Your SlideShare is downloading. ×
Link Building Strategies (John Straw)
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Link Building Strategies (John Straw)

415
views

Published on


0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
415
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
38
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Identifying Potential Online Partnerships John Straw CEO Linkdex
  • 2. Decide the Partnership Type
    • Search partnership
      • Designed to get better placements on search engines
    • PR partnership
      • Designed for brand and product exposure
      • But also has clear search engine benefits
    • Commercial partnership
      • Turning partners web site visitors into your clients
  • 3. Finding New Partners 1
    • Identify top search engine performers
    • Use the Yahoo Site Explorer command to find out who’s linking to them…and then add SEOQuake
  • 4. Finding New Partners -2
    • Use the free
    • Touchgraph
    • application to
    • identify sites that
    • are similar in content
    • to your own
  • 5. Finding New Partners - 3
    • Use Google “ allintitle: ”
    • command to
    • identify sites
    • carrying specific
    • editorial
    • But there are other sites that are more helpful
  • 6. Screening Potential Partners
    • Pagerank – indicates how well a site is regarded by Google
    • Alexa – checks site popularity
    • Content density – indicates what a search spider sees in the site
    • Age – Google prefers older sites
    • Inbound links – indicates how popular content is
    • Outbound links – the less the better
  • 7. Pagerank Screening
    • Pagerank is an indicator of how well Google regards a specific page
    • On an logarithmic scale of 1:10, 10 best
    • Pagerank indicator comes with the Google toolbar
  • 8. Popularity Screening
    • Use Alexa to find relative popularity of sites
  • 9. Online PR Finds it’s Own Partnerships
  • 10. Keyword Density Analysis
    • What a search spider thinks this page is about
    • Click here for the tool
  • 11. Don’t forget to leverage your suppliers
  • 12. Or
    • Linkdex

×