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Panel session: Advancing Merchant and Affiliate Relationships - a Guide for the Perfect Marriage
 

Panel session: Advancing Merchant and Affiliate Relationships - a Guide for the Perfect Marriage

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Pete Newman, Found.

Pete Newman, Found.

a4uexpo Europe Barcelona 2012

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  • Program restrictions are there for a reason – advertisers obviously have to protect themselves. But don’t let this hold you back from researching and approaching them about a bespoke deal!
  • Firebox had great PPC overage around Christmas time, but few advertisers can cover every impression at peak times - and Found noticed several gaps where we could help: one of which was on variations of the HD Summit Goggles product.
  • On approaching Firebox for a partnership, last Christmas, the program had a “no PPC direct linking allowed” policy. However, Found’s research showed that Firebox wasn’t showing Google ads on some of the ‘less obvious’ generic keywords, related to their products.2 conference calls, 1 forecast and a “no touch” SLA later, and we agreed a direct linking PPC deal on all terms that Firebox didn’t want (see HD Summit Goggles example above). The keywords we covered, drove the advertiser an incremental £50,000 revenue per month. The partnership was extended into 2012.

Panel session: Advancing Merchant and Affiliate Relationships - a Guide for the Perfect Marriage Panel session: Advancing Merchant and Affiliate Relationships - a Guide for the Perfect Marriage Presentation Transcript