More than a single channel PPC Affiliates Cashback and Incentive sites Voucher Code Sites Emerging Technologies Email affiliates Long Tail Content Can they be used to complement your existing search strategy? Do they add incremental value or simply cannibalise other channels? Are you providing them with the right tools to promote you? How do we stay ahead of the curve whilst protecting ourselves at the same time? What offers should we be pushing and how do we retain control? Incremental value or cannibalisation? How do we harness them and achieve our aims?