Post Panda: Affiliates guide to surviving Google - Daniel Bianchini

SEO Tactics to Tame the Panda Daniel Bianchini Senior SEO Consultant @danielbianchini

Algorithm updates 23/02/2011 Panda/Farmer released in the US, affecting up to 12% of search results. 09/05/2011 Panda 2.1 was deemed relatively minor by Google. 23/07/2011 It’s unclear whether Panda 2.3 introduced new factors or if it was a simple update. 11/04/2011 Panda 2.0 hits all English queries worldwide (not limited to English-speaking countries). 21/06/2011 Panda 2.2 update impacts both websites and data. 12/08/2011 Panda goes global except in Chinese, Japanse & Korean. 28/09/2011 Panda 2.5 is released.

How can I avoid a panda slap? Flickr – mattjacquitoby - http://goo.gl/drbcs

Google recommends you should evaluate all the content on your site and do your best to improve the overall quality of the pages on your domain. Removing low quality pages or moving them to a different domain could help your rankings for the higher quality content. “ ” you should evaluate all the content on your site and do your best to improve the overall quality of the pages on your domain. Removing low quality pages or moving them to a different domain could help your rankings for the higher quality content. you should evaluate all the content on your site and do your best to improve the overall quality of the pages on your domain. Removing low quality pages or moving them to a different domain could help your rankings for the higher quality content. you should evaluate all the content on your site and do your best to improve the overall quality of the pages on your domain. Removing low quality pages or moving them to a different domain could help your rankings for the higher quality content.

Evaluate all content
Remove or update old content
Flickr – paulb4uk - http://goo.gl/aloqW

Check user metrics in analytics
Low page views, high bounce & exit rates = under-performing content

Quality of content Image credit - http://goo.gl/3AHi3 Matt Cutts Google Webmaster Tools Video - http://www.youtube.com/watch?v=qoFf6Kn4K98

Try to answer Google’s 23 quality questions Would you trust the information presented in this article? Is this article written by an expert or enthusiast who knows the topic well, or is it more shallow in nature? How much quality control is done on content? Does this article provide a complete or comprehensive description of the topic? Are the articles short, unsubstantial, or otherwise lacking in helpful specifics? Does this article have spelling, stylistic, or factual errors? http://googlewebmastercentral.blogspot.com/2011/05/more-guidance-on-building-high-quality.html

Thin Content
<200 words = Thin Content

How do you make great content?

What are people talking about?
What questions are being asked?
What type of content is attracting social attention?
What websites are talking about your topic?
What is new about your topic?
Finding what the user wants?
Answer questions

Addict-o-matic

Use keyword research tools

Q&A platforms

Use social media platforms

Keyword + inurl:forum
Keyword + inurl:community
Keyword + inurl:blog
Inurl:blog + intitle:keyword
Keyword + intitle:forum
Keyword + intitle:community
Keyword + intitle:blog
Use search parameters to find communities

Find & attend industry events
Find the latest information & network with industry bloggers
http://goo.gl/mdsnG

Made Google’s Suggestion...
Now what?

Duplicate content
Remove any potential duplicate content issues

Syndicated content
Reduce the amount of syndicated content used on site

Product feeds
Create unique product descriptions

Page layout & design
Improve design & increase content above the fold

Link building
Social shares & deep page linking
Image credit - http://goo.gl/5QZPe

Can it be done? YES!

Hubpages lost in the 1 st Panda update
Previous visibility = 182,704
New visibility = 26,099
Loss of = 156,605 (-85,72%)

Improved the quality of content
Reduced syndicated content
Removed thin content
Moved hubpages on to sub-domains
What have Hubpages done?
Some of the tactics that hubpages used include:

Hubpages visibility after Panda 2.5
Previous visibility = 692,107
New visibility = 761,589
Increase = 69,482 (+10%)
Hubpages have more visibility now than before the 1 st Panda update

Remove low quality content
Thin content
Underperforming content
Create more high quality content
Research what users want
Answer Google’s quality questions
Deep page link building
Social sharing
Panda can be defeated!
Key takeaways

Thank you @danielbianchini

Post Panda: Affiliates guide to surviving Google - Daniel Bianchini

by a4uexpo Conference

Accessibility

Categories

Upload Details

Usage Rights

Statistics

Post Panda: Affiliates guide to surviving Google - Daniel Bianchini Presentation Transcript