Link Building Strategies (wiep knol)

Link Building for Affiliate Websites

Wiep Knol
Manager link marketing at Tribal Internet Marketing http:// www.tribal-im.com
Link marketing blogger at Wiep.net
http:// wiep.net
Small time affiliate
(very small  )
Who’s talking?

'Regular' vs. Affiliate link building Links Visitors Visitors

'Regular' vs. Affiliate link building Visitors Links Add value here Or people will link here in stead (or to any of the thousands of other affiliates)

1. The Bare Minimum
Have a plan (be prepared)‏
Search engine friendly (be indexable)‏
Avoid duplicate content (be unique)‏
Be prepared to invest (be real)‏
Look professional (be trustworthy)‏
‏ Don't proceed unless you're ready!

This is you!

2. Don't Look Like an Affiliate
Design (website, logo, etc.)‏

About us & contact info

Quotes, testimonials, press coverage, etc

Control your ads and outgoing links

Good content

Privacy policy, disclaimer, etc (‘become an affiliate’)

Style of approach

Competitor research
Direct competitors (affiliates)‏
Merchants
Slightly related websites
Keyword-based research
Generic keywords
Secondary keywords
Slightly related keywords
3. Researching for Links

Let's take an example...
Why snowboarding?
Lot's of travel affiliates
It’s much more easy to build links in a niche
Link building starts early
Snowboarding is cool

Competitor Research http:// training.seobook.com / hub-finder / hubfinder.php (paid tool)‏

Competitor Research (Yahoo's free version)‏

Competitor Research You might want to investigate this a little bit further http://www.majesticseo.com (paid tool)

Keyword-based research http:// www.soloseo.com /tools/ linkSearch.html

Keyword-based research http://delicious.com/popular/snowboarding

4. Adding Content
Add a blog
Online searches get triggered by offline
Use offline campaigns of merchants in your benefit
Provide information about merchants
User Generated Content
Guest posts/ guest content
Forum
Reviews

5. Biggest link building mistakes
Overemphasizing on just a single tactic
Starting with directories
Using automated stuff & other shortcuts
Testing stuff on your most important domain
Being afraid of paying for tools/ knowledge
In short: Have a plan, and don’t think link building is quick & easy

Switching colors

(darkish) Grey hat tactics
Build ‘n Switch
Bait ‘n Switch
Buying websites & 301-redirect
Rent domains/ websites/ content
Buying links

Company: http://www.tribal-im.com
Blog: http://wiep.net
Twitter: http://twitter.com/wiep
Email: [email_address]
Want to get in touch?

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Link Building Strategies (wiep knol)

by a4uexpo Conference on May 01, 2009

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Link Building Strategies (wiep knol) — Presentation Transcript