Killer Link Building Strategies - Patrick Altoft

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    Killer Link Building Strategies - Patrick Altoft - Presentation Transcript

    1. Link Building Strategies
    2. Essential first steps
      Design
      Stunning
      Modern
      Point of difference
      What does your site do better?
      Content
      Long tail
      Linkbait
      Credentials
      Why are you better than everybody else?
      Who are you?
      Channels
      Newsletter
      Blog
    3. Design
    4. Design
    5. What type of links does your site need?
    6. TrustRank Links
      • Make friends with top bloggers & send them news tips
      • Make friends with journalists
      • Break a news story
      • Use link bait
      • Find old linkbait, get links from it
      • Find “resource” posts, get links from them
      • Guest blogging
      • www.blogstorm.co.uk/hot-topics/
    7. Execution
      Link targets
      Exchange
      Ideas
      Social Media
      Who?
      Barter
      Research
      Email
      Process
      What?
      Free
      Email
      Social
      Fortify
      Content
      Phone
      Why?
      Paid
      Press
      Social
      >
      >
      Promotion
      >
      >
      >
      >
      >
      >
      Direct
      Branding
      Strengthen
      Traffic
      Buzz
      >
      >
    8. Beware
    9. Case Study - Twitition.com has 12,404 links
    10. Find out more
      Subscribe to www.blogstorm.co.uk
      Presentation www.blogstorm.co.uk/a4u
      Follow www.twitter.com/patrickaltoft
      Company www.branded3.com
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