• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Performance Marketing & the World Beyond Online - Gillian Makepeace (Debenhams)
 

Performance Marketing & the World Beyond Online - Gillian Makepeace (Debenhams)

on

  • 1,133 views

 

Statistics

Views

Total Views
1,133
Views on SlideShare
1,124
Embed Views
9

Actions

Likes
0
Downloads
26
Comments
0

2 Embeds 9

http://www.affiliates4u.com 7
http://www.slideshare.net 2

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Performance Marketing & the World Beyond Online - Gillian Makepeace (Debenhams) Performance Marketing & the World Beyond Online - Gillian Makepeace (Debenhams) Presentation Transcript

    • June 2011 Debenhams Voucher Trial Case Study
    • Debenhams - Introduction
      • Background
      • Objectives
      • Planning
      • The promotion
      • Execution
      • Results
      Debenhams Case Study - Agenda
      • Regular voucher campaigns
      • Historic methods used
      • Traditional national press advertising
      • Subsidise with new media activity
      Debenhams Case Study - Background
      • Multi‐channel approach
      • Detailed reporting
      • Increase store footfall and online traffic
      • Reduce the reliance on offline advertising channels
      • Capture email and mobile data
      • Acquire new customers
      • Use unique codes to prevent misuse
      Debenhams Case Study - Objectives
    • Debenhams Case Study - Planning
    • Debenhams Case Study - Planning
      • Dates - 25th October ‐ Friday 12th November 2010.
      • Offer for Print/ National Press ‐
      • £5 off in store when you spend £25 or more/ 15% off any spend online.
      • Offer for Affiliate/ Email/ SMS/ iPhone App ‐
      • £5 off in store with no minimum spend/ 15% off any spend online.
      • In Store offer ‐ £5 off in store when you spend £25 or more.
      • Vouchercloud offer ‐ 10% off in store.
      Debenhams Case Study - The promotion
      • Affiliate
      • Vouchercloud
      • Mobile
      • Social Media
      • Email
      • Print
      Debenhams Case Study - Execution
    • Debenhams Case Study – Affiliate
    • Debenhams Case Study – vouchercloud
    • Debenhams Case Study – Mobile
    • Debenhams Case Study – Social media
    • Debenhams Case Study – Email
    • Debenhams Case Study – Print
      • High volume distribution through affiliates
      • Affiliates drove 43% of the total sales during the campaign
      • 57% in store 43% online
      • 70% of the new customers from the campaign acquired through affiliates
      • Successful trial = Repeat campaign
      Debenhams Case Study - Results
      • German Launch in October 2011
      • Mobile site launch later this year
      Debenhams Case Study – Next steps