How The Eu Digital And Interactive Marketing Industry Is Shaping Up

IAB Europe Amsterdam - April 2009 « The Voice of the Digital and Interactive Industry at National and European level representing over 90% of all digital revenues » How the European Digital and Interactive Marketing Industry is Shaping up And Where the Future Growth Lies

VISION THE WORLD OF MARKETING IS CHANGING

From a passive audience…

… To an active user

The ad model is changing dramatically Source: Financial Times

Internet its not only a new media, it has become the place to interact with brands.

Things have changed and we need to think in a new model.

Where are we going to?

Technology is integrated. Everything´s connected.

There´s no more separated media.

There´s no poor lone some cowboy anymore…

Because its not about being interactive…

… Its about being digital.

We have the opportunity to lead the change.

Into the digital world.

Internet Interactive Digital The world is changing We are changing We want to lead the change

STAKEHOLDERS DIGITAL AND INTERACTIVE MARKETING

Convergence towards Digital Advertisers Publishers Media Agencies Service Providers Creative Agencies Sales Houses Broadcasters Mobile Operators . . . . . Media Owners Social Platforms

NATIONAL MISSION DIGITAL EMBASSIES DELIVERING SERVICES

Promoting and Developing the digital and interactive market

EU PRIORITIES IAB EUROPE 2009-2010-2011

THE KEY PROGRAMMES OF IAB EUROPE
Lobbying, Public Affairs and Legal
Standards, Guidelines and Harmonisation
Best practice and Benchmarking
Press and Public Relations
IAB Europe is the European trade association for Digital and Interactive Marketing representing its 23 National IABs and its Corporate Members. With some 125 staff and more than 5,250 members, IAB Europe represents the voice of the industry at both national and European level. [email_address] and www.iabeurope.eu

TERRITORIES IAB EUROPE

2008:
Austria
Belgium
Croatia
Denmark
Finland
France
Germany
Greece
Hungary
Italy
Netherlands
Norway
Poland
Romania
Slovenia
Spain
Sweden
Turkey
UK
2009:
Switzerland
Portugal
Ireland
Luxemburg
...
Russia
...
April 2009 :
Established countries :
19 countries with over 125 staff
more than 5250 member companies
New countries in 2009 :
4 countries closing W-Europe
Russia
Priorities 2009-2010 :
Public Affairs
Standardisation
Benchmarking
Best Practices
Press awareness

THE SIZE DIGITAL AND INTERACTIVE MEDIA

2007, AdEx IAB Europe source 2007, Warc source 2007, AdEx IAB Europe source 2008, IAB Europe forecast 40% 23% ACTUAL FORECAST ACTUAL

CHALLENGE THE REGULATOR IS WORRIED

Control of data is becoming a hot topic

Balancing act Freedom Restraint

[email_address] and www.iabeurope.eu

Thanks!

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How The Eu Digital And Interactive Marketing Industry Is Shaping Up

by a4uexpo Conference on May 01, 2009

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