How The Eu Digital And Interactive Marketing Industry Is Shaping Up

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  • 1. IAB Europe Amsterdam - April 2009 «  The Voice of the Digital and Interactive Industry at National and European level representing over 90% of all digital revenues  » How the European Digital and Interactive Marketing Industry is Shaping up And Where the Future Growth Lies
  • 2. VISION THE WORLD OF MARKETING IS CHANGING
  • 3. From a passive audience…
  • 4. … To an active user
  • 5. The ad model is changing dramatically Source: Financial Times
  • 6. Internet its not only a new media, it has become the place to interact with brands.
  • 7. Things have changed and we need to think in a new model.
  • 8. Where are we going to?
  • 9. Technology is integrated. Everything´s connected.
  • 10. There´s no more separated media.
  • 11. There´s no poor lone some cowboy anymore…
  • 12. Because its not about being interactive…
  • 13. … Its about being digital.
  • 14. We have the opportunity to lead the change.
  • 15. Into the digital world.
  • 16. Internet Interactive Digital The world is changing We are changing We want to lead the change
  • 17.  
  • 18. STAKEHOLDERS DIGITAL AND INTERACTIVE MARKETING
  • 19. Convergence towards Digital Advertisers Publishers Media Agencies Service Providers Creative Agencies Sales Houses Broadcasters Mobile Operators . . . . . Media Owners Social Platforms
  • 20. NATIONAL MISSION DIGITAL EMBASSIES DELIVERING SERVICES
  • 21. Promoting and Developing the digital and interactive market
  • 22. EU PRIORITIES IAB EUROPE 2009-2010-2011
  • 23. THE KEY PROGRAMMES OF IAB EUROPE
    • Lobbying, Public Affairs and Legal
    • Standards, Guidelines and Harmonisation
    • Best practice and Benchmarking
    • Press and Public Relations
    IAB Europe is the European trade association for Digital and Interactive Marketing representing its 23 National IABs and its Corporate Members. With some 125 staff and more than 5,250 members, IAB Europe represents the voice of the industry at both national and European level. [email_address] and www.iabeurope.eu
  • 24. TERRITORIES IAB EUROPE
  • 25.
    • 2008:
    • Austria
    • Belgium
    • Croatia
    • Denmark
    • Finland
    • France
    • Germany
    • Greece
    • Hungary
    • Italy
    • Netherlands
    • Norway
    • Poland
    • Romania
    • Slovenia
    • Spain
    • Sweden
    • Turkey
    • UK
    • 2009:
    • Switzerland
    • Portugal
    • Ireland
    • Luxemburg
    • ...
    • Russia
    • ...
    • April 2009 :
    • Established countries :
    • 19 countries with over 125 staff
    • more than 5250 member companies
    • New countries in 2009 :
    • 4 countries closing W-Europe
    • Russia
    • Priorities 2009-2010 :
    • Public Affairs
    • Standardisation
    • Benchmarking
    • Best Practices
    • Press awareness
  • 26. THE SIZE DIGITAL AND INTERACTIVE MEDIA
  • 27. 2007, AdEx IAB Europe source 2007, Warc source 2007, AdEx IAB Europe source 2008, IAB Europe forecast 40% 23% ACTUAL FORECAST ACTUAL
  • 28. CHALLENGE THE REGULATOR IS WORRIED
  • 29. Control of data is becoming a hot topic
  • 30. Balancing act Freedom Restraint
  • 31. [email_address] and www.iabeurope.eu
  • 32. Thanks!