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Linking Strategies - Roy Huiskes - One To Market
 

Linking Strategies - Roy Huiskes - One To Market

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    Linking Strategies - Roy Huiskes - One To Market Linking Strategies - Roy Huiskes - One To Market Presentation Transcript

    • Internal link building
      • Roy Huiskes
      • sr. SEO Consultant
    • The next 20 min:
      • What’s an internal linking structure?
      • Why is it important to optimize?
      • Most important strategies
      • Take aways
    • What you’ll learn:
      • Why website structure are important for link building
      • Why the wikipedia works so well
      • How to improve your breadcrumbs for link building
    • Why are links important?
      • They give you a ‘vote’ for your website.
      • They tell something about the page it points to
      • Therefore search engines use them to value pages on your site and determine ranking
    • What is internal link building internal link building
      • Website structure
      • In text links
      • Breadcrumbs
      • PageRank Flow (and PageRank sculpting...)
      • tags and more...
    • Why?
      • Your linklove should flow to the pages which are most important for your money flow !
    • Information Architecture
      • First for users
      • Keep the search engines in mind for accessibility and spiderability
    • So, give the right directions!
    • Focus
    • Size does matter!
    • Dont’ forget: it’s about the money pages! money pages!
    • An Example
    •  
    • Secondary Main
    • Main Secondary Great content!
    •  
    • Siloing
    • What? and why!
      • Contextual value in content and links
    •  
    •  
    •  
    • PageRank Sculpting
    • Control PageRank flow
    • How?
      • Nofollow (hipster)
      • Javascript Links (old school)
      • Robots.txt (kinda stupid)
      • Noindex, Nofollow Meta information (more advanced and works great)
    • The General Idea:
      • Don’t send linklove to pages that do not deserve or need it
    • Got some spare time?
      • Go! see what it can do for you
      • But rather spend more time on developing a great website structure
    • Beware!
      • Duplicate Content
      • Print pages
      • Canonical Issues
    • In text linking
    • Why the wiki works
      • Consistent , contextual links , in text with great relevance and external link building that flows with relevance throughout the whole website
    • Breadcrumbs
    • Breadcrumbs
      • Home > books > horror > Stephen King
      • But think about this:
      • Bookstore > Horror books > Stephen King
    • Where are you?
      • And how do you know?
      • It’s an extra relevant link to each page, based on importance
      • It increases the spiderability for your website
    • WordPress Users?
      • SEO Smart links http://www.prelovac.com/vladimir/wordpress-plugins/seo-smart-links
      • Internal Link Building http://seoroi.com/specialty-services/new-seo-plugin-for-wordpress-internal-link-building/
    • WordPress Users?
      • Yoast Breadcrumbs
      • Yoast Meta Robots
      • Yoast RSS Footer
      • http://yoast.com/wordpress
    • Recommendation:
      • The extreme SEO Session!
    • Take aways
      • A good website structure is important
      • Categorize your pages
      • Be consistent with keywords
      • In-text-linking is the best (remember the wikipedia)
      • Focus on Moneypages
    • Questions!
    • Get in contact!
      • http://www.onetomarket.com
      • http://twitter.com/chapter42
      • http://www.royhuiskes.com
      • [email_address]