Publishers: Supercharge your commercial strategy FTW!

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Wulfric Light-Wilkinson, Forward3D, James Maley, Tradedoubler, Julia Stent, uSwitch

a4uexpo Barcelona 2012

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Publishers: Supercharge your commercial strategy FTW!

  1. 1. Supercharge yourCommercial Strategy
  2. 2. Julia Stent uSwitch.com - Director of TelecomsWulfric Light-Wilkinson Forward 3D – Sales DirectorJames MaleyTradeDoubler – Senior International AM
  3. 3. Do I have acommercial strategy?
  4. 4. #10
  5. 5. Present yourself professionallyEvery contact is a touch-point for your brand
  6. 6. #9
  7. 7. Know yourcompetition
  8. 8. #8
  9. 9. Analyse yourplace in the market
  10. 10. #7
  11. 11. Get to know your client
  12. 12. #6
  13. 13. Understand your clients’ wider objectives
  14. 14. #5
  15. 15. Manage the sales process
  16. 16. #4
  17. 17. What do you stand for?Have a vision and stick to it
  18. 18. #3
  19. 19. Understand thevalue of the sales you drive
  20. 20. #2
  21. 21. Understand yourclients’ budgets
  22. 22. #1
  23. 23. Spot the opportunity And be the first one there

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