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Social, Google+ & Affiliate authority in Search - it's starting to seriously hold you back
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Social, Google+ & Affiliate authority in Search - it's starting to seriously hold you back

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Bas van den Beld, Stateofsearch.com …

Bas van den Beld, Stateofsearch.com

a4uexpo Barcelona 2012

Published in Travel , Entertainment & Humor
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  • 1. Bas van den Beld – A4U Expo Barcelona 2012 @basvandenbeld @stateofsearchAuthority Matters in Search Bas van den Beld
  • 2. Bas van den Beld – A4U Expo Barcelona 2012 @basvandenbeld @stateofsearch
  • 3. Bas van den Beld – A4U Expo Barcelona 2012 @basvandenbeld @stateofsearch One sheet about me• Search & social strategist, blogger, trainer , speaker• Founder Stateofsearch.com• Historian• Webmasterradio
  • 4. Bas van den Beld – A4U Expo Barcelona 2012 @basvandenbeld @stateofsearch
  • 5. Bas van den Beld – A4U Expo Barcelona 2012 @basvandenbeld @stateofsearch
  • 6. Bas van den Beld – A4U Expo Barcelona 2012 @basvandenbeld @stateofsearch
  • 7. Bas van den Beld – A4U Expo Barcelona 2012 @basvandenbeld @stateofsearchImage credit: Andy Betts
  • 8. Bas van den Beld – A4U Expo Barcelona 2012 @basvandenbeld @stateofsearchWe Trust The Opinion of Authorities
  • 9. Bas van den Beld – A4U Expo Barcelona 2012 @basvandenbeld @stateofsearchWe Trust The Opinion of Authorities
  • 10. Bas van den Beld – A4U Expo Barcelona 2012 @basvandenbeld @stateofsearchWe Trust The Opinion of Authorities
  • 11. Bas van den Beld – A4U Expo Barcelona 2012 @basvandenbeld @stateofsearchWe Trust The People Around Us
  • 12. Bas van den Beld – A4U Expo Barcelona 2012 @basvandenbeld @stateofsearch
  • 13. Bas van den Beld – A4U Expo Barcelona 2012 @basvandenbeld @stateofsearch We Like To Spread the Word
  • 14. Bas van den Beld – A4U Expo Barcelona 2012 @basvandenbeld @stateofsearch
  • 15. Bas van den Beld – A4U Expo Barcelona 2012 @basvandenbeld @stateofsearch We Want What Others Have
  • 16. Bas van den Beld – A4U Expo Barcelona 2012 @basvandenbeld @stateofsearchWe Are Open To Peer Pressure
  • 17. Bas van den Beld – A4U Expo Barcelona 2012 @basvandenbeld @stateofsearch We can’t resist our kids
  • 18. Bas van den Beld – A4U Expo Barcelona 2012 @basvandenbeld @stateofsearch
  • 19. Bas van den Beld – A4U Expo Barcelona 2012 @basvandenbeld @stateofsearch
  • 20. Bas van den Beld – A4U Expo Barcelona 2012 @basvandenbeld @stateofsearch
  • 21. Bas van den Beld – A4U Expo Barcelona 2012 @basvandenbeld @stateofsearch 36% of young people check social media after sex
  • 22. Bas van den Beld – A4U Expo Barcelona 2012 @basvandenbeld @stateofsearch
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  • 24. Bas van den Beld – A4U Expo Barcelona 2012 @basvandenbeld @stateofsearch
  • 25. Bas van den Beld – A4U Expo Barcelona 2012 @basvandenbeld @stateofsearch
  • 26. Bas van den Beld – A4U Expo Barcelona 2012 @basvandenbeld @stateofsearch Is it…?
  • 27. Bas van den Beld – A4U Expo Barcelona 2012 @basvandenbeld @stateofsearch
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  • 29. Bas van den Beld – A4U Expo Barcelona 2012 @basvandenbeld @stateofsearch
  • 30. Bas van den Beld – A4U Expo Barcelona 2012 @basvandenbeld @stateofsearch
  • 31. Bas van den Beld – A4U Expo Barcelona 2012 @basvandenbeld @stateofsearch
  • 32. Bas van den Beld – A4U Expo Barcelona 2012 @basvandenbeld @stateofsearch
  • 33. Bas van den Beld – A4U Expo Barcelona 2012 @basvandenbeld @stateofsearch
  • 34. Bas van den Beld – A4U Expo Barcelona 2012 @basvandenbeld @stateofsearch
  • 35. Bas van den Beld – A4U Expo Barcelona 2012 @basvandenbeld @stateofsearch
  • 36. Bas van den Beld – A4U Expo Barcelona 2012 @basvandenbeld @stateofsearch
  • 37. Bas van den Beld – A4U Expo Barcelona 2012 @basvandenbeld @stateofsearchAmong the most basic of human needs is the need to connect with others.
  • 38. Bas van den Beld – A4U Expo Barcelona 2012 @basvandenbeld @stateofsearch “The assumption that everything will move over to using the Plus infrastructure over time.”
  • 39. Bas van den Beld – A4U Expo Barcelona 2012 @basvandenbeld @stateofsearch
  • 40. Bas van den Beld – A4U Expo Barcelona 2012 @basvandenbeld @stateofsearch
  • 41. Bas van den Beld – A4U Expo Barcelona 2012 @basvandenbeld @stateofsearch“Google+ is anidentificationmanagementtool” Eric Schmidt
  • 42. Bas van den Beld – A4U Expo Barcelona 2012 @basvandenbeld @stateofsearch
  • 43. Bas van den Beld – A4U Expo Barcelona 2012 @basvandenbeld @stateofsearch“We Know WhereYou Are, We KnowWhat You Like” Eric Schmidt
  • 44. Bas van den Beld – A4U Expo Barcelona 2012 @basvandenbeld @stateofsearch Social Signals Indentity & Profile Friends & Contacts What you DO To which entities you are connected
  • 45. Bas van den Beld – A4U Expo Barcelona 2012 @basvandenbeld @stateofsearch
  • 46. Bas van den Beld – A4U Expo Barcelona 2012 @basvandenbeld @stateofsearch
  • 47. Bas van den Beld – A4U Expo Barcelona 2012 @basvandenbeld @stateofsearch
  • 48. Bas van den Beld – A4U Expo Barcelona 2012 @basvandenbeld @stateofsearch
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  • 50. Bas van den Beld – A4U Expo Barcelona 2012 @basvandenbeld @stateofsearch
  • 51. Bas van den Beld – A4U Expo Barcelona 2012 @basvandenbeld @stateofsearch
  • 52. Bas van den Beld – A4U Expo Barcelona 2012 @basvandenbeld @stateofsearch
  • 53. Bas van den Beld – A4U Expo Barcelona 2012 @basvandenbeld @stateofsearch
  • 54. Bas van den Beld – A4U Expo Barcelona 2012 @basvandenbeld @stateofsearch
  • 55. Bas van den Beld – A4U Expo Barcelona 2012 @basvandenbeld @stateofsearch
  • 56. Bas van den Beld – A4U Expo Barcelona 2012 @basvandenbeld @stateofsearch
  • 57. Bas van den Beld – A4U Expo Barcelona 2012 @basvandenbeld @stateofsearch
  • 58. Bas van den Beld – A4U Expo Barcelona 2012 @basvandenbeld @stateofsearch
  • 59. Bas van den Beld – A4U Expo Barcelona 2012 @basvandenbeld @stateofsearch
  • 60. Bas van den Beld – A4U Expo Barcelona 2012 @basvandenbeld @stateofsearch
  • 61. Bas van den Beld – A4U Expo Barcelona 2012 @basvandenbeld @stateofsearch
  • 62. Bas van den Beld – A4U Expo Barcelona 2012 @basvandenbeld @stateofsearch Now What?
  • 63. Bas van den Beld – A4U Expo Barcelona 2012 @basvandenbeld @stateofsearch
  • 64. Bas van den Beld – A4U Expo Barcelona 2012 @basvandenbeld @stateofsearch
  • 65. Bas van den Beld – A4U Expo Barcelona 2012 @basvandenbeld @stateofsearch
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  • 69. Bas van den Beld – A4U Expo Barcelona 2012 @basvandenbeld @stateofsearch
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  • 74. Bas van den Beld – A4U Expo Barcelona 2012 @basvandenbeld @stateofsearch
  • 75. Bas van den Beld – A4U Expo Barcelona 2012 @basvandenbeld @stateofsearch
  • 76. Bas van den Beld – A4U Expo Barcelona 2012 @basvandenbeld @stateofsearch
  • 77. Bas van den Beld – A4U Expo Barcelona 2012 @basvandenbeld @stateofsearch Your Target AudienceTalker Client
  • 78. Bas van den Beld – A4U Expo Barcelona 2012 @basvandenbeld @stateofsearch
  • 79. Bas van den Beld – A4U Expo Barcelona 2012 @basvandenbeld @stateofsearch
  • 80. Bas van den Beld – A4U Expo Barcelona 2012 @basvandenbeld @stateofsearch
  • 81. Bas van den Beld – A4U Expo Barcelona 2012 @basvandenbeld @stateofsearch
  • 82. Bas van den Beld – A4U Expo Barcelona 2012 @basvandenbeld @stateofsearch What should you do?• Don’t just look at you, look at what people want• Work on your social circle• Let your social circle do the job for you• Be personal• Find the influentials people trust• Get involved• Work both on the user perspective and the brand perspective• Use the Network principle!
  • 83. Bas van den Beld – A4U Expo Barcelona 2012 @basvandenbeld @stateofsearch Thank you www.stateofsearch.com www.basvandenbeld.comHave Bas speak or train at your event or company ? Get in touch! twitter.com/basvandenbeld twitter.com/stateofsearch linkedin.com/basvandenbeld bas@stateofsearch.com