Identifying Potential Online Partnerships  John Straw CEO Linkdex
Decide the Partnership Type <ul><li>Search partnership </li></ul><ul><ul><li>Designed to get better placements on search e...
Finding New Partners 1 <ul><li>Identify top search engine performers </li></ul><ul><li>Use the  Yahoo  Site Explorer  comm...
Finding New Partners -2  <ul><li>Use the free  </li></ul><ul><li>Touchgraph   </li></ul><ul><li>application to  </li></ul>...
Finding New Partners - 3 <ul><li>Use Google “ allintitle: ” </li></ul><ul><li>command to  </li></ul><ul><li>identify sites...
Screening Potential Partners <ul><li>Pagerank – indicates how well a site is regarded by Google </li></ul><ul><li>Alexa – ...
Pagerank Screening <ul><li>Pagerank  is an indicator of how well Google regards a specific page </li></ul><ul><li>On an lo...
Popularity Screening <ul><li>Use  Alexa  to find relative popularity of sites </li></ul>
Online PR Finds it’s Own Partnerships
Keyword Density Analysis <ul><li>What a search spider thinks this page is about </li></ul><ul><li>Click  here  for the too...
Don’t forget to leverage your suppliers
Or <ul><li>Linkdex </li></ul>
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Link Building Strategies (John Straw)

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Link Building Strategies (John Straw)

  1. 1. Identifying Potential Online Partnerships John Straw CEO Linkdex
  2. 2. Decide the Partnership Type <ul><li>Search partnership </li></ul><ul><ul><li>Designed to get better placements on search engines </li></ul></ul><ul><li>PR partnership </li></ul><ul><ul><li>Designed for brand and product exposure </li></ul></ul><ul><ul><li>But also has clear search engine benefits </li></ul></ul><ul><li>Commercial partnership </li></ul><ul><ul><li>Turning partners web site visitors into your clients </li></ul></ul>
  3. 3. Finding New Partners 1 <ul><li>Identify top search engine performers </li></ul><ul><li>Use the Yahoo Site Explorer command to find out who’s linking to them…and then add SEOQuake </li></ul>
  4. 4. Finding New Partners -2 <ul><li>Use the free </li></ul><ul><li>Touchgraph </li></ul><ul><li>application to </li></ul><ul><li>identify sites that </li></ul><ul><li>are similar in content </li></ul><ul><li>to your own </li></ul>
  5. 5. Finding New Partners - 3 <ul><li>Use Google “ allintitle: ” </li></ul><ul><li>command to </li></ul><ul><li>identify sites </li></ul><ul><li>carrying specific </li></ul><ul><li>editorial </li></ul><ul><li>But there are other sites that are more helpful </li></ul>
  6. 6. Screening Potential Partners <ul><li>Pagerank – indicates how well a site is regarded by Google </li></ul><ul><li>Alexa – checks site popularity </li></ul><ul><li>Content density – indicates what a search spider sees in the site </li></ul><ul><li>Age – Google prefers older sites </li></ul><ul><li>Inbound links – indicates how popular content is </li></ul><ul><li>Outbound links – the less the better </li></ul>
  7. 7. Pagerank Screening <ul><li>Pagerank is an indicator of how well Google regards a specific page </li></ul><ul><li>On an logarithmic scale of 1:10, 10 best </li></ul><ul><li>Pagerank indicator comes with the Google toolbar </li></ul>
  8. 8. Popularity Screening <ul><li>Use Alexa to find relative popularity of sites </li></ul>
  9. 9. Online PR Finds it’s Own Partnerships
  10. 10. Keyword Density Analysis <ul><li>What a search spider thinks this page is about </li></ul><ul><li>Click here for the tool </li></ul>
  11. 11. Don’t forget to leverage your suppliers
  12. 12. Or <ul><li>Linkdex </li></ul>

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