Panel session: Advancing Merchant and Affiliate Relationships - a Guide for the Perfect Marriage

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James Little, Top Cashback …

James Little, Top Cashback

a4uexpo Europe Barcelona 2012

More in: Technology , Business
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  • 1. Engaging Users and getting more sales!
  • 2. ABOUT TOPCASHBACKWho are we?
  • 3. The Company  Founded in 2005 by Mike and Olly  The UK’s number #1 FREE Cashback site  Over 40 staff in our three UK offices  Only cashback site in UK with a cashback guarantee OllyMike
  • 4. The Stats • Over 1.5m registered members • Listing over 3,400 advertisers • Driving over 17m page impressions per month
  • 5. HIGH STREET RETAILER CASE STUDYProving more than just sales
  • 6. The Brief High street retailer in a competitive, price cutting market Wanted to take focus away from just price cutting , vouchers and commission increases Looking to select one affiliate to run 5 month long campaign with, focusing on a different product set each month Main campaign focus was customer engagement, not just the number of sales it generates
  • 7. The Campaign Campaign included:  Monthly Blogs  Monthly Competitions  CPA Increases  Newsletter Coverage  Branded site exposure  Social Media Activity
  • 8. The Competitions £1,000 of Prizes each month Main form of engagement with members Different form of competition each month Different ways of promoting competitions (Facebook vs. banners and blogs)
  • 9. The Reporting Sales and Clicks on each placement Product set reporting New customer vs. Existing customer reporting Engagement Stats  Facebook likes, shares, comments,  Twitter re-tweets and replies  Comments on blogs Competition stats –  Number of Entries  Sources of the traffic, etc
  • 10. The Results Example Month 1– 200+ competition entries via blog comments. 200%+ traffic increase, 100%+ Sales increase. Example Month 2 –700+ competition entries, 400%+ traffic increase, 100%+ sales increase Example Month 3 – 30+ Christmas Carols created, 100+ votes for best carols, 5 YouTube videos, 250%+ traffic increase, 130+% sales increase…………… And one very happy advertiser!