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Effective European Performance Based Email Marketing for Affiliates,[object Object]
Introduction,[object Object]
Speakers,[object Object],James Little,[object Object],Client Services Director,[object Object],AffiliateFuture UK,[object Object],Peter Chaplin,[object Object],Director,[object Object],FreeMaxMedia,[object Object],Jim Mansfield,[object Object],CEO,[object Object],Intela,[object Object]
An Introduction to Email,[object Object],Over 100 billion emails are sent every day across the globe,[object Object],European internet users now at over 425 million...,[object Object],[object Object]
  Users spend approx 80% of their time online on email.,[object Object]
Affiliate Marketing through Email,[object Object]
Affiliate Marketing through Email,[object Object],[object Object]
 SEGMENTATION
 MULTIPLE CALL TO ACTION POINTS
 PERSONALISATION
 OPTIMISATION & ROI,[object Object]
 CREATIVE AVAILABILITY
 CAPPED PROGRAMS,[object Object]
 MONETISE AN UNUSED ASSET
 IMPROVE CONVERSION RATE
 PERSONAL & ANTICIPATED
 REACH A WIDER, UNTAPPED AUDIENCE,[object Object]
 RETURN ON INVESTMENT
 LOSS MAKING POTENTIAL,[object Object]
Getting into the Inbox,[object Object]
Privacy Laws,[object Object],EU Directive – the Privacy and Electronic Communications Act 2003,[object Object]
Registration example,[object Object]
ISP Reputation,[object Object]
Summary,[object Object],Privacy law compliance is essential,[object Object],But Inbox delivery is the hardest part,[object Object],And one leaving point….,[object Object],FaceBook could change the game again,[object Object]
Segmentation and Testingin European Email Marketing,[object Object]
Email in Europe,[object Object],Bigger, mainstream brands seem to opt for email in Europe, which means they demand more control over their affiliate programmes,[object Object]
What to Expect,[object Object],The email affiliate should expect:,[object Object],To always use only advertiser approved ‘from’ and ‘subject’ lines,[object Object],To prepare a test message prior to every broadcast (broadcast cannot go out unless message is advertiser approved),[object Object],Specific date and times for campaigns to go out that are agreed upon by advertiser and publisher,[object Object],All leads are subject to approval by advertiser – there is no guaranteed payment on pixel fire. Make sure to understand payment terms prior to doing business, they are often times longer than in the UK or US,[object Object]
Segmentation,[object Object],Benefits,[object Object],Higher CPM rates,[object Object],More efficient use of infrastructure,[object Object],Relevance to user,[object Object],The top three fields would be:,[object Object],Gender, age, & postcode,[object Object]
Segmentation by Interest,[object Object]
Testing,[object Object],We test an offer to our clicker file to gauge performance,[object Object],Offer performance is judged by eCPM,[object Object],If the eCPM is higher than the average eCPM for that list, we will broadcast to the rest of our database,[object Object]

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Editor's Notes

  1. + Introduction to session+ 45 minute session+ What they are going to see in the session+ Q&A at the end+
  2. + Introduction to session+ 45 minute session+ What they are going to see in the session+ Q&A at the end+
  3. + Introduction to session+ 45 minute session+ What they are going to see in the session+ Q&A at the end+