The phones 4u audience is far younger than the Facebook average. Of 13-18 Phones4u bracket, 59% are female. Phones4u 55% female overall.
Content marketing application of social graph. % of phones 4 u audience who like topics compared to % of total Facebook audience who like topics. E.g. 95% of phones4u audience like TV shows, compared to 47% of the total Facebook audience. This identifies mass appeal topics (which phones4u audience & facebook audience in general are interested in), Potential topics (where phones4u have a decent level of interest and Facebook audience is fairly strong), and topics to avoid (both low, or mass Facebook interest is very low).
The top TV shows (that have the biggest affinity on social networks to the Phones 4u audience) are scored and ranked by our Zazzle content index. This metric combines content engagement and interest likes to distribute 1,000 points per topic amongst it’s component parts. The higher the points, the more relevant that interest is to the phones 4u audience.
Phones 4u’s engagement is poor compared to some of their key competitors. Their current content is too product led. Seems to be a proportion of fake/inactive fans on the page affecting the engagement levels.
Percentage of Audience Who Like
Facebook Phones 4u
Mass Appeal Potential Topics Topics To Avoid
23 22 15
Zazzle Content Index: TV Shows
I'm A Celebrity
Britain's Got Talent
Two and a Half Men
Strictly Come Dancing
Only Way Is Essex
How I Met Your Mother
Mock The Week
Game of Thrones
This provides content prioritisation
based on interest data