Only 4.6% of Marketers can Spot a Winning Landing Page – Can You?
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We asked 452 online marketers to have a go at guessing the best performing content from four options and only 21 got it right. Using case studies with our clients including LoopyLove, Alpharooms and National Express, we will show how the content on landing pages will make or break site performance and EPC (earnings per click) and share effective scientific strategies for improving them including multivariate testing and segment targeting.
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Only 4.6% of Marketers can Spot a Winning Landing Page – Can You?
- 1. HIGH CONVERTING LANDING PAGES
- 2. SEARCH ENGINE +3% +1% +1% - INCREASE IN BOOKINGS
- 5. New Sign-in – 6.4% increase in sales 4.2% increase in registrations Only 4.6% of marketers got picked the winner! Variant Sales Increase Long 6.37% New_Butt 4.44% Simple 3.44% Default 0.00% Variant Registration Increase New_Butt 5.52% Long 4.18% Default 0.00% Simple -1.64%
- 6. WHO SHOULD DECIDE ON WEBSITE CONTENT? CEO Product Manager Marketing Department Creative Agency Web Designers Your Boss Executives Analysts Your Customers maxymiser TM
- 7. Allows you to test multiple areas of a web page with multiple variations of content for each area Multivariate Testing CONVERSION MANAGEMENT maxymiser TM
- 10. CASINO LANDING PAGE TEST PAGE & VARIANTS
- 11. CASINO LANDING PAGE TEST PAGE & VARIANTS
- 12. RESULTS New Page – 37% increase in call to action clicks £X00,000 increase in revenue
- 13. POKER LANDING PAGE TEST PAGE & VARIANTS £700,000 increase in revenue
- 14. Test Variants
- 15. New Page – 119% increase in clicks on Join Free Double digit increase in Subscriptions Content Combination Lift on control 1 119% 2 112% 3 112% 4 104% Etc … Default Content 0.00%
- 17. 47% Uplift - 2 pages is better than 1! Content Variant Lift on control 2 Page Variant 47.5% Single Page (Control) Variant 0.00%
- 19. 30% Increase in click-through. Significant uplift in revenue maxymiser TM
- 20. maxymiser TM
- 21. £1.5m Increase in Annual Revenue Significant ROI on a 2 month test maxymiser TM
- 23. Original is 9% better in converting customers (Sales) And had a lower visitor drop-off rate Variant Lift on control Default 0.00% Reverse -9.19% Variant Dropout rate Default 14.24% Reverse 17.94%
- 25. TARGETING
- 27. QUESTIONS? Mark Simpson [email_address] 020 7149 3730