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Forget Google's Games. Grow Social into your Primary Traffic Source - Simon Penson. Zazzle Media
Forget Google's Games. Grow Social into your Primary Traffic Source - Simon Penson. Zazzle Media
Forget Google's Games. Grow Social into your Primary Traffic Source - Simon Penson. Zazzle Media
Forget Google's Games. Grow Social into your Primary Traffic Source - Simon Penson. Zazzle Media
Forget Google's Games. Grow Social into your Primary Traffic Source - Simon Penson. Zazzle Media
Forget Google's Games. Grow Social into your Primary Traffic Source - Simon Penson. Zazzle Media
Forget Google's Games. Grow Social into your Primary Traffic Source - Simon Penson. Zazzle Media
Forget Google's Games. Grow Social into your Primary Traffic Source - Simon Penson. Zazzle Media
Forget Google's Games. Grow Social into your Primary Traffic Source - Simon Penson. Zazzle Media
Forget Google's Games. Grow Social into your Primary Traffic Source - Simon Penson. Zazzle Media
| @SIMONPENSON
Forget Google's Games. Grow Social into your Primary Traffic Source - Simon Penson. Zazzle Media
| @SIMONPENSON
| @SIMONPENSON
| @SIMONPENSON
Forget Google's Games. Grow Social into your Primary Traffic Source - Simon Penson. Zazzle Media
Forget Google's Games. Grow Social into your Primary Traffic Source - Simon Penson. Zazzle Media
| @SIMONPENSON
| @SIMONPENSON
Forget Google's Games. Grow Social into your Primary Traffic Source - Simon Penson. Zazzle Media
Forget Google's Games. Grow Social into your Primary Traffic Source - Simon Penson. Zazzle Media
Forget Google's Games. Grow Social into your Primary Traffic Source - Simon Penson. Zazzle Media
GROW
ENGAGE
MONETIZE
PHASE ONE
UNDERSTAND YOUR AUDIENCE
USE THIS > FACEBOOK POWER EDITOR
COMBINE DATA
CREATE CLUSTERS
0%
1%
2%
3%
4%
5%
6%
7%
8%
9%
10%
13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 58 59 60 61 62 63 64
Age Split Of Audience
Facebook Phones 4u
CREATE THIS > INSIGHT
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Percentage of Audience Who Like
Facebook Phones 4u
Mass Appeal Potential Topics Topics To Avoid
| @SIMONPENSON
98
92
87
84
74
6864
63
62
53
51
43
40
31
30
23 22 15
Zazzle Content Index: TV Shows
Jersey Shore
I'm A Celebrity
Britain's Got Talent
Two and a Half Men
Strictly Come Dancing
Coronation Street
Only Way Is Essex
How I Met Your Mother
X Factor
Mock The Week
Geordie Shore
Family Guy
Walking Dead
Dexter
Spartacus
Game of Thrones
Mad Men
Downton Abbey
This provides content prioritisation
based on interest data
| @SIMONPENSON
Forget Google's Games. Grow Social into your Primary Traffic Source - Simon Penson. Zazzle Media
WHERE TO ADVERTISE
WHAT TO CREATE
Forget Google's Games. Grow Social into your Primary Traffic Source - Simon Penson. Zazzle Media
Forget Google's Games. Grow Social into your Primary Traffic Source - Simon Penson. Zazzle Media
| @SIMONPENSON
| @SIMONPENSON
| @SIMONPENSON
EVANGELISTS
| @SIMONPENSON
| @SIMONPENSON
Top Tips to Maximize Engagement
| @SIMONPENSON
FACES SELL PAPERS
| @SIMONPENSON
| @SIMONPENSON
| @SIMONPENSON
BACK TO DATA
| @SIMONPENSON
| @SIMONPENSON
BACK TO DATA
| @SIMONPENSON
| @SIMONPENSON
BACK TO DATA
| @SIMONPENSON
| @SIMONPENSON
| @SIMONPENSON
BACK TO DATA
| @SIMONPENSON
Forget Google's Games. Grow Social into your Primary Traffic Source - Simon Penson. Zazzle Media
Forget Google's Games. Grow Social into your Primary Traffic Source - Simon Penson. Zazzle Media
| @SIMONPENSON
BACK TO DATA
| @SIMONPENSON
Forget Google's Games. Grow Social into your Primary Traffic Source - Simon Penson. Zazzle Media
0.00%
1.00%
2.00%
3.00%
4.00%
5.00%
6.00%
7.00%
8.00%
Week 1 Week 2 Week 3 Week 4
Weekly Engagement
Phones 4u Carphone Warehouse EE
| @SIMONPENSON
Forget Google's Games. Grow Social into your Primary Traffic Source - Simon Penson. Zazzle Media
| @SIMONPENSON
| @SIMONPENSON
| @SIMONPENSON
| @SIMONPENSON
| @SIMONPENSON
_trackSocial()
| @SIMONPENSON
USE THIS >
< CREATE THIS
| @SIMONPENSON
GACONFIG.COM
Forget Google's Games. Grow Social into your Primary Traffic Source - Simon Penson. Zazzle Media
| @SIMONPENSON
| @SIMONPENSON
| @SIMONPENSON
| @SIMONPENSON
| @SIMONPENSON
Simon Penson
Zazzle Media
@SIMONPENSON
WWW.ZAZZLEMEDIA.CO.UK
SIMON.PENSON@ZAZZLEMEDIA.CO.UK
DOWNLOAD IT > SLIDESHARE
READ IT > MOZ.COM

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Forget Google's Games. Grow Social into your Primary Traffic Source - Simon Penson. Zazzle Media

Editor's Notes

  1. The phones 4u audience is far younger than the Facebook average. Of 13-18 Phones4u bracket, 59% are female. Phones4u 55% female overall.
  2. Content marketing application of social graph. % of phones 4 u audience who like topics compared to % of total Facebook audience who like topics. E.g. 95% of phones4u audience like TV shows, compared to 47% of the total Facebook audience. This identifies mass appeal topics (which phones4u audience &amp; facebook audience in general are interested in), Potential topics (where phones4u have a decent level of interest and Facebook audience is fairly strong), and topics to avoid (both low, or mass Facebook interest is very low).
  3. The top TV shows (that have the biggest affinity on social networks to the Phones 4u audience) are scored and ranked by our Zazzle content index. This metric combines content engagement and interest likes to distribute 1,000 points per topic amongst it’s component parts. The higher the points, the more relevant that interest is to the phones 4u audience.
  4. Phones 4u’s engagement is poor compared to some of their key competitors. Their current content is too product led. Seems to be a proportion of fake/inactive fans on the page affecting the engagement levels.