SEO Tactics to Tame the Panda Daniel Bianchini Senior SEO Consultant @danielbianchini
Algorithm updates 23/02/2011 Panda/Farmer released in the US, affecting  up to 12% of search results.   09/05/2011 Panda 2...
 
How can I avoid a panda slap? Flickr – mattjacquitoby - http://goo.gl/drbcs
Google recommends you should evaluate all the content on your site and do your best to improve the overall quality of the ...
Evaluate all content <ul><li>Remove or update old content  </li></ul>Flickr – paulb4uk - http://goo.gl/aloqW
Check user metrics in analytics <ul><li>Low page views, high bounce & exit rates = under-performing content </li></ul>
Quality of content Image credit - http://goo.gl/3AHi3 Matt Cutts Google Webmaster Tools Video -  http://www.youtube.com/wa...
Try to answer Google’s 23 quality questions Would you trust the information presented in this article? Is this article wri...
Thin Content <ul><li><200 words = Thin Content </li></ul>
<ul><li>How do you make great content? </li></ul>
<ul><li>What are people talking about? </li></ul><ul><li>What  questions are being asked? </li></ul><ul><li>What type of c...
Addict-o-matic
Use keyword research tools
Q&A platforms
Use social media platforms
<ul><li>Keyword + inurl:forum </li></ul><ul><li>Keyword + inurl:community </li></ul><ul><li>Keyword + inurl:blog </li></ul...
Find & attend industry events <ul><li>Find the latest information & network with industry bloggers </li></ul>http://goo.gl...
<ul><li>Made Google’s Suggestion... </li></ul><ul><li>Now what? </li></ul>
Duplicate content <ul><li>Remove any potential duplicate content issues </li></ul>
Syndicated content <ul><li>Reduce the amount of syndicated content used on site </li></ul>
Product feeds <ul><li>Create unique product descriptions </li></ul>
Page layout & design <ul><li>Improve design & increase content above the fold </li></ul>
Link building <ul><li>Social shares & deep page linking </li></ul>Image credit - http://goo.gl/5QZPe
Can it be done? YES!
Hubpages lost in the 1 st  Panda update <ul><li>Previous visibility =  182,704 </li></ul><ul><li>New visibility =  26,099 ...
<ul><li>Improved the quality of content </li></ul><ul><li>Reduced syndicated content </li></ul><ul><li>Removed thin conten...
Hubpages visibility after Panda 2.5 <ul><li>Previous visibility =  692,107   </li></ul><ul><li>New visibility =  761,589 <...
<ul><li>Remove low quality content </li></ul><ul><ul><li>Thin content </li></ul></ul><ul><ul><li>Underperforming content <...
Thank you @danielbianchini
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  • Introduction Name Position Questions How many of you own your own affiliate sites? How many of you have been hit by the panda update?
  • Panda 1.0 was first released in the US back in February affecting up to 12 of search results There has since been 5 different iterations of the update 2.5 update was released in September, with many people suggesting it has since been scaled back
  • On 5 th October Matt Cutts tweeted “Expect some Panda-related flux over the next few weeks”
  • Spelling, Grammar,
  • Post Panda: Affiliates guide to surviving Google - Daniel Bianchini

    1. 1. SEO Tactics to Tame the Panda Daniel Bianchini Senior SEO Consultant @danielbianchini
    2. 2. Algorithm updates 23/02/2011 Panda/Farmer released in the US, affecting up to 12% of search results.   09/05/2011 Panda 2.1 was deemed relatively minor by Google. 23/07/2011 It’s unclear whether Panda 2.3 introduced new factors or if it was a simple update. 11/04/2011 Panda 2.0 hits all English queries worldwide (not limited to English-speaking countries). 21/06/2011 Panda 2.2 update impacts both websites and data. 12/08/2011 Panda goes global except in Chinese, Japanse & Korean. 28/09/2011 Panda 2.5 is released.
    3. 4. How can I avoid a panda slap? Flickr – mattjacquitoby - http://goo.gl/drbcs
    4. 5. Google recommends you should evaluate all the content on your site and do your best to improve the overall quality of the pages on your domain. Removing low quality pages or moving them to a different domain could help your rankings for the higher quality content. “ ” you should evaluate all the content on your site and do your best to improve the overall quality of the pages on your domain. Removing low quality pages or moving them to a different domain could help your rankings for the higher quality content. you should evaluate all the content on your site and do your best to improve the overall quality of the pages on your domain. Removing low quality pages or moving them to a different domain could help your rankings for the higher quality content. you should evaluate all the content on your site and do your best to improve the overall quality of the pages on your domain. Removing low quality pages or moving them to a different domain could help your rankings for the higher quality content.
    5. 6. Evaluate all content <ul><li>Remove or update old content </li></ul>Flickr – paulb4uk - http://goo.gl/aloqW
    6. 7. Check user metrics in analytics <ul><li>Low page views, high bounce & exit rates = under-performing content </li></ul>
    7. 8. Quality of content Image credit - http://goo.gl/3AHi3 Matt Cutts Google Webmaster Tools Video - http://www.youtube.com/watch?v=qoFf6Kn4K98
    8. 9. Try to answer Google’s 23 quality questions Would you trust the information presented in this article? Is this article written by an expert or enthusiast who knows the topic well, or is it more shallow in nature? How much quality control is done on content? Does this article provide a complete or comprehensive description of the topic? Are the articles short, unsubstantial, or otherwise lacking in helpful specifics? Does this article have spelling, stylistic, or factual errors? http://googlewebmastercentral.blogspot.com/2011/05/more-guidance-on-building-high-quality.html
    9. 10. Thin Content <ul><li><200 words = Thin Content </li></ul>
    10. 11. <ul><li>How do you make great content? </li></ul>
    11. 12. <ul><li>What are people talking about? </li></ul><ul><li>What questions are being asked? </li></ul><ul><li>What type of content is attracting social attention? </li></ul><ul><li>What websites are talking about your topic? </li></ul><ul><li>What is new about your topic? </li></ul>Finding what the user wants? <ul><li>Answer questions </li></ul>
    12. 13. Addict-o-matic
    13. 14. Use keyword research tools
    14. 15. Q&A platforms
    15. 16. Use social media platforms
    16. 17. <ul><li>Keyword + inurl:forum </li></ul><ul><li>Keyword + inurl:community </li></ul><ul><li>Keyword + inurl:blog </li></ul><ul><li>Inurl:blog + intitle:keyword </li></ul><ul><li>Keyword + intitle:forum </li></ul><ul><li>Keyword + intitle:community </li></ul><ul><li>Keyword + intitle:blog </li></ul>Use search parameters to find communities
    17. 18. Find & attend industry events <ul><li>Find the latest information & network with industry bloggers </li></ul>http://goo.gl/mdsnG
    18. 19. <ul><li>Made Google’s Suggestion... </li></ul><ul><li>Now what? </li></ul>
    19. 20. Duplicate content <ul><li>Remove any potential duplicate content issues </li></ul>
    20. 21. Syndicated content <ul><li>Reduce the amount of syndicated content used on site </li></ul>
    21. 22. Product feeds <ul><li>Create unique product descriptions </li></ul>
    22. 23. Page layout & design <ul><li>Improve design & increase content above the fold </li></ul>
    23. 24. Link building <ul><li>Social shares & deep page linking </li></ul>Image credit - http://goo.gl/5QZPe
    24. 25. Can it be done? YES!
    25. 26. Hubpages lost in the 1 st Panda update <ul><li>Previous visibility = 182,704 </li></ul><ul><li>New visibility = 26,099 </li></ul><ul><li>Loss of = 156,605 (-85,72%) </li></ul>
    26. 27. <ul><li>Improved the quality of content </li></ul><ul><li>Reduced syndicated content </li></ul><ul><li>Removed thin content </li></ul><ul><li>Moved hubpages on to sub-domains </li></ul>What have Hubpages done? <ul><li>Some of the tactics that hubpages used include: </li></ul>
    27. 28. Hubpages visibility after Panda 2.5 <ul><li>Previous visibility = 692,107 </li></ul><ul><li>New visibility = 761,589 </li></ul><ul><li>Increase = 69,482 (+10%) </li></ul><ul><li>Hubpages have more visibility now than before the 1 st Panda update </li></ul>
    28. 29. <ul><li>Remove low quality content </li></ul><ul><ul><li>Thin content </li></ul></ul><ul><ul><li>Underperforming content </li></ul></ul><ul><li>Create more high quality content </li></ul><ul><ul><li>Research what users want </li></ul></ul><ul><ul><li>Answer Google’s quality questions </li></ul></ul><ul><li>Deep page link building </li></ul><ul><ul><li>Social sharing </li></ul></ul><ul><li>Panda can be defeated! </li></ul>Key takeaways
    29. 30. Thank you @danielbianchini
    1. ¿Le ha llamado la atención una diapositiva en particular?

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