International Targeting For SEO

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  • 1. Advanced Geographical Targeting
  • 2. Advanced Geographical Targeting
    • What You Will Learn in This Session
      • What Is Geotargeting
      • What Is Advanced Geotargeting
      • Which Is Best? TLD’s, Subdomains or Subdirectories
      • How To Target Language-Based Searches
      • How To Target Regionally-Based Searches
      • How To Set Up and Use Geotargeting Preferences
      • How To Use SEO To Enhance Geotargeting
      • Case Study – Bingo.com
      • What NOT To Do Using Geotargeting
      • What Are The Soft Markets By Region
      • Setting up hosting
  • 3. Advanced Geographical Targeting
      • What Is Geotargeting?
      • Geotargeting is when you target a specific region like Spain, The Netherlands or Germany
      • All of the Search Engines have always had the ability to Target by language in your meta tags: Example: <META HTTP-EQUIV=” Content-Language ” CONTENT=” fr ”>
      • Google has now added regionally based Geotargting outside the United States
  • 4. Advanced Geographical Targeting
      • What Is Advanced Geotargeting?
      • Advanced Geotargeting is when you target multiple regions using subdomains and multiple languages using subdirectories and language meta tags.
      • SUB DOMAIN SUB DIRECTORY
      • www.FR.YourWebsite.com www.YourWebsite.com/FR
  • 5. Advanced Geographical Targeting
      • Why Target Languages?
  • 6. Advanced Geographical Targeting
      • Why Target Regions?
  • 7. Advanced Geographical Targeting Language Search: jeux de bingo en ligne gratuit Google.com Google.co.uk The Web Google.FR The Web Google.FR In French
  • 8. Advanced Geographical Targeting Google Geo-Targeting Tool - OFF Language Search: jeux de bingo en ligne gratuit Google.com Google.co.uk The Web Google.FR The Web Google.FR In French
  • 9. Advanced Geographical Targeting Google Geo-Targeting Tool - OFF Language Search: jeux de bingo en ligne gratuit
  • 10. Advanced Geographical Targeting #1 website .com (in French) #2 website .com/subdirectory (in French) #3 website .FR (in French) #4 FR. website .com (in French) #5 website .FR/subdirectory #6 FR. website .FR (in French) #7 FR. website .com/subdirectory (in French) #8 FR. website .FR/subdirectory (in French) Google Geo-Targeting Tool - OFF Language Search: jeux de bingo en ligne gratuit
  • 11. Advanced Geographical Targeting Regional Search: jeux de bingo en ligne gratuit Google Geo-Targeting Tool - ON
  • 12. Advanced Geographical Targeting Google.com Google.co.uk The Web Google.FR The Web Google.FR From France Google.FR The Web Google Geo-Targeting Tool - ON Regional Search: jeux de bingo en ligne gratuit
  • 13. Advanced Geographical Targeting #1 website .com (in French) #2 website .FR (in French) #3 FR. website .com (in French) #4 FR. website .com/subdirectory (in French) #5 FR. website .FR (in French) #6 FR. website .FR/subdirectory (in French) #7 website .com (in English ) Regional Search: jeux de bingo en ligne gratuit Google Geo-Targeting Tool - ON
  • 14. Advanced Geographical Targeting Language Search: free online bingo games Regional Search: free online bingo games
  • 15. Advanced Geographical Targeting
    • Targeting languages internationally
      • Never use Google Geotargeting
      • Build links from same language websites
      • Add language meta tag
      • If a regional TLD build links from similar regional TLD’s (link .fr to a .fr)
      • If you own a Primary TLD, build sub directories v sub domains
      • Use native target language in title
      • Why not use Geotargeting on regional TLD’s? - Build sub domains
      • Use native slang to separate similar languages (and in back links)
    #1 website .com (in French) #2 website .com/subdirectory (in French) #3 website .FR (in French) #4 FR. website .com (in French)
  • 16. Advanced Geographical Targeting
    • Targeting regions
      • Build sub domains
      • Use Google Geotargeting
      • Link your .com to your subdomain.website.com
      • Build links from same region TLD’s
      • Use region in title, description and content
      • If a regional TLD build links from similar regional TLD’s (link .fr to a .fr)
      • If you own a Primary TLD, build sub directories (region) & sub domains (language)
  • 17. Advanced Geographical Targeting
    • Targeting regions
      • Build sub domains
      • Use Google Geotargeting
      • Link your .com to your subdomain.website.com
      • Build links from same region TLD’s
      • Use region in title, description and content
      • If a regional TLD build links from similar regional TLD’s (link .fr to a .fr)
      • If you own a Primary TLD, build sub directories ( for region) & sub domains ( for language)
    #1 website .com (in French) #2 FR. website .com/subdirectory (in French) #3 website .FR (in French) #4 FR. website .com (in French)
  • 18. Advanced Geographical Targeting How many regions can I target?
  • 19. Advanced Geographical Targeting How many regions can I target?
  • 20. Advanced Geographical Targeting How many regions can I target?
  • 21. Advanced Geographical Targeting
      • What regions do I target first?
  • 22. Advanced Geographical Targeting
      • What regions do I target next?
  • 23. Advanced Geographical Targeting ON A SIDE NOTE!!! - If you own a TLD such as .com, .net or .org you can target both sub domains and sub directories with Google Geotargeting!!
  • 24. Advanced Geographical Targeting
    • How do I get started with Geographic Targeting?
      • Get the content rewritten using SEO Tactics
        • (About £149 per 1000 words)
    Don’t just get them rewritten, get them optimised as well!
  • 25. Advanced Geographical Targeting
    • How do I get started with Geographic Targeting?
      • Get the content rewritten using SEO Tactics
      • Get your hosting setup in the target region
  • 26. Advanced Geographical Targeting
    • How do I get started with Geographic Targeting?
      • Get the content rewritten using SEO Tactics
      • Get your hosting setup in the target region
      • Create Subdomains
    FR.website.com ES.website.com DE.website.com IT.website.com
  • 27. Advanced Geographical Targeting
    • How do I get started with Geographic Targeting?
      • Get the content rewritten using SEO Tactics
      • Get your hosting setup in the target region
      • Create Subdomains
      • Use the DNS record on the top level domain’s server to point to the ‘A’ (Address) record of that subdomain to the IP of the target host
    FR.website.com ES.website.com DE.website.com IT.website.com Get a new A (Address) DNS record Get a new A (Address) DNS record Get a new A (Address) DNS record Get a new A (Address) DNS record
  • 28. Advanced Geographical Targeting
    • How do I get started with Geographic Targeting?
      • Get the content rewritten using SEO Tactics
      • Get your hosting setup in the target region
      • Create Subdomains
      • Use the DNS record on the top level domain’s server to point to the ‘A’ (Address) record of that subdomain to the IP of the target host
      • Go to Goole’s Webmaster Central and get a new verification code
  • 29. Advanced Geographical Targeting
    • How do I get started with Geographic Targeting?
      • Get the content rewritten using SEO Tactics
      • Get your hosting setup in the target region
      • Create Subdomains
      • Use the DNS record on the top level domain’s server to point to the ‘A’ (Address) record of that subdomain to the IP of the target host
      • Go to Goole’s Webmaster Central and get a new verification code
      • Add the code between your <head> tags (or add an html file)
  • 30. Advanced Geographical Targeting
    • How do I get started with Geographic Targeting?
      • Get the content rewritten using SEO Tactics
      • Get your hosting setup in the target region
      • Create Subdomains
      • Use the DNS record on the top level domain’s server to point to the ‘A’ (Address) record of that subdomain to the IP of the target host
      • Go to Goole’s Webmaster Central and get a new verification code
      • Add the code between your <head> tags (or add an html file)
      • Submit to Google for crawl
      • Now build content and links!
      • You are now an Advanced Geotargeter!
  • 31. [email_address] Free 1-on-1 After This Sign Up Now ! @ScubaGary Follow Me For Free Daily SEO Tips