The Company Founded in 2005 by Mike and Olly The UK’s number #1 FREE Cashback site Over 40 staff in our three UK offices Only cashback site in UK with a cashback guarantee OllyMike
The Stats • Over 1.5m registered members • Listing over 3,400 advertisers • Driving over 17m page impressions per month
HIGH STREET RETAILER CASE STUDYProving more than just sales
The Brief High street retailer in a competitive, price cutting market Wanted to take focus away from just price cutting , vouchers and commission increases Looking to select one affiliate to run 5 month long campaign with, focusing on a different product set each month Main campaign focus was customer engagement, not just the number of sales it generates
The Campaign Campaign included: Monthly Blogs Monthly Competitions CPA Increases Newsletter Coverage Branded site exposure Social Media Activity
The Competitions £1,000 of Prizes each month Main form of engagement with members Different form of competition each month Different ways of promoting competitions (Facebook vs. banners and blogs)
The Reporting Sales and Clicks on each placement Product set reporting New customer vs. Existing customer reporting Engagement Stats Facebook likes, shares, comments, Twitter re-tweets and replies Comments on blogs Competition stats – Number of Entries Sources of the traffic, etc
The Results Example Month 1– 200+ competition entries via blog comments. 200%+ traffic increase, 100%+ Sales increase. Example Month 2 –700+ competition entries, 400%+ traffic increase, 100%+ sales increase Example Month 3 – 30+ Christmas Carols created, 100+ votes for best carols, 5 YouTube videos, 250%+ traffic increase, 130+% sales increase…………… And one very happy advertiser!
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