Social, Google+ & Affiliate authority in Search - it's starting to seriously hold you back

Bas van den Beld – A4U Expo Barcelona 2012 @basvandenbeld @stateofsearchAuthority Matters in Search Bas van den Beld

Bas van den Beld – A4U Expo Barcelona 2012 @basvandenbeld @stateofsearch

Bas van den Beld – A4U Expo Barcelona 2012 @basvandenbeld @stateofsearch One sheet about me• Search & social strategist, blogger, trainer , speaker• Founder Stateofsearch.com• Historian• Webmasterradio

Bas van den Beld – A4U Expo Barcelona 2012 @basvandenbeld @stateofsearchImage credit: Andy Betts

Bas van den Beld – A4U Expo Barcelona 2012 @basvandenbeld @stateofsearchWe Trust The Opinion of Authorities

Bas van den Beld – A4U Expo Barcelona 2012 @basvandenbeld @stateofsearchWe Trust The People Around Us

Bas van den Beld – A4U Expo Barcelona 2012 @basvandenbeld @stateofsearch We Like To Spread the Word

Bas van den Beld – A4U Expo Barcelona 2012 @basvandenbeld @stateofsearch We Want What Others Have

Bas van den Beld – A4U Expo Barcelona 2012 @basvandenbeld @stateofsearchWe Are Open To Peer Pressure

Bas van den Beld – A4U Expo Barcelona 2012 @basvandenbeld @stateofsearch We can’t resist our kids

Bas van den Beld – A4U Expo Barcelona 2012 @basvandenbeld @stateofsearch 36% of young people check social media after sex

Bas van den Beld – A4U Expo Barcelona 2012 @basvandenbeld @stateofsearch Is it…?

Bas van den Beld – A4U Expo Barcelona 2012 @basvandenbeld @stateofsearchAmong the most basic of human needs is the need to connect with others.

Bas van den Beld – A4U Expo Barcelona 2012 @basvandenbeld @stateofsearch “The assumption that everything will move over to using the Plus infrastructure over time.”

Bas van den Beld – A4U Expo Barcelona 2012 @basvandenbeld @stateofsearch“Google+ is anidentificationmanagementtool” Eric Schmidt

Bas van den Beld – A4U Expo Barcelona 2012 @basvandenbeld @stateofsearch“We Know WhereYou Are, We KnowWhat You Like” Eric Schmidt

Bas van den Beld – A4U Expo Barcelona 2012 @basvandenbeld @stateofsearch Social Signals Indentity & Profile Friends & Contacts What you DO To which entities you are connected

Bas van den Beld – A4U Expo Barcelona 2012 @basvandenbeld @stateofsearch Now What?

Bas van den Beld – A4U Expo Barcelona 2012 @basvandenbeld @stateofsearch Your Target AudienceTalker Client

Bas van den Beld – A4U Expo Barcelona 2012 @basvandenbeld @stateofsearch What should you do?• Don’t just look at you, look at what people want• Work on your social circle• Let your social circle do the job for you• Be personal• Find the influentials people trust• Get involved• Work both on the user perspective and the brand perspective• Use the Network principle!

Bas van den Beld – A4U Expo Barcelona 2012 @basvandenbeld @stateofsearch Thank you www.stateofsearch.com www.basvandenbeld.comHave Bas speak or train at your event or company ? Get in touch! twitter.com/basvandenbeld twitter.com/stateofsearch linkedin.com/basvandenbeld bas@stateofsearch.com

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Social, Google+ & Affiliate authority in Search - it's starting to seriously hold you back

by a4uexpo Conference on Jun 20, 2012

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