Link Building for Affiliate Websites

Wiep Knol Manager link marketing at Tribal Internet Marketing http:// www.tribal-im.com Link marketing blogger at Wiep.net http:// wiep.net Small time affiliate (very small  ) Who’s talking?

Wiep Knol

Manager link marketing at Tribal Internet Marketing http:// www.tribal-im.com

Link marketing blogger at Wiep.net

http:// wiep.net

Small time affiliate

(very small  )

'Regular' vs. Affiliate link building Links Visitors Visitors

'Regular' vs. Affiliate link building Visitors Links Add value here Or people will link here in stead (or to any of the thousands of other affiliates)

1. The Bare Minimum Have a plan (be prepared)‏ Search engine friendly (be indexable)‏ Avoid duplicate content (be unique)‏ Be prepared to invest (be real)‏ Look professional (be trustworthy)‏ ‏ Don't proceed unless you're ready!

Have a plan (be prepared)‏

Search engine friendly (be indexable)‏

Avoid duplicate content (be unique)‏

Be prepared to invest (be real)‏

Look professional (be trustworthy)‏

‏ Don't proceed unless you're ready!

This is you!

2. Don't Look Like an Affiliate Design (website, logo, etc.)‏

Design (website, logo, etc.)‏

2. Don't Look Like an Affiliate About us & contact info

About us & contact info

2. Don't Look Like an Affiliate Quotes, testimonials, press coverage, etc

Quotes, testimonials, press coverage, etc

2. Don't Look Like an Affiliate Control your ads and outgoing links

Control your ads and outgoing links

2. Don't Look Like an Affiliate Good content

Good content

2. Don't Look Like an Affiliate Privacy policy, disclaimer, etc (‘become an affiliate’)

Privacy policy, disclaimer, etc (‘become an affiliate’)

2. Don't Look Like an Affiliate Style of approach

Style of approach

Competitor research Direct competitors (affiliates)‏ Merchants Slightly related websites Keyword-based research Generic keywords Secondary keywords Slightly related keywords 3. Researching for Links

Competitor research

Direct competitors (affiliates)‏

Merchants

Slightly related websites

Keyword-based research

Generic keywords

Secondary keywords

Slightly related keywords

Let's take an example... Why snowboarding? Lot's of travel affiliates It’s much more easy to build links in a niche Link building starts early Snowboarding is cool

Why snowboarding?

Lot's of travel affiliates

It’s much more easy to build links in a niche

Link building starts early

Snowboarding is cool

Competitor Research http:// training.seobook.com / hub-finder / hubfinder.php (paid tool)‏

Competitor Research http:// training.seobook.com / hub-finder / hubfinder.php (paid tool)‏

Competitor Research (Yahoo's free version)‏

Competitor Research You might want to investigate this a little bit further http://www.majesticseo.com (paid tool)

Keyword-based research http:// www.soloseo.com /tools/ linkSearch.html

Keyword-based research http://delicious.com/popular/snowboarding

4. Adding Content Add a blog Online searches get triggered by offline Use offline campaigns of merchants in your benefit Provide information about merchants User Generated Content Guest posts/ guest content Forum Reviews

Add a blog

Online searches get triggered by offline

Use offline campaigns of merchants in your benefit

Provide information about merchants

User Generated Content

Guest posts/ guest content

Forum

Reviews

5. Biggest link building mistakes Overemphasizing on just a single tactic Starting with directories Using automated stuff & other shortcuts Testing stuff on your most important domain Being afraid of paying for tools/ knowledge In short: Have a plan, and don’t think link building is quick & easy

Overemphasizing on just a single tactic

Starting with directories

Using automated stuff & other shortcuts

Testing stuff on your most important domain

Being afraid of paying for tools/ knowledge

In short: Have a plan, and don’t think link building is quick & easy

Switching colors

(darkish) Grey hat tactics Build ‘n Switch Bait ‘n Switch Buying websites & 301-redirect Rent domains/ websites/ content Buying links

Build ‘n Switch

Bait ‘n Switch

Buying websites & 301-redirect

Rent domains/ websites/ content

Buying links

Company: http://www.tribal-im.com Blog: http://wiep.net Twitter: http://twitter.com/wiep Email: [email_address] Want to get in touch?

Company: http://www.tribal-im.com

Blog: http://wiep.net

Twitter: http://twitter.com/wiep

Email: [email_address]