| @SIMONPENSON
| @SIMONPENSON
| @SIMONPENSON
| @SIMONPENSON
| @SIMONPENSON
| @SIMONPENSON
GROW
ENGAGE
MONETIZE
PHASE ONE
UNDERSTAND YOUR AUDIENCE
USE THIS > FACEBOOK POWER EDITOR
COMBINE DATA
CREATE CLUSTERS
0%
1%
2%
3%
4%
5%
6%
7%
8%
9%
10%
13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 4...
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Percentage of Audience Who Like
Facebook Phones 4u
Mass Appeal Potential Topic...
98
92
87
84
74
6864
63
62
53
51
43
40
31
30
23 22 15
Zazzle Content Index: TV Shows
Jersey Shore
I'm A Celebrity
Britain's...
WHERE TO ADVERTISE
WHAT TO CREATE
| @SIMONPENSON
| @SIMONPENSON
| @SIMONPENSON
EVANGELISTS
| @SIMONPENSON
| @SIMONPENSON
Top Tips to Maximize Engagement
| @SIMONPENSON
FACES SELL PAPERS
| @SIMONPENSON
| @SIMONPENSON
| @SIMONPENSON
BACK TO DATA
| @SIMONPENSON
| @SIMONPENSON
BACK TO DATA
| @SIMONPENSON
| @SIMONPENSON
BACK TO DATA
| @SIMONPENSON
| @SIMONPENSON
| @SIMONPENSON
BACK TO DATA
| @SIMONPENSON
| @SIMONPENSON
BACK TO DATA
| @SIMONPENSON
0.00%
1.00%
2.00%
3.00%
4.00%
5.00%
6.00%
7.00%
8.00%
Week 1 Week 2 Week 3 Week 4
Weekly Engagement
Phones 4u Carphone War...
| @SIMONPENSON
| @SIMONPENSON
| @SIMONPENSON
| @SIMONPENSON
| @SIMONPENSON
_trackSocial()
| @SIMONPENSON
USE THIS >
< CREATE THIS
| @SIMONPENSON
GACONFIG.COM
| @SIMONPENSON
| @SIMONPENSON
| @SIMONPENSON
| @SIMONPENSON
| @SIMONPENSON
Simon Penson
Zazzle Media
@SIMONPENSON
WWW.ZAZZLEMEDIA.CO.UK
SIMON.PENSON@ZAZZLEMEDIA.CO.UK
DOWNLOAD IT > SLIDESHARE
READ ...
Forget Google's Games. Grow Social into your Primary Traffic Source - Simon Penson. Zazzle Media
Forget Google's Games. Grow Social into your Primary Traffic Source - Simon Penson. Zazzle Media
Forget Google's Games. Grow Social into your Primary Traffic Source - Simon Penson. Zazzle Media
Forget Google's Games. Grow Social into your Primary Traffic Source - Simon Penson. Zazzle Media
Forget Google's Games. Grow Social into your Primary Traffic Source - Simon Penson. Zazzle Media
Forget Google's Games. Grow Social into your Primary Traffic Source - Simon Penson. Zazzle Media
Forget Google's Games. Grow Social into your Primary Traffic Source - Simon Penson. Zazzle Media
Forget Google's Games. Grow Social into your Primary Traffic Source - Simon Penson. Zazzle Media
Forget Google's Games. Grow Social into your Primary Traffic Source - Simon Penson. Zazzle Media
Forget Google's Games. Grow Social into your Primary Traffic Source - Simon Penson. Zazzle Media
Forget Google's Games. Grow Social into your Primary Traffic Source - Simon Penson. Zazzle Media
Forget Google's Games. Grow Social into your Primary Traffic Source - Simon Penson. Zazzle Media
Forget Google's Games. Grow Social into your Primary Traffic Source - Simon Penson. Zazzle Media
Forget Google's Games. Grow Social into your Primary Traffic Source - Simon Penson. Zazzle Media
Forget Google's Games. Grow Social into your Primary Traffic Source - Simon Penson. Zazzle Media
Forget Google's Games. Grow Social into your Primary Traffic Source - Simon Penson. Zazzle Media
Forget Google's Games. Grow Social into your Primary Traffic Source - Simon Penson. Zazzle Media
Forget Google's Games. Grow Social into your Primary Traffic Source - Simon Penson. Zazzle Media
Forget Google's Games. Grow Social into your Primary Traffic Source - Simon Penson. Zazzle Media
Forget Google's Games. Grow Social into your Primary Traffic Source - Simon Penson. Zazzle Media
Forget Google's Games. Grow Social into your Primary Traffic Source - Simon Penson. Zazzle Media
Forget Google's Games. Grow Social into your Primary Traffic Source - Simon Penson. Zazzle Media
Forget Google's Games. Grow Social into your Primary Traffic Source - Simon Penson. Zazzle Media
Forget Google's Games. Grow Social into your Primary Traffic Source - Simon Penson. Zazzle Media
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Forget Google's Games. Grow Social into your Primary Traffic Source - Simon Penson. Zazzle Media

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  • The phones 4u audience is far younger than the Facebook average. Of 13-18 Phones4u bracket, 59% are female. Phones4u 55% female overall.
  • Content marketing application of social graph. % of phones 4 u audience who like topics compared to % of total Facebook audience who like topics. E.g. 95% of phones4u audience like TV shows, compared to 47% of the total Facebook audience. This identifies mass appeal topics (which phones4u audience &amp; facebook audience in general are interested in), Potential topics (where phones4u have a decent level of interest and Facebook audience is fairly strong), and topics to avoid (both low, or mass Facebook interest is very low).
  • The top TV shows (that have the biggest affinity on social networks to the Phones 4u audience) are scored and ranked by our Zazzle content index. This metric combines content engagement and interest likes to distribute 1,000 points per topic amongst it’s component parts. The higher the points, the more relevant that interest is to the phones 4u audience.
  • Phones 4u’s engagement is poor compared to some of their key competitors. Their current content is too product led. Seems to be a proportion of fake/inactive fans on the page affecting the engagement levels.
  • Forget Google's Games. Grow Social into your Primary Traffic Source - Simon Penson. Zazzle Media

    1. 1. | @SIMONPENSON
    2. 2. | @SIMONPENSON
    3. 3. | @SIMONPENSON
    4. 4. | @SIMONPENSON
    5. 5. | @SIMONPENSON
    6. 6. | @SIMONPENSON
    7. 7. GROW ENGAGE MONETIZE
    8. 8. PHASE ONE
    9. 9. UNDERSTAND YOUR AUDIENCE
    10. 10. USE THIS > FACEBOOK POWER EDITOR COMBINE DATA CREATE CLUSTERS
    11. 11. 0% 1% 2% 3% 4% 5% 6% 7% 8% 9% 10% 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 58 59 60 61 62 63 64 Age Split Of Audience Facebook Phones 4u CREATE THIS > INSIGHT
    12. 12. 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Percentage of Audience Who Like Facebook Phones 4u Mass Appeal Potential Topics Topics To Avoid | @SIMONPENSON
    13. 13. 98 92 87 84 74 6864 63 62 53 51 43 40 31 30 23 22 15 Zazzle Content Index: TV Shows Jersey Shore I'm A Celebrity Britain's Got Talent Two and a Half Men Strictly Come Dancing Coronation Street Only Way Is Essex How I Met Your Mother X Factor Mock The Week Geordie Shore Family Guy Walking Dead Dexter Spartacus Game of Thrones Mad Men Downton Abbey This provides content prioritisation based on interest data | @SIMONPENSON
    14. 14. WHERE TO ADVERTISE
    15. 15. WHAT TO CREATE
    16. 16. | @SIMONPENSON
    17. 17. | @SIMONPENSON
    18. 18. | @SIMONPENSON EVANGELISTS
    19. 19. | @SIMONPENSON
    20. 20. | @SIMONPENSON Top Tips to Maximize Engagement
    21. 21. | @SIMONPENSON FACES SELL PAPERS
    22. 22. | @SIMONPENSON
    23. 23. | @SIMONPENSON
    24. 24. | @SIMONPENSON
    25. 25. BACK TO DATA | @SIMONPENSON
    26. 26. | @SIMONPENSON BACK TO DATA | @SIMONPENSON
    27. 27. | @SIMONPENSON BACK TO DATA | @SIMONPENSON
    28. 28. | @SIMONPENSON
    29. 29. | @SIMONPENSON BACK TO DATA | @SIMONPENSON
    30. 30. | @SIMONPENSON BACK TO DATA | @SIMONPENSON
    31. 31. 0.00% 1.00% 2.00% 3.00% 4.00% 5.00% 6.00% 7.00% 8.00% Week 1 Week 2 Week 3 Week 4 Weekly Engagement Phones 4u Carphone Warehouse EE | @SIMONPENSON
    32. 32. | @SIMONPENSON
    33. 33. | @SIMONPENSON
    34. 34. | @SIMONPENSON
    35. 35. | @SIMONPENSON
    36. 36. | @SIMONPENSON _trackSocial()
    37. 37. | @SIMONPENSON USE THIS > < CREATE THIS
    38. 38. | @SIMONPENSON GACONFIG.COM
    39. 39. | @SIMONPENSON
    40. 40. | @SIMONPENSON
    41. 41. | @SIMONPENSON
    42. 42. | @SIMONPENSON
    43. 43. | @SIMONPENSON
    44. 44. Simon Penson Zazzle Media @SIMONPENSON WWW.ZAZZLEMEDIA.CO.UK SIMON.PENSON@ZAZZLEMEDIA.CO.UK DOWNLOAD IT > SLIDESHARE READ IT > MOZ.COM

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