Link Building Strategies (John Straw)

Identifying Potential Online Partnerships John Straw CEO Linkdex

Decide the Partnership Type
Search partnership
Designed to get better placements on search engines
PR partnership
Designed for brand and product exposure
But also has clear search engine benefits
Commercial partnership
Turning partners web site visitors into your clients

Finding New Partners 1
Identify top search engine performers
Use the Yahoo Site Explorer command to find out who’s linking to them…and then add SEOQuake

Finding New Partners -2
Use the free
Touchgraph
application to
identify sites that
are similar in content
to your own

Finding New Partners - 3
Use Google “ allintitle: ”
command to
identify sites
carrying specific
editorial
But there are other sites that are more helpful

Screening Potential Partners
Pagerank – indicates how well a site is regarded by Google
Alexa – checks site popularity
Content density – indicates what a search spider sees in the site
Age – Google prefers older sites
Inbound links – indicates how popular content is
Outbound links – the less the better

Pagerank Screening
Pagerank is an indicator of how well Google regards a specific page
On an logarithmic scale of 1:10, 10 best
Pagerank indicator comes with the Google toolbar

Popularity Screening
Use Alexa to find relative popularity of sites

Online PR Finds it’s Own Partnerships

Keyword Density Analysis
What a search spider thinks this page is about
Click here for the tool

Don’t forget to leverage your suppliers

Or
Linkdex

Link Building Strategies (John Straw)

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