Mydeco Story - David Kelly


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  • Mydeco Story - David Kelly

    1. 1. Hundreds of home stores. One home
    2. 2. Life as a Start-Up in Affiliate Marketing <ul><li>Presentation (40 mins) </li></ul><ul><ul><li>Why the home market? </li></ul></ul><ul><ul><li>What is mydeco? </li></ul></ul><ul><ul><li>The Retail Network </li></ul></ul><ul><ul><li>The ecosystem </li></ul></ul><ul><li>Q&A (15 mins) </li></ul>
    3. 3. The enormous growth of online retailing (+ online advertising) 3 Why the home market? Market Context 2 The inefficient, inconvenient experience of buying home design & furnishing products and services 1 Lack of opportunity for online engagement around home despite there being a buoyant TV and publishing market 3
    4. 4. Highly fragmented UK furniture market with three key players with 6.2%, 5,6% and 5,5% market share respectively [Verdict 2006] 2007 the US home furnishing and furniture market was worth $121 bn and expected to grow by 55% by 2015 (15% online) Why the home market? Market Opportunity UK online sales for homewares, furniture and floorcoverings for 2006 were thought to represent 5% of the total £14bn market
    5. 5. Why the home market? ecommerce trends <ul><li>Pureplays growing </li></ul><ul><li>Bricks getting online </li></ul><ul><li>Category killers emerging </li></ul><ul><li>Consumer as producer </li></ul><ul><li>Private shopping sites </li></ul><ul><li>Social shopping sites </li></ul><ul><li>Discount / Cashback sites </li></ul><ul><li>The emerging Network </li></ul>
    6. 6. mydeco Experience End to End Process
    7. 7. <ul><li>Over 700 UK retailers, 1.6 million unique products, and a curated DesignBoutique of exclusive products </li></ul><ul><li>Multi views e.g. comparison, product only, images only, panoramic </li></ul><ul><li>Search by colour room dimension price, style, discount, retailer, designer </li></ul>mydeco Experience Sophisticated shopping experience
    8. 8. <ul><li>Easy to use </li></ul><ul><li>No download required (built in flash) </li></ul><ul><li>Largest 3D model database of furniture </li></ul><ul><li>Continuously updated with new collections </li></ul>mydeco Experience Users design rooms with real products
    9. 9.
    10. 11. mydeco Experience Manipulate photos to create new designs
    11. 12. mydeco Experience Share designs, tips and advice
    12. 13. mydeco Experience Find people with similar styles
    13. 14. Use the price slider to find the look for your budget Select individual products at the price for you, shortlist, or click to buy mydeco Experience Buy the Look (to suit all budgets)
    14. 15. <ul><li>Updated daily </li></ul><ul><li>Broad range of content from property advice to interiors </li></ul><ul><li>Links to products available to buy online </li></ul><ul><li>Global news feed on relevant designers and brands </li></ul><ul><li>Unique design index to show who and what is ‘hot’ in the industry </li></ul>mydeco Experience Read aspirational editorial from in-house expert team
    15. 16. mydeco Experience Seek advice from designers
    16. 17. With 46% of homeowners choosing to make structural, interior design or decorating improvements to their homes, data from RICS Building Cost Information Service, provides users with up-to-date, instant prices for all types of home renovation work Users get specific costs for jobs, taking into account size of the job and where the customer lives, a great starting point when considering options mydeco Experience Budget for home improvement jobs
    17. 18. Retailer Network 140+ Charter Partners
    18. 19. <ul><li>biasing and branded logo display in search </li></ul><ul><li>Onsite Merchandising </li></ul><ul><li>3D modelling / appearance in visualisation tool </li></ul><ul><li>Leading e-commerce tools on your site: bookmarklet, white label 3D functionality </li></ul><ul><li>personal account management </li></ul>Retailer Network Current mydeco Charter benefits: <ul><li>PR </li></ul>
    19. 20. <ul><li>The online design marketplace for unique products </li></ul><ul><li>mydeco Design Boutique - Giving British Designers an online storefront to sell their work on mydeco </li></ul><ul><li>Unique product ranges and exclusive mydeco designs </li></ul><ul><li>Design competitions to find new British and European talent </li></ul>Retailer Network 80 design boutique
    20. 21. Retailer Network 560 Affiliates
    21. 22. Users News Aggregators Media Companies Bloggers & Niche Publishers Media Companies Social Networks Bloggers & Niche publishers Retailers ecosystem White Label Room Planner White Label Search Magazine & Content Bookmarklet Content Widget How mydeco fits
    22. 23. ecosystem Syndicated Articles
    23. 24. ecosystem Syndicated Press
    24. 25. Flash/Java widget with integrated, contextual RSS flows to provide greater depth of engagement in the brand content The widget will be placed as an rich media unit (MPU) on high traffic contextual sites. This enables drive to site from multiple sources - wherever the widget is published. The widget and integrated RSS flows have been designed to optimise natural search rankings (SERPs) ecosystem Content widget
    25. 26. ecosystem Powering Search
    26. 27. ecosystem Powering Design Tools
    27. 28. Next Steps <ul><li>Enhancing functionality </li></ul><ul><li>Growing affiliate programme </li></ul><ul><li>Extending mydeco reach in the ecosystem </li></ul><ul><li>Growing marketing programmes & impact </li></ul>
    28. 29. Hundreds of home stores. One home David Kelly, CEO [email_address]