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Advanced Geographical Targeting
Advanced Geographical Targeting <ul><li>What You Will Learn in This Session </li></ul><ul><ul><li>What Is Geotargeting </l...
Advanced Geographical Targeting <ul><ul><li>What Is Geotargeting? </li></ul></ul><ul><ul><li>Geotargeting is when you targ...
Advanced Geographical Targeting <ul><ul><li>What Is Advanced Geotargeting? </li></ul></ul><ul><ul><li>Advanced Geotargetin...
Advanced Geographical Targeting <ul><ul><li>Why Target Languages? </li></ul></ul>
Advanced Geographical Targeting <ul><ul><li>Why Target Regions? </li></ul></ul>
Advanced Geographical Targeting Language  Search:  jeux de bingo en ligne gratuit Google.com Google.co.uk The Web Google.F...
Advanced Geographical Targeting Google Geo-Targeting Tool - OFF   Language  Search:  jeux de bingo en ligne gratuit Google...
Advanced Geographical Targeting Google Geo-Targeting Tool - OFF   Language  Search:  jeux de bingo en ligne gratuit
Advanced Geographical Targeting #1  website .com  (in French) #2  website .com/subdirectory  (in French)   #3  website .FR...
Advanced Geographical Targeting Regional  Search:  jeux de bingo en ligne gratuit Google Geo-Targeting Tool - ON
Advanced Geographical Targeting Google.com Google.co.uk The Web Google.FR The Web Google.FR From France Google.FR The Web ...
Advanced Geographical Targeting #1  website .com  (in French) #2  website .FR  (in French)   #3  FR. website .com   (in Fr...
Advanced Geographical Targeting Language  Search:  free online bingo games Regional  Search:  free online bingo games
Advanced Geographical Targeting <ul><li>Targeting languages internationally   </li></ul><ul><ul><li>Never use  Google Geot...
Advanced Geographical Targeting <ul><li>Targeting regions  </li></ul><ul><ul><li>Build sub domains </li></ul></ul><ul><ul>...
Advanced Geographical Targeting <ul><li>Targeting regions  </li></ul><ul><ul><li>Build sub domains </li></ul></ul><ul><ul>...
Advanced Geographical Targeting How many regions can I target?
Advanced Geographical Targeting How many regions can I target?
Advanced Geographical Targeting How many regions can I target?
Advanced Geographical Targeting <ul><ul><li>What regions do I target first? </li></ul></ul>
Advanced Geographical Targeting <ul><ul><li>What regions do I target next? </li></ul></ul>
Advanced Geographical Targeting ON A SIDE NOTE!!! - If you own a TLD such as .com, .net or .org you can target both sub do...
Advanced Geographical Targeting <ul><li>How do I get started with Geographic Targeting? </li></ul><ul><ul><li>Get the cont...
Advanced Geographical Targeting <ul><li>How do I get started with Geographic Targeting? </li></ul><ul><ul><li>Get the cont...
Advanced Geographical Targeting <ul><li>How do I get started with Geographic Targeting? </li></ul><ul><ul><li>Get the cont...
Advanced Geographical Targeting <ul><li>How do I get started with Geographic Targeting? </li></ul><ul><ul><li>Get the cont...
Advanced Geographical Targeting <ul><li>How do I get started with Geographic Targeting? </li></ul><ul><ul><li>Get the cont...
Advanced Geographical Targeting <ul><li>How do I get started with Geographic Targeting? </li></ul><ul><ul><li>Get the cont...
Advanced Geographical Targeting <ul><li>How do I get started with Geographic Targeting? </li></ul><ul><ul><li>Get the cont...
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International Targeting For SEO

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Transcript of "International Targeting For SEO"

  1. 1. Advanced Geographical Targeting
  2. 2. Advanced Geographical Targeting <ul><li>What You Will Learn in This Session </li></ul><ul><ul><li>What Is Geotargeting </li></ul></ul><ul><ul><li>What Is Advanced Geotargeting </li></ul></ul><ul><ul><li>Which Is Best? TLD’s, Subdomains or Subdirectories </li></ul></ul><ul><ul><li>How To Target Language-Based Searches </li></ul></ul><ul><ul><li>How To Target Regionally-Based Searches </li></ul></ul><ul><ul><li>How To Set Up and Use Geotargeting Preferences </li></ul></ul><ul><ul><li>How To Use SEO To Enhance Geotargeting </li></ul></ul><ul><ul><li>Case Study – Bingo.com </li></ul></ul><ul><ul><li>What NOT To Do Using Geotargeting </li></ul></ul><ul><ul><li>What Are The Soft Markets By Region </li></ul></ul><ul><ul><li>Setting up hosting </li></ul></ul>
  3. 3. Advanced Geographical Targeting <ul><ul><li>What Is Geotargeting? </li></ul></ul><ul><ul><li>Geotargeting is when you target a specific region like Spain, The Netherlands or Germany </li></ul></ul><ul><ul><li>All of the Search Engines have always had the ability to Target by language in your meta tags: Example: <META HTTP-EQUIV=” Content-Language ” CONTENT=” fr ”> </li></ul></ul><ul><ul><li>Google has now added regionally based Geotargting outside the United States </li></ul></ul>
  4. 4. Advanced Geographical Targeting <ul><ul><li>What Is Advanced Geotargeting? </li></ul></ul><ul><ul><li>Advanced Geotargeting is when you target multiple regions using subdomains and multiple languages using subdirectories and language meta tags. </li></ul></ul><ul><ul><li> SUB DOMAIN SUB DIRECTORY </li></ul></ul><ul><ul><li>www.FR.YourWebsite.com www.YourWebsite.com/FR </li></ul></ul>
  5. 5. Advanced Geographical Targeting <ul><ul><li>Why Target Languages? </li></ul></ul>
  6. 6. Advanced Geographical Targeting <ul><ul><li>Why Target Regions? </li></ul></ul>
  7. 7. Advanced Geographical Targeting Language Search: jeux de bingo en ligne gratuit Google.com Google.co.uk The Web Google.FR The Web Google.FR In French
  8. 8. Advanced Geographical Targeting Google Geo-Targeting Tool - OFF Language Search: jeux de bingo en ligne gratuit Google.com Google.co.uk The Web Google.FR The Web Google.FR In French
  9. 9. Advanced Geographical Targeting Google Geo-Targeting Tool - OFF Language Search: jeux de bingo en ligne gratuit
  10. 10. Advanced Geographical Targeting #1 website .com (in French) #2 website .com/subdirectory (in French) #3 website .FR (in French) #4 FR. website .com (in French) #5 website .FR/subdirectory #6 FR. website .FR (in French) #7 FR. website .com/subdirectory (in French) #8 FR. website .FR/subdirectory (in French) Google Geo-Targeting Tool - OFF Language Search: jeux de bingo en ligne gratuit
  11. 11. Advanced Geographical Targeting Regional Search: jeux de bingo en ligne gratuit Google Geo-Targeting Tool - ON
  12. 12. Advanced Geographical Targeting Google.com Google.co.uk The Web Google.FR The Web Google.FR From France Google.FR The Web Google Geo-Targeting Tool - ON Regional Search: jeux de bingo en ligne gratuit
  13. 13. Advanced Geographical Targeting #1 website .com (in French) #2 website .FR (in French) #3 FR. website .com (in French) #4 FR. website .com/subdirectory (in French) #5 FR. website .FR (in French) #6 FR. website .FR/subdirectory (in French) #7 website .com (in English ) Regional Search: jeux de bingo en ligne gratuit Google Geo-Targeting Tool - ON
  14. 14. Advanced Geographical Targeting Language Search: free online bingo games Regional Search: free online bingo games
  15. 15. Advanced Geographical Targeting <ul><li>Targeting languages internationally </li></ul><ul><ul><li>Never use Google Geotargeting </li></ul></ul><ul><ul><li>Build links from same language websites </li></ul></ul><ul><ul><li>Add language meta tag </li></ul></ul><ul><ul><li>If a regional TLD build links from similar regional TLD’s (link .fr to a .fr) </li></ul></ul><ul><ul><li>If you own a Primary TLD, build sub directories v sub domains </li></ul></ul><ul><ul><li>Use native target language in title </li></ul></ul><ul><ul><li>Why not use Geotargeting on regional TLD’s? - Build sub domains </li></ul></ul><ul><ul><li>Use native slang to separate similar languages (and in back links) </li></ul></ul>#1 website .com (in French) #2 website .com/subdirectory (in French) #3 website .FR (in French) #4 FR. website .com (in French)
  16. 16. Advanced Geographical Targeting <ul><li>Targeting regions </li></ul><ul><ul><li>Build sub domains </li></ul></ul><ul><ul><li>Use Google Geotargeting </li></ul></ul><ul><ul><li>Link your .com to your subdomain.website.com </li></ul></ul><ul><ul><li>Build links from same region TLD’s </li></ul></ul><ul><ul><li>Use region in title, description and content </li></ul></ul><ul><ul><li>If a regional TLD build links from similar regional TLD’s (link .fr to a .fr) </li></ul></ul><ul><ul><li>If you own a Primary TLD, build sub directories (region) & sub domains (language) </li></ul></ul>
  17. 17. Advanced Geographical Targeting <ul><li>Targeting regions </li></ul><ul><ul><li>Build sub domains </li></ul></ul><ul><ul><li>Use Google Geotargeting </li></ul></ul><ul><ul><li>Link your .com to your subdomain.website.com </li></ul></ul><ul><ul><li>Build links from same region TLD’s </li></ul></ul><ul><ul><li>Use region in title, description and content </li></ul></ul><ul><ul><li>If a regional TLD build links from similar regional TLD’s (link .fr to a .fr) </li></ul></ul><ul><ul><li>If you own a Primary TLD, build sub directories ( for region) & sub domains ( for language) </li></ul></ul>#1 website .com (in French) #2 FR. website .com/subdirectory (in French) #3 website .FR (in French) #4 FR. website .com (in French)
  18. 18. Advanced Geographical Targeting How many regions can I target?
  19. 19. Advanced Geographical Targeting How many regions can I target?
  20. 20. Advanced Geographical Targeting How many regions can I target?
  21. 21. Advanced Geographical Targeting <ul><ul><li>What regions do I target first? </li></ul></ul>
  22. 22. Advanced Geographical Targeting <ul><ul><li>What regions do I target next? </li></ul></ul>
  23. 23. Advanced Geographical Targeting ON A SIDE NOTE!!! - If you own a TLD such as .com, .net or .org you can target both sub domains and sub directories with Google Geotargeting!!
  24. 24. Advanced Geographical Targeting <ul><li>How do I get started with Geographic Targeting? </li></ul><ul><ul><li>Get the content rewritten using SEO Tactics </li></ul></ul><ul><ul><ul><li>(About £149 per 1000 words) </li></ul></ul></ul>Don’t just get them rewritten, get them optimised as well!
  25. 25. Advanced Geographical Targeting <ul><li>How do I get started with Geographic Targeting? </li></ul><ul><ul><li>Get the content rewritten using SEO Tactics </li></ul></ul><ul><ul><li>Get your hosting setup in the target region </li></ul></ul>
  26. 26. Advanced Geographical Targeting <ul><li>How do I get started with Geographic Targeting? </li></ul><ul><ul><li>Get the content rewritten using SEO Tactics </li></ul></ul><ul><ul><li>Get your hosting setup in the target region </li></ul></ul><ul><ul><li>Create Subdomains </li></ul></ul>FR.website.com ES.website.com DE.website.com IT.website.com
  27. 27. Advanced Geographical Targeting <ul><li>How do I get started with Geographic Targeting? </li></ul><ul><ul><li>Get the content rewritten using SEO Tactics </li></ul></ul><ul><ul><li>Get your hosting setup in the target region </li></ul></ul><ul><ul><li>Create Subdomains </li></ul></ul><ul><ul><li>Use the DNS record on the top level domain’s server to point to the ‘A’ (Address) record of that subdomain to the IP of the target host </li></ul></ul>FR.website.com ES.website.com DE.website.com IT.website.com Get a new A (Address) DNS record Get a new A (Address) DNS record Get a new A (Address) DNS record Get a new A (Address) DNS record
  28. 28. Advanced Geographical Targeting <ul><li>How do I get started with Geographic Targeting? </li></ul><ul><ul><li>Get the content rewritten using SEO Tactics </li></ul></ul><ul><ul><li>Get your hosting setup in the target region </li></ul></ul><ul><ul><li>Create Subdomains </li></ul></ul><ul><ul><li>Use the DNS record on the top level domain’s server to point to the ‘A’ (Address) record of that subdomain to the IP of the target host </li></ul></ul><ul><ul><li>Go to Goole’s Webmaster Central and get a new verification code </li></ul></ul>
  29. 29. Advanced Geographical Targeting <ul><li>How do I get started with Geographic Targeting? </li></ul><ul><ul><li>Get the content rewritten using SEO Tactics </li></ul></ul><ul><ul><li>Get your hosting setup in the target region </li></ul></ul><ul><ul><li>Create Subdomains </li></ul></ul><ul><ul><li>Use the DNS record on the top level domain’s server to point to the ‘A’ (Address) record of that subdomain to the IP of the target host </li></ul></ul><ul><ul><li>Go to Goole’s Webmaster Central and get a new verification code </li></ul></ul><ul><ul><li>Add the code between your <head> tags (or add an html file) </li></ul></ul>
  30. 30. Advanced Geographical Targeting <ul><li>How do I get started with Geographic Targeting? </li></ul><ul><ul><li>Get the content rewritten using SEO Tactics </li></ul></ul><ul><ul><li>Get your hosting setup in the target region </li></ul></ul><ul><ul><li>Create Subdomains </li></ul></ul><ul><ul><li>Use the DNS record on the top level domain’s server to point to the ‘A’ (Address) record of that subdomain to the IP of the target host </li></ul></ul><ul><ul><li>Go to Goole’s Webmaster Central and get a new verification code </li></ul></ul><ul><ul><li>Add the code between your <head> tags (or add an html file) </li></ul></ul><ul><ul><li>Submit to Google for crawl </li></ul></ul><ul><ul><li>Now build content and links! </li></ul></ul><ul><ul><li>You are now an Advanced Geotargeter! </li></ul></ul>
  31. 31. [email_address] Free 1-on-1 After This Sign Up Now ! @ScubaGary Follow Me For Free Daily SEO Tips

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