Killer Link Building Strategies - Patrick Altoft

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Part 1 of 3. Want to learn how to build high-value link targets and how to acquire them? This is becoming more and more important with the recent changes on Google. This session will help you …

Part 1 of 3. Want to learn how to build high-value link targets and how to acquire them? This is becoming more and more important with the recent changes on Google. This session will help you understand the different types of links that are available today to acquire, and share some of the best ways to make sure you get them. We will help you understand the blend of links required to succeed be it government, university or the theories behind the so called “paid link”. Tools tips and tricks will be all shared in this session along with the panellist vast and varied experiences.

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Transcript

  • 1. Link Building Strategies
  • 2. Essential first steps
    Design
    Stunning
    Modern
    Point of difference
    What does your site do better?
    Content
    Long tail
    Linkbait
    Credentials
    Why are you better than everybody else?
    Who are you?
    Channels
    Newsletter
    Blog
  • 3. Design
  • 4. Design
  • 5. What type of links does your site need?
  • 6. TrustRank Links
    • Make friends with top bloggers & send them news tips
    • 7. Make friends with journalists
    • 8. Break a news story
    • 9. Use link bait
    • 10. Find old linkbait, get links from it
    • 11. Find “resource” posts, get links from them
    • 12. Guest blogging
    • 13. www.blogstorm.co.uk/hot-topics/
  • Execution
    Link targets
    Exchange
    Ideas
    Social Media
    Who?
    Barter
    Research
    Email
    Process
    What?
    Free
    Email
    Social
    Fortify
    Content
    Phone
    Why?
    Paid
    Press
    Social
    >
    >
    Promotion
    >
    >
    >
    >
    >
    >
    Direct
    Branding
    Strengthen
    Traffic
    Buzz
    >
    >
  • 14. Beware
  • 15. Case Study - Twitition.com has 12,404 links
  • 16. Find out more
    Subscribe to www.blogstorm.co.uk
    Presentation www.blogstorm.co.uk/a4u
    Follow www.twitter.com/patrickaltoft
    Company www.branded3.com