Traditional vs. Mobile Conclusion: 1. technical limitations 2. different user experience 3. alternative solutions needed
Traditional vs. Mobile Solutions for advertisers: 1. create separate .mobi sites 2. shorten URLs 3. get rid of tracking pixels 4. build server-based tracking
Traditional vs. Mobile Solutions for affiliates: 1. stop using tracking pixels 2. start using sub IDs 3. know which handsets convert 4. test it youself
Traffic Sources unpaid: existing user base, other media, search engine optimisation paid: direct deals, ad networks, search engine marketing
Monetisation Methods direct deals: hard to set up, often no tracking ad networks: CPM/PPC based, low payouts, no tracking problems affiliate programmes: CPA based, higher payouts, direct relationships, mobile conversion tracking needed
Monetisation Methods existing advertisers: mostly from mobile entertainment industry, very few from retail missing advertisers: bookings (travel, dining, entertainment) local deliveries (groceries, pizza) content (news, music, videos, movies) social services (networking, dating)
Summary 1. enough users there already 2. traffic can be quite inexpensive 3. still relatively little competition 4. affiliates can adopt mobile quickly 5. more advertisers needed 6. lots of opportunities for start-ups
Peter Glaeser Managing Director of Mobile Space Ltd. ( sponsormob ad network) blog: www.peterglaeser.com Twitter: peterglaeser networks: LinkedIn, XING, Facebook
Peter Glaeser Managing Director of Mobile Space Ltd. ( sponsormob ad network) blog: www.peterglaeser.com Twitter: peterglaeser networks: LinkedIn, XING, Facebook Q&A
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