allow demographic targeting<br />02 test bespoke adcopy and landing page copy e.g. adcopy ‘ladies boot cut jeans’<br />Improve your <br /> relevance & profit<br />
  29. 29. synchronise<br />01 with merchant promotion<br /><ul><li>be quick off the mark to test</li></ul>02 with other marketing channels<br /><ul><li>pickup keywords from copy in magazines/papers/posters/display ads
  30. 30. search is great for closing the deal!</li></ul>03 fast changing markets<br /><ul><li>use google alerts, yahoo pipes to get news alerts and react through PPC</li></li></ul><li>be different<br />01 use adcopy to stand out from your competitors<br />02 test key phrase variations:<br /><ul><li>pricing in adcopy
  31. 31. discount offers
  32. 32. ‘from...£xx‘
  33. 33. ‘save up to xx%’
  34. 34. ‘order now!’</li></li></ul><li>optimize campaigns for <br />public holidays<br />01. Integrate PPC with national public holidays<br />02. Integrate PPC with key festivals and dates<br />Increase relevance<br /> and conversions<br />
  35. 35. 3<br />PART<br />decrease costs<br />
  36. 36. Tighten <br />your belt...<br />
  37. 37. decrease CPC (cost per click)<br />01 Granular campaign structure, keep it tight!<br />02 Reduce reliance on expensive broad & phrase match keywords<br />03 Be relevant for your user<br />
  38. 38. time saving tips<br />use Google Adwords Editor and MSN Adcenter desktop<br /><ul><li>Functions to group keywords & create tight adcopies</li></li></ul><li>upload Google campaigns to <br />Yahoo & MSN<br />Save time,generate more sales!<br />
  39. 39. time saving tips<br />01 Aggregate commission and adspend data in a system<br />02 Create internal reports that let you see impressions -&gt; clicks -&gt; conversion rate -&gt; EPC per keyword profile (geo location, time/date of sale, demo)<br />Spend less time, <br /> increase your profit<br />
  40. 40. 4<br />PART<br />Increase commissions<br />
  41. 41.
  42. 42. how to increase commissions<br />01 drive results – builds credibility<br />02 great communications means more sales generating ideas<br />03 simple proposals for bonus incentives<br />04 innovate to find different channels <br />
  43. 43. in summary<br />1<br />increase quality traffic<br />2<br />increase conversions<br />3<br />decrease costs<br />4<br />increase commissions<br />
  44. 44. Thanks and get in touch...<br />Email: sri@netmediaplanet.com<br />Call: +44 (0) 203 008 8321<br />www.netmediaplanet.com<br />Tweet me: @srisharma<br />Our tips are: delicious.com/netmediaplanet<br />

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