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Communicating With Affiliates By Keith Budden Arctic Sunrise
Communicating with affiliates <ul><li>Accept that there are three types of people </li></ul>
Communicating with affiliates <ul><li>Accept that there are three types of people </li></ul><ul><li>Those who make things ...
Communicating with affiliates <ul><li>Accept that there are three types of people </li></ul><ul><li>Those who make things ...
Communicating with affiliates <ul><li>Accept that there are three types of people </li></ul><ul><li>Those who make things ...
Communicating with affiliates <ul><li>Make contact details available </li></ul><ul><li>Let affiliates know when you are no...
Communicating with affiliates <ul><li>Find out how your affiliates like to communicate: </li></ul>
Communicating with affiliates <ul><li>Find out how your affiliates like to communicate: </li></ul><ul><li>Email </li></ul>
Communicating with affiliates <ul><li>Find out how your affiliates like to communicate: </li></ul><ul><li>Email </li></ul>...
Communicating with affiliates <ul><li>Find out how your affiliates like to communicate: </li></ul><ul><li>Email </li></ul>...
Communicating with affiliates <ul><li>Find out how your affiliates like to communicate: </li></ul><ul><li>Email </li></ul>...
Communicating with affiliates <ul><li>Find out how your affiliates like to communicate: </li></ul><ul><li>Email </li></ul>...
Communicating with affiliates <ul><li>Find out how your affiliates like to communicate: </li></ul><ul><li>Email </li></ul>...
Communicating with affiliates <ul><li>Find out how your affiliates like to communicate: </li></ul><ul><li>Email </li></ul>...
Communicating with affiliates <ul><li>Find out how your affiliates like to communicate: </li></ul><ul><li>Email </li></ul>...
What to communicate <ul><li>Is it really news? </li></ul>
What to communicate <ul><li>Is it really news? </li></ul><ul><li>Don’t speak for the sake of making noise </li></ul>
Email – what’s really important <ul><li>The subject must be clear </li></ul>
Email – what’s really important <ul><li>The subject must be clear </li></ul><ul><li>Ensure the message is ‘above the fold’...
Email – what’s really important <ul><li>The subject must be clear </li></ul><ul><li>Ensure the message is ‘above the fold’...
Email – what’s really important <ul><li>The subject must be clear </li></ul><ul><li>Ensure the message is ‘above the fold’...
The 10 second pitch <ul><li>10 seconds is the most you have to grab attention (and it’s probably more like 7!) ‏ </li></ul>
Phone/MSN/Skype <ul><li>Find a time that suits you and them – this may be outside of your office hours </li></ul>
Phone/MSN/Skype <ul><li>Find a time that suits you and them – this may be outside of your office hours </li></ul><ul><li>A...
Phone/MSN/Skype <ul><li>Find a time that suits you and them – this may be outside of your office hours </li></ul><ul><li>A...
Phone/MSN/Skype <ul><li>Do all of your phone calls one after another </li></ul>
Phone/MSN/Skype <ul><li>Do all of your phone calls one after another </li></ul><ul><li>Your brain gets into ‘phone’ mode <...
Phone/MSN/Skype <ul><li>Do all of your phone calls one after another </li></ul><ul><li>Your brain gets into ‘phone’ mode <...
Finding the time <ul><li>If you can’t work harder – work smarter </li></ul>
Finding the time <ul><li>For each item in your ‘inbox’ do the following: </li></ul>
Finding the time <ul><li>Is it actionable? </li></ul>
Finding the time <ul><li>Is it actionable? </li></ul><ul><li>If the answer is no then either file it </li></ul>
Finding the time <ul><li>Is it actionable? </li></ul><ul><li>If the answer is no then either file it </li></ul><ul><li>Or ...
Finding the time <ul><li>Is it actionable? </li></ul><ul><li>If the answer is YES then: </li></ul>
Finding the time <ul><li>Is it actionable? </li></ul><ul><li>If the answer is YES then: </li></ul><ul><li>If it will take ...
Finding the time <ul><li>Is it actionable? </li></ul><ul><li>If the answer is YES then: </li></ul><ul><li>If it will take ...
Finding the time <ul><li>Is it actionable? </li></ul><ul><li>If you defer it either: </li></ul>
Finding the time <ul><li>Is it actionable? </li></ul><ul><li>If you defer it either: </li></ul><ul><li>Give it an action d...
Finding the time <ul><li>Is it actionable? </li></ul><ul><li>If you defer it either: </li></ul><ul><li>Give it an action d...
Finding the time <ul><li>Every action should have a context </li></ul>
Finding the time <ul><li>You must find the time to have a weekly review </li></ul>
How To Motivate And Incentivise Affiliates Effectively! By Mark Russell Existem Affiliate Management
Think like an affiliate <ul><li>What do they do? </li></ul>
Think like an affiliate <ul><li>What do they do? </li></ul><ul><li>How do they do it? </li></ul>
Think like an affiliate <ul><li>What do they do? </li></ul><ul><li>How do they do it? </li></ul><ul><li>Why do they do it?...
Think like an affiliate <ul><li>What do they do? </li></ul><ul><li>How do they do it? </li></ul><ul><li>Why do they do it?...
Think like an affiliate <ul><li>What do they do? </li></ul><ul><li>How do they do it? </li></ul><ul><li>Why do they do it?...
Getting a result – Primary Goals <ul><li>Making a sale </li></ul><ul><li>Driving a lead </li></ul>
Getting a result – Other Goals <ul><li>Achieving high SEO ranking </li></ul><ul><li>Building a database of keywords </li><...
Getting a result  <ul><li>What can I do to help drive these goals? </li></ul>
Your Website Conversion <ul><li>Reduce leakage </li></ul><ul><ul><li>Telephone numbers </li></ul></ul><ul><ul><li>Non-comm...
Your Website <ul><li>Optimise conversions </li></ul><ul><li>Ensure fast page loads </li></ul><ul><li>Ensure stock situatio...
Programme Policy and Description <ul><li>Ensure clear commercial policy </li></ul><ul><li>Clear PPC guidelines </li></ul><...
The Basics – A Recap <ul><li>Affiliates will choose high conversion over high commission  </li></ul><ul><li>Affiliates  tr...
Motivation Strategies <ul><li>Sales growth </li></ul><ul><li>Lead quality </li></ul><ul><li>Recruitment </li></ul><ul><li>...
Motivation – Sales Growth <ul><li>Commission – Affiliate Facing </li></ul><ul><ul><li>Commission Rates </li></ul></ul><ul>...
Motivation – Sales Growth <ul><li>Commission – Affiliate Facing </li></ul><ul><ul><li>Commission Rates </li></ul></ul><ul>...
Motivation – Lead Quality <ul><li>Target quality </li></ul>
Motivation – Lead Quality <ul><li>Target quality </li></ul><ul><li>Pay higher CPA when good results are apparent </li></ul>
Motivation – Lead Quality <ul><li>Target quality </li></ul><ul><li>Pay higher CPA when good results are apparent </li></ul...
Motivation – Lead Quality <ul><li>Target quality </li></ul><ul><li>Pay higher CPA when good results are apparent </li></ul...
Motivation – Lead Quality <ul><li>Target quality </li></ul><ul><li>Pay higher CPA when good results are apparent </li></ul...
Motivation – Lead Quality <ul><li>Target quality </li></ul><ul><li>Pay higher CPA when good results are apparent </li></ul...
Motivation – Affiliate Recruitment <ul><li>Double first commissions </li></ul><ul><ul><li>First sale </li></ul></ul>
Motivation – Affiliate Recruitment <ul><li>Double first commissions </li></ul><ul><ul><li>First sale </li></ul></ul><ul><l...
Motivation – Affiliate Recruitment <ul><li>Double first commissions </li></ul><ul><ul><li>First sale </li></ul></ul><ul><l...
Motivation – Affiliate Types <ul><li>Different affiliate types require different strategies </li></ul><ul><ul><li>Cash bac...
Cashback / Incentive Sites - Strategy   <ul><li>Exclusive offers to affiliate </li></ul><ul><li>Higher commission rates </...
Content Sites - Motivation <ul><li>SEO friendly content </li></ul><ul><li>Descriptions </li></ul><ul><li>Timely informatio...
Content Sites - Strategy <ul><li>Supply bespoke copy </li></ul><ul><li>Send out best-seller / new product information </li...
Voucher Code Sites - Strategy <ul><li>Ensure you can supply voucher codes </li></ul><ul><li>Exclusive voucher codes </li><...
PPC Affiliate - Motivation <ul><li>Opportunity </li></ul><ul><li>Volume </li></ul><ul><li>Conversion  </li></ul><ul><li>Ke...
PPC Affiliate - Strategy <ul><li>Clearly defined PPC policy </li></ul><ul><li>Ensure site converts efficiently  </li></ul>...
Comparison Site - Motivation <ul><li>Multiple retailers </li></ul><ul><li>Standardised information </li></ul><ul><li>Avail...
Comparison Site - Strategy <ul><li>Ensure campaign is visible </li></ul><ul><li>Ensure product feed is correctly specified...
Strategy - Summary <ul><li>Understand needs and motivation of affiliate types and address them specifically </li></ul>
Conclusion <ul><li>Motivating and incentivising is 2 tiered </li></ul><ul><ul><li>Site basics / Programme housekeeping </l...
Conclusion <ul><li>Motivating and incentivising is 2 tiered </li></ul><ul><ul><li>Site basics / Programme housekeeping </l...
Conclusion <ul><li>Motivating and incentivising is 2 tiered </li></ul><ul><ul><li>Site basics / Programme housekeeping </l...
Conclusion <ul><li>Motivating and incentivising is 2 tiered </li></ul><ul><ul><li>Site basics / Programme housekeeping </l...
Thank You For Your Time <ul><li>Keith Budden </li></ul><ul><li>www.arcticsunrise.co.uk </li></ul><ul><li>[email_address] 0...
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Real World Aff Mgt Tips - Mark Russell & Keith Budden/Arctic Sunrise

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Transcript of "Real World Aff Mgt Tips - Mark Russell & Keith Budden/Arctic Sunrise"

  1. 1. Communicating With Affiliates By Keith Budden Arctic Sunrise
  2. 2. Communicating with affiliates <ul><li>Accept that there are three types of people </li></ul>
  3. 3. Communicating with affiliates <ul><li>Accept that there are three types of people </li></ul><ul><li>Those who make things happen </li></ul>
  4. 4. Communicating with affiliates <ul><li>Accept that there are three types of people </li></ul><ul><li>Those who make things happen </li></ul><ul><li>Those who watch things happen </li></ul>
  5. 5. Communicating with affiliates <ul><li>Accept that there are three types of people </li></ul><ul><li>Those who make things happen </li></ul><ul><li>Those who watch things happen </li></ul><ul><li>Those who wonder what happened! </li></ul>
  6. 6. Communicating with affiliates <ul><li>Make contact details available </li></ul><ul><li>Let affiliates know when you are not there </li></ul><ul><li>Regular affiliate newsletters </li></ul><ul><li>Affiliate pages on your website/network website </li></ul><ul><li>Press releases </li></ul>
  7. 7. Communicating with affiliates <ul><li>Find out how your affiliates like to communicate: </li></ul>
  8. 8. Communicating with affiliates <ul><li>Find out how your affiliates like to communicate: </li></ul><ul><li>Email </li></ul>
  9. 9. Communicating with affiliates <ul><li>Find out how your affiliates like to communicate: </li></ul><ul><li>Email </li></ul><ul><li>MSN </li></ul>
  10. 10. Communicating with affiliates <ul><li>Find out how your affiliates like to communicate: </li></ul><ul><li>Email </li></ul><ul><li>MSN </li></ul><ul><li>Telephone </li></ul>
  11. 11. Communicating with affiliates <ul><li>Find out how your affiliates like to communicate: </li></ul><ul><li>Email </li></ul><ul><li>MSN </li></ul><ul><li>Telephone </li></ul><ul><li>Skype </li></ul>
  12. 12. Communicating with affiliates <ul><li>Find out how your affiliates like to communicate: </li></ul><ul><li>Email </li></ul><ul><li>MSN </li></ul><ul><li>Telephone </li></ul><ul><li>Skype </li></ul><ul><li>A4U </li></ul>
  13. 13. Communicating with affiliates <ul><li>Find out how your affiliates like to communicate: </li></ul><ul><li>Email </li></ul><ul><li>MSN </li></ul><ul><li>Telephone </li></ul><ul><li>Skype </li></ul><ul><li>A4U </li></ul><ul><li>SMS </li></ul>
  14. 14. Communicating with affiliates <ul><li>Find out how your affiliates like to communicate: </li></ul><ul><li>Email </li></ul><ul><li>MSN </li></ul><ul><li>Telephone </li></ul><ul><li>Skype </li></ul><ul><li>A4U </li></ul><ul><li>SMS </li></ul><ul><li>Webinar </li></ul>
  15. 15. Communicating with affiliates <ul><li>Find out how your affiliates like to communicate: </li></ul><ul><li>Email </li></ul><ul><li>MSN </li></ul><ul><li>Telephone </li></ul><ul><li>Skype </li></ul><ul><li>A4U </li></ul><ul><li>SMS </li></ul><ul><li>Webinar </li></ul><ul><li>Face to face </li></ul>
  16. 16. What to communicate <ul><li>Is it really news? </li></ul>
  17. 17. What to communicate <ul><li>Is it really news? </li></ul><ul><li>Don’t speak for the sake of making noise </li></ul>
  18. 18. Email – what’s really important <ul><li>The subject must be clear </li></ul>
  19. 19. Email – what’s really important <ul><li>The subject must be clear </li></ul><ul><li>Ensure the message is ‘above the fold’ </li></ul>
  20. 20. Email – what’s really important <ul><li>The subject must be clear </li></ul><ul><li>Ensure the message is ‘above the fold’ </li></ul><ul><li>Ensure the message has timelines </li></ul>
  21. 21. Email – what’s really important <ul><li>The subject must be clear </li></ul><ul><li>Ensure the message is ‘above the fold’ </li></ul><ul><li>Ensure the message has timelines </li></ul><ul><li>Experiment with colours and fonts </li></ul>
  22. 22. The 10 second pitch <ul><li>10 seconds is the most you have to grab attention (and it’s probably more like 7!) ‏ </li></ul>
  23. 23. Phone/MSN/Skype <ul><li>Find a time that suits you and them – this may be outside of your office hours </li></ul>
  24. 24. Phone/MSN/Skype <ul><li>Find a time that suits you and them – this may be outside of your office hours </li></ul><ul><li>Accept that No really does mean NO </li></ul>
  25. 25. Phone/MSN/Skype <ul><li>Find a time that suits you and them – this may be outside of your office hours </li></ul><ul><li>Accept that No really does mean NO </li></ul><ul><li>Do leave a message or don’t be surprised if you get no response </li></ul>
  26. 26. Phone/MSN/Skype <ul><li>Do all of your phone calls one after another </li></ul>
  27. 27. Phone/MSN/Skype <ul><li>Do all of your phone calls one after another </li></ul><ul><li>Your brain gets into ‘phone’ mode </li></ul>
  28. 28. Phone/MSN/Skype <ul><li>Do all of your phone calls one after another </li></ul><ul><li>Your brain gets into ‘phone’ mode </li></ul><ul><li>Do write down what you need to talk about – make small talk but keep it brief – your time (and theirs) costs money </li></ul>
  29. 29. Finding the time <ul><li>If you can’t work harder – work smarter </li></ul>
  30. 30. Finding the time <ul><li>For each item in your ‘inbox’ do the following: </li></ul>
  31. 31. Finding the time <ul><li>Is it actionable? </li></ul>
  32. 32. Finding the time <ul><li>Is it actionable? </li></ul><ul><li>If the answer is no then either file it </li></ul>
  33. 33. Finding the time <ul><li>Is it actionable? </li></ul><ul><li>If the answer is no then either file it </li></ul><ul><li>Or BIN it </li></ul>
  34. 34. Finding the time <ul><li>Is it actionable? </li></ul><ul><li>If the answer is YES then: </li></ul>
  35. 35. Finding the time <ul><li>Is it actionable? </li></ul><ul><li>If the answer is YES then: </li></ul><ul><li>If it will take less than 2 minutes to do – do it now! </li></ul>
  36. 36. Finding the time <ul><li>Is it actionable? </li></ul><ul><li>If the answer is YES then: </li></ul><ul><li>If it will take more than 2 minutes to do – either delegate it or defer it </li></ul>
  37. 37. Finding the time <ul><li>Is it actionable? </li></ul><ul><li>If you defer it either: </li></ul>
  38. 38. Finding the time <ul><li>Is it actionable? </li></ul><ul><li>If you defer it either: </li></ul><ul><li>Give it an action date/time or </li></ul>
  39. 39. Finding the time <ul><li>Is it actionable? </li></ul><ul><li>If you defer it either: </li></ul><ul><li>Give it an action date/time or </li></ul><ul><li>Add it to your ‘when I get time’ list </li></ul>
  40. 40. Finding the time <ul><li>Every action should have a context </li></ul>
  41. 41. Finding the time <ul><li>You must find the time to have a weekly review </li></ul>
  42. 42. How To Motivate And Incentivise Affiliates Effectively! By Mark Russell Existem Affiliate Management
  43. 43. Think like an affiliate <ul><li>What do they do? </li></ul>
  44. 44. Think like an affiliate <ul><li>What do they do? </li></ul><ul><li>How do they do it? </li></ul>
  45. 45. Think like an affiliate <ul><li>What do they do? </li></ul><ul><li>How do they do it? </li></ul><ul><li>Why do they do it? </li></ul>
  46. 46. Think like an affiliate <ul><li>What do they do? </li></ul><ul><li>How do they do it? </li></ul><ul><li>Why do they do it? </li></ul><ul><li>Recognise their entrepreneurial nature. </li></ul>
  47. 47. Think like an affiliate <ul><li>What do they do? </li></ul><ul><li>How do they do it? </li></ul><ul><li>Why do they do it? </li></ul><ul><li>Recognise their entrepreneurial nature. </li></ul><ul><li>Recognise they are paid by results </li></ul><ul><li>- Therefore – motivated by results </li></ul>
  48. 48. Getting a result – Primary Goals <ul><li>Making a sale </li></ul><ul><li>Driving a lead </li></ul>
  49. 49. Getting a result – Other Goals <ul><li>Achieving high SEO ranking </li></ul><ul><li>Building a database of keywords </li></ul><ul><li>Visible blog / original content </li></ul>
  50. 50. Getting a result <ul><li>What can I do to help drive these goals? </li></ul>
  51. 51. Your Website Conversion <ul><li>Reduce leakage </li></ul><ul><ul><li>Telephone numbers </li></ul></ul><ul><ul><li>Non-commissionable products and links </li></ul></ul><ul><ul><li>Dead end pages </li></ul></ul>
  52. 52. Your Website <ul><li>Optimise conversions </li></ul><ul><li>Ensure fast page loads </li></ul><ul><li>Ensure stock situation is clear to consumer </li></ul><ul><li>Clear call to action </li></ul><ul><li>Necessary product explanations </li></ul><ul><li>Simple checkout </li></ul>
  53. 53. Programme Policy and Description <ul><li>Ensure clear commercial policy </li></ul><ul><li>Clear PPC guidelines </li></ul><ul><li>Clear “validity” guidelines </li></ul><ul><li>Comprehensive merchant description </li></ul>
  54. 54. The Basics – A Recap <ul><li>Affiliates will choose high conversion over high commission </li></ul><ul><li>Affiliates trust merchants with affiliate friendly sites </li></ul><ul><li>Affiliates will sign up for programmes that are easy to work with </li></ul><ul><li>Getting the basics right motivates RECRUITMENT! </li></ul>
  55. 55. Motivation Strategies <ul><li>Sales growth </li></ul><ul><li>Lead quality </li></ul><ul><li>Recruitment </li></ul><ul><li>Affiliate Type </li></ul>
  56. 56. Motivation – Sales Growth <ul><li>Commission – Affiliate Facing </li></ul><ul><ul><li>Commission Rates </li></ul></ul><ul><ul><li>Commission Tiers </li></ul></ul><ul><ul><li>Time limited increases </li></ul></ul>
  57. 57. Motivation – Sales Growth <ul><li>Commission – Affiliate Facing </li></ul><ul><ul><li>Commission Rates </li></ul></ul><ul><ul><li>Commission Tiers </li></ul></ul><ul><ul><li>Time limited increases </li></ul></ul><ul><li>Exclusive Discount / Promotions – Customer facing </li></ul><ul><ul><li>Customer discount </li></ul></ul>
  58. 58. Motivation – Lead Quality <ul><li>Target quality </li></ul>
  59. 59. Motivation – Lead Quality <ul><li>Target quality </li></ul><ul><li>Pay higher CPA when good results are apparent </li></ul>
  60. 60. Motivation – Lead Quality <ul><li>Target quality </li></ul><ul><li>Pay higher CPA when good results are apparent </li></ul><ul><li>Be transparent </li></ul>
  61. 61. Motivation – Lead Quality <ul><li>Target quality </li></ul><ul><li>Pay higher CPA when good results are apparent </li></ul><ul><li>Be transparent </li></ul><ul><li>Validate promptly with rapid feedback </li></ul>
  62. 62. Motivation – Lead Quality <ul><li>Target quality </li></ul><ul><li>Pay higher CPA when good results are apparent </li></ul><ul><li>Be transparent </li></ul><ul><li>Validate promptly with rapid feedback </li></ul><ul><li>Provide affiliate education </li></ul>
  63. 63. Motivation – Lead Quality <ul><li>Target quality </li></ul><ul><li>Pay higher CPA when good results are apparent </li></ul><ul><li>Be transparent </li></ul><ul><li>Validate promptly with rapid feedback </li></ul><ul><li>Provide affiliate education </li></ul><ul><li>Provide affiliate with customer education material </li></ul>
  64. 64. Motivation – Affiliate Recruitment <ul><li>Double first commissions </li></ul><ul><ul><li>First sale </li></ul></ul>
  65. 65. Motivation – Affiliate Recruitment <ul><li>Double first commissions </li></ul><ul><ul><li>First sale </li></ul></ul><ul><li>Introductory rates </li></ul><ul><ul><li>High first month commission </li></ul></ul>
  66. 66. Motivation – Affiliate Recruitment <ul><li>Double first commissions </li></ul><ul><ul><li>First sale </li></ul></ul><ul><li>Introductory rates </li></ul><ul><ul><li>High first month commission </li></ul></ul><ul><li>Prize draw </li></ul><ul><ul><li>For posting links </li></ul></ul>
  67. 67. Motivation – Affiliate Types <ul><li>Different affiliate types require different strategies </li></ul><ul><ul><li>Cash back / Incentive </li></ul></ul><ul><ul><li>Content </li></ul></ul><ul><ul><li>Voucher Code </li></ul></ul><ul><ul><li>PPC </li></ul></ul><ul><ul><li>Comparison </li></ul></ul>
  68. 68. Cashback / Incentive Sites - Strategy <ul><li>Exclusive offers to affiliate </li></ul><ul><li>Higher commission rates </li></ul><ul><li>Exclusive offers to customers </li></ul>
  69. 69. Content Sites - Motivation <ul><li>SEO friendly content </li></ul><ul><li>Descriptions </li></ul><ul><li>Timely information </li></ul>
  70. 70. Content Sites - Strategy <ul><li>Supply bespoke copy </li></ul><ul><li>Send out best-seller / new product information </li></ul><ul><li>Ensure flow of new and relevant communication </li></ul><ul><li>Ensure using all network tools </li></ul>
  71. 71. Voucher Code Sites - Strategy <ul><li>Ensure you can supply voucher codes </li></ul><ul><li>Exclusive voucher codes </li></ul><ul><li>Custom Voucher Codes </li></ul>
  72. 72. PPC Affiliate - Motivation <ul><li>Opportunity </li></ul><ul><li>Volume </li></ul><ul><li>Conversion </li></ul><ul><li>Keywords </li></ul><ul><li>Cash-flow </li></ul>
  73. 73. PPC Affiliate - Strategy <ul><li>Clearly defined PPC policy </li></ul><ul><li>Ensure site converts efficiently </li></ul><ul><li>Make available keyword information </li></ul><ul><li>Provide all tools for available opportunities </li></ul><ul><li>Prompt validation </li></ul>
  74. 74. Comparison Site - Motivation <ul><li>Multiple retailers </li></ul><ul><li>Standardised information </li></ul><ul><li>Available product </li></ul><ul><li>Conversion </li></ul><ul><li>Revenue </li></ul>
  75. 75. Comparison Site - Strategy <ul><li>Ensure campaign is visible </li></ul><ul><li>Ensure product feed is correctly specified </li></ul><ul><li>Ensure product feed is updated frequently </li></ul><ul><li>Ensure commission and conversion is in line with or better than similar retailers </li></ul>
  76. 76. Strategy - Summary <ul><li>Understand needs and motivation of affiliate types and address them specifically </li></ul>
  77. 77. Conclusion <ul><li>Motivating and incentivising is 2 tiered </li></ul><ul><ul><li>Site basics / Programme housekeeping </li></ul></ul><ul><ul><li>Tailored strategy for affiliates </li></ul></ul>
  78. 78. Conclusion <ul><li>Motivating and incentivising is 2 tiered </li></ul><ul><ul><li>Site basics / Programme housekeeping </li></ul></ul><ul><ul><li>Tailored strategy for affiliates </li></ul></ul><ul><li>All communication needs to be timely </li></ul>
  79. 79. Conclusion <ul><li>Motivating and incentivising is 2 tiered </li></ul><ul><ul><li>Site basics / Programme housekeeping </li></ul></ul><ul><ul><li>Tailored strategy for affiliates </li></ul></ul><ul><li>All communication needs to be timely </li></ul><ul><li>All communication needs to be respectful </li></ul>
  80. 80. Conclusion <ul><li>Motivating and incentivising is 2 tiered </li></ul><ul><ul><li>Site basics / Programme housekeeping </li></ul></ul><ul><ul><li>Tailored strategy for affiliates </li></ul></ul><ul><li>All communication needs to be timely </li></ul><ul><li>All communication needs to be respectful </li></ul><ul><li>Politeness and courtesy go along way in affiliate motivation </li></ul>
  81. 81. Thank You For Your Time <ul><li>Keith Budden </li></ul><ul><li>www.arcticsunrise.co.uk </li></ul><ul><li>[email_address] 0207 873 2154 </li></ul><ul><li>Mark Russell </li></ul><ul><li>www.existem-am.com </li></ul><ul><li>[email_address] </li></ul><ul><li>0870 8031366 </li></ul><ul><li>07971 199909 </li></ul>
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