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Maureen McDonagh - Optimising Relationships with Incentive Publishers
 

Maureen McDonagh - Optimising Relationships with Incentive Publishers

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Europe 2010

Europe 2010

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    Maureen McDonagh - Optimising Relationships with Incentive Publishers Maureen McDonagh - Optimising Relationships with Incentive Publishers Presentation Transcript

    • Loyalty Maureen McDonagh, Head of E-Commerce
    • Groupe Aeroplan 60% ownership 75% ownership
    • Nectar is the UK’s largest loyalty programme with over 50% of UK households Partners LMG Nectar Business Plus over 450 online retailers on eStores
    • Access to the largest UK customer base through multiple channels 1.7m contacts per year 200m+ sent per year 26m+ per year with 20m variants 1.5m+ sent per year >1.5m detailed surveys Contact Centre Statement Mailings Coalition Mailings Member Surveys Digital Nectar.com >60% registrations online
    • CRM Infrastructure Dynamic customer targeting Select customers from any chart Move customers between reports Segment by behaviour bands Refine selections interactively Export ids for use in campaigns Campaign management Offer optimization
      • Build and manage campaigns intuitively
      • Schedule and re-use
      • Highly scalable
      • Maintain offer repository
      • Analyse response rates across campaigns for optimal choice
      • Select best offers for each customer from all available
      Media channels Paper & Digital CRM Online Research Coupons at till Coupon Statement Digital Channels Post-campaign analytics
      • Automated, large scale production of campaign performance analytics
      • Online request and delivery system
      • Analysis across campaign, channel, offer and customer type
    • Consumer Connect + A SERVICE ENABLING ADVERTISERS TO REACH HIGHLY QUALIFIED CONSUMERS AT SCALE THEN MEASURE THE IMPACT OF THAT ONLINE ADVERTISING EXPENDITURE O NLINE U SAGE B EHAVIOUR I NSIGHTS via Y! internal data O FFLINE P URCHASE B EHAVIOUR I NSIGHTS via Nectar loyalty card data
    • Consumer Connect helps brands…
      • Drive offline sales with online marketing to your most valuable consumer
      • Improve ROI with enhanced targeting and technology
      • Measure online impact on offline sales to meet customer accountability
      • Provide a scalable solution that maximises reach of key consumers
    • Nectar Search powered by Yahoo!
      • Yahoo! is the only search engine provider to offer consumers the chance to collect loyalty points for everyday online searches
      • Card holders download the toolbar from nectar.com and collect up to 50 Nectar points a month - one Nectar point for every two searches made
      • A user’s online journey is truly rewarding by collecting Nectar points at the start of their online purchase journey as well as at the point of purchase
      • Toolbar incorporates dual functionality ; search online and collect points and give visibility of where they can collect even more Nectar points should they go on to make a purchase online
    • Y! app Merchants that opt-in to the toolbar will have exclusive access to feature on the Nectar Y! app
    • Super CRM: One-to-one, multi-channel, trigger-based marketing
      • Full one-to-one targeting
      • Same messages and offers across all channels
      • Seamless linking between email, mobile and website
      • Trigger-based offers
    • Any questions?