Link Building   for Affiliate Websites
<ul><li>Wiep Knol </li></ul><ul><ul><li>Manager link marketing at Tribal Internet Marketing  http:// www.tribal-im.com   <...
'Regular' vs. Affiliate link building Links Visitors Visitors
'Regular' vs. Affiliate link building Visitors Links Add value here Or people will link here in stead (or to any of the th...
1. The Bare Minimum <ul><li>Have a plan (be prepared)‏ </li></ul><ul><li>Search engine friendly (be indexable)‏ </li></ul>...
This is you!
2. Don't Look Like an Affiliate <ul><li>Design (website, logo, etc.)‏ </li></ul>
2. Don't Look Like an Affiliate <ul><li>About us & contact info </li></ul>
2. Don't Look Like an Affiliate <ul><li>Quotes, testimonials, press coverage, etc </li></ul>
2. Don't Look Like an Affiliate <ul><li>Control your ads and outgoing links </li></ul>
2. Don't Look Like an Affiliate <ul><li>Good content </li></ul>
2. Don't Look Like an Affiliate <ul><li>Privacy policy, disclaimer, etc  (‘become an affiliate’) </li></ul>
2. Don't Look Like an Affiliate <ul><li>Style of approach </li></ul>
<ul><li>Competitor research </li></ul><ul><ul><li>Direct competitors (affiliates)‏ </li></ul></ul><ul><ul><li>Merchants </...
Let's take an example... <ul><li>Why snowboarding? </li></ul><ul><li>Lot's of travel affiliates </li></ul><ul><li>It’s muc...
Competitor Research http:// training.seobook.com / hub-finder / hubfinder.php  (paid tool)‏
Competitor Research http:// training.seobook.com / hub-finder / hubfinder.php  (paid tool)‏
Competitor Research (Yahoo's free version)‏
Competitor Research You might want to  investigate this a little bit further http://www.majesticseo.com  (paid tool)
Keyword-based research http:// www.soloseo.com /tools/ linkSearch.html
Keyword-based research http://delicious.com/popular/snowboarding
4. Adding Content <ul><li>Add a blog </li></ul><ul><li>Online searches get triggered by offline </li></ul><ul><li>Use offl...
5. Biggest link building mistakes <ul><li>Overemphasizing on just a single tactic </li></ul><ul><li>Starting with director...
Switching colors
(darkish) Grey hat tactics <ul><li>Build ‘n Switch </li></ul><ul><li>Bait ‘n Switch </li></ul><ul><li>Buying websites & 30...
<ul><li>Company: http://www.tribal-im.com   </li></ul><ul><li>Blog: http://wiep.net </li></ul><ul><li>Twitter: http://twit...
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Link Building Strategies (wiep knol)

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Transcript of "Link Building Strategies (wiep knol)"

  1. 1. Link Building for Affiliate Websites
  2. 2. <ul><li>Wiep Knol </li></ul><ul><ul><li>Manager link marketing at Tribal Internet Marketing http:// www.tribal-im.com </li></ul></ul><ul><ul><li>Link marketing blogger at Wiep.net </li></ul></ul><ul><ul><li>http:// wiep.net </li></ul></ul><ul><ul><li>Small time affiliate </li></ul></ul><ul><ul><li>(very small  ) </li></ul></ul>Who’s talking?
  3. 3. 'Regular' vs. Affiliate link building Links Visitors Visitors
  4. 4. 'Regular' vs. Affiliate link building Visitors Links Add value here Or people will link here in stead (or to any of the thousands of other affiliates)
  5. 5. 1. The Bare Minimum <ul><li>Have a plan (be prepared)‏ </li></ul><ul><li>Search engine friendly (be indexable)‏ </li></ul><ul><li>Avoid duplicate content (be unique)‏ </li></ul><ul><li>Be prepared to invest (be real)‏ </li></ul><ul><li>Look professional (be trustworthy)‏ </li></ul><ul><ul><li>‏ Don't proceed unless you're ready! </li></ul></ul>
  6. 6. This is you!
  7. 7. 2. Don't Look Like an Affiliate <ul><li>Design (website, logo, etc.)‏ </li></ul>
  8. 8. 2. Don't Look Like an Affiliate <ul><li>About us & contact info </li></ul>
  9. 9. 2. Don't Look Like an Affiliate <ul><li>Quotes, testimonials, press coverage, etc </li></ul>
  10. 10. 2. Don't Look Like an Affiliate <ul><li>Control your ads and outgoing links </li></ul>
  11. 11. 2. Don't Look Like an Affiliate <ul><li>Good content </li></ul>
  12. 12. 2. Don't Look Like an Affiliate <ul><li>Privacy policy, disclaimer, etc (‘become an affiliate’) </li></ul>
  13. 13. 2. Don't Look Like an Affiliate <ul><li>Style of approach </li></ul>
  14. 14. <ul><li>Competitor research </li></ul><ul><ul><li>Direct competitors (affiliates)‏ </li></ul></ul><ul><ul><li>Merchants </li></ul></ul><ul><ul><li>Slightly related websites </li></ul></ul><ul><li>Keyword-based research </li></ul><ul><ul><li>Generic keywords </li></ul></ul><ul><ul><li>Secondary keywords </li></ul></ul><ul><ul><li>Slightly related keywords </li></ul></ul>3. Researching for Links
  15. 15. Let's take an example... <ul><li>Why snowboarding? </li></ul><ul><li>Lot's of travel affiliates </li></ul><ul><li>It’s much more easy to build links in a niche </li></ul><ul><li>Link building starts early </li></ul><ul><li>Snowboarding is cool </li></ul>
  16. 16. Competitor Research http:// training.seobook.com / hub-finder / hubfinder.php (paid tool)‏
  17. 17. Competitor Research http:// training.seobook.com / hub-finder / hubfinder.php (paid tool)‏
  18. 18. Competitor Research (Yahoo's free version)‏
  19. 19. Competitor Research You might want to investigate this a little bit further http://www.majesticseo.com (paid tool)
  20. 20. Keyword-based research http:// www.soloseo.com /tools/ linkSearch.html
  21. 21. Keyword-based research http://delicious.com/popular/snowboarding
  22. 22. 4. Adding Content <ul><li>Add a blog </li></ul><ul><li>Online searches get triggered by offline </li></ul><ul><li>Use offline campaigns of merchants in your benefit </li></ul><ul><li>Provide information about merchants </li></ul><ul><li>User Generated Content </li></ul><ul><ul><li>Guest posts/ guest content </li></ul></ul><ul><ul><li>Forum </li></ul></ul><ul><ul><li>Reviews </li></ul></ul>
  23. 23. 5. Biggest link building mistakes <ul><li>Overemphasizing on just a single tactic </li></ul><ul><li>Starting with directories </li></ul><ul><li>Using automated stuff & other shortcuts </li></ul><ul><li>Testing stuff on your most important domain </li></ul><ul><li>Being afraid of paying for tools/ knowledge </li></ul><ul><li>In short: Have a plan, and don’t think link building is quick & easy </li></ul>
  24. 24. Switching colors
  25. 25. (darkish) Grey hat tactics <ul><li>Build ‘n Switch </li></ul><ul><li>Bait ‘n Switch </li></ul><ul><li>Buying websites & 301-redirect </li></ul><ul><li>Rent domains/ websites/ content </li></ul><ul><li>Buying links </li></ul>
  26. 26. <ul><li>Company: http://www.tribal-im.com </li></ul><ul><li>Blog: http://wiep.net </li></ul><ul><li>Twitter: http://twitter.com/wiep </li></ul><ul><li>Email: [email_address] </li></ul>Want to get in touch?

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