Mobile Internet - Peter Glaeser
Upcoming SlideShare
Loading in...5
×
 

Like this? Share it with your network

Share

Mobile Internet - Peter Glaeser

on

  • 2,888 views

Peter Glaeser, Mobile Internet, marketing, affiliate, a4uexpo, a4uexpo London

Peter Glaeser, Mobile Internet, marketing, affiliate, a4uexpo, a4uexpo London

Statistics

Views

Total Views
2,888
Views on SlideShare
2,880
Embed Views
8

Actions

Likes
1
Downloads
89
Comments
0

2 Embeds 8

http://www.slideshare.net 7
http://www.a4uexpo.com 1

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Mobile Internet - Peter Glaeser Presentation Transcript

  • 1. Affiliate Marketing on the Mobile Internet a presentation by Peter Glaeser for a4uexpo London, 14 October 2008
  • 2. Overview
    • Traditional vs. Mobile
    • Traffic Sources
    • Monetisation Methods
    • Summary
    • About
    • Q&A
  • 3. Traditional vs. Mobile Screen sizes and resolutions?
  • 4. Traditional vs. Mobile Input devices?
  • 5. Traditional vs. Mobile Connection speed?
  • 6. Traditional vs. Mobile Cookies, JavaScript, Flash?
  • 7. Traditional vs. Mobile Conclusion: 1. technical limitations 2. different user experience 3. alternative solutions needed
  • 8. Traditional vs. Mobile Solutions for advertisers: 1. create separate .mobi sites 2. shorten URLs 3. get rid of tracking pixels 4. build server-based tracking
  • 9. Traditional vs. Mobile Solutions for networks: 1. forget tracking via frontend 2. no cookies or Javascript 3. let the advertiser track 4. batch import data via backend
  • 10. Traditional vs. Mobile Solutions for affiliates: 1. stop using tracking pixels 2. start using sub IDs 3. know which handsets convert 4. test it youself
  • 11. Traffic Sources unpaid: existing user base, other media, search engine optimisation paid: direct deals, ad networks, search engine marketing
  • 12. Monetisation Methods direct deals: hard to set up, often no tracking ad networks: CPM/PPC based, low payouts, no tracking problems affiliate programmes: CPA based, higher payouts, direct relationships, mobile conversion tracking needed
  • 13. Monetisation Methods existing advertisers: mostly from mobile entertainment industry, very few from retail missing advertisers: bookings (travel, dining, entertainment)‏ local deliveries (groceries, pizza)‏ content (news, music, videos, movies)‏ social services (networking, dating)‏
  • 14. Summary 1. enough users there already 2. traffic can be quite inexpensive 3. still relatively little competition 4. affiliates can adopt mobile quickly 5. more advertisers needed 6. lots of opportunities for start-ups
  • 15. Peter Glaeser Managing Director of Mobile Space Ltd. ( sponsormob ad network)‏ blog: www.peterglaeser.com Twitter: peterglaeser networks: LinkedIn, XING, Facebook
  • 16. Peter Glaeser Managing Director of Mobile Space Ltd. ( sponsormob ad network)‏ blog: www.peterglaeser.com Twitter: peterglaeser networks: LinkedIn, XING, Facebook Q&A